Tripresso pitch file - 201405

1. Simplifying the way of people exploring the world
Tripresso
Jerry Hung 2014.05

2. Trip, what’s the meaning for you ?
The market we focus

3. Trip, what’s the meaning for you ?

4. But lots of preparing…

5. Needed the most …..

6. Needed the most …..Needed the most …..

7. That’s why they select packaged tour

8. That’s why we focus on packaged tour first
The situation customer faces ….

9. Source : 交通部觀光局 Jan/2014 , 雄獅、東南、可樂、燦星、易遊網
+2000114 家綜合旅⾏行社+2213家甲種旅⾏行社
Source : 交通部觀光局 , Jan/2014

10. Source : 雄獅、東南、可樂、燦星、易遊網, summary by Tripresso 2013
+500unique trips to JP for cherry blossom viewing in April &May

11. 3items most agent offers to help to filter trips

12. 0No quantitive evaluation, no comparison mechanism

13. select
agent
narrow
down
candidates
compare
trip
Current !
process
• search agent!
• check availability!
• check reputation
• select 3 agents
• poor filter !
• repeatedly check
tour detailed info
• 1 agent has 10 tour in destination !
• taking 5 min/per tour for detailed !
• pick up 3 tour to compare!
• key in excel !
• check real feedback
• taking 10 min to key in excel!
• taking 5 min for each hotel/scene
feedback!
• 3 hotel/ 3 scene per day!
20 min 150 min 435 min

15. Tripresso - Business model
Tripresso - value proposition

16. Tripresso
We guard whole trip , you save best memory

17. Tripresso
We guard whole trip , you save best memory
Find fitted trip
Saving issue
immediately
Feedback !
&!
Rewards
The mechanism to deliver value
Find fitted trip

18. Unpack & disassemble to elementsGathering complete tour itinerary

19. Unpack & disassemble to elements

20. Unpack & disassemble to elementsScreen trip based on your demand

21. Guidance to help to choose

22. + Real customer experience..

23. + Preference : Scene property

24. + Preference : tight v.s relaxed schedule

25. Find a fitted trip with less effort
Platform!
itinerary gathering
Filter!
Fit demand
!Rank!
Preference

26. select
agent
narrow
down
candidates
select
trip
The quantitative value proposition
• Tour comparison!
• Quantitative evaluation &
ranking
Current !
process
• search agent!
• check availability!
• check reputation
• select 3 agents
• poor filter !
• repeatedly check tour
detailed info
• 1 agent has 10 tour in destination !
• taking 5 min/per tour for detailed !
• pick up 3 tour to compare!
• key in excel !
• check real feedback
• taking 10 min to key in excel!
• taking 5 min to check hotel/scene
feedback for each!
• 3 hotel/ 3 scene per day!
20 min
5 sec*
150 min
55 min
• Smart & variety filter!
• More quantitive values
• taking 5 min to adjust filter !
• taking 5 min/per tour to check 10
recommend tour
Using
Tripresso
• 1 search cross 12
agents
* under 70% coverage
435 min
5 sec

27. Find fitted trip
Saving issue
immediately
Feedback !
&!
Rewards
We listen and response during the trip
Saving issue
immediately

28. Find fitted trip
Saving issue
immediately
Feedback !
&!
Rewards
We value your opinions
Feedback !
&!
Rewards

29. Tripresso - Business model

30. A channel offers effortless experience

31. Fitted trip - segment & lower dispute

32. Reduce communication cost

33. A platform creates values for both sides

34. Tripresso , why do we exist
Tripresso - vision , strategy & team

35. Tripresso - strategy plan
Packaged tour !
e-channel
Itinerary data
Disassemble !
elements
Preference!
evaluation
Smart !
filter
An effortless experience of fitted tour enjoying

36. Tripresso - competitive analysis
general !
trip agent
large!
trip agent
platform
agent
platform!
web
portal
Ex. 2000+ agents
service!
channel
phone
retail/phone/
web
web/phone web web
selling
product
• flight&hotel
• packaged
tour
• flight&hotel
• packaged
tour
• packaged
tour
• flight&hotel
• packaged
tour
• packaged
tour
Rev. product sold product sold product sold CPC/CPA CPC/CPA
selling point convenient
reputation /
products
fitted trip
searching
lowest price convenient
Advantage
customer
accessibility
awareness /
channel
data mapping
data analysis
customer
reach

37. Tripresso - thinking different

38. Tripresso - strategy plan (cont.)
Itinerary data
Disassemble !
elements
Smart !
filter
Packaged tour !
e-channel
choose & order !
process
Preference!
evaluation
Mobile !
Itinerary (APP)
An effortless experience of fitted tour enjoying

39. Packaged tour e-channel
Effortless experience!
• Leverage the wisdom of crowd!
• Optimized info !
• UX design
Simplifying the way of people
exploring the world
Tripresso - why do we exist

40. Tripresso - team composition
Strategy & Product plan
洪明楓 / Jerry Hung
Faraday investment manager
Qisda/BenQ product manager
Finance & Operation
卓彥銘 / Chris Cho
Asus NB product manager
Asus Eee PC product manager
Web development & IT
李振鳴 / Tom Lee
I/O interconnect software manager
Agenda technical manager
UX & Marketing
鄭宇棠 / Michael Cheng
PayPal marketing manager
Paypal UX manager
Business development
陳⼒力蓉 /Valerie Chang
3M sales manager
AUO sales manager

41. TAM & SAM estimation (Rev.)
Industrial analysis

42. Independent
Flight,
Transporta0on,
Catering,
Entertainment
industry
航空業、運輸業、餐飲業、娛樂業
Corporate、retail、web、Foreign
client
企業⽤用⼾戶、⾨門市客⼾戶、網路客⼾戶、國外客⼾戶等
Supplier
供應商
Travel
industry
旅⾏行業
Customer
顧客
Ordering
system
定位系統
Pla=orm
web
網路平台
Supplier
Ordering
system
供應商定
位系統
Tour
product
agent
旅遊產品代理商
Local
travel
agent
旅⾏行社
Source : 雄獅旅⾏行社財報, May/2013, Tripresso modified
vs. Packaged

43. Tripresso - packaged tour e-channel
Flight,
Transporta0on,
Catering,
Entertainment
industry
/
航空業、運輸業、餐飲業、娛樂業
Local
travel
agent/
綜合旅⾏行社
Corporate、web
client
企業⽤用⼾戶、網路客⼾戶等
Supplier
供應商
Travel
industry
旅⾏行業
Customer
顧客
Source : 雄獅旅⾏行社財報, May/2013, Tripresso modified
Local
travel
agent/
甲種旅⾏行社
Retail
client
⾨門市客⼾戶
……… x 100家! ……… x 2000家!
Corporate、retail、web、Foreign
client
企業⽤用⼾戶、⾨門市客⼾戶、網路客⼾戶、國外客⼾戶等
Pla=orm
travel
agent
Tripresso

44. Industry with favorable conditions
Source : 雄獅旅⾏行社財報, May/2013, 業界訪談, Tripresso estimated
雄獅旅⾏行社
康福旅⾏行社
鳳凰旅⾏行社
其他
Packaged tour supplier share Packaged tour channel share

45. TAM & SAM estimation
團體旅⾏行/⾃自由⾏行⼈人次分布
觀光旅遊總旅次 6,246,254
⼈人次
團體旅⾏行 2,179,943
⼈人次
⾃自由⾏行 3,154,358
⼈人次
團體旅⾏行
⾃自由⾏行
未委託旅⾏行社
觀光旅遊
商務
探訪親友
短期遊學
2012國⼈人旅遊出國旅遊⼈人次分布
出國旅遊總旅次 10,239,760
⼈人次
觀光旅遊 6,246,254
⼈人次
商務 2,011,294
⼈人次
Source : “中華⺠民國101年國⼈人旅遊狀況調查”,交通部觀光局 Aug /2013, Tripresso estimated

46. TAM & SAM estimation (Rev.)
Source : “中華⺠民國101年國⼈人旅遊狀況調查”,交通部觀光局 Aug /2013, Tripresso estimated
團體旅⾏行
⾃自由⾏行
觀光旅遊總旅次 6,246,254
⼈人次
團體旅⾏行 2,179,943
⼈人次
⾃自由⾏行 3,154,358
⼈人次
團體旅⾏行/⾃自由⾏行⼈人次分布
ASP (est.): NT$32,848/⼈人
未委託旅⾏行社
ASP (est.): NT$21,351/⼈人
Market Scale
團體旅⾏行 NT$71,606,751,450
⾃自由⾏行 NT$67,943,533,176

47. Tripresso - Business plan

48. Beta
developing !
Beta !
online!
Mockup test !
Official
online!
0%
25%
50%
75%
100%
Y13'Q2 Y13'Q3 Y13'Q4 Y14'Q1 Y14'Q2
JP
EU
China!
+!
HK
Thailand!
+!
NA
AU!
+!
New Zealand
Tripresso - Service scope

49. 11 Travel agents +20 company’s 特約
雄獅旅⾏行社、東南旅⾏行社!
良友旅⾏行社、鳳凰旅⾏行社!
可樂旅遊、五福旅遊!
喜鴻旅遊、⼭山富旅遊!
⾦金⻯⿓龍旅遊、⼤大榮旅遊!
易遊網、易飛網
華碩電腦、明基友達集團!
⼤大同集團、1111⼈人⼒力銀⾏行!
⼯工研院、聯合利華、
Johnson&Johnson
Tripresso - Platform progress
Tripresso internal , till May/2014

50. Tripresso - Marketing plan
Y14’Q3 Y14’Q4 Y15’Q1 Y15’Q2 Y15’Q3
廣度
深度
企業福委會engaged (+10/M)
Facebook 粉絲團經營
PR marketing
聯播網廣告
⼝口碑討論區操作
關鍵字廣告
PR marketing

51. Tripresso - Marketing plan (cont.)
Y14’Q4 Y15’Q2 Y15’Q4 Y16’Q2 Y16’Q4
3000
new visitor/
per month
4000
5000
5500
LTV v.s COCA (3:1)
• NT$4386 (trip frequency 1/Y) vs. NT$ 3.7 (CPC)!
• NT$3134 (trip frequency 1/2Y) vs. NT$ 2.6 (CPC)!
• NT$2183 (trip frequency 1/3Y) vs. NT$ 2.3 (CPC)

52. Tripresso - Sales prediction (Q’ty)
packaged tour independent tour
2014
2015 2016
2017
2014 2015 2016 2017
Package trip sales 492 3,146 7,059 11,130
Independent trip sales 0 1,507 5,768 9,272
Tripresso estimated , May/2014

53. Tripresso - Revenue vs. operation cost
NT$0.00
NT$93,750,000.00
NT$187,500,000.00
NT$281,250,000.00
NT$375,000,000.00
NT$468,750,000.00
NT$562,500,000.00
NT$656,250,000.00
NT$750,000,000.00
銷貨收⼊入淨額 營業成本
2014 2015 2016 2017
銷貨收⼊入淨額 16,330,933 171,503,541 468,209,456 731,939,188
營業成本 15,677,696 163,251,338 444,028,877 693,761,058
⽑毛利率 4.00% 4.81% 5.16% 5.22%
Tripresso estimated , May/2014

54. Tripresso - Revenue vs. OPEX
NT$67,500,000
NT$165,000,000
NT$262,500,000
NT$360,000,000
NT$457,500,000
NT$555,000,000
NT$652,500,000
NT$750,000,000
銷貨收⼊入淨額 營業費⽤用合計
2013 2014 2015 2016 2017
銷貨收⼊入淨額 0 16,330,933 171,503,541 465,881,943 712,658,954
營業費⽤用合計 3,609,707 8,827,133 17,435,309 23,884,047 25,050,160
Tripresso estimated , May/2014

55. Tripresso - Headcount plan
組織⼈人數 2013 2014 2015 2016 2017
產品規劃 1 2 2 2 2
營運管理 1 1 2 3 3
產品設計
&
前台開發 1 4 4 5 5
APP
&
後台開發 1 3 6 7 8
行銷業務 4 5 6 8 8
業務開發 1 1 2 2 2
公司總⼈人數 9 16 22 27 28
年薪資總額 2,950,147 7,115,653 14,795,421 21,050,099 22,186,212
Tripresso estimated , May/2014

56. Tripresso - Revenue vs. OPEX
(NT$10,500,000)
(NT$7,000,000)
(NT$3,500,000)
NT$0
NT$3,500,000
NT$7,000,000
NT$10,500,000
NT$14,000,000
本期稅前淨利
2013 2014 2015 2016 2017
本期稅前淨利 (3,608,984) (8,229,181) (9,418,445) (33,856) 12,718,120
淨利率(%) 0.00% -50.39% -5.49% -0.01% 1.44%
Tripresso estimated , May/2014

57. Seize opportunity with Tripresso
- Invest series A funding
Tripresso plans to raise series A funding for NT$20M in Q3/2014!
• Expand design & Development team !
• Build APP team , develop travel itinerary & notices APP (iOS & Android)!
• Double investment in marketing !
✦ packaged tour sales increase 6X times!
✦ offering independent tour , and sales over 1000 Q’ty !
• Rev reaches NT$171M !
• Add theme trip searching & customized packaged tour

58. Further information need , pls contact
Jerry Hung, jerry@tripresso, 0922-538-637

59. Trip + espresso
Simplifying the way of people exploring the world