2. TypeWhat is Typography??
Typography is the art and technique of arranging
type, type meaning letters and characters.
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3. TypeWhat is type? Continued..
• Plays an important role in audience
perception of your document or
project
• Helps create information
relationships in 2 ways:
1. Organizing the info
2. keeping things interesting through use of
symbols, letters and fonts.
Typography
5. NOT A FONTTypeface vs. font
A typeface is a family of fonts (such
as Helvetica Regular, Helvetica Italic,
Helvetica Bold, Helvetica Black, etc.)
but a font is one weight or style
within a typeface family (such as
Helvetica Regular).
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t y p e f a c e
6. FAMILYType Family
A type family is a range of typeface designs
that are variations of one basic style of
alphabet. There are hundreds – maybe
thousands – of typeface families.
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K e e p i t i n t h e
7. Serif vs.
SANSSerif – these typefaces are the more traditional
ones. They are distinguished by a short line or
finishing stroke on the end of character strokes
and stems
Sans-serif – as the name suggests, these are
distinguished by their lack of any Serifs.
Serif & Sans
W h a t ?
8. It’s way easier to communicate with
designers when you actually speak
their language, which is why it's
important to understand the anatomy
of a typeface.
Each part of a letter has its own
special term, similar to bones in a
human body.
L e t t e r s h a v e p a r t s …
Anatomy
T h e b o d y … . o f a l e t t e r
