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Tunisia Media and Internet Survey 2010
Published on November 2010
Report Summary
The survey report, Tunisia Media and Internet Survey 2010 was released on November 11, 2010 and provides the results of a major
comprehensive survey in Tunisia. The survey covered television, radio, movie theatres, newspapers' reading habits,games, Internet
and e-commerce. The report 'Tunisia Media and Internet Survey 2010' has 82 pages and 112 exhibits.
Table of Content
Table of Contents
Section I: Introduction and background 1
Section II: Survey Results and Analysis 3
General information on respondents 3
Television viewing habits 9
Watching movies at home 21
Terrestrial television viewing29
Satellite television availability 32
Respondents views on the credibility of satellite news channels 40
Pay TV' 41
Satellite receivers that can be connected to the Internet (Dream Box) 46
Going to movie theaters 51
Radio listening habits 55
Reading newspapers habits 62
Gaming devices at home 65
Availability of a desktop or a laptop at home 69
Internet and e-commerce 73
Internet usage 73
e-commerce 77
Online media habits 80
List of Exhibits
Exhibit 1: Gender of respondents 3
Exhibit 2: Respondents age 4
Exhibit 3: Age Group by gender 4
Exhibit 4: Education of respondents 5
Exhibit 5: Residence location of respondents 6
Exhibit 6: Monthly income of household (TND) 7
Exhibit 7: Household size of respondents 8
Exhibit 8: TV viewing 9
Exhibit 9: Watching TV by gender 9
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Exhibit 10: Watching TV by age group 9
Exhibit 11: Watching TV by governorate 10
Exhibit 12: Daily time spent by respondents watching TV 11
Exhibit 13: Daily time spent by respondents watching TV by gender 12
Exhibit 14: Daily time spent by respondents watching TV by age group 12
Exhibit 15: Time of TV viewing 13
Exhibit 16: Time of TV viewing by gender 14
Exhibit 17: Time of TV viewing by age group 14
Exhibit 18: Place of TV viewing 15
Exhibit 19: Language preference for TV viewing 16
Exhibit 20: Types of TV programs watched 17
Exhibit 21: Dubbed programs viewing 18
Exhibit 22: Watching dubbed programs by gender 19
Exhibit 23: Watching dubbed programs by age group 19
Exhibit 24: Types of dubbed programs that respondents watch 20
Exhibit 25: Watching movies at home 21
Exhibit 26: Watching movies at home by gender 21
Exhibit 27: Watching movies at home by age group 22
Exhibit 28: Types of movies that respondents watch at home 22
Exhibit 29: Types of movies that respondents watch at home by gender 23
Exhibit 30: Types of movies that respondents watch at home by age group
23
Exhibit 31: How respondents watch movies at home 24
Exhibit 32: How respondents get their DVDs 25
Exhibit 33: Buying original or copied DVDs 26
Exhibit 34: Reasons for buying copied DVDs 27
Exhibit 35: Reasons for not buying copied DVDs 28
Exhibit 36: Terrestrial TV viewing 29
Exhibit 37: Terrestrial TV viewing by gender 29
Exhibit 38: Terrestrial TV viewing by age group 29
Exhibit 39: Terrestrial TV viewing by governorate 30
Exhibit 40: Terrestrial TV channels that respondents watch 31
Exhibit 41: Availability of satellite dish at home 32
Exhibit 42: Satellite dish availability by governorate 33
Exhibit 43: Satellite platforms into which respondents 34
Exhibit 44: Channels watched by more than 10% of the respondents 35
Exhibit 45: Channels watched by (1% - 10%) of the respondents 36
Exhibit 46: Channels watched by less than 1% of the respondents 37
Exhibit 47: Top 15 channels watched by more than 10% of the respondents
38
Exhibit 48: Channels watched by (5% - 10%) of the respondents 39
Exhibit 49: Trustworthiness of satellite news channels 40
Exhibit 50: Availability of Pay TV at home 41
Exhibit 51: Availability of Pay TV at home by governorate 42
Exhibit 52: How respondents get Pay TV channels 43
Exhibit 53: How respondents get Pay TV channels by governorate 44
Exhibit 54: How respondents get Pay TV channels by household monthly
income (TND) 45
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Exhibit 55: Pay TV provider 45
Exhibit 56: When was Dream Box first used 46
Exhibit 57: Monthly expenditure on Dream Box (TND) 47
Exhibit 58: ADSL subscription especially for Dream Box 48
Exhibit 59: Awareness of Dream Box 49
Exhibit 60: How respondents heard of Dream Box 50
Exhibit 61: Thinking of purchasing Dream Box 50
Exhibit 62: Going to movie theaters 51
Exhibit 63: Going to movie theaters by gender 51
Exhibit 64: Going to movie theaters by age group 51
Exhibit 65: Going to movie theaters by governorate 52
Exhibit 66: Frequency of going to movie theaters 53
Exhibit 67: Frequency of going to movie theaters by gender 54
Exhibit 68: Frequency of going to movie theaters by age group 54
Exhibit 69: Radio listening 55
Exhibit 70: Radio listening by gender 55
Exhibit 71: Radio listening by age group 55
Exhibit 72: Radio listening by governorate 56
Exhibit 73: Frequency of radio listening 57
Exhibit 74: Language preference for radio listening 58
Exhibit 75: Location of radio listening 58
Exhibit 76: Location of radio listening by gender 59
Exhibit 77: Location of radio listening by age group 59
Exhibit 78: Genres of radio programs to which respondents listen 60
Exhibit 79: FM radio stations that respondents tune into 61
Exhibit 80: Newspaper reading 62
Exhibit 81: Newspaper reading by gender 62
Exhibit 82: Newspaper reading by age group 62
Exhibit 83: Newspaper reading users by governorate 63
Exhibit 84: Newspapers read by respondents 64
Exhibit 85: Availability of a specialized gaming device (such as Nintendo,
play station and Xbox) at home 65
Exhibit 86: Availability of a specialized gaming device (such as Nintendo,
play station and Xbox) at home by monthly income (TND) 65
Exhibit 87: Availability of a specialized gaming device (such as Nintendo,
play station and Xbox) at home by governorate 66
Exhibit 88: Type of gaming device (such as Nintendo, play station and Xbox)
at home 67
Exhibit 89: Purchasing original versions or illegal copies of games 68
Exhibit 90: Availability of a desktop or a laptop at home 69
Exhibit 91: Availability of a desktop or a laptop at their household by
monthly income (TND) 69
Exhibit 92: Availability of a desktop or a laptop at their household by
governorate 70
Exhibit 93: Number of desktops at home 71
Exhibit 94: Number of laptops at home 72
Exhibit 95: Respondents Internet usage 73
Exhibit 96: Respondents Internet usage by gender 74
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Exhibit 97: Respondents Internet usage by age group 74
Exhibit 98: Internet uses 75
Exhibit 99: Paying any type of fees for the online gaming service 76
Exhibit 100: Amount paid for online games (TND) 76
Exhibit 101: Internet and e-commerce users in Tunisia 77
Exhibit 102: Buying products, paying for services or paying bills online 78
Exhibit 103: Using Internet for e-commerce (buying products, paying for
services or paying bills online) by gender 78
Exhibit 104: Using Internet for e-commerce (buying products, paying for
services or paying bills online) by age group 79
Exhibit 105: e-commerce expenditure during the past 12 months (TND) 79
Exhibit 106: Online media habits of respondents 80
Exhibit 107: Watching TV online by gender 81
Exhibit 108: Watching TV online by age group 81
Exhibit 109: Listening to the radio online by gender 81
Exhibit 110: Listening to the radio online by age group 81
Exhibit 111: Reading newspapers online by gender 82
Exhibit 112: Reading newspapers online by age group 82
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