- New technologies and changes in consumer behavior are disrupting industries and requiring organizations to innovate their customer relationships and service models to remain competitive. Healthcare is no different and must adapt to increasing consumer choice and empowerment. - Technology can help address the challenges of engaging the millions suffering from substance abuse and maintaining long-term recovery, especially as consumer preferences change. The authors consultancy helps organizations develop new customer-centric business models using data, analytics and new technologies. - By embracing tools that improve customer retention, communication and outcomes tracking, organizations can gain a competitive advantage and better support patients, who increasingly view healthcare as a consumer industry. The authors aim to help addiction treatment providers adapt to these industry transformations.