The media plan for Twist Beverages includes print, radio, and in-flight magazine placements. It will use 3 radio stations and 2 newspapers for advertising. The radio ads will run afternoon/night music while newspaper ads focus on lifestyle sections. Sponsorships include a weekly press feature on bartender drinks, Saturday radio mixes on FAME FM, and seasonal events. Ads will run heavily for 5 months with a December focus and 3 month hiatus between campaigns. The total budget is $5.1 million split between radio, print, and fees.