The document defines and provides examples of different types of innovations: - Incremental innovation seeks to improve existing systems, as seen with Apple. - Disruptive innovation creates something new that can replace existing offerings, like Airbnb. - Radical innovation explores new technologies to stand out from competitors, such as with Metromile. - Other innovation types discussed include manufacturer, product, service, marketing, supply chain, business model, and organizational innovation, with examples like Honda, Nissan, Amazon, IKEA, Tesco, Dell, and Synopsis respectively.

1. Types of Innovations
Companies which have implemented certain types of
Innovations
Presented by Ani Avanesyan
Tutorial 1

2. Incremental Innovation
Incremental innovation seeks to
improve the systems that already
exist, making them better, faster
cheaper. Incremental innovation is
often of limited relevance to the new
technology invented by successful
discrete innovation.
APPLE

3. Disruptive Innovation
The essence of disruptive innovation is the
creation of something new: new market and
value network.
Unlike incremental innovation, where we
take what we already have and
make it more efficient, (either by adding a
new function, or eliminating
what is superfluous), the aim of disruptive
innovation is to replace what already exists.
(B. Wördenweber, U. Weissflog 2005)
AIRBNB

4. Radical Innovation
Radical innovation concerned with
exploration of new technology.
Radical innovations help the
companies to stand out from the
competition. (Innovation
communities)
METROMILE

5. Manufacturer
Innovation
In a traditional manufacturer-centred
innovation paradigm, manufacturers
identify user needs, develop products
at private expense, and profit by
protecting and commercialising.
HONDA

6. Product Innovation
The development and market
introduction of a new, redesigned or
substantially improved good or
service.
NISSAN

7. Service Innovation
Service innovation takes place in
different forms using different factor
inputs such as IT hardware,
knowledge, and investment in staff
training, marketing and research and
development (R&D).
AMAZON

8. Marketing Innovation
The implementation of a new
marketing methods involving
significant changes in the marketing
mix: product design or packaging,
distribution, communication, or
pricing. Its aim is to give value to the
customers and to improve
competitive advantage.
IKEA

9. Supply chain
innovations
Supply chain innovation is important
for companies of all sizes. It means
looking at the way a company applies
its assets, operating resources, and
capabilities to develop new ways to
satisfy customer needs.
TESCO

10. Business Model
Innovation
Business model innovation is the
development of new, unique concepts
supporting an organization's financial
viability, including its mission, and the
processes for bringing those concepts
to fruition. The primary goal of business
model innovation is to realize new
revenue sources by improving product
value and how products are delivered
to customers.
DELL

11. Organizational
Innovation
Organisational innovation means the
implementation of a new
organisational method in the
undertaking’s business practices,
workplace organisation or external
relations.
SYNOPSIS

12. References
Fichter K, Beucker S (2012). Innovation Communities, Germany, Springer-Verlag Berlin
HeidelbergG.
Argya, March 2017, Incremental Innovation and competitive pressure in the presence of
descrete innovation, Journal of Economic Behavior and Organisation, available from: URL.
https://www.sciencedirect.com/science/article/pii/S0167268116303213?via%3Dihub
Wördenweber B (2005), Innovation Cell, Germany, Springer-Verlag Berlin Heidelberg
http://www.freshminds.net/2016/08/3-examples-of-radical-innovation/