Truck art in Pakistan is a unique tradition where cargo trucks are painted with elaborate designs. It began as a way to decorate camels and trucks to attract more passengers and has evolved into an expression of regional culture and pride. Owners spend thousands of dollars to commission intricate paintings that can take 6 months to complete, depicting cultural symbols, landscapes, celebrities, and poetry. The visual styles vary between regions, providing clues to the truck's home city. The decorative interiors also aim to entertain drivers on long journeys.