The document provides strategies for building genuine Twitter engagement instead of focusing on follower counts. It emphasizes that users should actively engage in conversations, share useful information, and avoid self-centered tweets or excessive promotions. Additionally, it advises users to manage their follower lists and to treat followers as friends to foster a meaningful online community.

1. Follower Lust
How to kick the habit and get real

2. Follower Lust
How to kick the habit and get real

3. Wanted: Rock Star Status

4. Needed: Sincere Engagement

5. Follower Reality
• On average, each user
has 126 followers.
• Nearly 94 percent of
Twitter accounts
have less than 100
followers
• Twitter users follow
their followers up to
150, then it drops off
precipitously
*Source: rohitbhargava.typepad.com/

6. So how to get new
followers?
• Scan the room, listen, lurk. Follow your
followers and people you like.
• Think of Twitter as a conversation in a
room.
• Comment on the status updates that
interest you. Retweet funny comments
or great articles.
• Ask questions about topics you want to
learn more about.
• Share information that’s fun and useful
to your follower community; tone is
important. Nobody likes a know-it-all.

7. What not to
do...
1. Shamelessly plug your company all day long.
2. Engage another follower and immediately try to
initiate sales.
3. Make all your Tweets “I” statements or a self-
centered string of music you’re listening to all day
long.
3. Brag. It’s OK to share good news once in awhile
3. Sit quietly for days on end. Tweet at least once
or twice a day.

8. Self
Important
Tweets
* K so I worked out for 3 hours and 45
minutes burning a total of 2,016 calories! I
feel great! (and tired!) #lifetimefitness
* Do you ever get freaked out by your own
awesomeness? I admit, I do sometimes. It's like I have
superpowers.
* Just picked up the BMW. Drives beautifully! Love it!
Still love the MX5 as well, but it's great to have a
'sensible' car for everyday use.

9. Try Mr.
Tweet
Mr. Tweet is a bit like friend
finder on Facebook. Suggests
good friend matches and gets
your name out to like-minded
followers.

10. Keep in mind............
• If you lose a large chunk of followers in
one fell swoop, it’s not something you
said (unless you’re being completely
crude). It means a hiccup in Twitter or
a sweep for old accounts and bots.
• Once every couple of weeks, cull
through your followers to make sure
you’re following new friends and
ridding yourself of spammers and
inappropriate users.

11. Don’t #ff people to death

12. Make it Count
• For all the crime news all the time in
San Antonio, I follow @EvaRuth #ff
• For a good belly laugh, I follow
@joelstein columnist for TIME
magazine

13. Bottom Line: Treat Followers As Friends, Leaders in Your Community
• Loosen up, have fun,
be yourself
• If you obssess about
follower numbers,
you’re not engaging
people
• Integrity is the surest
way to get quality
followers.