The document outlines a 4 step SEO strategy that helped MyGuestHouse.com grow its traffic by 300% through on-page optimization alone. The steps included conducting extensive keyword research to find low competition keywords with decent traffic, optimizing pages for the keyword sets, building interactive elements to boost engagement, and capturing leads. This approach resulted in a 300% increase in traffic, a 30% reduction in bounce rate, and a 20% decrease in exit rates.