Presentation on Amnesty UK's social media response to the Egypt crisis, given at NFP Tweetup in February.

1. Twitter in a Crisis @amnestyuk and #Egypt

2. 25th January
Our initial aim was to just
become part of the conversation
and bring the human rights
angle to coverage.
Started to use Twitter for
monitoring the action on the
ground. Campaign manager
passed on contacts to follow on
Twitter to enable us to better stay
on top of updates.

3. 30th January
Having a man on the ground changed our role online from
highlighting content to being a source of information

4. 3rd February
Our team arrested, we were
becoming part of the story
Asked supporters to take action
via email and social media
Over 11,000 emails sent in less
than 24 hours
Our staff members were
(thankfully) released by the end
of the next day

5. 4th February
By the end if the week we started to
round up coverage into:
Campaign centre
Blog post
Media team blog
Photo galleries

6. 7th February

7. 12th February
Full digital team in attendance: Tweeting, live blogging, filming, taking
photos, uploading...

8. Organising globally with #feb12global

9. Social media mentions of 'Egypt' and 'Amnesty International' and
#feb12global

10. Social media mentions of #feb12global by type

11. blog.protectthehuman.com Direct
18% Email
7,358 Visits 27%
9,455 Pageviews
79.15% New Visits Social Media
29%
amnesty.org.uk
60 Comments 26%

13. But, nothing was quite as cool as the rickshaw!

14. Any questions?
Fiona McLaren / @fionamclaren