UK Compliance With The EU Cookie Directive

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UK website compliance with the EU Cookie Directive undertaken by Truste.com undertaken in August 2012

TRUSTe PRIVACY INDEX
UK COMPLIANCE AND TRACKING EDITION
Tracking Activity and EU Cookie Directive Compliance for Top UK Websites
Companies adopting wide range of compliance solutions – continuing to deploy varying levels of tracking.

High

12%
PROMINENT
COOKIE NOTICE
3% 6% 3%
AND ROBUST
CONTROLS

17% 23%
51%
COMPLIANCE

MINIMAL
COOKIE NOTICE
AND CONTROLS
11%

37%
NO COOKIE
NOTICE OR
CONTROLS
6% 13% 18%
Low
High TRACKING Low
KEY

20% 36% 44%
Figures in bubbles reﬂect %
of websites from sample of
231 with corresponding
Compliance/Tracker rating.
Colours of bubbles reﬂect 50+ THIRD-PARTY 25-50 THIRD-PARTY 0-25 THIRD-PARTY
Compliance ratings. COOKIES COOKIES COOKIES

About the Study
TRUSTe, the leading global provider of data privacy management solutions, conducted an in-depth analysis of the efforts
undertaken by UK websites to address the EU Cookie Directive. The analysis was conducted in July/August 2012 on 231 top
consumer sites, including major travel, entertainment, news, consumer electronics, and e-commerce companies. The analysis
was conducted using TRUSTe’s Tracker/Cookie Monitoring Service in conjunction with website usability tests.

NO COOKIE NOTICE/CONTROLS MEDIUM/HIGH TRACKING

16% Low Tracking 17% High Compliance
33%
49% Medium Tracking Medium Compliance

35% High Tracking
50%
Low/No Compliance

N = 84 websites N = 131 websites

LEARN MORE TRUSTe Research, August 2012 EU: 44 743 647 0089 | www.truste.co.uk US: 888-878-7830 | www.truste.com

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UK Compliance With The EU Cookie Directive

1. TRUSTe PRIVACY INDEX UK COMPLIANCE AND TRACKING EDITION Tracking Activity and EU Cookie Directive Compliance for Top UK Websites Companies adopting wide range of compliance solutions – continuing to deploy varying levels of tracking. High 12% PROMINENT COOKIE NOTICE 3% 6% 3% AND ROBUST CONTROLS 17% 23% 51% COMPLIANCE MINIMAL COOKIE NOTICE AND CONTROLS 11% 37% NO COOKIE NOTICE OR CONTROLS 6% 13% 18% Low High TRACKING Low KEY 20% 36% 44% Figures in bubbles reﬂect % of websites from sample of 231 with corresponding Compliance/Tracker rating. Colours of bubbles reﬂect 50+ THIRD-PARTY 25-50 THIRD-PARTY 0-25 THIRD-PARTY Compliance ratings. COOKIES COOKIES COOKIES About the Study TRUSTe, the leading global provider of data privacy management solutions, conducted an in-depth analysis of the efforts undertaken by UK websites to address the EU Cookie Directive. The analysis was conducted in July/August 2012 on 231 top consumer sites, including major travel, entertainment, news, consumer electronics, and e-commerce companies. The analysis was conducted using TRUSTe’s Tracker/Cookie Monitoring Service in conjunction with website usability tests. NO COOKIE NOTICE/CONTROLS MEDIUM/HIGH TRACKING 16% Low Tracking 17% High Compliance 33% 49% Medium Tracking Medium Compliance 35% High Tracking 50% Low/No Compliance N = 84 websites N = 131 websites LEARN MORE TRUSTe Research, August 2012 EU: 44 743 647 0089 | www.truste.co.uk US: 888-878-7830 | www.truste.com

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