The document discusses a book that provides insights into turning business strategy into actionable results, emphasizing the importance of a value-based business strategy that includes key components such as willingness to pay, pricing, costs, and market analysis. It highlights the necessity of realistic organizational objectives and competitiveness through SWOT analysis and unique selling points. Additionally, it introduces a change management framework to foster a culture of strategic execution within organizations.

1. TURNING
STRATEGY
INTO RESULTS
Presented By:
STRATEGY REALIZED

2. WHAT ALL YOU NEED FOR TURNING
STRATEGY INTO RESULTS – HERE IS A
BOOK JUST FOR THIS

3. ABOUT
Business strategy includes the course of actions or
set of decisions that outlines the direction an
organization intends to take, for achieving certain
growth goals and driving sustainable growth. It
plays a crucial role in guiding a company’s
growth, competitiveness, and success. A value-
based business strategy comprises of four
components, viz. Willingness to pay (WTP), price,
cost, and willingness to sell (WTS). However, most
business documents for turning strategy into
results include the below components:
US

4. It sets the foundation for developing the rest of the
business strategy. It should not just include the mission
but also define the value proposition, an ideal customer
profile, and core market.
DEFINING
ORGANIZATIONAL
VISION
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5. OBJECTIVES
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the key is to remain realistic when setting organizational
objectives. As per turning goals into results book, high-level
objectives should not focus on achieving company’s
mission, rather these items should be considered at a
lower, more tactical level.

6. MARKETPLACE ANALYSIS
SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is the
key here. This will ensure that your strategy is not overly geared towards
areas where you have identified weaknesses.
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7. COMPETITIVE ADVANTAGE
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Identify our unique selling point (USP) that will set you aside from
competition. This is particularly important in competitive industries where
you have many competitors.

8. BUILDING A FRAMEWORK
It should consider the vision and needs of
each department within an organization,
and subsequently align these with the
organizational goals.
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9. DEVELOP A CULTURE OF
STRATEGIC EXECUTION
In his book on turning strategy into results, Group50’s CEO
Jim Gitney elaborates on the importance of Business
Hierarchy of Needs ® change management framework,
whose three levels are designed to help a company
achieve its strategic objectives and develop a culture of
strategic execution.
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10. CONTACT US:
INFO@STRATEGYREALIZED.COM
CALL JIM: +1 (909) 949-9083