Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Detroit Early Childhood Social Media Academy: Twitter


Published on

Intro to Twitter for early childhood programs.

Published in: Social Media, Technology, Business
  • Be the first to comment

  • Be the first to like this

Detroit Early Childhood Social Media Academy: Twitter

  1. 1. TWITTER Lisa Colton @lisacolton @darimonline The Social Media Academy is generously funded through a grant from Produced by
  2. 2. Mobile Concise Conversational
  3. 3. About Twitter • • • • • History Billion users 100 daily active users 60% of users access through mobile 29% millennials (15-34) and growing
  4. 4. Twitter Vocabulary @ denotes username RT = “ReTweet” MT = “Modified Tweet” DM = Direct Msg # denotes hashtag
  5. 5. ESTABLISHING YOUR ACCOUNT Username, image, description.
  6. 6. Listening on Twitter: Mentions When people are talking TO you or ABOUT you. Based on your settings and tools, you’ll get a notification when someone mentions you
  7. 7. BUILD YOUR COMMUNITY WHO TO FOLLOW? • Other Early Childhood programs • Your staff, Rabbi • Your families, members • Community orgs (Jewish, media, etc.) • Content you might want to RT (@URJ, @PBSparents, etc.)
  8. 8. SEARCHES Saved searches (including hashtags) you want to revisit. - Conferences (#Biennia13, ) - Common terms - Conversations (#jed21) - Common misspelling of your name (darim instead of @darimonline)
  9. 9. HASHTAGS Anyone can start one! Check first! Keep brief, and intuitive. Use in tweet, or add to end #jedchat #JED21 #FF #NAEYC #NJECN
  10. 10. Be Social. VS.
  11. 11. Find Your Voice
  12. 12. Your goals & objectives Their goals & objectives
  13. 13. Add Value
  14. 14. Mobile Twitter
  15. 15. Cross Platforms: Wrong Idea
  16. 16. Cross Platforms: Right Idea Know where you’re going, and that it’s a blog Know where you’re going, what’s there, and that it’s useful Empower others to share their engagement with you and to promote you!
  17. 17. Key Building Blocks for Success • • • • • • • • Be social, not a bullhorn. Be helpful, and people will help you. Find your voice, and have personality. What do you want to be known for? Build it. Be a good listener. Be part of the network, and use it. Participate regularly. Thank people!
  18. 18. Put It Together! Take a moment to craft another tweet (approx 140 characters, but we won’t count) • Adds value through content or being a platform for valuable conversation; • Hits the sweet spot in your Venn diagram – mission centric and really important to your intended audience; • Has a unique voice, personality, and will grab attention; • Reflects your personal and/or professional brand.