7. ‘Upmarket’ Audiences
One way industries categorising audiences is the ‘‘NRS
social Grade’- specifically focusing on the ABC1 grade. The
term ABC1 refers to the demographic social class group
including, Upper Middle class, Middle class and Lower
Middle class. But following this idea of social categorising
the industries can cater their media to these specific
groups. ABC1’s represent only 49% of the UK population,
but 60 The group ABV% of the cinema audiences, which
however increases up to 66% amongst heavy cinema
goers.The group ABC1s represent such a high percent of
the cinema goers due to the fact that they can afford to go
to cinemas but also pay for baby sitters if required, where
8.
9. Although his research does
cover a lardge amount of the
UK population, there is areas
between the age brackets not
included; Under 15 and 2534s.
