The document outlines a project timeline for the development of the 'stash' application, detailing phases from architecture to deployment over three years. It includes financial metrics for Scripps Networks and comparisons with competitors like AMC Networks and Discovery. Key milestones are set for design, development, and testing phases, culminating in the launch of the application.

1. Presented
by:
JohnMeade
TabithaBurroughs
RyanCole

3. EnticingBrands

4. EnticingBrands
EngagingAudiences

5. StashApplication

6. InternalAnalysis
Income Percentage
!
$60,000-­‐$74,999 12
!
$75,000-­‐$99,999 8
!
$100,000+ 8
Source:
Scripps
Network
Ad
Sales

7. TargetSegment

8. SocialPartnerships

9. CompetitiveBusinesses

10. HighQualityStreaming

11. GlobalScale

12. StaffChanges
include:
R&DTeam
Sales&Marketing
LegalTeam

13. Price/
Earnings
Ratio
Price
Earnings
Growth
Ratio
Current
Ratio
(2013
Fiscal
Year)
Debt
to
Equity
Ratio
Gross
Profit
Margin
(2
quarter
of
the
2014
Fiscal
Year)
Earnings
Per
Share
(Total
for
the
2013
Fiscal
Year)
!
Scripps
Networks
Interactive
22.6 10.4 6.67 0.3 71.17% 3.4
!
AMC
Networks
19.6 13.9 3.14 0.8 46.96% 4.00
!
Discovery
12.7 18.1 1.86 1.0 90.64% 2.97
Source:
MorningStar
FinancialOverview

14. Year
One
Date/
Timeframe
Event/Milestone
18 Begin
Architecture
and
Planning
Phase
18
Aug.
Understand
Product
Brand
and
Target
Segment/Acquire
Facilities
25
of
Sept.
Create
Feature
List
15
Sept.
Create
Project
Schedule
(End
of
Architecture)
1 Begin
Design
Phase

15. Year
Two
Date/
Timeframe
Event/Milestone
1
Oct.
Create
Style
Guide
and
UI
Concept
16
Oct.
Finalize
Design
Documents
(End
of
Design
Phase)
3 Begin
Development
Phase
3
Nov.
Application
Development
Phase
I
(Alpha
Delivery)
28
16
Alpha
Testing

16. Year
Three
Date/
Timeframe
Event/Milestone
17
Dec.
Application
Development
Phase
II
(Beta
Delivery)
1st Beta
Testing
22
1
Public
Beta
Test/Begin
Marketing
Roll-­‐Out
2 End
of
Beta
testing
for
“Stash”
application
3
Begin
Deployment
Phase
3 Application
Development
Phase
III
(Gold
Delivery)
10
Apr.
Gold
Testing
13 End
Deployment
Phase/Launch
Date
for
“Stash”
Application

17. ProfessionalBenchmarks