The document discusses lessons learned from company and customer interviews for a new app prototype. Company interviews found that bad in-store experiences prevent customer returns and identified concerns about competitors, losing one's place in line, and advertising. Customer interviews expressed interest in using the app to save time, manage their day better, get tickets through the app, and print or save tickets at home, but also asked about what would happen if the app didn't upload or had battery issues. Two hypotheses were tested, and a product prototype was created based on interview learnings.