The midterm submission analyzes bridal wear stores on Khader Nawaz Khan Road, focusing on trends in color, silhouette, shape, and visual merchandising. Findings show a consistent use of pastel colors, A-line silhouettes, and various fabrics like net and georgette, with similar embroidery styles across stores. The visual merchandising strategies also exhibit common elements, including glass facades and comparable display fixtures.

1. KHADER NAWAZ KHAN
ROAD
T r e n d A n a l y s i s
Midterm
Submission

2. LOCATION
MAP

3. OBJECTIVE
• To analyze the stores of KHADER NAWAZ
KHAN ROAD.
• To find a particular trend amongst the stores
in terms of color, silhouette, shape , visual
merchandising etc.

4. METHODOLOGY
• The pictures of the store are taken with the
permission of the owner or the managers.
• The pictures are then analyzed according to
the colors, visual merchandising etc.

5. STORES
Bridal Wear
• OMG!! – Indian, Bridal and Western wear
• KALANIKETHAN – Ethnic and Bridal wear
• ANJALI BATAVIA – Ethnic and Bridal wear
• SOLES – Footwear

7. PASTEL COLORS
A-LINE SILHEOTTE
RED, ORANGE COLOR
GOLDEN EMBROIDERY

8. INTERIORS OF THE STORE

9. PASTEL COLORS
A-LINE SILHOUETTE
RED, GREEN , PINK,
ORANGE COLOR
GOLDEN WORK

10. INTERIORS OF THE STORE

11. PASTEL COLORS
A-LINE SILHOUETTE
RED, GREEN , PINK,
ORANGE , BLUE
COLOR
BEADS, GOLDEN AND
SILVER WORK

12. INTERIORS OF THE STORE

13. YELLOW, BLUE,
BLACK COLOR
BEADS, GOLDEN
AND SILVER
WORK

14. THE TRENDS
WHICH ARE
SIMILAR

15. SILHOUETTE IS SAME
ALMOST IN ALL
NET AND GEORETTE IS USED

16. RED COLOR
PINK COLOR
BLUE COLOR
GREEN COLOR

17. BEAD WORK
STONES AND
EMBROIDERY

18. GLASS FAÇADE
YELLOW LIGHTNING
ALMOST SIMILAR
FIXTURES INSIDE
DIFFERENT SIGNAGE

19. FINDINGS
• Colors: Red, Pink, Orange, Yellow
• Silhouette: A – line, Anarkali style
• Fabric: Net, Georgette, Chiffon
• Embroidery: Stonework and Threadwork. Sequins,
dabka, zardozi etc. are also used.
• VM: Mannequins displaying the merchandise, glass
façade, pigeon hole displays and side arm fixtures to
hang clothes.

20. CONCLUSION
• All the stores having bridal wear follow almost same
trend amongst them. The beautiful anarkali’s and
lehengas are the main forte with almost similar
colors and embroidery with green, pink , red most
common between them.
• The VM of the stores is also similar with glass
facades and similar fixtures.

21. REFERENCES
STORE MANAGERS
GOOGLE MAPS

22. THANK YOU
BY,
VANJUL JAIN
MFM 2