Portland was tasked by Travelex to improve messaging and branding on ATMs and kiosks in transportation hubs. This included designing guidelines and a flagship store in London's Westfield Stratford Shopping Centre to function as an ATM and currency exchange for the 2012 Olympics. The goal was to maximize awareness of Travelex's services through clear graphic design and communication at locations with high foot traffic.

1. ‘Clarity of message’
Client Travelex
Project Store & Communication Design

2. • Portland was asked by Travelex to consider
the creative approach to key messaging and
brand awareness on Travelex ATM machines
and the design of kiosks and standalone stores
at transport interchange environments. We had
to consider how best to maximise awareness
and communication of the offer through the
form and graphic application. This manifested
itself in both a guideline document and store
design.
• Following this we designed a flagship store in
this prestigious location in London's new
Westfield Stratford Shopping Centre. This was
to function as an ATM location and currency
exchange for the up coming 2012 London
Olympics and beyond.
Client Travelex
Project Store & Communication Design

3. Client Travelex
Project Store & Communication Design

4. Client Travelex
Project Store & Communication Design

5. Client Travelex
Project Store & Communication Design

6. Client Travelex
Project Store & Communication Design