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International Business
ISSUE 26


2–5                      7–8                       9 – 12
Let’s go international   The Andean Three: An      China’s declared backing
– but where?             economic powerhouse for   for SMEs may open doors
                         Latin America             to foreign investors




                                                               The network
                                                               for doing
                                                               business
2 UHY INTERNATIONAL BUSINESS




                                                                                               But places like Georgia (impressively at

Let’s go international                                                                         No 9) – and other economies which have
                                                                                               most improved their ease of doing

– but where?                                                                                   business over the past year – may give an
                                                                                               indicator of increasingly favourable
                                                                                               regulatory terms for future investment.

Each year the World Bank                        creative, looking for places to innovate, to   ‘Most improved’ economies
pinpoints statistically where in the            take sensible risks, to meet new
world it is easiest to do business.             challenges and to benefit from markets         Top 10 ‘most improved’ economies
The bank’s analysis is used                     about to evolve.                               2013 for ease of doing business
sometimes as a starting point to
determine where cross-border                                                                    1 Poland
development of a product or                     Key measures in the survey                      2 Sri Lanka
service is most appropriate. Or, it             ‘Ease’ of doing business is measured in
is sometimes used as evidence to                                                                3 Ukraine
                                                 the World Bank survey by the number of
support a strong hunch that                      regulations applied to small to medium-        4 Uzbekistan
business success is up for grabs,                sized companies (SMEs) and the ease of
barring a few barriers.                                                                         5 Burundi
                                                 compliance across the 10 topic areas.
                                                 Significantly, given the potential of new      6 Costa Rica
The World Bank Doing Business Guide
2013 – the 10th edition – benchmarks             markets in the developing world, ‘getting      7 Mongolia
185 economies against 10 topic areas             electricity’ is one of the key measures.
                                                                                                8 Greece
(such as starting a business, getting credit,
                                                Top countries for ease of                       9 Serbia
paying taxes and enforcing contracts).
Contributors include accountants, lawyers,
                                                doing business
                                                                                                10 Kazakhstan
freight forwarders and government               In the overall league of the top countries
officials. There can be little argument         for ease of doing business, the more
                                                                                               Poland tops the table of ‘most improved’
therefore that the report is a near-global,     risk-adverse investor may be drawn to
                                                                                               economies. “Poland improved the most in
comprehensive measurement of a                  locations that are ‘safer bets’, such as
                                                                                               ease of doing business through four
regulatory quality, and a worthy piece of       Singapore at No 1 (Singapore has topped
                                                                                               reforms – easier to register property, pay
armoury when deciding where to invest.          the global ranking for the past seven
                                                                                               taxes, enforce contracts, and resolve
                                                years) or New Zealand at No 3.
The survey is particularly pertinent in                                                        insolvency by updating documentation
today’s global economy because tighter                                                         requirements for bankruptcy filings,” says
                                                Top 10 countries 2013 for ease                              ,
budgets make the need to choose the                                                            Wiesław Les niewski, of UHY’s member
                                                of doing business
right international opportunity, and get it                                                    firm in Poland, Biuro Audytorskie Sadren
right first time, even more imperative: it’s      1 Singapore                                  Sp. z o.o. “Poland also introduced a new
also pertinent for investors to have the                                                       civil procedure code that, along with an
                                                  2 Hong Kong SAR, China
local knowledge and forethought so they
                                                                                               increase in the number of judges,
can work fast as new opportunities are            3 New Zealand
                                                                                               reduced the time required to enforce
about to develop – and, in some cases,            4 US                                         commercial contract.”
pull out just as quickly as they are about
to evaporate.                                     5 Denmark
                                                                                               No 2 in the ‘most improved’ rankings is
                                                  6 Norway                                     Sri Lanka – the first time in seven years of
The 2013 report, published mid-October
2012, confirms what investors would               7 UK                                         the survey that a South-Asian economy
expect – that doing business remains                                                           has featured among the ‘best improvers’.
                                                  8 Republic of Korea                          Significantly, too, Greece – somewhere
easiest in high-income, developed
economies. But that’s where most                  9 Georgia                                    investors may not currently have top of their
competition is also found – and, anyway,                                                       list – has jumped these rankings significantly
                                                 10 Australia
investors are often more adventurous and                                                       to eighth place. Driven by its economic crisis,
UHY INTERNATIONAL BUSINESS 3




 Greece has implemented regulatory
                                                Significantly, given the potential of new markets
 reforms to ease doing business “at a
 greater pace in the past year than in any      in the developing world, ‘getting electricity’ is one
 of the previous six”, says the World Bank.
                                                of the key measures.
“Despite the present negative media
 publicity we are receiving, Greece has
 taken radical legislation, regulation and
                                                 Uzbekistan has improved access to            and Poti. “These one-stop-shops for
 organisational steps to improve and
                                                 credit information by guaranteeing           trade clearance processes are open all
 facilitate investors interested in investing
                                                 borrowers’rights to inspect their personal   day, every day, allowing traders to
 in Greece, “ says Stavros Nikiforakis, UHY
                                                 data. And it has reduced the time to         submit customs documents and
 Axon Certified Auditors, based in Athens.
                                                 export by introducing a single window for    complete other formalities in a single
“With ‘fast track’ law, the Bilateral
                                                 customs clearance and reduced the            place,” says the survey.
 Committee of Strategic Investments
                                                 number of documents needed for each
 (BCSI) has been formed and through it
                                                 import transaction.
 the procedures have been simplified and
 centralised to ‘one shop’. This allows                                                       Most challenging locations
                                                 Uzbekistan has also strengthened its
 investors to concentrate on operational         insolvency process by introducing new
 issues whilst the issues relating to                                                         ‘Most challenging’ locations 2013 for
                                                 time limits for insolvency proceedings and
 authorisations and approvals are executed                                                    ease of doing business
                                                 new time limits and procedures for a
 by civil servants of the appropriate            second auction, and by making it possible     1 Central African Republic
 government department.                          for businesses to continue operating
                                                                                               2 Chad
“The BCSI is responsible for considering         throughout liquidation proceedings.
 the eligibility of the proposed strategic                                                     3 Congo
                                                Costa Rica is the only economy in Latin
 investments based on the criteria of:                                                         4 Eritrea
                                                America or the Caribbean in the top
• Feasibility of the project                    10 ‘improvers’. Costa Rica introduced a        5 Democratic Republic of Congo
                                                risk-based approach for granting
• The investors’ solvency                                                                      6 Venezuela
                                                approvals for business start-ups and
• Transfer of knowledge and technology          established online approval and tax            7 Guinea-Bissau
• Forecast increase in employment               payment processes. But Colombia, while
                                                                                               8 Guinea
•  eripheral or local development of
  P                                             outside the top 10 ‘improvers’, gets
  the country                                   special mention for implementing               9 Cote d’Ivoire
                                                25 regulatory reforms over the past
• Subsidies for the enterprise                                                                10 Niger
                                                eight years.
•  ompetitiveness in the national economy
  C
• Protection of the environment                 “Improving business regulation is a           UHY member firms operate in more than
                                                 challenging task,” says the World Bank,      80 countries globally – across almost all
• Saving of energy.
                                                “and doing it consistently over time even     the World Bank listings – and offer
 Ukraine (at No 3 in these ‘most improved’       more so.” Yet, it says, some economies       support to investors through local
 rankings), Uzbekistan (No 4) and                have achieved considerable success since     knowledge and an in-country presence,
 Kazakhstan (No 10) show how the                 2005 and a few stand out as exceptional
                                                                                              whatever local regulations are in force.
 Eastern European region is beginning to         within their regions – Georgia, Rwanda,
 provide a more favourable environment           Colombia, China and Poland.                  But perhaps that level of support is
 for investment.                                                                              particularly valuable in the more difficult
                                                As an example, the survey highlights
                                                Georgia’s 35 reforms, which have              jurisdictions for starting a business, as
 Sarvarkhon Karimov, UHY Tashkent LLC,
 Uzbekistan, says that his country has          followed “a relatively balanced               shown in the World Bank survey – such as
 made starting a business easier by             regulatory reform path”, since 2005 –         in Angola (ranked 172) and Venezuela,
 introducing an online facility for name        such as its moves to make trading across      which ranks 180 in the ease of doing
 reservation and eliminating the fee to         borders easier by introducing customs         business stakes out of the 185
 open a bank account for small businesses.      clearance zones in cities such as Tbilisi     jurisdictions surveyed.
4 UHY INTERNATIONAL BUSINESS




“Angola is in a situation of political and      Venezuela is expected to remain one of the least-
 economic stability, and is one of the
 fastest growing economies in the world,        friendly places to do business over the next few
 essentially due to its natural resources,”     years. In fact, Venezuela is referred to in the World
 says Armando Parades, UHY A Paredes e
                                                Bank survey in the same context as Zimbabwe.
 Associados-Angola Auditores e
 Consultores, based in Luanda. “The
 Angolan authorities have been trying to
 improve the country’s business
 environment with significant recent            Sub-Saharan Africa                             Enforcing contracts has been perceived by
 changes to private investment laws and a       UHY member firms are also building a still     entrepreneurs as a problem in China –
 comprehensive tax reform.                      more extensive presence in Africa, both in     although the mass market opportunities
                                                the north and in sub-Saharan Africa,           for consumables make investors try and
“Although bureaucracy remains high,                                                            try again. The problem with India is that it
                                                which gets a special mention in the World
 infrastructures are scarce and the justice                                                    has a tendency towards bureaucracy and
                                                Bank survey for its record number of
 system is inefficient, continuing                                                             red tape, and there is lack of political
                                                reforms – a region where less than 10
 improvements have been happening                                                              consensus on important issues such as
                                                years ago little attention was being paid
 throughout the economy as a whole and                                                         business liberalisation. Reasons to invest,
                                                to the regulatory environment.
 the outlook for the future is very positive.                                                  however, are the stable democratic
 Although obstacles are still high, investing   Among the 50 global economies with the         environment, the huge market and the
 in Angola is considered very rewarding,        biggest improvements since 2005, the           availability of skilled manpower –
                                                largest share – one-third of them – are in     attractions particularly for investors in
 because economic growth has created
                                                sub-Saharan Africa. Burundi is ranked No      ‘big-number’ sectors such as technology,
 opportunities in most economic activities.
                                                5 in the ‘best improvers’ table (for reforms   telecoms and airports.
 If the country continues the trend towards
 the reduction of business barriers its         to starting a business, construction
                                                                                                Russia stands out as an environment with
                                                permits, registering property and trading
 attractiveness as an investments                                                               doing business issues over ‘rule of law’
                                                across borders) but top billing in the
 destination will grow even further.”                                                           and excessive government control.
                                                World Bank survey goes to Rwanda (for a
                                                                                               “Foreign investors are wary of lack of
 By comparison, the Venezuelan                  whole raft of entrepreneurship reforms),
                                                                                                reform to eliminate risks for their
 president’s victory last October opened        which has been the top improver in
                                                                                                investments,” the World Bank has said
 the way for further radicalisation of his      sub-Saharan Africa since 2005.
                                                                                                previously. But reasons to invest in Russia
 agenda that economists predict will lead                                                       include planned privatisation of
                                                BRIC countries
 to further tough economic challenges:                                                          government shares in oil, telecoms and
                                                Two of the BRIC countries (Brazil, Russia,
 Venezuela is expected to remain one of                                                         transport, and huge undeveloped territory
                                                India, China) rank among the top 50
 the least-friendly places to do business                                                       rich in natural resources.
                                                improvers in the survey: China and India.
 over the next few years. In fact,
                                                They were further up the scale in earlier       Some parts of Brazil make good
 Venezuela is referred to in the World Bank
                                                years of the survey, but in the overall global  investment locations and the country has a
 survey in the same context as Zimbabwe
                                                table for ease of doing business they           thriving consumer market at all socio-
– “a deteriorating business environment
                                                currently have quite low rankings: for          economic levels. The oil and gas sector has
 where measures add to the complexity           example, China is at No 91, Brazil at No        huge potential. But obtrusive labour laws
 and cost of doing business or undermine        130 and India at No 132 – suggesting            are a problem for investors, the World
 property rights and investor protection”.      perhaps that they have not sustained            Bank has said, and obtaining certain
                                                regulatory reforms that would have placed       operating licences can take too long.
 All of which makes the work of UHY firm,
                                                them consistently among the top-runners.
 UHY Servicios Legales  Tributarios, S.C.,                                                     Diego Moreira, UHY Moreira-Auditores,
 based in Caracas, still more challenging       BRIC countries are not prominently              Brazil, says his firm can help facilitate
– and more valuable to investors looking        featured in the 2013 World Bank survey,         these bureaucratic processes. “For
 to the probable medium-term                    but previous World Bank survey reports          example, we can help alleviate
 opportunities in that country when a new       have painted a picture of why the BRICs         compliance with obtrusive labour laws by
 political regime may be in power.              appear not to fare so well in the survey.       providing consultancy on human resource
UHY INTERNATIONAL BUSINESS 5




 (HR) practices as well as providing              the World Bank stops short of measuring         regulation tracked by the World Bank
 outsourced HR management,” he says.              economic stability, corruption or other         survey over the past year than any other
                                                  relevant factors affecting markets, such as    – starting a business. The average time to
“On obtaining operating licences, UHY             the consumer’s struggle out of poverty.         start a business worldwide has been
 Moreira can reduce the timeframe                 Investors need to look elsewhere.               reduced significantly, from 50 days to 30
 required to obtain several types of licence                                                      days, and the average cost from 89% of
 (export/import, sanitary, etc) as well as        For corruption indicators, another report,      income per capita to just 31%.
 perform the bureaucratic processes for           the Transparency International Corruption
 each type of licence.                            Perceptions Index, is a useful guide. In it,   But perhaps the “most exciting finding”,
                                                  among the BRIC countries, Russia tops          says the World Bank, is the “steady
“For investors interested in the oil and gas      the league (perceived to be the most           march from 2003 to 2012 towards better
 sector, UHY Moreira can assist foreign           corrupt), with India some way behind in        business regulation across the wide range
 firms register in the all-important              second – both outstripping Brazil and          of economies included”. With a handful
 Petrobras suppliers registry. (Petrobras is      China, with South Africa perceived as the      of exceptions, every economy covered by
 the state-owned oil and gas company.)            least corrupt location in which to do          the survey has narrowed the gap in
 Such registration is key not only for            business. In countries overall where UHY       business regulatory practice with the top
 obtaining contracts with Petrobras but           member firms operate, New Zealand              global performance measured by the
 also for being considered as a ‘player’ in       comes top as the perceived least corrupt       indicators. “This is a welcome race to the
 the local oil and gas market.                    nation, while Venezuela comes bottom.          top,” says the bank.

“Furthermore, through our attest services          Another index could also be taken into        But does all this matter? Does regulatory
 (audits, due diligence, limited-scope reviews)    account when deciding where best to           quality affect the mindset of investors?
 we can significantly reduce the risk that         invest: The Legatum Prosperity Index          Yes, it does, says the World Bank. In a
 foreign investors face when acquiring             measures countries’ prosperity, based on      separate study, the World Bank estimates
 companies in Brazil or when establishing          both quality of life and material wealth.     that, on average throughout all global
 joint-ventures or other types of corporate        This measure is pertinent because its         economies surveyed, a difference of 1%
 associations with Brazilian firms. Such risk      research shows that entrepreneurship –        in regulatory quality as measured in the
 mitigation factors are of outmost importance      encouraging new ideas and opportunity         survey is associated with a difference in
 due to widespread labour litigation and          – correlates more closely to a nation’s        annual foreign direct investment inflows
 tax-related legal contingencies.”                 overall prosperity than any other factor.     of USD 250-500 million.
                                                   Top of that league is Norway, followed by
The other country commonly aligned                                                               Matched with specialist advice from experts
                                                   Denmark, Australia, New Zealand and
with the BRIC nations, South Africa, has                                                         on the ground, and trusted local partners,
                                                   Sweden. Among the BRICs, China has
been credited by the World Bank with                                                             the World Bank’s guide and other indexes
                                                   improved in the prosperity rankings while
encouraging investors; its natural                                                               may confirm an investor’s insight into a
                                                   other countries have changed in their
resources are in abundant supply; the                                                            potential economic advantage and point to
                                                   ranking relatively little.
economic structure is ‘first-world’; the                                                         further new opportunities; they may
country is already doing strong business                                                         question an investor’s ambition (such as to
compared with other BRIC nations; and             Key survey indicators                          dive into a huge, new-growth market in a
the jurisdiction offers a credible                                                               jurisdiction that’s politically unstable); or, at
                                                  One key finding of the World Bank survey is
connector to one billion consumers on                                                            the very least, they may enable would-be
                                                  that European economies in fiscal distress
the African continent. Difficulties                                                              investors to assess more accurately the risks
                                                  are making efforts to improve their business
highlighted are comparatively minor,                                                             involved when going international.
                                                  climate, and this is beginning to be
such as the process for registering for           reflected in the indicators being tracked.
VAT because of significant amounts of             Part of the solution to high debt, says the
fraud (vendors claim and are paid VAT             World Bank, is the recovery of economic
refunds then disappear).                          growth, and there is broad recognition that
                                                  creating a friendlier environment for
                                                  entrepreneurs is central to this goal.
 Other investment factors
 Measuring regulatory ‘red tape’ in the           Policy-makers worldwide have given
 lifecycle of an SME is all to the good, but      more attention to one area of business
6 UHY INTERNATIONAL BUSINESS




The average time to start a business worldwide has been reduced significantly,
from 50 days to 30 days, and the average cost from 89% to just 31%.



                                           Brazil (Hidral Elevadores DO), and in          Hidral previously used the services of a
                                           Moscow, Russia (Hidral RU). Its                sizeable and well-known Spanish law firm,
                                           distributors are in France, Lebanon and        together with its partner company in
                                           Russia. Over the last decade the Russian       Brazil, which was one of Brazil’s top law
                                           market has been one of Hidral’s main           firms. The experience was not satisfactory
                                                                                          and Hidral transferred its business to UHY
                                           export successes, as well as the region
                                                                                          Fay  Co “to work with a firm that allows
                                           producing its biggest growth.
                                                                                          the development of a closer relationship
                                           Hidral has an outstanding position in its      with communication at the top, as it
                                                                                          allows a swift and efficient decision-
UHY member firms help mid-size             market sector: its products are
                                                                                          making process”, says Javier Martínez,
companies to internationalise.             represented in more than 45 countries
                                                                                          Hidral’s marketing  sales director. “We
                                           and its export sales represent 40% of
For example, UHY’s member firm in Spain,                                                  also needed a firm with a clear focus on
                                           total turnover.                                developing international business.
UHY Fay  Co, has been working with
Hidral S.A. The company manufactures       UHY Fay  Co worked with UHY’s member           “With UHY Fay  Co, we value the
passenger and goods lifts and platforms    firm in Brazil, UHY Moreira - Auditores, to    transparency in the valuation of its
which are sold exclusively to other lift   establish the company’s manufacturing          services, the fast and efficient
manufacturers, installers and              plant in Brazil, Hidral’s first such venture   development of the engagements, and its
maintenance companies to complement        internationally, and UHY Fay  Co’s legal      proactive follow-up of the different
their own product range.                                                                  projects,” says Javier Martínez. “We also
                                           team worked with UHY Yans-Audit LLC,
                                           based in Moscow, to establish the              value very highly the fluent
With 165 employees at two
                                                                                          communication between the different
manufacturing plants in Seville, Spain,    company’s subsidiary in Russia. UHY
                                                                                          UHY offices involved in the engagement.”
Hidral has a turnover of Euro 18 million   Yans-Audit is now managing accounting,
(USD 25.8 million). The company also has   tax compliance and contracting services for    Hidral S.A.
a subsidiary at Iandaiatuba, São Paulo,    the Russian subsidiary.                        www.hidral.com

Details of all UHY member firms, their locations and their local financial and business advisory services for investors
going international are available on the UHY website: www.uhy.com. Doing Business Guides for all UHY locations can
be found under the publications section of the UHY website.
                                           entrepreneurs who chose to leave their         education and new talent discovery
                                           previous industries and dedicate their         methods. The corporation builds and
                                           careers to bettering the lives of children     invests in companies that foster the
                                           around the world.                              development of prosperous societies.

                                           Their first social enterprise in education     UHY Hacker Young in London co-ordinates
                                           was the creation of Phorms, a German           accounting assignments globally for Noble
                                           school network of 14 schools that              Education Network, provides audit services
                                           increased access to children of all            for UK operations, and provides consultancy
                                           socio-economic backgrounds to private          for the network’s growing international
In the UK, UHY Hacker Young has            education. To do this, the team managed        expansion. UHY’s group of member firms in
been supporting Noble Education            a system in which wealthy families directly    Germany, based in Berlin, UHY Deutschland
Network as it expands its network of       subsidised tuition for children from           AG, provides services to German
private primary and secondary              disadvantaged families.                        subsidiaries, and its member firm in
schools. Currently, the network has                                                       Vietnam, UHY Audit  Advisory Services
                                           The network has since joined forces with       Limited, and in Austria, UHY-Tax
schools in Germany, Austria, Portugal
                                           the Richard Chandler Corporation, a            Wirtschaftstreuhand GmbH, have also
and Vietnam (Ho Chi Minh campus is
pictured above).                           business building group based in               provided services to the client.
                                           Singapore, which invested several million
The UK-registered company was founded      euros in the venture to create schools         Noble Education Network
in 2003 by three successful German         globally that offer high-tech private          www.nobel-education.com
UHY INTERNATIONAL BUSINESS 7




 The Andean Three: An economic
 powerhouse for Latin America

                                                                                                Chile, Colombia,

                                                                                                and Peru all have

                                                                                                market-friendly,

                                                                                                fiscally prudent

                                                                                                democracies that

                                                                                                favour free trade

                                                                                                and investment.




 Set among the Andes mountain                  and last year their stock exchanges            The three nations posted balanced
 range, stretching from the                    merged to form the Integrated Latin            budgets or healthy surpluses from 2005
 Caribbean to Patagonia, in an                 American Market. This bourse boasts            through to 2008. After running deficits in
 area of breath-taking vistas, are             Latin America’s second-largest market          2009 as a result of the global recession,
 what have become known as the                 capitalisation, after Brazil’s Bovespa, and    Chile returned to a balanced budget in
‘Andean Three’.                                has the largest number of listed               2010, and Peru ran only a 1% deficit.
                                               companies. The three countries are also        Brazil and Venezuela, by contrast, have
These three dynamic, and often                                                                run significant budget deficits since 2006.
overlooked, economic powerhouses –             planning to connect their electricity grids.
Chile, Colombia and Peru – already have a                                                     The Andean Three are considered to
                                               In addition, Chile, Colombia, and Peru all
combined GDP equalling 65% of that of                                                         present much lower macroeconomic,
                                               have market-friendly, fiscally prudent
Mexico – and their economies are forecast                                                     political, labour, and foreign-trade risks
                                               democracies that favour free trade and
to grow faster than both Mexico’s and                                                         than most other Latin American nations,
                                               investment. Chile is ranked 11 among all
Brazil’s over the next five years, largely                                                    according to rankings by the Economist
                                               nations in terms of openness to trade on
because of rising foreign direct investment.                                                  Intelligence Unit. Tax rates and
                                               the Heritage Foundation’s Index of             competition policies are also more
But that’s not the only reason why the         Economic Freedom, while Colombia and           business-friendly.
Andean Three should rank high in the           Peru have moved up in ranking to 45 and
strategic planning of companies                                                               Such considerations are fundamental for
                                               41 respectively. By contrast, Brazil ranks
expanding internationally, says global                                                        companies making large, long-term ‘bets’
                                               only 113 and Argentina 138.
consultants The Boston Consulting Group.                                                      in major regional sectors such as mining
                                               “The sound macroeconomic management            and energy resources.
“Increasingly, Chile, Colombia and Peru are     of the Andean Three makes them
 being viewed as an economic bloc serving                                                     Although the Peruvian government is
                                                particularly appealing to investors,”         putting greater emphasis on social
 as a new driver of regional dynamism in
                                                says The Boston Consulting Group. The         inclusion, its economic policies have
 Latin America,” say the consultants.
                                                Colombian economy has expanded by an          mainly stayed on course. The policies of
They have already forged an alliance            average of 4.6% annually over the past        the Andean Three stand in sharp contrast
binding together their countries’ financial     five years. Chile has averaged 5.1%           to the leftist populism of Venezuela, the
and commercial markets. They have               annual growth and Peru 5.6%. Yet              protectionism of Argentina, and the
free-trade and investment agreements,           inflation has been kept in check.             domestic focus of Brazil.
8 UHY INTERNATIONAL BUSINESS



 Investors have rewarded these policies.           CorpBanca, one of Chile’s largest                Colombia and Peru. Chile’s economy is the
 Foreign direct investment (FDI) as a              commercial banks, is expected to win             most advanced, for example, and is in a
 percentage of GDP has risen since 2005            regulatory approval to buy the Colombian         good position to attract well-trained
 in all three nations and averages 41% for         operations of Banco Santander. Meanwhile,        business talent, making it a better option for
 the bloc. In Brazil and Argentina, by             the state-run Colombian energy group,            a regional headquarters. Colombia and Peru
 contrast, FDI as a share of GDP has               Empresa de Energía de Bogotá, acquired           are less-developed, but that could create
 dropped to 17% and 21% respectively. In           60% of Peruvian gas distributor Calidda in       better opportunities for short-term gains.
 Venezuela, it plunged from 31% in 2005            2011. Mergers and acquisitions are also
 to just 12% in 2010.                              becoming a trend in industries such as retail,   Approach the Andean Three
                                                   telecommunications and transportation.           differently from other Latin
 Capital markets in Peru are also strong, says                                                      American markets.
 Carlos Sandoval, UHY Sandoval Aliaga y            Together, the Andean Three are only 35%          The ease of doing business in Chile,
 Asociados S. Civil de R.L., Peru. “The            of the size of Brazil and with less than half    Colombia and Peru, compared with much
 corporate bond market in Peru grew                that nation’s population. “But the bloc is       of the rest of the region, means there is
 threefold from USD 1,631 million in 2011          rising on the radar screen of both               less pressure on foreign companies to
 to USD 5,149 million in 2012,” he says.           multinationals and local companies as a          find local partners, cultivate government
“The total Latin American region has grown         driver of Latin American growth,” says           connections, and worry about capital
 65%, with Brazil at the top of the list, but it   Samuel Rozo Monsalve, UHY Auditores             expenditure risks.
 is Peru which has grown the most.” These          Consultores S.A., Colombia. Their consumer
 investments are funding infrastructure            markets are at least as thriving as those in     Take advantage of the growing
 projects and financing growth companies           the rest of Latin America. More than 30%         links between the Andean
 as they expand their operations in Peru and       of Chile’s population and 25% of Peru’s          Three and Asia.
 the region. “There are many companies             population climbed out of poverty to the         Because of the Andean Three’s
 from the US and Europe coming to Peru to          lower middle class between 1990 and              geographic position and openness to
 launch their operations and acquire               2010, making the Andean Three a growing          trade, their economies are positioned to
 companies in this market,” says Carlos.           market for mobile communications,                grow as conduits for Asian–Latin
“We advise our clients with mergers and            consumer finance and retail.                     American commerce.
 acquisitions, as well as capital-raising.”
                                                   The bloc’s strong trade links with the
                                                                                                    UHY has local firms in the Andean
The private sector is also an important            rapidly growing economies of Asia are
                                                                                                    Three countries.
factor, says Ronny Frederick, UHY CEA             another attraction. Total trade with Asia
Consultores y Auditores de Empresas,               grew by 5% annually from 2005-2009               Chile
Chile. Chile’s LAN Airlines has its main           and accounts for around 10% of the               UHY Macro Consultores, Santiago
South American hub in Lima, Peru, and              three countries’ combined GDP. That is           Contact: Juan Marín Hernández
plans another in Bogotá, Colombia, for             around double the level of South                 Email:
example, and Chilean companies such as             America’s other big economies, where             juan.marin@uhymacroconsultores.cl
Abastible, Gasco, and Lipigas control half         trade with Asia has grown more slowly.
                                                                                                    UHY CEA Consultores y Auditores
of Colombia’s USD 1 billion liquefied
                                                   By seizing opportunities in the Andean           de Empresas, Valparaíso
natural gas market.
                                                   Three, companies can position themselves         Contact: Ronny Frederick
 Cross-border mergers and acquisitions             strongly in Latin America. But, says The         Email: contactos@ceya.cl
 within the bloc rose from 16 per year on          Boston Consulting Group, they should
 average from 2003-2006 to 40 per year             keep guidelines in mind:                         Colombia
 from 2007-2010. Peru’s Brescia family,                                                             UHY Auditores  Consultores
 whose interests include banking and               Take advantage of the Andean                     S.A., Bogotá
 mining, now owns Chile’s largest cement           Three’s economic integration.                    Contact: Samuel Rozo Monsalve
 producer, Cementos Melón, as well as a            But keep in mind that there are still            Email: s.rozo@uhy-co.com
 Colombian maker of welding electrodes.            economic differences among Chile,
                                                                                                    Peru
The Andrean Three
                                                                                                    UHY Sandoval Aliaga y
  GDP, 2011	                                       USD 739 billion                                  Asociados S. Civil de R.L., Lima
  Real GDP growth, 2006–2011	                      4.7%                                             Contact: Carlos H. Sandoval
  Real GDP growth forecast through 2012	           4.9%                                             Email: carlos.h.sandoval@uhyenperu.com
  Economic integration	                            • Free-trade and investment agreements
  	                                                • Integrated stock exchange
                                                                                                    Further details of doing business
  Average ranking, Index of Economic Freedom	      71.7 (Latin America average, 58.5)
                                                                                                    in Chile, Colombia and Peru are
  Foreign direct investment	                       41% of GDP
                                                                                                    available on the UHY website under
  Stock market capitalisation (MILA)	              USD 550 billion
                                                                                                    the publications section: www.uhy.com
UHY INTERNATIONAL BUSINESS 9




China’s declared backing
for SMEs may open doors
to foreign investors

Small-medium sized enterprises             specialised and sophisticated” industries   •  achine tools — as Chinese
                                                                                         M
(SMEs) contribute 60% of China’s           and industrial clusters; to upgrade           companies continue to upgrade
industrial output and create 80%           enterprise management; and to refine          technology, reflecting China’s ongoing
of China’s jobs.                           SME support systems.                          strength in manufacturing
                                                                                       •  usiness services — as the Chinese
                                                                                         B
But for the year just past, Chinese SMEs   So what opportunities could this              economy continues to develop.
have been experiencing hardships:          prospective economic about-turn hold          Examples are public relations,
some have been at risk of collapse.
                                           for investors and foreign businesses          advertising and specialist financial
Shortages of electricity, capital and
                                           looking to penetrate the Chinese              services, such as factoring, private
labour have led them to this
                                           SME market?                                   equity and specialist management
predicament, and soaring costs have
                                                                                         consultancy
made things worse.
                                           Key sectors for                             • Consumer and personal services
                                                                                         
Faced with this indictment of faltering    investment success                           — such as healthcare and medical
growth, the Chinese government’s 12th      Some opportunities relate to                  services, and education
Five-Year Plan contains a key strategy     China’s ongoing need to modernise           •  ptical fibre manufacturing technology
                                                                                         O
specifically in support of SMEs.           and upgrade its technology base;            •  uxury products — such as high
                                                                                         L
According to the plan, the total number
                                           others relate to rapidly growing              specification cars for the growing
of China’s SMEs will grow steadily over
                                           consumer markets in the country;              consumer market, but also niche
the next five years and achieve an
                                           while others relate to the ongoing            opportunities, such as ultra-light
average annual growth rate of 8%.
                                           processes of structural change within         aeroplanes, yachts and ski equipment
Five primary missions underpin the plan:   the Chinese economy.                        •  ow-carbon technologies —
                                                                                         L
to improve the capacity of establishing                                                  environmental products and services,
business and creating jobs; to optimise    The most commonly mentioned sectors           as the Chinese government
the structure of SMEs; to boost the        of business opportunity for foreign           increases priorities given to
development of “new, distinctive,          SMEs include:                                 environmental protection..
10 UHY INTERNATIONAL BUSINESS




Energy, particularly renewable energy, has
great market potential in China,
according to economic analysts. The
government is taking aggressive measures
to steer the country towards lower-
carbon energy use. Yet China’s energy
use is vast — it is the world’s largest
consumer of energy — and it relies on
coal for two-thirds of its energy needs.

The Economist Intelligence Unit forecasts
that China’s use of solar power, wind
energy and hydropower is destined to
grow rapidly — though, not so fast that          directly under the central government,         asset investment in Beijing and Shanghai,
ascendant Chinese renewables firms can           and two special administrative regions.        for example, compared with less than 20%
feel secure. It projects that the combined                                                      for poorer provinces, such as Hubei.
                                                 As China’s growth has shifted into lower       The eastern seaboard is also more highly
share of renewable energy and nuclear            gear, the larger eastern provincial
power will rise from 13% in 2010 to over                                                        exposed to fluctuations in external
                                                 economies have been bearing the brunt          demand, as many of its manufacturing
16% at the end of the decade. As a result        of the slowdown. Expansion in trade,
of this, and a growing appetite for                                                             facilities operate in export-processing.
                                                 investment and industrial production
natural gas, coal will satisfy a lower
                                                 has slowed to (by national standards) a        Falling exports in the eastern provinces have
proportion of China’s energy needs. Yet,
                                                 crawl. Inland provinces continue to            been accompanied by accelerated export
in 2020 it still expects coal to provide well
                                                 outperform their coastal counterparts,         growth in central and western provinces, to
over half of China’s energy needs —
                                                 much as they did in the aftermath of           where a significant amount of
which by then will have swollen greatly.
                                                 the 2008-09 downturn.                          manufacturing capacity has since relocated.
As a result, 35% more coal will be burnt
in 2020 than in 2010.                            Even though many western provinces are         Chongqing, Henan and Sichuan, for
                                                 seeing a deceleration from their               example, have all recorded a breakneck
Other sectors identified by economic
                                                 previously heady growth rates, they            pace of export expansion, helping to
analysts include services and supplies to
                                                 continue to maintain year-on-year GDP          soften the impact of the recent downturn
the plastics industry; lifestyle products;
                                                 expansion of over 12%. They are also           on China’s labour market, as migrant
life sciences (medical supplies,
                                                 recording faster growth in disposable          labourers forced out of work in the
pharmaceuticals, healthcare,
                                                 income and household consumption than          eastern provinces have instead been able
biotechnology); automotive and
                                                 the coastal provinces.                         to find employment inland.
aeroplane technologies; high value
brand products; and building products            Although investors might expect that the       Sweetened policy incentives and
and services.                                    poorest would be most adversely affected       improved infrastructure to support inland
                                                 in periods of economic duress, this has        trade, such as dredged rivers, expanded
                                                 not been the case in China. Beijing,           river ports and improved highways, have
Key locations for
                                                 Shanghai, Guangdong and Zhejiang —             encouraged manufacturers to move
investment success
                                                 the country’s political, financial and         inland. In July, Chongqing and Henan saw
Investors and exporters study China’s            entrepreneurial capitals — are continuing      export growth of 160% and more than
Five-Year Plans to identify sectors that will    to record the slowest GDP growth rates in      60% respectively.
be supported by the Chinese government.          the country, at under 8% year on year.
But they also study regional differences in                                                     Among the fastest-growing provinces are
the Chinese market: both regional market         The eastern provinces have been hit            Shaanxi and Chongqing, which are at the
conditions and differences in how rules          hardest because they are much more             centre of the national western
and regulations at local and provincial          highly exposed to the property downturn        development policy, and Guizhou, which
levels are interpreted. Variation is plentiful   and weakened external environment than         has the lowest average GDP per head in
— China has 23 provinces, five                   the rest of the country. Property investment   the country. All three have maintained
autonomous regions, four municipalities          accounts for roughly one-half of total fixed   annual growth rates above 13%.
UHY INTERNATIONAL BUSINESS 11




Foreign SMEs tend to
                                                                                                                                             Heilongjiang
believe, for example, that

knowing and understanding
                                                                                                                                               Jilin


                                                           Xinjiang
the rules and regulations                                                                                                                    Liaoning
                                                                                                Inner Mongolia

are the key to                                                                                                            Hebei
                                                                                                 Ningxia
understanding the local                                                                                          Shanxi           Shandong
                                                                             Qinghai
                                                                                              Gansu
business environment...                                                                                Shaanxi     Henan              Jiangsu
                                                                Tibet                                                                         Shanghai
                                                                                                                              Anhui
                                                                                                                   Hubei
                                                                                         Sichuan      Chongqing
                                                                                                                                       Zhejiang
                                                                                                                            Jiangxi
Guizhou, for example, is now seeing                                                                               Hunan
                                                                                                   Guizhou                        Fujian
huge outlays of industrial investment, as
well as a massive government drive to                                                  Yunnan                                                 Taiwan
                                                                                                        Guangxi
develop tourism infrastructure. Property-                                                                             Guangdong

related investment in July 2012 rose by a
massive 90% year on year.                                                                                         Hainan

A further notable development is that
growth in disposable incomes and             their business proposition is likely to be         Investors need to not just find good local
consumption expenditure has picked up        successful in China. The market is indeed          staff and build up relations with local
considerably in many inland provinces.       large, but so is the competition in                business partners but also to invest in
For example, the south-western province      Chinese markets both from local and                building good relations with local
of Yunnan has seen expansion in              international suppliers. A second issue is         governments and government agencies,
disposable income per head and               that some SMEs are too optimistic about            such as customs, environmental
consumption expenditure of 14.3% and         the extent to which quick gains are                inspectors and tax offices.
18.3% respectively, outpacing real GDP       possible. Experience shows that
growth of 12.6%.                             businesses need several years to build
                                             relations with business partners and               ‘First to file’ principle
By contrast, the eastern port municipality                                                       One specific problem is the so-called
                                             government agencies before business will
of Tianjin recorded expansion of just                                                           ‘first to file’ principle, which means
                                             really take off and become profitable.
10.8% in consumption expenditure and                                                             companies need to register trademarks
10.1% in disposable incomes. Narrowing       It is important to invest in the initial years      before entering the Chinese market.
the income gap between coastal and           in obtaining an understanding of the                One foreign embassy in China reportedly
inland provinces has long been a priority    business culture in China – and of the              advises companies looking to enter
for the government; the fact that incomes    specific province in which the SME investor         China that they should register their
and expenditure in inland provinces are      plans to become established. This                   trademarks two years before entering.
now growing more quickly than on the
                                             approach does not only refer to issues              Another embassy reports that 90% of
coast will be welcomed by the government.
                                             such as language, personal attitudes and            the intellectual property rights (IPR) cases
Meanwhile, developing the services sector    relations, how business relations are               it deals with are trademark related.
offers a sustainable means of generating     established and developed and how to                Issues also relate to production
long-term growth in China’s eastern          organise communication with local staff in          technologies protected by patents.
provinces. Such a transition is under way    China, but also to more structural issues.
slowly; for example, Shanghai is piloting                                                       Although some economic commentators
tax reforms that should encourage the        Foreign SMEs tend to believe, for example,         believe IPR issues are often exaggerated, it
growth of smaller services enterprises.      that knowing and understanding the rules           is widely agreed that they do add to the
                                             and regulations are the key to                     cost of doing business in China,
                                             understanding the local business                   particularly in the case of smaller
Overcoming barriers                          environment (investment laws, financial            enterprises. IPR problems can present more
to success                                   and fiscal arrangements, employment laws,          of a challenge to SMEs than larger
Some SMEs enter China with a naïve           etc.), but many tend to overlook that in           enterprises, because typically they do not
approach (‘it’s a huge market, I should be   China power and relationship are much              have in-house lawyers, making it necessary
there’) without studying whether or not      more important than most assume.                   for them to outsource legal services.
China represents a bigger challenge for SMEs than

entering many other markets. But SME investors who

seek out expert advice and support from organisations

with practical experience of the Chinese market are

well placed to overcome the barriers.




Quality information                             with the Chinese government to set-up
SMEs entering new markets always                advanced technical training.
need information about, for example,
                                                Fear can also be a key bottleneck (fuelled
market opportunities, potential
                                                by reports of bad experiences in China):
distributors, laws and regulations, and
                                                Chinese partners who keep raising the level
the availability of business services.
                                                of investment required; cases of business
However, for SMEs seeking to enter
                                                partners disappearing; problems with
China, access to good quality
information is reported to represent a          Chinese suppliers, including orders placed
higher cost than in other markets.              but not delivered; and some quality issues.

Similarly, when entering new markets            As a result, one of the messages
businesses need to understand the               promoted to SMEs is: ‘Don’t go to
regulations governing those markets, in         China without a reliable Chinese partner.’
order to identify the implications for their    China represents a bigger challenge for
planned activities. However, achieving this     SMEs than entering many other
in China requires more than just                markets. But SME investors who seek
information about the relevant regulations;     out expert advice and support from
it also requires knowledge of how these         organisations with practical experience
regulations are likely to be applied. This is   of the Chinese market are well placed
a particular challenge because of               to overcome the barriers. UHY has
frequently changing laws and uncertainties      firms based in key Chinese locations
about how laws and regulations will be          and with local knowledge.
interpreted and implemented, not least
because some laws can be conflicting.           UHY has local firms in China.

Non-tariff barriers exist in several            CHINA                                         Let us help you achieve
industries, as part of the government’s         ZhongHua CPAs                                 further business success
attempt to protect Chinese enterprises.         Contact: Wilson Lu
                                                Email: info@zhonghuacpa.com                   To find out how UHY can assist your
One example is the banking sector,
                                                                                              business, contact any of our member
which not only makes it difficult for           With offices in: Anhui, Beijing, Jiangsu,
                                                                                              firms. You can visit us online at
financial service providers, but also for       Shandong, Shanghai, Shenzhen                  www.uhy.com to find contact details
enterprises in other sectors to deal with                                                     for all of our offices, or email us at
investment issues in China. Another             Hong Kong
                                                                                              info@uhy.com for further information,
issue is China’s Indigenous Innovation          Tai Kong CPA Limited                          or call us on +44 20 7216 4622.
Policy which makes it difficult for             Contact: Robert Kong
non-Chinese owned companies to access           Email: robertkong@tkcpa.com.hk                UHY is an international network of legally
public procurement contracts. Chinese           UHY Vocation HK CPA Limited                   independent accounting and consultancy
companies are favoured because the              Contact: Mica Pang                            firms whose administrative entity is
government believes innovation needs to         Email: phc@uhy-hk.com                         Urbach Hacker Young International
                                                                                              Limited, a UK company. UHY is the brand
come from within China.
                                                Investors looking for advice may also         name for the UHY international network.
Recruiting the right local employees can be     wish to contact the UHY China desk in         Services to clients are provided by member
                                                                                              firms and not by Urbach Hacker Young
a major issue. Training is one of the           their region. For details, contact the UHY
                                                                                              International Limited. Neither Urbach
possible solutions to this and several          international office at: info@uhy.com         Hacker Young International Limited, the
Chambers of Trade and support                                                                 UHY network, nor any member of UHY
organisations are involved in cooperating       Further details of doing business in
                                                                                              has any liability for services provided by
                                                China are available on the UHY website        other members.
www.uhy.com                                     under the publications section:
                                                www.uhy.com                                   © 2013 UHY International Ltd

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Uhy international business issue 26

  • 1. International Business ISSUE 26 2–5 7–8 9 – 12 Let’s go international The Andean Three: An China’s declared backing – but where? economic powerhouse for for SMEs may open doors Latin America to foreign investors The network for doing business
  • 2. 2 UHY INTERNATIONAL BUSINESS But places like Georgia (impressively at Let’s go international No 9) – and other economies which have most improved their ease of doing – but where? business over the past year – may give an indicator of increasingly favourable regulatory terms for future investment. Each year the World Bank creative, looking for places to innovate, to ‘Most improved’ economies pinpoints statistically where in the take sensible risks, to meet new world it is easiest to do business. challenges and to benefit from markets Top 10 ‘most improved’ economies The bank’s analysis is used about to evolve. 2013 for ease of doing business sometimes as a starting point to determine where cross-border 1 Poland development of a product or Key measures in the survey 2 Sri Lanka service is most appropriate. Or, it ‘Ease’ of doing business is measured in is sometimes used as evidence to 3 Ukraine the World Bank survey by the number of support a strong hunch that regulations applied to small to medium- 4 Uzbekistan business success is up for grabs, sized companies (SMEs) and the ease of barring a few barriers. 5 Burundi compliance across the 10 topic areas. Significantly, given the potential of new 6 Costa Rica The World Bank Doing Business Guide 2013 – the 10th edition – benchmarks markets in the developing world, ‘getting 7 Mongolia 185 economies against 10 topic areas electricity’ is one of the key measures. 8 Greece (such as starting a business, getting credit, Top countries for ease of 9 Serbia paying taxes and enforcing contracts). Contributors include accountants, lawyers, doing business 10 Kazakhstan freight forwarders and government In the overall league of the top countries officials. There can be little argument for ease of doing business, the more Poland tops the table of ‘most improved’ therefore that the report is a near-global, risk-adverse investor may be drawn to economies. “Poland improved the most in comprehensive measurement of a locations that are ‘safer bets’, such as ease of doing business through four regulatory quality, and a worthy piece of Singapore at No 1 (Singapore has topped reforms – easier to register property, pay armoury when deciding where to invest. the global ranking for the past seven taxes, enforce contracts, and resolve years) or New Zealand at No 3. The survey is particularly pertinent in insolvency by updating documentation today’s global economy because tighter requirements for bankruptcy filings,” says Top 10 countries 2013 for ease , budgets make the need to choose the Wiesław Les niewski, of UHY’s member of doing business right international opportunity, and get it firm in Poland, Biuro Audytorskie Sadren right first time, even more imperative: it’s 1 Singapore Sp. z o.o. “Poland also introduced a new also pertinent for investors to have the civil procedure code that, along with an 2 Hong Kong SAR, China local knowledge and forethought so they increase in the number of judges, can work fast as new opportunities are 3 New Zealand reduced the time required to enforce about to develop – and, in some cases, 4 US commercial contract.” pull out just as quickly as they are about to evaporate. 5 Denmark No 2 in the ‘most improved’ rankings is 6 Norway Sri Lanka – the first time in seven years of The 2013 report, published mid-October 2012, confirms what investors would 7 UK the survey that a South-Asian economy expect – that doing business remains has featured among the ‘best improvers’. 8 Republic of Korea Significantly, too, Greece – somewhere easiest in high-income, developed economies. But that’s where most 9 Georgia investors may not currently have top of their competition is also found – and, anyway, list – has jumped these rankings significantly 10 Australia investors are often more adventurous and to eighth place. Driven by its economic crisis,
  • 3. UHY INTERNATIONAL BUSINESS 3 Greece has implemented regulatory Significantly, given the potential of new markets reforms to ease doing business “at a greater pace in the past year than in any in the developing world, ‘getting electricity’ is one of the previous six”, says the World Bank. of the key measures. “Despite the present negative media publicity we are receiving, Greece has taken radical legislation, regulation and Uzbekistan has improved access to and Poti. “These one-stop-shops for organisational steps to improve and credit information by guaranteeing trade clearance processes are open all facilitate investors interested in investing borrowers’rights to inspect their personal day, every day, allowing traders to in Greece, “ says Stavros Nikiforakis, UHY data. And it has reduced the time to submit customs documents and Axon Certified Auditors, based in Athens. export by introducing a single window for complete other formalities in a single “With ‘fast track’ law, the Bilateral customs clearance and reduced the place,” says the survey. Committee of Strategic Investments number of documents needed for each (BCSI) has been formed and through it import transaction. the procedures have been simplified and centralised to ‘one shop’. This allows Most challenging locations Uzbekistan has also strengthened its investors to concentrate on operational insolvency process by introducing new issues whilst the issues relating to ‘Most challenging’ locations 2013 for time limits for insolvency proceedings and authorisations and approvals are executed ease of doing business new time limits and procedures for a by civil servants of the appropriate second auction, and by making it possible 1 Central African Republic government department. for businesses to continue operating 2 Chad “The BCSI is responsible for considering throughout liquidation proceedings. the eligibility of the proposed strategic 3 Congo Costa Rica is the only economy in Latin investments based on the criteria of: 4 Eritrea America or the Caribbean in the top • Feasibility of the project 10 ‘improvers’. Costa Rica introduced a 5 Democratic Republic of Congo risk-based approach for granting • The investors’ solvency 6 Venezuela approvals for business start-ups and • Transfer of knowledge and technology established online approval and tax 7 Guinea-Bissau • Forecast increase in employment payment processes. But Colombia, while 8 Guinea • eripheral or local development of P outside the top 10 ‘improvers’, gets the country special mention for implementing 9 Cote d’Ivoire 25 regulatory reforms over the past • Subsidies for the enterprise 10 Niger eight years. • ompetitiveness in the national economy C • Protection of the environment “Improving business regulation is a UHY member firms operate in more than challenging task,” says the World Bank, 80 countries globally – across almost all • Saving of energy. “and doing it consistently over time even the World Bank listings – and offer Ukraine (at No 3 in these ‘most improved’ more so.” Yet, it says, some economies support to investors through local rankings), Uzbekistan (No 4) and have achieved considerable success since knowledge and an in-country presence, Kazakhstan (No 10) show how the 2005 and a few stand out as exceptional whatever local regulations are in force. Eastern European region is beginning to within their regions – Georgia, Rwanda, provide a more favourable environment Colombia, China and Poland. But perhaps that level of support is for investment. particularly valuable in the more difficult As an example, the survey highlights Georgia’s 35 reforms, which have jurisdictions for starting a business, as Sarvarkhon Karimov, UHY Tashkent LLC, Uzbekistan, says that his country has followed “a relatively balanced shown in the World Bank survey – such as made starting a business easier by regulatory reform path”, since 2005 – in Angola (ranked 172) and Venezuela, introducing an online facility for name such as its moves to make trading across which ranks 180 in the ease of doing reservation and eliminating the fee to borders easier by introducing customs business stakes out of the 185 open a bank account for small businesses. clearance zones in cities such as Tbilisi jurisdictions surveyed.
  • 4. 4 UHY INTERNATIONAL BUSINESS “Angola is in a situation of political and Venezuela is expected to remain one of the least- economic stability, and is one of the fastest growing economies in the world, friendly places to do business over the next few essentially due to its natural resources,” years. In fact, Venezuela is referred to in the World says Armando Parades, UHY A Paredes e Bank survey in the same context as Zimbabwe. Associados-Angola Auditores e Consultores, based in Luanda. “The Angolan authorities have been trying to improve the country’s business environment with significant recent Sub-Saharan Africa Enforcing contracts has been perceived by changes to private investment laws and a UHY member firms are also building a still entrepreneurs as a problem in China – comprehensive tax reform. more extensive presence in Africa, both in although the mass market opportunities the north and in sub-Saharan Africa, for consumables make investors try and “Although bureaucracy remains high, try again. The problem with India is that it which gets a special mention in the World infrastructures are scarce and the justice has a tendency towards bureaucracy and Bank survey for its record number of system is inefficient, continuing red tape, and there is lack of political reforms – a region where less than 10 improvements have been happening consensus on important issues such as years ago little attention was being paid throughout the economy as a whole and business liberalisation. Reasons to invest, to the regulatory environment. the outlook for the future is very positive. however, are the stable democratic Although obstacles are still high, investing Among the 50 global economies with the environment, the huge market and the in Angola is considered very rewarding, biggest improvements since 2005, the availability of skilled manpower – largest share – one-third of them – are in attractions particularly for investors in because economic growth has created sub-Saharan Africa. Burundi is ranked No ‘big-number’ sectors such as technology, opportunities in most economic activities. 5 in the ‘best improvers’ table (for reforms telecoms and airports. If the country continues the trend towards the reduction of business barriers its to starting a business, construction Russia stands out as an environment with permits, registering property and trading attractiveness as an investments doing business issues over ‘rule of law’ across borders) but top billing in the destination will grow even further.” and excessive government control. World Bank survey goes to Rwanda (for a “Foreign investors are wary of lack of By comparison, the Venezuelan whole raft of entrepreneurship reforms), reform to eliminate risks for their president’s victory last October opened which has been the top improver in investments,” the World Bank has said the way for further radicalisation of his sub-Saharan Africa since 2005. previously. But reasons to invest in Russia agenda that economists predict will lead include planned privatisation of BRIC countries to further tough economic challenges: government shares in oil, telecoms and Two of the BRIC countries (Brazil, Russia, Venezuela is expected to remain one of transport, and huge undeveloped territory India, China) rank among the top 50 the least-friendly places to do business rich in natural resources. improvers in the survey: China and India. over the next few years. In fact, They were further up the scale in earlier Some parts of Brazil make good Venezuela is referred to in the World Bank years of the survey, but in the overall global investment locations and the country has a survey in the same context as Zimbabwe table for ease of doing business they thriving consumer market at all socio- – “a deteriorating business environment currently have quite low rankings: for economic levels. The oil and gas sector has where measures add to the complexity example, China is at No 91, Brazil at No huge potential. But obtrusive labour laws and cost of doing business or undermine 130 and India at No 132 – suggesting are a problem for investors, the World property rights and investor protection”. perhaps that they have not sustained Bank has said, and obtaining certain regulatory reforms that would have placed operating licences can take too long. All of which makes the work of UHY firm, them consistently among the top-runners. UHY Servicios Legales Tributarios, S.C., Diego Moreira, UHY Moreira-Auditores, based in Caracas, still more challenging BRIC countries are not prominently Brazil, says his firm can help facilitate – and more valuable to investors looking featured in the 2013 World Bank survey, these bureaucratic processes. “For to the probable medium-term but previous World Bank survey reports example, we can help alleviate opportunities in that country when a new have painted a picture of why the BRICs compliance with obtrusive labour laws by political regime may be in power. appear not to fare so well in the survey. providing consultancy on human resource
  • 5. UHY INTERNATIONAL BUSINESS 5 (HR) practices as well as providing the World Bank stops short of measuring regulation tracked by the World Bank outsourced HR management,” he says. economic stability, corruption or other survey over the past year than any other relevant factors affecting markets, such as – starting a business. The average time to “On obtaining operating licences, UHY the consumer’s struggle out of poverty. start a business worldwide has been Moreira can reduce the timeframe Investors need to look elsewhere. reduced significantly, from 50 days to 30 required to obtain several types of licence days, and the average cost from 89% of (export/import, sanitary, etc) as well as For corruption indicators, another report, income per capita to just 31%. perform the bureaucratic processes for the Transparency International Corruption each type of licence. Perceptions Index, is a useful guide. In it, But perhaps the “most exciting finding”, among the BRIC countries, Russia tops says the World Bank, is the “steady “For investors interested in the oil and gas the league (perceived to be the most march from 2003 to 2012 towards better sector, UHY Moreira can assist foreign corrupt), with India some way behind in business regulation across the wide range firms register in the all-important second – both outstripping Brazil and of economies included”. With a handful Petrobras suppliers registry. (Petrobras is China, with South Africa perceived as the of exceptions, every economy covered by the state-owned oil and gas company.) least corrupt location in which to do the survey has narrowed the gap in Such registration is key not only for business. In countries overall where UHY business regulatory practice with the top obtaining contracts with Petrobras but member firms operate, New Zealand global performance measured by the also for being considered as a ‘player’ in comes top as the perceived least corrupt indicators. “This is a welcome race to the the local oil and gas market. nation, while Venezuela comes bottom. top,” says the bank. “Furthermore, through our attest services Another index could also be taken into But does all this matter? Does regulatory (audits, due diligence, limited-scope reviews) account when deciding where best to quality affect the mindset of investors? we can significantly reduce the risk that invest: The Legatum Prosperity Index Yes, it does, says the World Bank. In a foreign investors face when acquiring measures countries’ prosperity, based on separate study, the World Bank estimates companies in Brazil or when establishing both quality of life and material wealth. that, on average throughout all global joint-ventures or other types of corporate This measure is pertinent because its economies surveyed, a difference of 1% associations with Brazilian firms. Such risk research shows that entrepreneurship – in regulatory quality as measured in the mitigation factors are of outmost importance encouraging new ideas and opportunity survey is associated with a difference in due to widespread labour litigation and – correlates more closely to a nation’s annual foreign direct investment inflows tax-related legal contingencies.” overall prosperity than any other factor. of USD 250-500 million. Top of that league is Norway, followed by The other country commonly aligned Matched with specialist advice from experts Denmark, Australia, New Zealand and with the BRIC nations, South Africa, has on the ground, and trusted local partners, Sweden. Among the BRICs, China has been credited by the World Bank with the World Bank’s guide and other indexes improved in the prosperity rankings while encouraging investors; its natural may confirm an investor’s insight into a other countries have changed in their resources are in abundant supply; the potential economic advantage and point to ranking relatively little. economic structure is ‘first-world’; the further new opportunities; they may country is already doing strong business question an investor’s ambition (such as to compared with other BRIC nations; and Key survey indicators dive into a huge, new-growth market in a the jurisdiction offers a credible jurisdiction that’s politically unstable); or, at One key finding of the World Bank survey is connector to one billion consumers on the very least, they may enable would-be that European economies in fiscal distress the African continent. Difficulties investors to assess more accurately the risks are making efforts to improve their business highlighted are comparatively minor, involved when going international. climate, and this is beginning to be such as the process for registering for reflected in the indicators being tracked. VAT because of significant amounts of Part of the solution to high debt, says the fraud (vendors claim and are paid VAT World Bank, is the recovery of economic refunds then disappear). growth, and there is broad recognition that creating a friendlier environment for entrepreneurs is central to this goal. Other investment factors Measuring regulatory ‘red tape’ in the Policy-makers worldwide have given lifecycle of an SME is all to the good, but more attention to one area of business
  • 6. 6 UHY INTERNATIONAL BUSINESS The average time to start a business worldwide has been reduced significantly, from 50 days to 30 days, and the average cost from 89% to just 31%. Brazil (Hidral Elevadores DO), and in Hidral previously used the services of a Moscow, Russia (Hidral RU). Its sizeable and well-known Spanish law firm, distributors are in France, Lebanon and together with its partner company in Russia. Over the last decade the Russian Brazil, which was one of Brazil’s top law market has been one of Hidral’s main firms. The experience was not satisfactory and Hidral transferred its business to UHY export successes, as well as the region Fay Co “to work with a firm that allows producing its biggest growth. the development of a closer relationship Hidral has an outstanding position in its with communication at the top, as it allows a swift and efficient decision- UHY member firms help mid-size market sector: its products are making process”, says Javier Martínez, companies to internationalise. represented in more than 45 countries Hidral’s marketing sales director. “We and its export sales represent 40% of For example, UHY’s member firm in Spain, also needed a firm with a clear focus on total turnover. developing international business. UHY Fay Co, has been working with Hidral S.A. The company manufactures UHY Fay Co worked with UHY’s member “With UHY Fay Co, we value the passenger and goods lifts and platforms firm in Brazil, UHY Moreira - Auditores, to transparency in the valuation of its which are sold exclusively to other lift establish the company’s manufacturing services, the fast and efficient manufacturers, installers and plant in Brazil, Hidral’s first such venture development of the engagements, and its maintenance companies to complement internationally, and UHY Fay Co’s legal proactive follow-up of the different their own product range. projects,” says Javier Martínez. “We also team worked with UHY Yans-Audit LLC, based in Moscow, to establish the value very highly the fluent With 165 employees at two communication between the different manufacturing plants in Seville, Spain, company’s subsidiary in Russia. UHY UHY offices involved in the engagement.” Hidral has a turnover of Euro 18 million Yans-Audit is now managing accounting, (USD 25.8 million). The company also has tax compliance and contracting services for Hidral S.A. a subsidiary at Iandaiatuba, São Paulo, the Russian subsidiary. www.hidral.com Details of all UHY member firms, their locations and their local financial and business advisory services for investors going international are available on the UHY website: www.uhy.com. Doing Business Guides for all UHY locations can be found under the publications section of the UHY website. entrepreneurs who chose to leave their education and new talent discovery previous industries and dedicate their methods. The corporation builds and careers to bettering the lives of children invests in companies that foster the around the world. development of prosperous societies. Their first social enterprise in education UHY Hacker Young in London co-ordinates was the creation of Phorms, a German accounting assignments globally for Noble school network of 14 schools that Education Network, provides audit services increased access to children of all for UK operations, and provides consultancy socio-economic backgrounds to private for the network’s growing international In the UK, UHY Hacker Young has education. To do this, the team managed expansion. UHY’s group of member firms in been supporting Noble Education a system in which wealthy families directly Germany, based in Berlin, UHY Deutschland Network as it expands its network of subsidised tuition for children from AG, provides services to German private primary and secondary disadvantaged families. subsidiaries, and its member firm in schools. Currently, the network has Vietnam, UHY Audit Advisory Services The network has since joined forces with Limited, and in Austria, UHY-Tax schools in Germany, Austria, Portugal the Richard Chandler Corporation, a Wirtschaftstreuhand GmbH, have also and Vietnam (Ho Chi Minh campus is pictured above). business building group based in provided services to the client. Singapore, which invested several million The UK-registered company was founded euros in the venture to create schools Noble Education Network in 2003 by three successful German globally that offer high-tech private www.nobel-education.com
  • 7. UHY INTERNATIONAL BUSINESS 7 The Andean Three: An economic powerhouse for Latin America Chile, Colombia, and Peru all have market-friendly, fiscally prudent democracies that favour free trade and investment. Set among the Andes mountain and last year their stock exchanges The three nations posted balanced range, stretching from the merged to form the Integrated Latin budgets or healthy surpluses from 2005 Caribbean to Patagonia, in an American Market. This bourse boasts through to 2008. After running deficits in area of breath-taking vistas, are Latin America’s second-largest market 2009 as a result of the global recession, what have become known as the capitalisation, after Brazil’s Bovespa, and Chile returned to a balanced budget in ‘Andean Three’. has the largest number of listed 2010, and Peru ran only a 1% deficit. companies. The three countries are also Brazil and Venezuela, by contrast, have These three dynamic, and often run significant budget deficits since 2006. overlooked, economic powerhouses – planning to connect their electricity grids. Chile, Colombia and Peru – already have a The Andean Three are considered to In addition, Chile, Colombia, and Peru all combined GDP equalling 65% of that of present much lower macroeconomic, have market-friendly, fiscally prudent Mexico – and their economies are forecast political, labour, and foreign-trade risks democracies that favour free trade and to grow faster than both Mexico’s and than most other Latin American nations, investment. Chile is ranked 11 among all Brazil’s over the next five years, largely according to rankings by the Economist nations in terms of openness to trade on because of rising foreign direct investment. Intelligence Unit. Tax rates and the Heritage Foundation’s Index of competition policies are also more But that’s not the only reason why the Economic Freedom, while Colombia and business-friendly. Andean Three should rank high in the Peru have moved up in ranking to 45 and strategic planning of companies Such considerations are fundamental for 41 respectively. By contrast, Brazil ranks expanding internationally, says global companies making large, long-term ‘bets’ only 113 and Argentina 138. consultants The Boston Consulting Group. in major regional sectors such as mining “The sound macroeconomic management and energy resources. “Increasingly, Chile, Colombia and Peru are of the Andean Three makes them being viewed as an economic bloc serving Although the Peruvian government is particularly appealing to investors,” putting greater emphasis on social as a new driver of regional dynamism in says The Boston Consulting Group. The inclusion, its economic policies have Latin America,” say the consultants. Colombian economy has expanded by an mainly stayed on course. The policies of They have already forged an alliance average of 4.6% annually over the past the Andean Three stand in sharp contrast binding together their countries’ financial five years. Chile has averaged 5.1% to the leftist populism of Venezuela, the and commercial markets. They have annual growth and Peru 5.6%. Yet protectionism of Argentina, and the free-trade and investment agreements, inflation has been kept in check. domestic focus of Brazil.
  • 8. 8 UHY INTERNATIONAL BUSINESS Investors have rewarded these policies. CorpBanca, one of Chile’s largest Colombia and Peru. Chile’s economy is the Foreign direct investment (FDI) as a commercial banks, is expected to win most advanced, for example, and is in a percentage of GDP has risen since 2005 regulatory approval to buy the Colombian good position to attract well-trained in all three nations and averages 41% for operations of Banco Santander. Meanwhile, business talent, making it a better option for the bloc. In Brazil and Argentina, by the state-run Colombian energy group, a regional headquarters. Colombia and Peru contrast, FDI as a share of GDP has Empresa de Energía de Bogotá, acquired are less-developed, but that could create dropped to 17% and 21% respectively. In 60% of Peruvian gas distributor Calidda in better opportunities for short-term gains. Venezuela, it plunged from 31% in 2005 2011. Mergers and acquisitions are also to just 12% in 2010. becoming a trend in industries such as retail, Approach the Andean Three telecommunications and transportation. differently from other Latin Capital markets in Peru are also strong, says American markets. Carlos Sandoval, UHY Sandoval Aliaga y Together, the Andean Three are only 35% The ease of doing business in Chile, Asociados S. Civil de R.L., Peru. “The of the size of Brazil and with less than half Colombia and Peru, compared with much corporate bond market in Peru grew that nation’s population. “But the bloc is of the rest of the region, means there is threefold from USD 1,631 million in 2011 rising on the radar screen of both less pressure on foreign companies to to USD 5,149 million in 2012,” he says. multinationals and local companies as a find local partners, cultivate government “The total Latin American region has grown driver of Latin American growth,” says connections, and worry about capital 65%, with Brazil at the top of the list, but it Samuel Rozo Monsalve, UHY Auditores expenditure risks. is Peru which has grown the most.” These Consultores S.A., Colombia. Their consumer investments are funding infrastructure markets are at least as thriving as those in Take advantage of the growing projects and financing growth companies the rest of Latin America. More than 30% links between the Andean as they expand their operations in Peru and of Chile’s population and 25% of Peru’s Three and Asia. the region. “There are many companies population climbed out of poverty to the Because of the Andean Three’s from the US and Europe coming to Peru to lower middle class between 1990 and geographic position and openness to launch their operations and acquire 2010, making the Andean Three a growing trade, their economies are positioned to companies in this market,” says Carlos. market for mobile communications, grow as conduits for Asian–Latin “We advise our clients with mergers and consumer finance and retail. American commerce. acquisitions, as well as capital-raising.” The bloc’s strong trade links with the UHY has local firms in the Andean The private sector is also an important rapidly growing economies of Asia are Three countries. factor, says Ronny Frederick, UHY CEA another attraction. Total trade with Asia Consultores y Auditores de Empresas, grew by 5% annually from 2005-2009 Chile Chile. Chile’s LAN Airlines has its main and accounts for around 10% of the UHY Macro Consultores, Santiago South American hub in Lima, Peru, and three countries’ combined GDP. That is Contact: Juan Marín Hernández plans another in Bogotá, Colombia, for around double the level of South Email: example, and Chilean companies such as America’s other big economies, where juan.marin@uhymacroconsultores.cl Abastible, Gasco, and Lipigas control half trade with Asia has grown more slowly. UHY CEA Consultores y Auditores of Colombia’s USD 1 billion liquefied By seizing opportunities in the Andean de Empresas, Valparaíso natural gas market. Three, companies can position themselves Contact: Ronny Frederick Cross-border mergers and acquisitions strongly in Latin America. But, says The Email: contactos@ceya.cl within the bloc rose from 16 per year on Boston Consulting Group, they should average from 2003-2006 to 40 per year keep guidelines in mind: Colombia from 2007-2010. Peru’s Brescia family, UHY Auditores Consultores whose interests include banking and Take advantage of the Andean S.A., Bogotá mining, now owns Chile’s largest cement Three’s economic integration. Contact: Samuel Rozo Monsalve producer, Cementos Melón, as well as a But keep in mind that there are still Email: s.rozo@uhy-co.com Colombian maker of welding electrodes. economic differences among Chile, Peru The Andrean Three UHY Sandoval Aliaga y GDP, 2011 USD 739 billion Asociados S. Civil de R.L., Lima Real GDP growth, 2006–2011 4.7% Contact: Carlos H. Sandoval Real GDP growth forecast through 2012 4.9% Email: carlos.h.sandoval@uhyenperu.com Economic integration • Free-trade and investment agreements • Integrated stock exchange Further details of doing business Average ranking, Index of Economic Freedom 71.7 (Latin America average, 58.5) in Chile, Colombia and Peru are Foreign direct investment 41% of GDP available on the UHY website under Stock market capitalisation (MILA) USD 550 billion the publications section: www.uhy.com
  • 9. UHY INTERNATIONAL BUSINESS 9 China’s declared backing for SMEs may open doors to foreign investors Small-medium sized enterprises specialised and sophisticated” industries • achine tools — as Chinese M (SMEs) contribute 60% of China’s and industrial clusters; to upgrade companies continue to upgrade industrial output and create 80% enterprise management; and to refine technology, reflecting China’s ongoing of China’s jobs. SME support systems. strength in manufacturing • usiness services — as the Chinese B But for the year just past, Chinese SMEs So what opportunities could this economy continues to develop. have been experiencing hardships: prospective economic about-turn hold Examples are public relations, some have been at risk of collapse. for investors and foreign businesses advertising and specialist financial Shortages of electricity, capital and looking to penetrate the Chinese services, such as factoring, private labour have led them to this SME market? equity and specialist management predicament, and soaring costs have consultancy made things worse. Key sectors for • Consumer and personal services Faced with this indictment of faltering investment success — such as healthcare and medical growth, the Chinese government’s 12th Some opportunities relate to services, and education Five-Year Plan contains a key strategy China’s ongoing need to modernise • ptical fibre manufacturing technology O specifically in support of SMEs. and upgrade its technology base; • uxury products — such as high L According to the plan, the total number others relate to rapidly growing specification cars for the growing of China’s SMEs will grow steadily over consumer markets in the country; consumer market, but also niche the next five years and achieve an while others relate to the ongoing opportunities, such as ultra-light average annual growth rate of 8%. processes of structural change within aeroplanes, yachts and ski equipment Five primary missions underpin the plan: the Chinese economy. • ow-carbon technologies — L to improve the capacity of establishing environmental products and services, business and creating jobs; to optimise The most commonly mentioned sectors as the Chinese government the structure of SMEs; to boost the of business opportunity for foreign increases priorities given to development of “new, distinctive, SMEs include: environmental protection..
  • 10. 10 UHY INTERNATIONAL BUSINESS Energy, particularly renewable energy, has great market potential in China, according to economic analysts. The government is taking aggressive measures to steer the country towards lower- carbon energy use. Yet China’s energy use is vast — it is the world’s largest consumer of energy — and it relies on coal for two-thirds of its energy needs. The Economist Intelligence Unit forecasts that China’s use of solar power, wind energy and hydropower is destined to grow rapidly — though, not so fast that directly under the central government, asset investment in Beijing and Shanghai, ascendant Chinese renewables firms can and two special administrative regions. for example, compared with less than 20% feel secure. It projects that the combined for poorer provinces, such as Hubei. As China’s growth has shifted into lower The eastern seaboard is also more highly share of renewable energy and nuclear gear, the larger eastern provincial power will rise from 13% in 2010 to over exposed to fluctuations in external economies have been bearing the brunt demand, as many of its manufacturing 16% at the end of the decade. As a result of the slowdown. Expansion in trade, of this, and a growing appetite for facilities operate in export-processing. investment and industrial production natural gas, coal will satisfy a lower has slowed to (by national standards) a Falling exports in the eastern provinces have proportion of China’s energy needs. Yet, crawl. Inland provinces continue to been accompanied by accelerated export in 2020 it still expects coal to provide well outperform their coastal counterparts, growth in central and western provinces, to over half of China’s energy needs — much as they did in the aftermath of where a significant amount of which by then will have swollen greatly. the 2008-09 downturn. manufacturing capacity has since relocated. As a result, 35% more coal will be burnt in 2020 than in 2010. Even though many western provinces are Chongqing, Henan and Sichuan, for seeing a deceleration from their example, have all recorded a breakneck Other sectors identified by economic previously heady growth rates, they pace of export expansion, helping to analysts include services and supplies to continue to maintain year-on-year GDP soften the impact of the recent downturn the plastics industry; lifestyle products; expansion of over 12%. They are also on China’s labour market, as migrant life sciences (medical supplies, recording faster growth in disposable labourers forced out of work in the pharmaceuticals, healthcare, income and household consumption than eastern provinces have instead been able biotechnology); automotive and the coastal provinces. to find employment inland. aeroplane technologies; high value brand products; and building products Although investors might expect that the Sweetened policy incentives and and services. poorest would be most adversely affected improved infrastructure to support inland in periods of economic duress, this has trade, such as dredged rivers, expanded not been the case in China. Beijing, river ports and improved highways, have Key locations for Shanghai, Guangdong and Zhejiang — encouraged manufacturers to move investment success the country’s political, financial and inland. In July, Chongqing and Henan saw Investors and exporters study China’s entrepreneurial capitals — are continuing export growth of 160% and more than Five-Year Plans to identify sectors that will to record the slowest GDP growth rates in 60% respectively. be supported by the Chinese government. the country, at under 8% year on year. But they also study regional differences in Among the fastest-growing provinces are the Chinese market: both regional market The eastern provinces have been hit Shaanxi and Chongqing, which are at the conditions and differences in how rules hardest because they are much more centre of the national western and regulations at local and provincial highly exposed to the property downturn development policy, and Guizhou, which levels are interpreted. Variation is plentiful and weakened external environment than has the lowest average GDP per head in — China has 23 provinces, five the rest of the country. Property investment the country. All three have maintained autonomous regions, four municipalities accounts for roughly one-half of total fixed annual growth rates above 13%.
  • 11. UHY INTERNATIONAL BUSINESS 11 Foreign SMEs tend to Heilongjiang believe, for example, that knowing and understanding Jilin Xinjiang the rules and regulations Liaoning Inner Mongolia are the key to Hebei Ningxia understanding the local Shanxi Shandong Qinghai Gansu business environment... Shaanxi Henan Jiangsu Tibet Shanghai Anhui Hubei Sichuan Chongqing Zhejiang Jiangxi Guizhou, for example, is now seeing Hunan Guizhou Fujian huge outlays of industrial investment, as well as a massive government drive to Yunnan Taiwan Guangxi develop tourism infrastructure. Property- Guangdong related investment in July 2012 rose by a massive 90% year on year. Hainan A further notable development is that growth in disposable incomes and their business proposition is likely to be Investors need to not just find good local consumption expenditure has picked up successful in China. The market is indeed staff and build up relations with local considerably in many inland provinces. large, but so is the competition in business partners but also to invest in For example, the south-western province Chinese markets both from local and building good relations with local of Yunnan has seen expansion in international suppliers. A second issue is governments and government agencies, disposable income per head and that some SMEs are too optimistic about such as customs, environmental consumption expenditure of 14.3% and the extent to which quick gains are inspectors and tax offices. 18.3% respectively, outpacing real GDP possible. Experience shows that growth of 12.6%. businesses need several years to build relations with business partners and ‘First to file’ principle By contrast, the eastern port municipality One specific problem is the so-called government agencies before business will of Tianjin recorded expansion of just ‘first to file’ principle, which means really take off and become profitable. 10.8% in consumption expenditure and companies need to register trademarks 10.1% in disposable incomes. Narrowing It is important to invest in the initial years before entering the Chinese market. the income gap between coastal and in obtaining an understanding of the One foreign embassy in China reportedly inland provinces has long been a priority business culture in China – and of the advises companies looking to enter for the government; the fact that incomes specific province in which the SME investor China that they should register their and expenditure in inland provinces are plans to become established. This trademarks two years before entering. now growing more quickly than on the approach does not only refer to issues Another embassy reports that 90% of coast will be welcomed by the government. such as language, personal attitudes and the intellectual property rights (IPR) cases Meanwhile, developing the services sector relations, how business relations are it deals with are trademark related. offers a sustainable means of generating established and developed and how to Issues also relate to production long-term growth in China’s eastern organise communication with local staff in technologies protected by patents. provinces. Such a transition is under way China, but also to more structural issues. slowly; for example, Shanghai is piloting Although some economic commentators tax reforms that should encourage the Foreign SMEs tend to believe, for example, believe IPR issues are often exaggerated, it growth of smaller services enterprises. that knowing and understanding the rules is widely agreed that they do add to the and regulations are the key to cost of doing business in China, understanding the local business particularly in the case of smaller Overcoming barriers environment (investment laws, financial enterprises. IPR problems can present more to success and fiscal arrangements, employment laws, of a challenge to SMEs than larger Some SMEs enter China with a naïve etc.), but many tend to overlook that in enterprises, because typically they do not approach (‘it’s a huge market, I should be China power and relationship are much have in-house lawyers, making it necessary there’) without studying whether or not more important than most assume. for them to outsource legal services.
  • 12. China represents a bigger challenge for SMEs than entering many other markets. But SME investors who seek out expert advice and support from organisations with practical experience of the Chinese market are well placed to overcome the barriers. Quality information with the Chinese government to set-up SMEs entering new markets always advanced technical training. need information about, for example, Fear can also be a key bottleneck (fuelled market opportunities, potential by reports of bad experiences in China): distributors, laws and regulations, and Chinese partners who keep raising the level the availability of business services. of investment required; cases of business However, for SMEs seeking to enter partners disappearing; problems with China, access to good quality information is reported to represent a Chinese suppliers, including orders placed higher cost than in other markets. but not delivered; and some quality issues. Similarly, when entering new markets As a result, one of the messages businesses need to understand the promoted to SMEs is: ‘Don’t go to regulations governing those markets, in China without a reliable Chinese partner.’ order to identify the implications for their China represents a bigger challenge for planned activities. However, achieving this SMEs than entering many other in China requires more than just markets. But SME investors who seek information about the relevant regulations; out expert advice and support from it also requires knowledge of how these organisations with practical experience regulations are likely to be applied. This is of the Chinese market are well placed a particular challenge because of to overcome the barriers. UHY has frequently changing laws and uncertainties firms based in key Chinese locations about how laws and regulations will be and with local knowledge. interpreted and implemented, not least because some laws can be conflicting. UHY has local firms in China. Non-tariff barriers exist in several CHINA Let us help you achieve industries, as part of the government’s ZhongHua CPAs further business success attempt to protect Chinese enterprises. Contact: Wilson Lu Email: info@zhonghuacpa.com To find out how UHY can assist your One example is the banking sector, business, contact any of our member which not only makes it difficult for With offices in: Anhui, Beijing, Jiangsu, firms. You can visit us online at financial service providers, but also for Shandong, Shanghai, Shenzhen www.uhy.com to find contact details enterprises in other sectors to deal with for all of our offices, or email us at investment issues in China. Another Hong Kong info@uhy.com for further information, issue is China’s Indigenous Innovation Tai Kong CPA Limited or call us on +44 20 7216 4622. Policy which makes it difficult for Contact: Robert Kong non-Chinese owned companies to access Email: robertkong@tkcpa.com.hk UHY is an international network of legally public procurement contracts. Chinese UHY Vocation HK CPA Limited independent accounting and consultancy companies are favoured because the Contact: Mica Pang firms whose administrative entity is government believes innovation needs to Email: phc@uhy-hk.com Urbach Hacker Young International Limited, a UK company. UHY is the brand come from within China. Investors looking for advice may also name for the UHY international network. Recruiting the right local employees can be wish to contact the UHY China desk in Services to clients are provided by member firms and not by Urbach Hacker Young a major issue. Training is one of the their region. For details, contact the UHY International Limited. Neither Urbach possible solutions to this and several international office at: info@uhy.com Hacker Young International Limited, the Chambers of Trade and support UHY network, nor any member of UHY organisations are involved in cooperating Further details of doing business in has any liability for services provided by China are available on the UHY website other members. www.uhy.com under the publications section: www.uhy.com © 2013 UHY International Ltd