When it comes to understanding a brief for a digital solution this single slide can often solve many internal debates as to why solutions feel too prescriptive. Everyone likes to go for the work that requires "blue sky thinking" but not every brief accommodates that process. Pick your battles and think about when to push for a more conceptual solution and when you should just knuckle down and get something done. This slide was created as a part of the planning and strategy process when it comes to thinking about briefing internal project teams on new digital work that might include: user experience, planning, content strategy, creative, design, front end development, back end development, and so on.