The document discusses building application programming interfaces (APIs) for carriers to create platforms that improve existing communication products. It notes the success of the web was due to its ubiquitous and unified platform with simple common APIs. The author argues carriers should take a platform approach and reuse existing assets by turning phone calls into more valuable experiences through enabling apps during calls and integrating with real-time communication technologies like WebRTC. This would allow carriers to control call routing and media, conferencing, and collect user input rather than just being the pipe to apps.

1. APIs for Carriers
the platform approach
Sam Machin
Solution Architect
Tropo Inc.
@sammachin
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2. And you are??
1998
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2013

3. ...Oh and I’m also a Developer
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(this isn’t me, but @danlane has a cooler desk setup!)

4. What caused success of the Web?
 Ubiquitous,
 Unified
free platform (HTML)
mechanism for accessing resources (URIs)
 Developer-friendly
Simple Common APIs (HTML + CSS + JS)
No software to buy or set up
Free documentation on the web
“Yay! APIs” :)
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5. Its not just about the technology
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!
P
O

6. The Platform Approach
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7. Platforms are components of Products
Platforms
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Products

8. Re-Use Your Platforms
“When you want to make a cake don’t start
by building a chicken farm”
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9. What do platforms change
•Project Management
•Finance
•Capacity Planning
•Service Management
•Architecture Design
•Investment
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10. So we need some API Platforms then?
“API’s are not a product in
themselves, they are a way to
improve the power of your
existing products”
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11. Telco API’s then?
User calls an App, powered by APIs
App
App
App calls a User, powered by APIs
This is ok, but where is the real value?
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12. Use Your Assets....
People are using your products today,
they’re making calls,
lots of calls,
to other people.
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13. Make the calls more valuable
App
User calls a User
Apps in your calls™
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14. Which ‘Phone’ has more user value?
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15. Are you just the pipe to the App?
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16. What about WebRTC?
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17. The Web is Everywhere
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18. Therefore....
WebRTC Brings Real Time Comms to the Web
Soon realtime comms services will be everywhere....
Will your service be one of them
???
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19. What can we do
•Control Call Routing
•Add Media to Calls
•Move endpoints during the call
•Enable multiple devices for RTC
•Conference Calls together
•Collect User input
•Record Calls
•And combine this with data
from external web services....
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20. WORKSHOP Time....
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21. Platform Capabilities
•Control Call Routing
•Add Media to Calls
•Move calls during the call
•Enable multiple devices for RTC
•Conference Calls together
•Collect User input
•Record Calls
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22. Thanks for Listening
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