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This document discusses strategic opportunities in point of care diagnostics. It provides an overview of the point of care diagnostics market, which is growing at 10-12% annually and is subdivided based on end user settings. Key drivers of growth for the point of care market are discussed, including aging populations, consumer empowerment, and evolving physician attitudes. The document also analyzes the competitive landscape of leading point of care diagnostic companies and identifies subcategories that represent opportunities for expansion.












