2. Channel Overview
• Established in 2006 in San Francisco
• 140 character statuses, pictures, videos
• “Retweet” and “Like”
• The hashtag
• Smart phone and computer compatibility
15. Best Practices and Recommendations
• Mass following of people to spread your account
• Consistent use
• Multiple tweets a day
• Use current, trending hashtags
• 18-29 year olds, gender and race are virtually
irrelevant
• Great for its infrastructure and access to many
audiences