Playcation- Post Pandemic Macro Trend direction - 2021/22
Playfulness has become a key component to survive the mundane and fear. It is also a very millennial mindset. The ever craving of gamification of everything in a happy vacation mode is what we have expressed through 'Playcation'. It is relaxing, non-competitive, engaging and fun. Enjoy the spirit of playing.
Futuristic, digital and a future-whimsical
The digital age is taking over. Brands are
giving the digital realness. This has surpassed
the present and gives us an imaginative future.
Iconotribe print from Koi Series by @shivanandnarresh
Picture courtesy @prints.ai
Art direction and clothing from @lotaindia
Digi trial models, Za by @adhiwave
‘Online performances be like’ by @hansrajdochaniya
Fluid rug by Faig Ahmed
Picture courtesy @ap0cene
Metallics and dark
monochromes that almost feel
like a part of heaven/ space.
Focus on materials and colour, this
trend is a breather and an
escapade during this tough time.
@amitaggarwalofficial couture collection 2020
‘Distance is temporary but champagne is forever’ by @eeshaankas
MM bonbons by @with_love_mm
‘Sleep in the clouds, dream in the sky’ by
Heavenly creatures by @ekayabanaras
You can’t believe anything
anymore; that excitement is
what the mind craves.
A cross-over between the
perception of an object and the
object itself. Exciting surprises
goes beyond what just meets the
Handmade miniatures by @spoorthyminis
Lamps from human hair by multiple artists.
Picture courtesy @archidigestindia
Pastel popsicle soap by @thesassbar
Raw scallop curry @gaggan_anand Knitted greens by @pelyushenko_craft
Picture courtesy: @ziba_by_hand
Earring by @retina_vision
In this unprecedented time, VisioNxt team stands with Indian manufacturers and
sellers to provide free insights. No agency ever provided well researched definite
direction to the support Indian industry (in global and domestic perspective). NIFT
VisioNxt has developed this report keeping the expertise, craftsmanship and
cultural plurality of this nation in mind. Team hopes that our industry will channel
them into a positive direction and get benefitted.
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