SlideShare a Scribd company logo
Lessons Learned
Company Interview Insights
Consumers Interviews Insights
Hypothesis Testing
Prototype
Company’s Interview
Bad experiences in store make people to not return!
 Are my competitors in that App?
 People might lose their turn
 Advertising
Costumers’ Interviews
When are you launching it?
 Saving time + Managing my day  More time
 Ticket through MyCit  YES PLEASE!
 What if doesn’t upload? Battery?
 Book time to be served
 Print my ticket at home or save it
1st Hypothesis Tested
2nd Hypothesis Tested
Our Product – Prototype
Ucat lean my cit   class 8
Ucat lean my cit   class 8

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Ucat lean my cit class 8

Editor's Notes

  1. Cyril
  2. Mafalda
  3. Mafalda
  4. Adriana
  5. Adriana
  6. João
  7. João
  8. João