TRNK
                Inspiring kids to be great builders of the digital world




                                  2 Februari 2012 - Dennis Reumer - @reumerd
                              (c)2012 TRNK bv - @TR_NK - Confidential uder-NDA
Wednesday, September 12, 12
TEACH KIDS TO BUILD APPS
                              To contribute to the digital world

Wednesday, September 12, 12
NOT ONLY FOR GEEKS
                              But for everyone

Wednesday, September 12, 12
NOT ONLY FOR GEEKS
                              But for everyone

Wednesday, September 12, 12
NOT ONLY FOR GEEKS
                              But for everyone

Wednesday, September 12, 12
NOT ONLY FOR GEEKS
                              But for everyone

Wednesday, September 12, 12
NOT ONLY FOR GEEKS
                              But for everyone

Wednesday, September 12, 12
Current Project
                                                                   Scrapbook
                                MY NAME
                              Level: Novice
                                experience               Take       Add              Display
                                              Camera                         Save
                                                        Picture   Comment           on Screen
                                  Goals


                                                              Start something new
                                Achivements

                                                 Play               Start a task        Your Apps




                       APPLICATION BUILDER
                                 iPad first, Other Tablets and PC

Wednesday, September 12, 12
ONLINE SHARING
                       And working together - integrated in social media

Wednesday, September 12, 12
DIGITAL LEGO - BLOCKS
                              Step-by-Step Wizard - Free Format

Wednesday, September 12, 12
DIGITAL LEGO - BLOCKS
                              Step-by-Step Wizard - Free Format

Wednesday, September 12, 12
DIGITAL LEGO - BLOCKS
                              Step-by-Step Wizard - Free Format

Wednesday, September 12, 12
DIGITAL LEGO - BLOCKS
                              Step-by-Step Wizard - Free Format

Wednesday, September 12, 12
DIGITAL LEGO - BLOCKS
                              Step-by-Step Wizard - Free Format

Wednesday, September 12, 12
DIGITAL LEGO - BLOCKS
                              Step-by-Step Wizard - Free Format

Wednesday, September 12, 12
60


                  30




                                                                 10-12 years old
                                                8-10 years old
                              6-8 years old


                         Simple Blocks          Complex blocks             Starting code



                          PROGRESS WITH AGE
                                              And experience

Wednesday, September 12, 12
650 MILLION KIDS 6-12 YEARS
                              +/- 100 million becoming 6 every year
                                 120 Million in Western countries
Wednesday, September 12, 12
OUR FIRST CUSTOMERS
                    Well educated parents with above average income
                     Schools with budget and room in their curricula
Wednesday, September 12, 12
OUR FIRST CUSTOMERS
                    Well educated parents with above average income
                     Schools with budget and room in their curricula
Wednesday, September 12, 12
$4.99 APP PURCHASE
                              $2.99 monthly - Subscription to Curriculum
                                     OR $3.99 in-app Purchase
Wednesday, September 12, 12
User Numbers

                6,000,000


                4,500,000


                3,000,000


                1,500,000


                              0
                                  0   6   12      18      24   30   36




                              IPAD USER NUMBERS

Wednesday, September 12, 12
MULTIPLE CHANNELS
                              Magazines, Fairs, Events, Retail Bookstores

Wednesday, September 12, 12
MULTIPLE CHANNELS
                              Magazines, Fairs, Events, Retail Bookstores

Wednesday, September 12, 12
MULTIPLE CHANNELS
                              Magazines, Fairs, Events, Retail Bookstores

Wednesday, September 12, 12
MULTIPLE CHANNELS
                              Magazines, Fairs, Events, Retail Bookstores

Wednesday, September 12, 12
MULTIPLE CHANNELS
                              Magazines, Fairs, Events, Retail Bookstores

Wednesday, September 12, 12
CURRENT PARTNER

Wednesday, September 12, 12
NO FUNDING YET NEEDED
                     secure seed money through own funds and family

Wednesday, September 12, 12
2 Februari 2012 - Dennis Reumer - @reumerd
                              (c)2012 TRNK bv - @TR_NK - Confidential uder-NDA
Wednesday, September 12, 12

TRNK Presentation

  • 1.
    TRNK Inspiring kids to be great builders of the digital world 2 Februari 2012 - Dennis Reumer - @reumerd (c)2012 TRNK bv - @TR_NK - Confidential uder-NDA Wednesday, September 12, 12
  • 2.
    TEACH KIDS TOBUILD APPS To contribute to the digital world Wednesday, September 12, 12
  • 3.
    NOT ONLY FORGEEKS But for everyone Wednesday, September 12, 12
  • 4.
    NOT ONLY FORGEEKS But for everyone Wednesday, September 12, 12
  • 5.
    NOT ONLY FORGEEKS But for everyone Wednesday, September 12, 12
  • 6.
    NOT ONLY FORGEEKS But for everyone Wednesday, September 12, 12
  • 7.
    NOT ONLY FORGEEKS But for everyone Wednesday, September 12, 12
  • 8.
    Current Project Scrapbook MY NAME Level: Novice experience Take Add Display Camera Save Picture Comment on Screen Goals Start something new Achivements Play Start a task Your Apps APPLICATION BUILDER iPad first, Other Tablets and PC Wednesday, September 12, 12
  • 9.
    ONLINE SHARING And working together - integrated in social media Wednesday, September 12, 12
  • 10.
    DIGITAL LEGO -BLOCKS Step-by-Step Wizard - Free Format Wednesday, September 12, 12
  • 11.
    DIGITAL LEGO -BLOCKS Step-by-Step Wizard - Free Format Wednesday, September 12, 12
  • 12.
    DIGITAL LEGO -BLOCKS Step-by-Step Wizard - Free Format Wednesday, September 12, 12
  • 13.
    DIGITAL LEGO -BLOCKS Step-by-Step Wizard - Free Format Wednesday, September 12, 12
  • 14.
    DIGITAL LEGO -BLOCKS Step-by-Step Wizard - Free Format Wednesday, September 12, 12
  • 15.
    DIGITAL LEGO -BLOCKS Step-by-Step Wizard - Free Format Wednesday, September 12, 12
  • 16.
    60 30 10-12 years old 8-10 years old 6-8 years old Simple Blocks Complex blocks Starting code PROGRESS WITH AGE And experience Wednesday, September 12, 12
  • 17.
    650 MILLION KIDS6-12 YEARS +/- 100 million becoming 6 every year 120 Million in Western countries Wednesday, September 12, 12
  • 18.
    OUR FIRST CUSTOMERS Well educated parents with above average income Schools with budget and room in their curricula Wednesday, September 12, 12
  • 19.
    OUR FIRST CUSTOMERS Well educated parents with above average income Schools with budget and room in their curricula Wednesday, September 12, 12
  • 20.
    $4.99 APP PURCHASE $2.99 monthly - Subscription to Curriculum OR $3.99 in-app Purchase Wednesday, September 12, 12
  • 21.
    User Numbers 6,000,000 4,500,000 3,000,000 1,500,000 0 0 6 12 18 24 30 36 IPAD USER NUMBERS Wednesday, September 12, 12
  • 22.
    MULTIPLE CHANNELS Magazines, Fairs, Events, Retail Bookstores Wednesday, September 12, 12
  • 23.
    MULTIPLE CHANNELS Magazines, Fairs, Events, Retail Bookstores Wednesday, September 12, 12
  • 24.
    MULTIPLE CHANNELS Magazines, Fairs, Events, Retail Bookstores Wednesday, September 12, 12
  • 25.
    MULTIPLE CHANNELS Magazines, Fairs, Events, Retail Bookstores Wednesday, September 12, 12
  • 26.
    MULTIPLE CHANNELS Magazines, Fairs, Events, Retail Bookstores Wednesday, September 12, 12
  • 27.
  • 28.
    NO FUNDING YETNEEDED secure seed money through own funds and family Wednesday, September 12, 12
  • 29.
    2 Februari 2012- Dennis Reumer - @reumerd (c)2012 TRNK bv - @TR_NK - Confidential uder-NDA Wednesday, September 12, 12