Michael O'Donnell worked for Rockport for twelve years, rising through the ranks from Junior Sales Representative to positions of greater responsibility such as National Sales and Marketing Manager and General Manager, Brands. He demonstrated ambition, leadership skills, and an enthusiasm for learning. Most recently, Michael accepted a senior position with Rockport International to help lead their expansion in Asia. Rockport's director provided this reference to commend Michael's qualities and accomplishments over his twelve years with the company.

1. -
ROCKPORT
7 June2OO2
TO WHOM IT MAY CONGERN
Dear Sirs,
It is pleasing to be able to write a character and work reference on Michael O'Donnell, who
was employed with our company for twelve years. lt is not always the case that one is able
to witness an individual, pursue and attain their vision, but this was very much the case with
Michael.
On commencement with our Company, Michael worked as a Junior Sales Representative.
ln a short amount of time, Michael's ambition began to prove itself, as he rose steadily
through the ranks, progressing to the position of Senior Account Representative and
eventually on to State Manager for our Rockport Division.
Some three years ago, Michael was promoted to the position of National Sales and
Marketing Manager, overseeing all aspects of the Rockport business, both in Australia and
New Zealand. This Division transacts with over seven hundred retailers and Michael was
responsible for the management of all our front office team across this large tenitory. The
results speak for themselves with our Rockport Division meeting budget under his
management.
ln June 2OO1, Michael's responsibilities were further expanded and Michael was promoted
to the position of General Manager, Brands. ln this role, Michael oversaw the management
of Sales and Marketing for Rockport, Royal Elastics and DKNY Footwear.
Over this same three year period, Michael again demonstrated his enthusiasm for Leaming
and Leadership and was nominated for a leading role in the implementation of SAP through
our company. SAP is an enormously complex lT platform and it was pleasing that the
integration of this new platform vvas achieved on time.
Rockport lnternational continues to expand its business globally and they have seen in
Michael, the qualities they require to help lead their marketing penetration in Asia. Michael
has chosen to take up this senior position and we wish Michael and his family all the very
best as they make a life for themselves in Hong Kong.
Yours faithfully,
ffi-1,r"GARY HENDLER
Director
Rockport Auslralia
.l9
0'Riordan Street Alexandria NSW 2015 Locksd Bag 17 Alexandria NSW 1435 Australia
ReebokAustraliaPtyLtdA.B.N.39 002674544 Tel: (02) 96987000Far(02) 93107468Accounts(02) 93107473
Administration (02) 9310 7469 Operations (02) 9310 7479Email: sales@rockport.com.au Web: www.rockport.com