20. MARKET RESEARCH: COOKING APPLIANCES INDUSTRY Target: Asia Pacific Region (Based on Datamonitor’s Household Appliances Industry Profile) Asia Pacific Europe United States As at 2007: Market Value $14.5 billion $13.5 billion $7.9 billion Market Volume 112.6 million 49.6 million 37.7 million Growth (2003-2007) 5.6% 2.3% 1.6% Expected Growth (till 2012) 5.9% 2.4% 0.6%
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22. COMPARISON AGAINST COMPETITORS Tronada Hand Stirring Slow Cooker Effort Low High Low Efficiency High High Low Price Moderate Low High Convenience High Low Moderate Scorecard (3 - highest, 1 – lowest): Effort 3 1 3 Efficiency 3 3 1 Price 2 3 1 Convenience __3__ __1__ __2__ Total 11 8 7