RUNNINGHEAD: Uber Technologies Incorporation Uber Technologies Incorporation Description of the organization Uber Technologies Incorporation was founded in 2009 by Travis Kalanick and Garrett camp. As a startup it was known as Ubercab with only taxi services at a high cost but it has developed over the years to also provide food delivery services and peer ride sharing. Today it operates effectively via a mobile phone application and it operates in major cities around the world despite its headquarters being in San Francisco. Uber has recently been facing issues regarding negative publicity arising from the employees and its drivers. It all started when Mr. Kalanick showed support for president Trump and his ideologies by being part of Trump’s advisory committee. This led to a public campaign by locals to stop using the uber mobile application. Later on a female employee posted on a local blog that Uber had completely ignored her sexual harassment claim. There have also been allegations that a software called Greyball had been used by Uber to help its drivers violate local rules and regulations. These series of events have negatively affected the company’s public image and led to a sharp decrease in annual profits. Corporate culture Uber’s culture is generally aimed at consumer satisfaction as it aims at making transportation reliable for its customers. It is also committed to making sure that transportation can be accessed by anyone, anywhere and at any time at affordable prices. Uber also desires to keep its internal issues private to maintain a positive public image. Examples include trying to conceal a hack on its mobile application and the fact that majority of its drivers were ex-convicts. Its focus on providing comfort to the consumer has led to the disregard of human resources as alleged by employees and drivers. Drivers feel that they are not involved in decision making and appropriate feedback systems are not provided hence they cannot air their grievances. Employees also feel that their claims are not acted upon therefore they go to social media and blogs which contribute to the negative image of the company among the public. Areas of weakness Uber’s culture is generally ineffective because it does not value its employees. It lacks an effective feedback and response system where staff can make their grievances to the management and immediate remedy actions are taken. As a result, employees and drivers feel coerced to work under harsh conditions and lack job satisfaction. Secondly, major stakeholders are not involved in decision making. There are allegations by drivers that Uber slashes its prices without any consultation and the upper executive officers do not consult others before undertaking other influential roles, such as political ones. Thirdly, disregard of the law is evident in Uber’s culture. The company seems to help its drivers in violation of local regulation avoid the authorities and does not disclose vital informatio.