The document provides guidance on creating effective radio advertisements. It recommends including a clear voiceover, stating the product name at least once, using music or sound clips, and keeping the ad around 30 seconds in length. While it suggests stating the product name 3 times, the document contradicts this by recommending stating it once.

1. True or False?
What features should you
include in a radio advert?

2. Clear voice over

3. State product name
once
You should state the product name at least 3
times.

4. Music and Sound
Clips

5. Be at least 3 minutes
in length
Your advert should last around 30 seconds.

6. Use persuasive
language