The document provides information about the ANTI-AGE Eye Cloths product from Rodan + Fields. It summarizes that the eye cloths are a 2-in-1 product that gently removes eye makeup while also treating the delicate eye area with anti-aging peptides. The cloths diminish signs of aging like lines and puffiness around the eyes. They are a convenient and effective way to cleanse and rejuvenate the eye area each night.

1. ANTI-AGE Eye Cloths
Product Information Sheet
FAMILY: ANTI-AGE
PRODUCT NAME: Eye Cloths
CATALOG NUMBER: AAEY030
SIZE: Box of 30 Cloths
LAUNCH DATE: May 2009
SUGG. RETAIL PRICE: $29.00
PC PRICE: $26.00
CONSULTANT PRICE: $22.00
COMMISSIONABLE: Yes
DESCRIPTION:
A Powerful Eye Area Treatment and Gentle Makeup Remover All In One
The multi-functional ANTI-AGE Eye Cloths offer the perfect solution for gently removing eye
makeup while simultaneously providing the sensitive eye area with powerful overnight anti-aging
and restorative benefits. Makeup is effortlessly swept away without any residue or stinging,
leaving skin feeling clean and refreshed. Two powerful forms of peptide technology work to
replenish and strengthen the delicate tissue around the eyes. Puffiness and fine lines are
diminished. Eyes feel refreshed and look younger. ANTI-AGE Eye Cloths complement every
Rodan + Fields skincare system and work with ANTI-AGE Multi-Function Eye Cream for
maximum benefits.
REASON TO BELIEVE:
As the body’s thinnest and most delicate skin, the fragile eye area is continually bombarded with
potential agers. Everything from sleep deprivation, dietary changes, pollution, and the sun’s rays
to aggressive pulling and tugging (as we put in contacts and take off makeup) and even our
everyday movements of smiling, frowning or just blinking all take a toll. The result: the eye area
gives away our age and lifestyle more often and much sooner than we’d like.
As dermatologists and busy women, Dr. Katie Rodan and Dr. Kathy Fields developed ANTI-AGE
Eye Cloths to deliver a one-two punch, removing makeup without tugging and depositing active
cosmetic ingredients to combat aging. The difference: what they leave behind is just as
important as what they clear away.
Disclaimer: The information in this document is not intended to be used as a substitute for medical advice. Results may vary
depending upon the individual. Rodan + Fields makes no guarantee as to the results that you may experience.

2. ANTI-AGE Eye Cloths
Product Information Sheet
DOCTORS’ QUOTES:
“Because we’re determined to fight crow’s feet any way we can, we developed a product that not
only gently and effectively removes makeup, but offers real treatment benefits to help the eye
area look its youthful best.”
Dr. Katie Rodan and Dr. Kathy Fields
“When I was a teenager, eye makeup removers were actually my first foray into skincare because
every one I tried left an oily residue that migrated to my upper cheeks resulting in acne and
necessitating a trip to the dermatologist. Today, as a dermatologist and product developer, I felt
compelled to create a better solution.”
Dr. Katie Rodan
“Every woman we meet has an extremely busy life. The two-in-one aspect of this eye treatment
makes life a little easier. These unique cloths provide a clean and easy way to treat your eyes in
multiple ways.”
Dr. Kathy Fields
TARGET CUSTOMERS:
• Women of any age and skin type who wear eye makeup.
• Women of any age and skin type who want to improve and prevent the appearance of aging
skin around the eyes.
• Women and men who want an easy-to-use anti-aging eye treatment that leaves skin feeling
clean and refreshed.
FEATURES AND BENEFITS:
• Works in multiple ways: quickly and gently wipes away eye makeup, promotes gentle cell
turnover, and leaves behind anti-aging and soothing peptide technology.
• Mild, non-oily formulation removes makeup without irritating skin or eyes, or leaving a greasy
residue that can cause acne. Eye area is clean, smooth and refreshed.
• Unique, non-woven cloth texture sweeps away makeup while promoting cell turnover to
maximize skin’s uptake of treatment ingredients.
• Treats and prevents the look of puffiness and reduces the appearance of fine lines and
wrinkles.
• A powerful combination of two specific anti-aging and anti-inflammatory peptides work by
signaling and mimicking the skin’s natural restorative processes. The unique signaling
technology of the peptides makes them safe and effective in helping the eye area look and
feel younger and more vibrant.
Disclaimer: The information in this document is not intended to be used as a substitute for medical advice. Results may vary
depending upon the individual. Rodan + Fields makes no guarantee as to the results that you may experience.

3. ANTI-AGE Eye Cloths
Product Information Sheet
• Honey and Gogi Berry extract provide natural calming, softening and anti-oxidant benefits to
the skin.
• Cost- effective and convenient 2-in-1 product.
• Soft, pre-moistened cloths are convenient, mess-free, and large enough to cleanse both eyes.
• Universal appeal – can be used by any skin type and with any regimen.
FINAL PACKAGING COPY:
Wake up to eyes that look youthful and refreshed. ANTI-AGE Eye Cloths gently wipe away eye
makeup and help reduce the signs of aging in one easy step. Featuring a unique blend of
powerful peptides, these cloths diminish the appearance of lines and wrinkles and under-eye
puffiness while dissolving stubborn eye makeup, even mascara.
USAGE/DIRECTIONS:
Every evening after cleansing face, gently wipe an ANTI-AGE Eye Cloth over the eye area. Do not
rinse after use. Follow with toner, treatment, eye cream and/or moisturizer.
INGREDIENTS:
Water, Butylene Glycol, Dimethylacrylamide/Acrylic Acid/Polystyrene Ethyl Methacrylate
Copolymer, Palmitoyl Hexapeptide-14, Lycium Barbarum (Goji) Fruit Extract, Tetrapeptide-14,
Tranexamic Acid, Polysorbate-80, Ammonium Polyacryloyldimethyl Taurate, Isohexadecane,
Honey Extract, Phenoxyethanol, Sodium Benzoate, Caprylyl Glycol, Hexylene Glycol, Potassium
Sorbate
COMPLEMENTARY PRODUCTS:
ANTI-AGE Eye Cloths are the perfect complement to all Rodan + Fields regimens. They work with
ANTI-AGE Multi-Function Eye Cream to maximize revitalization and firming of the eye area.
RF CONNECTION TIPS:
• Eye makeup can be extremely difficult to remove, even by washing your face. And because
many of our washes contain either active ingredients or exfoliating granules, they should not
be used around the eye area. The ANTI-AGE Eye Cloths are the perfect solution.
• We were trained to wash our face after removing eye makeup, often because our eye makeup
remover left a greasy or sticky residue, or included harsh cleansing agents that should not be
left on the skin. With ANTI-AGE Eye Cloths, no rinsing is necessary—the gentle formula
removes makeup and leave skin feeling clean, while deposing beneficial ingredients. So
remember to wash your face before you remove eye makeup and do not rinse, otherwise you
will wash away the potent, anti-aging peptides.
Disclaimer: The information in this document is not intended to be used as a substitute for medical advice. Results may vary
depending upon the individual. Rodan + Fields makes no guarantee as to the results that you may experience.

4. ANTI-AGE Eye Cloths
Product Information Sheet
• When removing makeup with ANTI-AGE Eye Cloths avoid aggressive wiping, which only
increases irritation, redness, and aging. Instead, hold cloth over eye area for 5-10 seconds,
and then dab eye area and gently swipe cloth away. This gives the ingredients more time to
penetrate skin in order to effectively breakdown makeup and deliver the peptides and other
treatment ingredients.
• Try the ANTI-AGE Eye Cloths as a soothing eye treatment mask. Store a box in the
refrigerator and apply a folded cloth over closed eyes for 5 minutes.
• Even if you do not wear eye makeup, wiping your eyes daily with the ANTI-AGE Eye Cloths
ensures gentle cleansing and prepares the delicate eye area for the ANTI-AGE Multi-Function
Eye Cream.
• Working/playing outdoors can result in dust and micro-irritants that leave eyes tired. Refresh
the eye area with ANTI-AGE Eye Cloths after spending an extended amount of time outside.
Follow with the ANTI-AGE Multi-Function Eye Cream to further hydrate and revitalize the
eyes. The cloths work wonderfully this way for men and women.
• ANTI-AGE Eye Cloths are perfect for use on the go. The pre-moistened cloths are mess-free,
easy to carry in a purse or travel bag, and pass the airport security check. Use cloths to
cleanse and refresh eyes after a busy day or long flight.
FAQS:
Q: Why should I still use an eye cream if I use the ANTI-AGE Eye Cloths?
A: ANTI-AGE Multi-Function Eye Cream utilizes different peptides to help relax facial tension
and signal collagen production, while other ingredients reduce the appearance of puffiness.
Moisturizing agents hydrate the delicate skin and reduce surface lines, while antioxidants protect
the skin. ANTI-AGE Eye Cloths use two different peptide sequences that signal collagen and
block inflammation: targeted anti-aging peptides help stimulate collagen production and firm the
skin, and targeted anti-inflammatory peptides support skin’s resiliency to daily assaults and help
prevent the look of puffiness before it occurs. The eye cream and the eye cloths work together to
refresh, revive, and renew the eye area.
Q: What are peptides and how do they work in the ANTI-AGE Eye Cloths formula?
A: Peptides are small chains of amino acid nutrients that have the ability to signal natural
biological processes. Each peptide incorporates a specific sequence of amino acids to deliver
distinct and complementary benefits that are safe and effective. Once they signal a natural
process, they break back into amino acids which are naturally found in the body and readily
absorbed back. In the eye cloths we use the following peptide sequences:
▪ Targeted anti-aging peptide sequence. By naturally stimulating collagen production and
strengthening skin, firmness and elasticity are enhanced. Smoothness is greatly improved
while fine lines and wrinkles are noticeably decreased.
Disclaimer: The information in this document is not intended to be used as a substitute for medical advice. Results may vary
depending upon the individual. Rodan + Fields makes no guarantee as to the results that you may experience.

5. ANTI-AGE Eye Cloths
Product Information Sheet
▪ Targeted anti-inflammatory peptide sequence. By supporting skin’s resiliency to daily
assaults, this peptide sequence helps to prevent the look of puffiness before it occurs. The
result: a younger-looking, energized appearance.
Q: Can I use the ANTI-AGE Eye Cloths if I wear contacts?
A: Yes, these gentle cloths contain no oil to interfere with contacts and have been clinically
tested to be non-irritating to the eye area. Moreover, by ensuring effective cleansing and removal
of all makeup from the eye area, residue and bacteria are less likely to enter eyes and cause
irritation.
Q: Will ANTI-AGE Eye Cloths remove waterproof mascara?
A: Yes, the ANTI-AGE Eye Cloths gently remove even waterproof eye makeup using a unique non-
woven cloth texture. TIP: After cleansing face, hold cloth over eyes for a few seconds to help
dissolve stubborn makeup, then gently dab and wipe off.
Q: How are the ANTI-AGE Eye Cloths different from my other eye makeup removers?
A: In addition to removing eye makeup, ANTI-AGE Eye Cloths offer the anti-aging and soothing
benefits of unique peptide “signaling” technology to make eyes appear restored and youthful.
The unique non-woven texture provides gentle exfoliation and the pre-moistened cloths are
convenient and mess-free.
For more information about ANTI-AGE Eye Cloths, contact the RF
Connection at rfconnection@rodanandfields.com or 415.273.8000.
Disclaimer: The information in this document is not intended to be used as a substitute for medical advice. Results may vary
depending upon the individual. Rodan + Fields makes no guarantee as to the results that you may experience.