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RUNNINGHEAD: Uber Technologies Incorporation
Uber Technologies Incorporation
Description of the organization
Uber Technologies Incorporation was founded in 2009 by Travis
Kalanick and Garrett camp. As a startup it was known as
Ubercab with only taxi services at a high cost but it has
developed over the years to also provide food delivery services
and peer ride sharing. Today it operates effectively via a mobile
phone application and it operates in major cities around the
world despite its headquarters being in San Francisco. Uber has
recently been facing issues regarding negative publicity arising
from the employees and its drivers. It all started when Mr.
Kalanick showed support for president Trump and his ideologies
by being part of Trump’s advisory committee. This led to a
public campaign by locals to stop using the uber mobile
application. Later on a female employee posted on a local blog
that Uber had completely ignored her sexual harassment claim.
There have also been allegations that a software called Greyball
had been used by Uber to help its drivers violate local rules and
regulations. These series of events have negatively affected the
company’s public image and led to a sharp decrease in annual
profits.
Corporate culture
Uber’s culture is generally aimed at consumer satisfaction as it
aims at making transportation reliable for its customers. It is
also committed to making sure that transportation can be
accessed by anyone, anywhere and at any time at affordable
prices. Uber also desires to keep its internal issues private to
maintain a positive public image. Examples include trying to
conceal a hack on its mobile application and the fact that
majority of its drivers were ex-convicts. Its focus on providing
comfort to the consumer has led to the disregard of human
resources as alleged by employees and drivers. Drivers feel that
they are not involved in decision making and appropriate
feedback systems are not provided hence they cannot air their
grievances. Employees also feel that their claims are not acted
upon therefore they go to social media and blogs which
contribute to the negative image of the company among the
public.
Areas of weakness
Uber’s culture is generally ineffective because it does not value
its employees. It lacks an effective feedback and response
system where staff can make their grievances to the
management and immediate remedy actions are taken. As a
result, employees and drivers feel coerced to work under harsh
conditions and lack job satisfaction. Secondly, major
stakeholders are not involved in decision making. There are
allegations by drivers that Uber slashes its prices without any
consultation and the upper executive officers do not consult
others before undertaking other influential roles, such as
political ones. Thirdly, disregard of the law is evident in Uber’s
culture. The company seems to help its drivers in violation of
local regulation avoid the authorities and does not disclose vital
information to the government. Lastly, there is no direct
interaction with the public to gauge their feelings on certain
issues. Management also seems to take the political side against
the majority of its customers’ ideologies.
Solution
s
The company should establish proper feedback systems which
are distinct and separate for their three top stakeholders:
drivers, employees and customers. This will ensure everyone
feels part of the organization and possibly avoids tarnishing the
organization’s image. Key personnel entrusted with management
of the company should distance themselves from taking other
roles that are influential and divisive so as to prevent the
customers from feeling excluded. Moreover, employees should
be treated fairly and given the respect they deserve so that they
can reciprocate the same to customers and improve on the
company’s image. They should also be given a chance to own
stock in the company through purchasing shares so they feel
part of the organization.
Executive summary
The major challenge facing Uber Technologies Incorporation is
negative publicity which starts from the inside by employees
who feel dissatisfied. To remedy this, employees should be
valued as an important asset to the business and widely
consulted before any major decisions are completed.
Management personnel should also be cautious in their lives
outside the organization so as to maintain a positive public
image. However, the immediate remedial action should be to
correct the negative public image that already exists among the
public by dealing with their on issues.
RUNNINGHEAD Uber Technologies IncorporationUber Technologies .docx

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RUNNINGHEAD Uber Technologies IncorporationUber Technologies .docx

  • 1. RUNNINGHEAD: Uber Technologies Incorporation Uber Technologies Incorporation Description of the organization Uber Technologies Incorporation was founded in 2009 by Travis Kalanick and Garrett camp. As a startup it was known as Ubercab with only taxi services at a high cost but it has developed over the years to also provide food delivery services and peer ride sharing. Today it operates effectively via a mobile phone application and it operates in major cities around the world despite its headquarters being in San Francisco. Uber has recently been facing issues regarding negative publicity arising from the employees and its drivers. It all started when Mr. Kalanick showed support for president Trump and his ideologies by being part of Trump’s advisory committee. This led to a public campaign by locals to stop using the uber mobile application. Later on a female employee posted on a local blog that Uber had completely ignored her sexual harassment claim. There have also been allegations that a software called Greyball had been used by Uber to help its drivers violate local rules and regulations. These series of events have negatively affected the company’s public image and led to a sharp decrease in annual profits. Corporate culture Uber’s culture is generally aimed at consumer satisfaction as it aims at making transportation reliable for its customers. It is also committed to making sure that transportation can be accessed by anyone, anywhere and at any time at affordable prices. Uber also desires to keep its internal issues private to maintain a positive public image. Examples include trying to conceal a hack on its mobile application and the fact that majority of its drivers were ex-convicts. Its focus on providing
  • 2. comfort to the consumer has led to the disregard of human resources as alleged by employees and drivers. Drivers feel that they are not involved in decision making and appropriate feedback systems are not provided hence they cannot air their grievances. Employees also feel that their claims are not acted upon therefore they go to social media and blogs which contribute to the negative image of the company among the public. Areas of weakness Uber’s culture is generally ineffective because it does not value its employees. It lacks an effective feedback and response system where staff can make their grievances to the management and immediate remedy actions are taken. As a result, employees and drivers feel coerced to work under harsh conditions and lack job satisfaction. Secondly, major stakeholders are not involved in decision making. There are allegations by drivers that Uber slashes its prices without any consultation and the upper executive officers do not consult others before undertaking other influential roles, such as political ones. Thirdly, disregard of the law is evident in Uber’s culture. The company seems to help its drivers in violation of local regulation avoid the authorities and does not disclose vital information to the government. Lastly, there is no direct interaction with the public to gauge their feelings on certain issues. Management also seems to take the political side against the majority of its customers’ ideologies. Solution s The company should establish proper feedback systems which are distinct and separate for their three top stakeholders:
  • 3. drivers, employees and customers. This will ensure everyone feels part of the organization and possibly avoids tarnishing the organization’s image. Key personnel entrusted with management of the company should distance themselves from taking other roles that are influential and divisive so as to prevent the customers from feeling excluded. Moreover, employees should be treated fairly and given the respect they deserve so that they can reciprocate the same to customers and improve on the company’s image. They should also be given a chance to own stock in the company through purchasing shares so they feel part of the organization. Executive summary The major challenge facing Uber Technologies Incorporation is negative publicity which starts from the inside by employees who feel dissatisfied. To remedy this, employees should be valued as an important asset to the business and widely consulted before any major decisions are completed. Management personnel should also be cautious in their lives outside the organization so as to maintain a positive public image. However, the immediate remedial action should be to correct the negative public image that already exists among the public by dealing with their on issues.