3. OBJECTIVE
• To analyze the stores of KHADER NAWAZ
KHAN ROAD.
• To find a particular trend amongst the stores
in terms of color, silhouette, shape , visual
merchandising etc.
4. METHODOLOGY
• The pictures of the store are taken with the
permission of the owner or the managers.
• The pictures are then analyzed according to
the colors, visual merchandising etc.
5. STORES
Bridal Wear
• OMG!! – Indian, Bridal and Western wear
• KALANIKETHAN – Ethnic and Bridal wear
• ANJALI BATAVIA – Ethnic and Bridal wear
• SOLES – Footwear
19. FINDINGS
• Colors: Red, Pink, Orange, Yellow
• Silhouette: A – line, Anarkali style
• Fabric: Net, Georgette, Chiffon
• Embroidery: Stonework and Threadwork. Sequins,
dabka, zardozi etc. are also used.
• VM: Mannequins displaying the merchandise, glass
façade, pigeon hole displays and side arm fixtures to
hang clothes.
20. CONCLUSION
• All the stores having bridal wear follow almost same
trend amongst them. The beautiful anarkali’s and
lehengas are the main forte with almost similar
colors and embroidery with green, pink , red most
common between them.
• The VM of the stores is also similar with glass
facades and similar fixtures.