UDN averaged 41,000 viewers in the 18-49 age group during primetime in January 2014, outperforming competitors FOX Deportes and ESPN Deportes. UDN viewership was up 105% from the previous year, while competitors saw declines. UDN is now available in over 32.2 million homes, 10 million more than its closest competitor. Several soccer matches on UDN, including a January 3rd match between Santos and Chivas, had record viewership numbers for UDN.

1. UDN is the #1 SL Cable Sports Network
Univision Deportes vs. Competition
January 2014
Prime Time – January 2014
A18-49 (000)
UDN averaged 41,000 A18-49 in primetime,
besting FOX Deportes (34,000) and ESPN
Deportes (39,000)
UDN out-delivered The Golf Channel
(33,000) and MLB Network (23,000).
UDN viewership up +105% in prime
compared to year ago while FOXD down -11%
and ESPD down -15%.
UDN is now available in over 32.2 million
homes,
+10 million more households than closest
competitor.
UDN had the top 3 SL cable sports telecasts
in January, led by the Santos-Chivas match on
1/3/14 (370,000 A18-49, a new record high
for LMX regular season on UDN). UDN owned
7 of the top 10 SL cable sports telecasts.
A18-49 (000)
46
34 39
Growth vs. Jan 2013
Prime Time, A18-49 (%)
203 191
Average Per Match
THE TOP 5
Spanish-language cable telecasts
in January were ALL on UDN.
130%
7 OF THE TOP 10
UDN is the fastest-growing cable network in
both total day and primetime in January.
Source: The Nielsen Company, NPM, NPMH (ESPD), January ‘14, total day MSU
6a-6a, prime MSU 8p-11p
LMX on UDN
out-delivered NHL on
NBC Sports Network.
-15%
-18%
Spanish-language cable sports
telecasts in January were on
UDN.