This document provides a business plan for Twitter. It begins with an executive summary that outlines Twitter's founding and growth, but notes they have failed to develop a strategic business plan. The document then includes sections on company description, market analysis, marketing and promotion strategies, sales strategies, management and ownership structure, economics and revenue models, and a conclusion. It provides details on Twitter's services, target markets, competitors like Tumblr and Jaiku, and proposes strategies around marketing, sales, management and revenue to develop a comprehensive business plan for Twitter's continued growth.
This document summarizes the results of a study on business use of social media conducted by Business.com in 2009. Nearly 3,000 business professionals provided insights on how they use social media for work. Key findings include: 1) Over half of respondents use social media as a business information resource; 2) The most popular activities are attending webinars/podcasts and reading reviews, while bookmarking and forums are less common; 3) On average, respondents use 6 different social media sites/resources. The study provides benchmarks for how businesses are finding value in social media.
Top Social Media Resources for Business Information
In this study, we provided respondents with a list of different types of social media resources and asked them to indicate which, if any, they currently use to get the information and resources they need to do their jobs. The figure below shows the percentage of small business decision maker respondents by the total number of social media resources for business information they indicated using.
This document is a final project submitted for a Master's degree in marketing communication management. It examines the evolution of personal branding from the social world to the business world. The project includes sections on the history and rise of personal branding, the impact of web 2.0 and social media, research methodology used, case studies of individuals who have successfully implemented personal branding, analysis, conclusions, and recommendations. Interviews were also conducted with business professionals to understand how personal branding affects careers today.
Sample global business process-as-a-service (b paa-s) market research report ...Cognitive Market Research
Cognitive Market Research provides detailed analysis of Business-Process-as-a-Service (BPaaS) Market in our recently published report titled, "Business-Process-as-a-Service (BPaaS) Market 2020" The market study focuses on industry dynamics including driving factors to provide the key elements fueling the current market growth. The report also identifies restraints and opportunities to identify high growth segments involved in the Business-Process-as-a-Service (BPaaS) market. Key industrial factors such as macroeconomic and microeconomic factors are studied in detail with help of PESTEL analysis in order to have a holistic view of factors impacting Business-Process-as-a-Service (BPaaS) market growth across the globe. Market growth is forecasted with the help of complex algorithms such as regression analysis, sentiment analysis of end-users, etc.
Presented at the Florida Association of Realtors' Annual Conference, 2011 in Orlando FL. Covers 10 tips that will help you incorporate Twitter into your real estate business plan.
Lesley Lambert, social media trainer and speaker can be found on Twitter at twitter.com/LesleyLambert.
how to promote your business at twitter, how to use twitter for lead generation,
for more information please visit here-
http://smartpassiveincomes.blogspot.com/
This document summarizes the results of a study on business use of social media conducted by Business.com in 2009. Nearly 3,000 business professionals provided insights on how they use social media for work. Key findings include: 1) Over half of respondents use social media as a business information resource; 2) The most popular activities are attending webinars/podcasts and reading reviews, while bookmarking and forums are less common; 3) On average, respondents use 6 different social media sites/resources. The study provides benchmarks for how businesses are finding value in social media.
Top Social Media Resources for Business Information
In this study, we provided respondents with a list of different types of social media resources and asked them to indicate which, if any, they currently use to get the information and resources they need to do their jobs. The figure below shows the percentage of small business decision maker respondents by the total number of social media resources for business information they indicated using.
This document is a final project submitted for a Master's degree in marketing communication management. It examines the evolution of personal branding from the social world to the business world. The project includes sections on the history and rise of personal branding, the impact of web 2.0 and social media, research methodology used, case studies of individuals who have successfully implemented personal branding, analysis, conclusions, and recommendations. Interviews were also conducted with business professionals to understand how personal branding affects careers today.
Sample global business process-as-a-service (b paa-s) market research report ...Cognitive Market Research
Cognitive Market Research provides detailed analysis of Business-Process-as-a-Service (BPaaS) Market in our recently published report titled, "Business-Process-as-a-Service (BPaaS) Market 2020" The market study focuses on industry dynamics including driving factors to provide the key elements fueling the current market growth. The report also identifies restraints and opportunities to identify high growth segments involved in the Business-Process-as-a-Service (BPaaS) market. Key industrial factors such as macroeconomic and microeconomic factors are studied in detail with help of PESTEL analysis in order to have a holistic view of factors impacting Business-Process-as-a-Service (BPaaS) market growth across the globe. Market growth is forecasted with the help of complex algorithms such as regression analysis, sentiment analysis of end-users, etc.
Presented at the Florida Association of Realtors' Annual Conference, 2011 in Orlando FL. Covers 10 tips that will help you incorporate Twitter into your real estate business plan.
Lesley Lambert, social media trainer and speaker can be found on Twitter at twitter.com/LesleyLambert.
how to promote your business at twitter, how to use twitter for lead generation,
for more information please visit here-
http://smartpassiveincomes.blogspot.com/
This document provides an online marketing plan for Gist, a cloud-based social relationship management tool. It recommends targeting sales professionals initially. The plan includes earning media through viral marketing, social media, and search engine optimization. Paid media tactics recommended are paid search, email marketing, sponsorships, and display advertising. The goal is to help Gist grow its user base and achieve profitability by moving from a free to paid subscription model. Testing and optimization of all marketing efforts will be important for success.
Corporate strategy in construction for linkedin ar-40220972Akhil Rajan
A research aimed to study the corporate strategies to become the top choice engineering and construction partner for clients through the high performance of its latest cutting edge technologies, digitalized approach, assets in operation, economy, communication and human resources in attractive markets and sectors, while at all times maintaining a high standards in handling depressions, sustainable delivery, heath and safety.
UAE automotive companies are missing opportunities to target UAE college students through social media. A literature review found that both large companies like Dell and small local businesses are increasing sales by engaging far-reaching audiences on social media. With almost no costs for advertising, companies can develop wide-reaching strategies tailored for their target demographics on social media. However, UAE automotive companies have yet to effectively target UAE college students in this way.
The document provides an analysis of Manchester City Football Club's (MCFC) current social media strategy and performance. It examines MCFC's internal website and external platforms like YouTube, Twitter, Facebook and Flickr. It finds that MCFC harnesses its website to receive feedback and shares content across platforms to support customer-to-customer relationships. Externally, MCFC is highly active on Twitter and innovative in its initiatives. The analysis identifies MCFC's social media strategy focuses on building relationships and involving fans. Key performance indicators examined include numbers of friends, fans and followers as well as engagement metrics. Resources include a dedicated social media team.
The document provides an analysis of Manchester City Football Club's (MCFC) current social media strategy and performance. It examines MCFC's internal website and external platforms like YouTube, Twitter, Facebook and Flickr. It finds that MCFC harnesses its website to receive feedback and shares content across platforms to support customer-to-customer relationships. Externally, MCFC is highly active on Twitter and innovative in its initiatives. The analysis identifies MCFC's social media strategy focuses on building relationships and involving fans. Key performance indicators reviewed include numbers of friends, fans and followers as well as engagement metrics. Resources include a dedicated social media team.
This document provides guidance on using Twitter for business communication and marketing. It discusses how to set up a Twitter account and customize your profile. Some key aspects covered include following others on Twitter, using hashtags and retweets, and exploring Twitter's search and analytics tools. The document also offers tips on how to interact with your Twitter followers, monitor conversations, and engage others through questions, replies and retweets. Finally, it provides strategies for using Twitter as a marketing channel, such as building a follower base, creating engaging content, and linking your tweets to other social media platforms and your business.
This document discusses participative branding and its benefits for reputation management. It argues that companies should empower stakeholders and involve them in branding decisions as equal partners. This approach, known as participative branding, leads to more satisfied stakeholders, stronger reputations for brands, and greater financial success. The key aspects of participative branding are establishing two-way dialogues with stakeholders through various online and offline channels to understand their needs and perspectives, and redistributing some decision-making power to stakeholders. The most effective way to achieve participative branding is through social media and online communities, which allow large-scale, low-cost stakeholder engagement.
This dissertation analyzes social CRM and its importance for Irish SMEs. It discusses what social CRM is and why it is important for businesses to adopt a social CRM strategy. It explores the opportunities social CRM provides, such as crowd sourcing, improved customer support, lead generation, feedback, and collaboration. It also examines some potential drawbacks like lack of staff training, the time consuming nature, lack of control, and difficulty measuring ROI. The dissertation then analyzes the growth of CRM and social CRM in Ireland and provides statistics on Irish social media usage. It also reviews common social media monitoring and CRM tools that can help companies implement social CRM. Finally, it describes a Facebook experiment that was
This Social Media Benchmark study has some valuable insights to help those using or considering using social media. I notice the vast common attribute is webinars and podcasts. Visual and the audible essence is still powerful. Online briefing is an essential for many businesses. Turnkey tips on these coming soon
Derrick Strode
This document provides a guide to using LinkedIn for marketing purposes. It begins by explaining the importance of building a compelling LinkedIn profile, including the different profile types and key features. It then discusses using the personal account and various profile features to generate trust. The guide also covers using Company Pages, Groups, Pulse, and various advertising opportunities on LinkedIn. It provides best practices and examples for leveraging each of these solutions for content marketing and networking on LinkedIn.
Business Plan template to ‘Grow a business’rajanand
The document provides an overview of a company called <Company Name> that supplies social networking software to corporate clients. <Company Name> was established in 200X and has grown to over XXX clients in the UK and US, paying on average £XXX for setup plus monthly fees of £XXX. <Company Name> is now looking to raise additional funding to further develop its product, expand operations in the US and UK, and continue international expansion. The company's mission is to be the leading provider of social networking software for corporate clients and startups based on its product and experience developing successful online communities.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity. Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html for more information
We have published the 7th Edition of the Social Media Monitoring Tools and Services Report 2016 featuring 200 SMM technologies and services on November 15th, 2016 and replaced the old excerpts from 2015 with a new document. As a part of the report public excerpts 2016, a 62 page long document posted on the Slideshare.net (http://www.slideshare.net/lmilic/social-media-monitoring-tools-and-services-report-excerpts-2016), we have included several sample profiles from the Social Media Monitoring Tools and Service Directory 2016. I hope you’ll find it informative and useful. For more information, visit our publication page at http://ideya.eu.com/reports.html.
The document is a study paper submitted for a BBA degree at Hemwati Nandan Bahuguna Garhwal University. It examines developing a strong social media presence as a marketing strategy. The paper includes an introduction on social media marketing, objectives of the study, literature review, methodology used including data collection and analysis. It presents data collected from consumers and marketers on their social media usage and expectations. The findings identify key strategies to bridge gaps between consumer expectations and brand performance on social media to improve marketing effectiveness.
Professional Thesis - How to reach audiences in a fragmented Media Environmen...Romain VILLA
This document provides an overview of the media landscape and how it has changed with the rise of digital technologies and a more fragmented audience. It discusses how traditional media like print, radio, television have had to adapt their business models to this new environment, with many pursuing a freemium model online. It also introduces the concept of programmatic advertising and real-time bidding as new technologies that allow media agencies to better target audiences across devices in real-time. The challenges facing media agencies in this changing landscape are also presented.
The document provides a strategic plan for infrastructure development in the Indian state of Tamil Nadu, with the goal of achieving Vision Tamil Nadu 2023. It outlines key outcomes including economic growth targets, sector investment plans, and 10 strategic initiatives. The total estimated infrastructure investment is INR 35 lakh crore between 2012-2023 across sectors like energy, transport, industrial, urban, agriculture, and human development. Public-private partnerships are emphasized as a mechanism for infrastructure creation.
Information Technology lnsights Market Intel Partial Product ListKnowledge360
The document is a list of knowledge products related to information technology market intelligence. It lists over 50 knowledge products that provide market outlook reports for 2010 to 2014 on IT spending and markets in various countries, industries, and technologies. The products cover topics like IT spending forecasts, enterprise applications, e-commerce, and more with a focus on geographic regions including Asia, Germany, the UK, India, and others.
This document summarizes a study on the economic value of the advertising-supported internet ecosystem:
1) The study found that direct employment in the U.S. internet ecosystem doubled from 2007 to 2011, adding 1 million new jobs for a total of 2 million. Including indirect jobs, 5.1 million jobs are now owed to the internet.
2) Growth was fastest in the consumer support layer of digital ad agencies, ad networks, analytics firms, and listening platforms that support consumer-facing companies. This layer was the "unsung hero" driving innovation and growth over the last four years.
3) Sole proprietors and very small firms contributed 375,000 jobs and were big beneficiaries,
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
This document provides an online marketing plan for Gist, a cloud-based social relationship management tool. It recommends targeting sales professionals initially. The plan includes earning media through viral marketing, social media, and search engine optimization. Paid media tactics recommended are paid search, email marketing, sponsorships, and display advertising. The goal is to help Gist grow its user base and achieve profitability by moving from a free to paid subscription model. Testing and optimization of all marketing efforts will be important for success.
Corporate strategy in construction for linkedin ar-40220972Akhil Rajan
A research aimed to study the corporate strategies to become the top choice engineering and construction partner for clients through the high performance of its latest cutting edge technologies, digitalized approach, assets in operation, economy, communication and human resources in attractive markets and sectors, while at all times maintaining a high standards in handling depressions, sustainable delivery, heath and safety.
UAE automotive companies are missing opportunities to target UAE college students through social media. A literature review found that both large companies like Dell and small local businesses are increasing sales by engaging far-reaching audiences on social media. With almost no costs for advertising, companies can develop wide-reaching strategies tailored for their target demographics on social media. However, UAE automotive companies have yet to effectively target UAE college students in this way.
The document provides an analysis of Manchester City Football Club's (MCFC) current social media strategy and performance. It examines MCFC's internal website and external platforms like YouTube, Twitter, Facebook and Flickr. It finds that MCFC harnesses its website to receive feedback and shares content across platforms to support customer-to-customer relationships. Externally, MCFC is highly active on Twitter and innovative in its initiatives. The analysis identifies MCFC's social media strategy focuses on building relationships and involving fans. Key performance indicators examined include numbers of friends, fans and followers as well as engagement metrics. Resources include a dedicated social media team.
The document provides an analysis of Manchester City Football Club's (MCFC) current social media strategy and performance. It examines MCFC's internal website and external platforms like YouTube, Twitter, Facebook and Flickr. It finds that MCFC harnesses its website to receive feedback and shares content across platforms to support customer-to-customer relationships. Externally, MCFC is highly active on Twitter and innovative in its initiatives. The analysis identifies MCFC's social media strategy focuses on building relationships and involving fans. Key performance indicators reviewed include numbers of friends, fans and followers as well as engagement metrics. Resources include a dedicated social media team.
This document provides guidance on using Twitter for business communication and marketing. It discusses how to set up a Twitter account and customize your profile. Some key aspects covered include following others on Twitter, using hashtags and retweets, and exploring Twitter's search and analytics tools. The document also offers tips on how to interact with your Twitter followers, monitor conversations, and engage others through questions, replies and retweets. Finally, it provides strategies for using Twitter as a marketing channel, such as building a follower base, creating engaging content, and linking your tweets to other social media platforms and your business.
This document discusses participative branding and its benefits for reputation management. It argues that companies should empower stakeholders and involve them in branding decisions as equal partners. This approach, known as participative branding, leads to more satisfied stakeholders, stronger reputations for brands, and greater financial success. The key aspects of participative branding are establishing two-way dialogues with stakeholders through various online and offline channels to understand their needs and perspectives, and redistributing some decision-making power to stakeholders. The most effective way to achieve participative branding is through social media and online communities, which allow large-scale, low-cost stakeholder engagement.
This dissertation analyzes social CRM and its importance for Irish SMEs. It discusses what social CRM is and why it is important for businesses to adopt a social CRM strategy. It explores the opportunities social CRM provides, such as crowd sourcing, improved customer support, lead generation, feedback, and collaboration. It also examines some potential drawbacks like lack of staff training, the time consuming nature, lack of control, and difficulty measuring ROI. The dissertation then analyzes the growth of CRM and social CRM in Ireland and provides statistics on Irish social media usage. It also reviews common social media monitoring and CRM tools that can help companies implement social CRM. Finally, it describes a Facebook experiment that was
This Social Media Benchmark study has some valuable insights to help those using or considering using social media. I notice the vast common attribute is webinars and podcasts. Visual and the audible essence is still powerful. Online briefing is an essential for many businesses. Turnkey tips on these coming soon
Derrick Strode
This document provides a guide to using LinkedIn for marketing purposes. It begins by explaining the importance of building a compelling LinkedIn profile, including the different profile types and key features. It then discusses using the personal account and various profile features to generate trust. The guide also covers using Company Pages, Groups, Pulse, and various advertising opportunities on LinkedIn. It provides best practices and examples for leveraging each of these solutions for content marketing and networking on LinkedIn.
Business Plan template to ‘Grow a business’rajanand
The document provides an overview of a company called <Company Name> that supplies social networking software to corporate clients. <Company Name> was established in 200X and has grown to over XXX clients in the UK and US, paying on average £XXX for setup plus monthly fees of £XXX. <Company Name> is now looking to raise additional funding to further develop its product, expand operations in the US and UK, and continue international expansion. The company's mission is to be the leading provider of social networking software for corporate clients and startups based on its product and experience developing successful online communities.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity. Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html for more information
We have published the 7th Edition of the Social Media Monitoring Tools and Services Report 2016 featuring 200 SMM technologies and services on November 15th, 2016 and replaced the old excerpts from 2015 with a new document. As a part of the report public excerpts 2016, a 62 page long document posted on the Slideshare.net (http://www.slideshare.net/lmilic/social-media-monitoring-tools-and-services-report-excerpts-2016), we have included several sample profiles from the Social Media Monitoring Tools and Service Directory 2016. I hope you’ll find it informative and useful. For more information, visit our publication page at http://ideya.eu.com/reports.html.
The document is a study paper submitted for a BBA degree at Hemwati Nandan Bahuguna Garhwal University. It examines developing a strong social media presence as a marketing strategy. The paper includes an introduction on social media marketing, objectives of the study, literature review, methodology used including data collection and analysis. It presents data collected from consumers and marketers on their social media usage and expectations. The findings identify key strategies to bridge gaps between consumer expectations and brand performance on social media to improve marketing effectiveness.
Professional Thesis - How to reach audiences in a fragmented Media Environmen...Romain VILLA
This document provides an overview of the media landscape and how it has changed with the rise of digital technologies and a more fragmented audience. It discusses how traditional media like print, radio, television have had to adapt their business models to this new environment, with many pursuing a freemium model online. It also introduces the concept of programmatic advertising and real-time bidding as new technologies that allow media agencies to better target audiences across devices in real-time. The challenges facing media agencies in this changing landscape are also presented.
The document provides a strategic plan for infrastructure development in the Indian state of Tamil Nadu, with the goal of achieving Vision Tamil Nadu 2023. It outlines key outcomes including economic growth targets, sector investment plans, and 10 strategic initiatives. The total estimated infrastructure investment is INR 35 lakh crore between 2012-2023 across sectors like energy, transport, industrial, urban, agriculture, and human development. Public-private partnerships are emphasized as a mechanism for infrastructure creation.
Information Technology lnsights Market Intel Partial Product ListKnowledge360
The document is a list of knowledge products related to information technology market intelligence. It lists over 50 knowledge products that provide market outlook reports for 2010 to 2014 on IT spending and markets in various countries, industries, and technologies. The products cover topics like IT spending forecasts, enterprise applications, e-commerce, and more with a focus on geographic regions including Asia, Germany, the UK, India, and others.
This document summarizes a study on the economic value of the advertising-supported internet ecosystem:
1) The study found that direct employment in the U.S. internet ecosystem doubled from 2007 to 2011, adding 1 million new jobs for a total of 2 million. Including indirect jobs, 5.1 million jobs are now owed to the internet.
2) Growth was fastest in the consumer support layer of digital ad agencies, ad networks, analytics firms, and listening platforms that support consumer-facing companies. This layer was the "unsung hero" driving innovation and growth over the last four years.
3) Sole proprietors and very small firms contributed 375,000 jobs and were big beneficiaries,
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
What is an RPA CoE? Session 2 – CoE RolesDianaGray10
In this session, we will review the players involved in the CoE and how each role impacts opportunities.
Topics covered:
• What roles are essential?
• What place in the automation journey does each role play?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
Twitter Final
1. A Business Plan
for Twitter
November 30
2009
Kshitij Chaudhari
Under the guidance of : Prof. Alireza Khorsand
2. A Business Plan for Twitter
Table of Contents
Executive Summary ...................................................................................................................................... 4
1. Company Description ............................................................................................................................... 5
A. Nature of Business ............................................................................................................................... 6
1. The Industry .................................................................................................................................. 7
2. Marketplace needs ........................................................................................................................ 7
3. Methods to satisfy the needs ......................................................................................................... 7
4. Unique Competencies ................................................................................................................... 8
2. Market Analysis ........................................................................................................................................ 8
A. Industry Description and Outlook ........................................................................................................ 8
B. Target Market ....................................................................................................................................... 9
C. Competition ........................................................................................................................................ 10
1. Strengths ..................................................................................................................................... 13
2. Weaknesses ................................................................................................................................. 14
3. Opportunities............................................................................................................................... 15
4. Threats......................................................................................................................................... 15
5. Conclusion .................................................................................................................................. 16
3. Marketing and Promotion ....................................................................................................................... 17
a. Overall Marketing Strategy ............................................................................................................. 17
1. Strategy ....................................................................................................................................... 18
2. Communication ........................................................................................................................... 19
b. Ongoing Marketing Evaluation....................................................................................................... 19
4. Sales ........................................................................................................................................................ 20
A. Customer Profile ................................................................................................................................ 20
1. Today’s Customer ........................................................................................................................... 20
2. Tomorrow’s Customer ................................................................................................................... 20
B. Sales Strategies................................................................................................................................... 21
1. Sales Force .................................................................................................................................. 21
2. Sales Activities............................................................................................................................ 22
5. Management and Ownership .................................................................................................................. 22
a. Company Structure and Policy............................................................................................................ 22
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3. A Business Plan for Twitter
b. Key Management and Operating Personnel........................................................................................ 23
6. Economics of the Business ..................................................................................................................... 23
A. Revenue Models.............................................................................................................................. 23
B. Worst Case Contingency Plan......................................................................................................... 25
7. Conclusion .............................................................................................................................................. 26
Works Cited ................................................................................................................................................. 27
Table of Figures
Figure 1 Milestones for Twitter .................................................................................6
Figure 2 Twitter user Page .......................................................................................10
Figure 3 Tumblr .......................................................................................................11
Figure 4 identi.ca......................................................................................................12
Figure 5 Jaiku ...........................................................................................................13
Figure 6 technology camel .......................................................................................17
Figure 7 Twitter people ............................................................................................23
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4. A Business Plan for Twitter
Executive Summary
Twitter was started in March 2006 by three people namely Jack Dorsey, Evan Williams
and Biz Stone (TechCrunch, 2009). However, they opened the company for public use in July
2006 with the help of Obvious Corp. Twitter is a micro-blogging website which allows users to
keep in touch via very short i.e. 140 character messages. It allows users to post their ‘status
updates’ as they call it through the browser, instant message or a text short messaging service
available for the cellular phone. Twitter was among the pioneers of micro-blogging and since
2006 has gained a vivid popularity. The website attracted a total of 9.3 million unique visitors in
March 2009 which was a 131% jump over their previous month statistics (Schonfeld, 2009).
With all these huge numbers and buzzing popularity among the people Twitter has gained
a huge base of loyal fans and members. Twitter has also managed to attract a lot of corporate
conglomerates who want to stay in touch with their consumers. Twitter has raised a lot of capital
from venture capitalists over the last two years banking on the fact that they could provide their
investors with excellent returns. However, the one thing they have failed to do is come up with a
strategic business plan. A while back in March 2009 they publicly announce a guide called
Twitter 101 which would help businesses and people use Twitter properly from a business
standpoint. The guide however lacked clear and precise strategy and planning (Milstein, 2009).
This project report will delineate a clear and concise business plan that is strategically
beneficial for Twitter. The report will introduce Twitter as a company and explain in depth the
service it provides. The report will analyze the industry, the technology and the competitors and
their role in creating a solid business plan. This report will provide a SWOT analysis of the
company along with a marketing plan that corresponds to the financial plan and a strategic
management plan. The report will conclude with an optimized plan that Twitter should follow
for continued growth and economical gains over the next few years. The plan however, will be
limited by the information available publicly since Twitter is still a privately held company.
11/30/2009 Kshitij Chaudhari P a g e |4
5. A Business Plan for Twitter
1. Company Description
Twitter is a micro-blogging service hosted at the domain twitter.com and started by three people
namely Jack Dorsey, Evan Williams and Biz Stone in March 2006. The service was started by
Obvious Corp and has been a huge cultural phenomenon since it gained popularity
(ChrunchBase, 2009). Due to its huge success a specialized version of the service was started
called Twitter Japan. Although it is unclear as to the coining of the term micro-blogging, the
popularity of the term was widespread due to Twitter. Micro-blogging is a web service that
allows its users to post messages that are limited to a length of 140 characters. This form of
message service that allows people to post messages and lets them choose the people that can see
them or broadcast to the internet for everyone is called micro-blogging. Unlike the original
service namely blogs, micro-blogging has gained a wide popularity due to the limited size of the
messages being posted. These messages usually were intended to be updates. According to
Twitter.com the 140 character messages were supposedly were meant to answer one simple
question, “What are you doing?” However, as the service gained popularity the messages were
engulfed huge range of forms and answered a lot of questions about you, the people you interact
with or simply anything else. People could post feeds about their life, about their work, about
what they thought of certain things or happenings. Basically, the service evolved as a new
medium for communication. Recently, Twitter.com has changed their status update statement
from “What are you doing?” to “What is happening?” (Stone, 2009)
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6. A Business Plan for Twitter
FIGURE 1 MILESTONES FOR TWITTER
A. Nature of Business
Twitter was founded on the basis that people will be able to easily communicate with their
friends and family via a short message. However, as the popularity of the service grew the status
messages or ‘tweets’ as they are known were updates frequently and covered a large number of
topics. The most popular among these were the current events and social communication. The
service quickly turned into a larger form factor than just personal status update service. People
started messaging each other about trending topics and upcoming events along with current
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7. A Business Plan for Twitter
affairs and news that not even possibly broadcasted across the globe via regular channels like
televisions.
1. The Industry
Due to the wide range of communication that occurs on Twitter it is very hard to pinpoint
a specialized area for the service. The social networking aspect of the service is a big one
but not the only one. The service is also a very informative form of new channel. The
service is also a basic personal communication channel. Considering the numerous
services provided the industry that Twitter is in can be considered as a real-time social
communication. Even though it may seem that the specified industry has a broad sense of
service it is necessary to define a broad industry since the last time twitter tried to define
itself as a personal status update service the consumer changed it to their preference
(Stone, 2009).
2. Marketplace needs
When Twitter was started the consumer was unaware of power of social communication.
But today it is a well established fact that Twitter renders a voice to a larger stratum of
people and their voice can be easily heard world over. A good example of this the use of
Twitter was the outcry that was publicized by the service after President Mahmoud
Ahmadinejad's re-election in Iran (Seib, November). The consumer has now realized the
power of twitter and so have the decision makers. The marketplace is familiar with the
service but needs a better control and organization of the service. Finding the social
circles you can be a part of, finding news that relates to the user and an ability to organize
and search through all the data that the user uploads. The user needs more innovation and
though it may not seem but if Twitter loses its edge in technological innovation people
are bound to try new services.
3. Methods to satisfy the needs
The services provided by Twitter are not exceptional but surely are simpler. And since
Twitter has an open Application Programming Interface (API) (i.e. any third party
developer can access Twitter functionality with the open source code provided by Twitter
in their program) a lot of feature rich application can be found according to the user
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8. A Business Plan for Twitter
choice. However, one thing that Twitter relies on is social acceptance which is possible if
Twitter anticipates user needs before any other service does. A huge part of this can be
achieved by being at the top of the innovation bandwagon.
4. Unique Competencies
Twitter has grown in a huge online society. The number unique visitors for the month of
March 2009 were 15 million and grew to 22 million in June 2009 (Site Profile of Twitter,
2009). That is an increase of 146% over March. The most important competency Twitter
has over its competitors is its loyal base of users. All the service Twitter offers are
duplicated by its competitors. Some of them even have better services than Twitter but
the only reason Twitter is unshakable is due to the huge user base its has accumulated
over the years. Another important aspect that keeps Twitter afloat is the technology. If
Twitter was to lose out on a big innovation to a smaller competitor it is very likely that
people would follow the new service.
2. Market Analysis
A. Industry Description and Outlook
The industry that Twitter relies on is real time social networking communication. Though this
may seem as a broad classification of the industry it is necessary to realize that Twitter works on
the social element of the demographics and relies on speed of communication to gain a superior
edge. The real time web applications that work with the idea of speedy communication have a
very simple goal. They have to be able to keep up with or rather be the first one to come up with
better technologies to connect people in real time. However a major difference between instant
messaging (IM) and Twitter is the form of communication they provide. Twitter works on the
principle of broadcast communication and IM works on a one to one or group communication.
IM’s inabilities to broadcast messages to the world make it unlikely to be considered a
competitor. Twitter relies on the fact that it can broadcast people across the internet and make the
messages available to a large number of people or even everyone if the user chooses to do so.
This major difference requires Twitter to come up with technologies that keep the user interested
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9. A Business Plan for Twitter
and hooked with the social network. If Twitter misses make sure that it keeps on adding
interesting new features that connect people it is bound to lose its edge to its competitors.
B. Target Market
Twitter reaches a wide variety of consumers across wide range of geographical locations. Hence,
it is very hard to specify a single group of people as its target market. The use of internet by
everyone and the penetration of internet limit the use of Twitter. A younger generation that is on
the go all the time and has very little time to keep in contact with its huge network of friends and
family is an obvious target market. However, these form a very small part of the market that
Twitter should aim for. A wide classification of the target market would be the people who use
the internet. Twitter can cater to the needs of each and every form of demographics as well as
psychographics. Twitter relies on the fact that people can connect with other people and find a
social network that has similar tastes and liking in their particular subject of interest. Another
feature of Twitter is communication. This makes sure that a user can keep in touch with people
from his huge circle of friends or known acquaintances. A business form of Twitter is useful for
sales representatives and marketing people. This is a group of people that are eager to make sure
a lot of people know about what they are selling or advertising. These people also lead to a
different range of demographics namely the corporations. All businesses today rely on
communicating with their consumers, old or new. The best way for any corporation to gain new
customers or keep the old customers updated about new service and products is to use the most
popular communication channel. A few years back it was the newspaper and then it was
television now it is the internet and more specifically, Twitter. Twitter can reach a wide range of
customers that defies geographical limitations.
A general look at the customer base that Twitter caters to gives us an idea of the wide
variety of people from different demographics it is capable to reach. The target market for
Twitter is wider than most of the current software industry. Like Google, Twitter can cater to
almost every individual and should strive to incorporate this idea in its strategy for expansion.
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10. A Business Plan for Twitter
FIGURE 2 TWITTER USER PAGE
C. Competition
Today a service business that relies solely on the internet has to be aware of its competition. The
service industry on the internet relies solely on its ability to provide a cheaper and better
technology to its consumers. Christos Cotsakos, CEO and Chairman of E*Trade, a very popular
online brokerage firm said, “Two kids in a garage – that’s who we are worried about”
referencing to the history between Microsoft and Google (Digital 50, 2009). This is how much a
company that has significant revenues and well established still fears the threat of new
competition. Today when its takes less time to switch between services on the internet the threat
of substitutes is very real and significant.
Twitter is a micro-blogging service which is a fairly new concept for the internet. Hence
the competition is small in number. Though small the competition is fierce and the only way to
establish one service as better is to build a network of users that is bigger and widespread than its
competitors. Currently, among Twitter’s competitors are Jaiku, Brightkite, indenti.ca and
Tumblr. Jaiku and identi.ca are very similar services to Twitter whereas Tumblr is a micro-
blogging service that has a sleek interface and better user friendly design as compare to Twitter.
Tumblr reported a count of 20 million unique visitors for the month of October and a retention
rate of 85% (i.e. 85% of total users who register remain active users) (Wauters, 2009). This is a
huge threat for Twitter. Tumblr also boasts of an incredible website interface along with a very
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11. A Business Plan for Twitter
intuitive mobile phone application allowing the user to easily post content from cell phones
(Wauters, 2009).
FIGURE 3 TUMBLR
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12. A Business Plan for Twitter
FIGURE 4 IDENTI.CA
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13. A Business Plan for Twitter
FIGURE 5 JAIKU
1. Strengths
Twitter’s competition currently has geographical location indicators that can be used by
the customer to publish his/her location along with the status update they provide. Jaiku,
Brightkite and identi.ca can assess the location of the user and broadcast it to the web
along with the status update if the user decides to show his location. Though Twitter has
been working on the same technology, it has not been able to incorporate this into its API
or web interface. Jaiku allows its users to post icons besides their updates which make
them easily distinguishable. This may not seem like a big deal but when users deal with
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14. A Business Plan for Twitter
updates from friends and family that number in hundreds it is a very useful addition to
distinguish the form of message in the crowd.
Brightkite is a micro-blogging service that focuses on close knitting people from
neighborhoods together. It uses the location detection service to show updates from
people around the neighborhood. The service can let users customize the size of area
from which they wish to see updates. This lets the users’ spot trends and happening
places nearby. This form of networking based on locations is not available for Twitter.
Identi.ca is a micro-blogging service with open source code. This allows people
from the software industry to modify and use the code used in identi.ca to be used with
other programs. This aspect makes it significantly popular with the software community.
Tumblr is micro-blogging service that doubles as a blogging service. The main
difference between Twitter and Tumblr is that Tumblr is not limited to the 140 characters
limit that Twitter users have to abide by. This provides Tumblr with a unique advantage.
The users can choose to either use it like regular blog or like a stream of small messages.
The user interface for the website is sleek and very user friendly. Users can easily post
different types updates by selecting the type of the update from a list. The blog also
allows users to ‘skin’ their web page. Different types of looks for the web page keep
users interested. The service can import feeds from other blogs and Twitter as well.
Among all other service that Twitter competes with Tumblr is one of the most damaging.
The only reason Twitter can survive its competition is the huge number of users it has
currently active.
2. Weaknesses
Twitter has been keeping up with technology and plans to do so according to its founders
(McCarthy, 2009). To keep Twitter afloat and surpass its competition, it essential for the
company to keep working with technology and come up with excellent new technological
innovation for its users. It is the only edge Twitter has over its competition that helps it
keep a huge base of consumer sticking to the service. Jaiku, identi.ca, Tumblr and
Brightkite do have their own unique advantages but they lack in the number of people
using the service. Unlike other forms of business, social networking works on the
principle of crowds. The more people a social network has the more people will it attract
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15. A Business Plan for Twitter
provided that it keeps up with the innovations in the technological front. Twitter thrives
by this principle and had been able to dominate its competition till now. Twitter is only
second to Facebook in the number of users. Though Facebook is not exactly a
competition, Facebook provides its users with a similar service called status updates.
However, this service is limited to the social circle one is part of on Facebook.
3. Opportunities
Twitter’s competition is keenly trying to increase their popularity and user base. The
opportunities for them are limited due to the localized nature of their dominance.
Brightkite banks on the fact that people living in common neighborhoods are likely to
find more social connections around them. The idea is novel and seems to work on paper
but is not necessarily a winning one. Jaiku banks on the fact that it provides superior real
time updates and Tumblr provides even the most unlikely user with all the necessary
tools and easy work space to post updates. All of the Twitter’s competitors have a unique
selling point but they lack the necessary marketing for popularity. But since the
marketing front for all the micro-blogging services is even keel it is very likely that in
the near future Twitter may be replaced by a better service if fails to expand to a bigger
user base using traditional or viral marketing.
4. Threats
The biggest threat for Twitter’s competition is Twitter’s huge user community. The
competition tends to target pockets of demographics whereas Twitter has captured a
consumer range across all demographics and psychographics which allows it have
communities that cater of almost all the different kinds of users. Another bigger threat to
all the micro-blogging services is Facebook. If Facebook decides to crush all the likely
competition, it can easily use its huge fan following to do so. Facebook overtook
MySpace and still is growing into a huge network (Arrigton, 2009). Facebook provides
its users with wide range of services and developed into a platform for web applications
that can be used within Facebook. The advertisement revenue of Facebook is comparably
huge and can potentially eliminate its competition if it presumes all the micro-blogging
websites to be a threat. Facebook currently allows users to post to Twitter and import
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16. A Business Plan for Twitter
their update feeds from Twitter to their Facebook page (Arrigton, 2009). Since Facebook
aims at social networking on a larger scale than broadcasting messages it belongs to a
very different form of social web sites. But since technologies tend to converge over time
it may soon be war between Facebook and Twitter.
5. Conclusion
Twitter is a big name in the micro-blogging frontier and its competition is still trying to
catch up with it. But Twitter cannot be ignorant to the fact that service come and go and
are as uncertain as rain in Seattle. The only certain part of Twitter’s existence is to be the
first one with features upgrades to its service. Twitter has to be the first with
technological innovations and currently it has been following the plan with utmost
sincerity (McCarthy, 2009). Though this may be a step in the right direction the problem
with this strategy is that it leaves out the financial part of the business plan. The company
has to realize that without a steady income and cash flow it will not be able to keep up
with the technological innovation that keeps its competition at bay. On the other hand,
Twitter’s competition are trying to outwit Twitter by coming up with better innovations.
Being a service with large social network, Twitter can manage to stay a step behind the
technology pioneers and be an early adopter instead.
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17. A Business Plan for Twitter
FIGURE 6 TECHNOLOGY CAMEL
3. Marketing and Promotion
Twitter is accustomed to a word to mouth marketing format. This form of marketing has been
working efficiently in Twitter’s favor, though it is not always that word of mouth marketing can
be relied upon without the support of traditional marketing and/or promotion. Viral marketing
has been an integral part of Twitter’s success. Viral marketing is the explosive growth in sales, or
spread of product information through customer contact or referrals (Jurvetson, 2000). The term
was coined by the US venture capital firm Draper- Fisher- Jurveston. Twitter has gained a huger
user following and is still on a growth spurt. But soon Twitter will reach its peak and viral
marketing will saturate the amount of consumers it can bring to the network. This is when it is
necessary for Twitter to employ traditional form of promotion and marketing to gain a new
group of customer that will propagate the viral marketing even further. According to CNET,
Twitter has reached its cusp and is about to lose the trendiness (Matyszczyk, 2009). This would
be the time for Twitter to start with other forms of marketing.
a. Overall Marketing Strategy
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18. A Business Plan for Twitter
1. Strategy
Twitter has a very good network for viral marketing. All corporations and event
managers are looking for a way to spread the word via viral marketing for their products,
services or events. These can be easily be accomplished by Twitter and its social
network. However, Twitter does not receive a vice versa treatment of marketing with the
events. The people at such events or buying such products and services may or may not
be familiar with Twitter. Twitter has to make sure that it can get a reciprocal response to
viral marketing from its business partners. The people who buy products or services or
attend such events should be made aware of Twitter and how it can help them use the
product or service they are buying. Twitter has to use its own viral marketing partners
and customer for creating its own buzz.
A lot of potential customers Twitter could have are unaware of its presence. Why
is that? Twitter should is widely popular in the United States but countries like India and
China are still unknown to the phenomenon that is Twitter. It is essential that Twitter
understands this. Twitter has to employ marketers to promote Twitter in countries like
India and China where the potential for huge market is still open. Traditional form of
promotions such as hoardings or billboards across cities and urban areas in developing
nations could create a better awareness for Twitter. Once the Twitter buzz catches up
viral marketing in these nations will follow.
Another important part of Twitters business is to explain people how to use
Twitter. The home page of the web site does not explain what Twitter does. When
marketing to developing nations newer avenues of businesses and purpose would emerge
and Twitter has to make sure that everyone can use its website. Event sponsorships and
product marketing are a great way to create a buzz. Twitter needs to tap into these areas
in countries other than the United States if it wants to create a customer base in newer
markets. Twitter has to make sure that people and business that use its API or service or
user streams notably mentions the Twitter name or logo so as to familiarize the user with
the Twitter name. Currently, Twitter sports many different logos for its brand and a
common aspect among all of them is the color. Twitter has to make sure that it produces a
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19. A Business Plan for Twitter
unique logo that remains constant across products, services and promotions. This would
create a uniform image among the customers.
2. Communication
Twitter fails to establish its name to its service. People have to associate micro-
blogging with Twitter and know what it does. The best way to do so is to advertise.
Twitter has to advertise with other websites. Twitter has to open people up to the
possibility that blogging does not mean large one page blogs with 5000 thousand words.
Twitter has to use traditional advertising channels to communicate with people about how
they can change their personal and professional lives with Twitter. Twitter has to create
online campaigns and slogans to make sure Twitter enter the Coca-Cola marketing
universe.
Televisions have been a major part of our lives and still are a potential channel of
communication. Television broadcast reach people in the most unmapped of areas.
Twitter has to use the power of television marketing to reach a user base that is still
untouched. Television sponsored events are a good way of making sure people know
about the service. Recently, Twitter came out with a device called Twitter Peek. This
device lets its user customize up to five email accounts, Twitter account and other
services without using the regular computer, phone line or internet (Twitter Peek, 2009).
But the problem is that it is a dedicated device that does most of the things a cell phone
can do today. It is not a wise to make people carry two devices to use a service which he
can simply use on his cell phone. On a long term basis it is annoying to use a device
solely for one or two services. This was a very bad move on the Twitter’s part.
b. Ongoing Marketing Evaluation
Twitter has many demographics stuffed into its target market. It is almost impossible to
quantify them as a single unit. Twitter needs to understand this and realize that it caters to
different sections of people in its target market. Unlike other manufacturing or service
industries, online companies like Twitter can easily modify themselves to provide users
of different demographics with different features in one single service. Twitter has to
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20. A Business Plan for Twitter
cater to the needs of each of its target audience. Twitter needs to anticipate what each of
these target markets wants. A common form of classification for Twitter’s target market
would based on the use of Twitter as in personal, business, social, marketing, etc. Once
Twitter is able to classify and anticipate what each of the sections of the target market
need, it can easily prioritize its goals and strategies. Twitter has to keep ahead of in
knowing what its market is looking for. One way of doing so is customer feedback and
targeted deployment of new features.
Twitter can use customer feedback forms that users can fill in online or via the
Twitter service. New features that Twitter is working on that need to be tested can be
deployed on a smaller scale before a fully fledged deployment. This can ensure a sample
feedback about the new features and customer profile based deployment.
4. Sales
A. Customer Profile
1. Today’s Customer
Today it is a common place to use email service. All of the email services we use are free
of cost. We never realize that these email service have to rely on advertising as their main source
of income for running the business. The advertising on the side or below our email messages is
hardly noticeable to a regular user. A lot of users now use advertisement-blocking software to
stop those ads from showing up or simply ignore them. A general idea we conclude from these
facts is that people hate advertising even when it is forced on to them. Customers today are
looking for free services without the hassle of advertising. Today’s customer is looking for faster
and better service that is not problematic to use. The user is so accustomed to ease that an extra
click to achieve the same result drags him away from the service. For a Twitter customer along
with ease it is necessary that the service is accessible. Customers want to be able to use the
service whenever and wherever possible.
2. Tomorrow’s Customer
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21. A Business Plan for Twitter
Twitter has to know what its customer will want tomorrow to start working on it today.
The customer of tomorrow wants a better connectivity to service. Twitter has a hard time
to keep up with huge user population. It has to make sure it can handle a large numbers of
users at a single time. Twitter has been hacked once; though unharmed and untainted its
customers have developed a new threat towards security breaches (SanJose Business
Journal, 2009). Twitter has to make sure that all the information of the customers
especially the ones connecting with family and friends are protected no matter what.
Customers are gearing towards integration and it is necessary that Twitter be a part of it
or it will be left out. Like other services Twitter is replaceable and it needs to modify
itself to be a part of the new integrative information exchange. A worth competitor of
tomorrow for Twitter can be FriendFeed. This service integrates all other services and
information feeds from one user and create a single feed for that user which now can be
transmitted into any other form or service application. People however, are not ready to
reach the integrative phase yet but are likely to develop affinity for such services in the
future. Twitter has to make sure that its users do not switch for the want of integration
and hence has to provide such services at its own interface.
B. Sales Strategies
Like Marketing, Sales has to follow the traditional route along with the social route. The sales
structure for Twitter is currently non-existent. Twitter has no revenue streams but has acquired a
venture capital funding in amounts of $ 150 million (ChrunchBase, 2009). The business plan
ahead follows different forms of methods that Twitter can use to produce cash flow and generate
revenue for its investors. However, the sales function for this would still be depending on a
traditional and a social form factor.
1. Sales Force
Twitter tends to put business plan on the backburner and focuses on technology. Though
sustainable for a short time every business has to rely on cash flow for it to grow into a
profit based model that could provide return on investment (ROI) to its investors.
Traditional sales force with a sales teams and sales managers should be employed to
generate better sales leads and convert those leads into actual revenue streams.
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22. A Business Plan for Twitter
2. Sales Activities
Sales teams would have to come up with leads for corporate clients who would be willing
to create an ongoing business relationship with Twitter. The user generated data and
geographical tagging could invaluable information for corporate clients. Sales teams also
have to make sure to generate new leads on customers. Even when the service is free
sales teams have to sign up new customers to keep the Twitter base growing. As depicted
earlier in social networking there is a pull-push effect with the customer network. More
customers you have the more customer you’ll get and the more influence you’ll have over
other services.
5. Management and Ownership
a. Company Structure and Policy
Twitter was started as a project and has grown into a very popular part of urban culture. The
company has evolved into a modern software company. The company CEO and Co-founder
Evan Williams works with other Co-founders Biz Stone, Creative Director and Jack Dorsey,
Chairman. The company currently employs around 83 employees and is transforming into a
modern day hierarchical management structuring (Twitter Company Profile, 2009).
Twitter has had a policy of putting technology at the fore front. It is currently has started
to bounce ideas about creating a solid business plan but technology still occupies the priority
over business planning (McCarthy, 2009). According to Biz Stone, Co-founders of Twitter,
"The idea of recognizing the difference between profit and value, and defining value...for us,
value is making a great service, making a great user experience, putting out a good network, a
robust network worldwide, and focusing on features and feature development, those types of
things. That's value for us. And profit will come later, when those things are achieved."
(McCarthy, 2009)
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23. A Business Plan for Twitter
b. Key Management and Operating Personnel
Twitter is a privately held company. A lot of information about the company structure and
business practices is not known. The management format is traditional with focus on innovation.
Research reveals little about the management and operating personnel.
FIGURE 7 TWITTER PEOPLE
6. Economics of the Business
Twitter has playing with the idea of developing a business plan for its model for quite some time
now. But with a failed attempt under its belt to popularize a Twitter101 business planning book
for other businesses it has notably taken a back seat to the technology part of its business
(Twitter 101, 2009). Twitter had been twiddling its thumbs for a while and recently has started
hiring some business head honchos to propagate itself into the business world (McCarthy, 2009).
But it has yet to come up with a sustainable business model for its company. The current cash
inflow is almost none but Twitter has managed to secure a funding of $ 150 million in four
funding series (ChrunchBase, 2009).
A. Revenue Models
Twitter needs to realize the huge potential of the data transmitted across different
geographical locations between different strata of people. This information is a gold mine for
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24. A Business Plan for Twitter
corporations and marketing firms. This data can be computed into different statistics that can
be invaluable resource for Twitter and its business partners. This data mining would fetch
Twitter enough business partners to sustain and develop an unrivaled business standing on
the internet. A similar idea has been proposed by Albert Kim at Denuology.com called
Twitter Antenna. These ideas can be incorporated by Twitter to produce a cash flow model.
For example, if a company wants to know how many people have been talking about its new
product, Twitter can easily create statistics about the product as it appears in the status
updates among its users across demographics, age, sex, and geographical locations. This will
give the business partner an idea of how much buzz has been created about its product in
what areas and across what demographics.
Businesses rely on Twitter as a way to reach their clients and Twitter provides free
accounts for all users. However, corporations are getting business when they use Twitter to
connect with their clients and customers. Twitter can form a premium paid account model for
corporate users. Corporations can afford to pay a small amount to maintain a steady
communication with their client base. This could help Twitter generate a basic inflow of
cash. Another important part of the Twitter service is the API. An API can be embedded into
different applications than can be developed for different platforms on a Cell phone, e-book
reader, computers, etc. These API are freely available to anyone who wants to develop an
application with Twitter service. However, Twitter needs to come up with its own application
that it can sell for a small sum of money that people can use across devices and platforms and
integrate with other services. This can help Twitter generate a small but steady cash flow and
open up its customers to the idea of paid services.
Twitter can track products and services people talk about and link them to words. These
words would be purchased by corporations to be marketed for a specific time. These words
pointing to what people talk about would automatically change to links to the corporation
products or services. For example, if I were to buy a new car. I ask my friends on Twitter to
which car to buy. Twitter could identify my words buy and car and create a link on car that
could direct me to a Twitter partner who sells cars. This could even be reduced to a localized
form by selling these words on a geographical scale. A local car dealer could buy the words
‘car’ and ‘buy’. So now the word car in my tweet would link to the car dealer’s website
instead of the car manufacturer. Another example would be for a book. If I were to broadcast
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25. A Business Plan for Twitter
to my friend circle that I had completed reading the ‘Da Vinci Code’. Twitter could change
the link to Amazon or Barnes and Noble website for my Twitter friends to but the book there.
Advertising could be a huge part of the revenue if modeled properly. Like Google,
Twitter needs to find a way to produce amusing advertisements according to the customer
linking. Say for instance I like gadgets and technology Twitter could target me for
advertisements with latest gadgets. Twitter could come up with a plan to insert a single
message in form of tweet every two hours or so for each user according to his choice of
topics. This likeness based advertising could help Twitter create better advertisement
revenues.
Another important part of Twitter’s success is relationships or networking. Twitter has to
bring people closer to create interaction and be able to implement revenue models listed
above. For this Twitter has come up with a suggested user list for each individual user so that
he/she can join to receive updates from people or corporations they do not know. The more
communication Twitter can generate the more influence will it have in its revenue models.
B. Worst Case Contingency Plan
Dotcom businesses have failed now and again. The businesses online have shown us that
no matter how successful they are it is always a possible that someone will replace you.
Google did it to Yahoo! and Microsoft, Facebook did it to MySpace. Every once in a while
no matter how good business plan you can draw for your business an unknown variable is
left out. This unknown can cause the business to crumble. A general idea is to avoid
unknown and have a contingency plan for the worst case.
Twitter has created a huge base of users and continues to attract more. It is wise choice to
invest in a business plan now and realize the plan. Biz Stone tends to focus on technology. I
do not disagree but business plans are what make business not just a great idea. These two
things have to go hand in hand to create a successful business. If the revenue model
suggested and implemented fails to create revenues it would be a wise idea to spin off the
company and its data to another potential buyer that is in the social networking
communication industry. However, spin offs can gain value only when you know the
company is peaking. Nobody climbs aboard a sinking ship and hence it is necessary for
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26. A Business Plan for Twitter
Twitter to realize its business plans today and check if they work because tomorrow no one
will buy Twitter.
7. Conclusion
Twitter has come a long way since it started. The company started with a simple communication
form of ‘What are you doing?’ and reached to place where it says ‘What is happening?’ Twitter
has been immensely popular in Unites States and needs to catch up with users in larger markets
like India and China. Twitter current venture called Twitter Japan is a step in the right direction.
Twitter still needs to realize the importance of forming a solid business plan for their business
model. They have to come to an understanding that technology is what keeping them afloat is
true but it is not a long term sustainable strategy. The company has to realize that technology will
keep the competition at bay and is very necessary for its survival but so is a form of revenue
model. Without cash inflow they cannot outlast the venture capital funding. The business model
has to go hand in hand with the technological innovations.
Twitter has changed how business work and communicate and collaborate. Many new
changes are required for Twitter to reach a larger base of users because for Twitter ‘strength is in
numbers’. Twitter has to find innovative ways to reach a demographic that is untouched and
market to people that traditionally would not be a part of the target market. Once the numbers
peak and growth stops others would probably catch up and Twitter would lose its edge. Twitter
is an innovative form of service which requires exceptional work and innovation.
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27. A Business Plan for Twitter
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