Sunshine Village has made strides in safety this year including hiring a new Mountain Operations Manager with decades of experience in ski patrol and risk management. New equipment like an avalauncher and Field ID safety inspection software aim to improve avalanche control from a safer distance. Sunshine Village has expanded its social media team to better engage audiences online. Initiatives include a contest for followers to ski the day before opening, featuring "Sunshiners of the day", and growing Facebook likes and Twitter followers. Sunshine Village is working with Travel Alberta to showcase the emotional experience of skiing at Sunshine and that Alberta offers more than stereotypes might suggest.

1. SUNSHINE VILLAGE
Ski & Snowboard Resort
2011 -2012

2. WHAT’S NEW @SSV
Safety
Social Media
SSV and Travel Alberta
The big picture

3. SAFETY
Big strides in safety at Sunshine Village this
year, beginning with a new Mountain
Operations Manager, Al Matheson
Matheson’s long relationship with Sunshine
reaches back to 1987, when he joined the
organization as a ski patroller.
He went on to be Ski Patrol Supervisor, and
spent most of his years at Sunshine working
in public safety and risk management.

4. ROPE SAFETY TRAINING
Rope rescues are
executed in aggressive
terrain that is
inaccessible by
helicopter

5. rope safety training video

6. FIELD ID
Sunshine is using Field
ID safety inspection
software along with
mobile devices with
scanners, and metal bar
codes to track and
manage explosives
used in avalanche
control.
By taking paper out of
the inspection process,
the solution also
supports our goal of
being as green as
possible

7. NEW AVALAUNCHER
New Falcon GT
Avalauncher
Enables Snow Safety to
prepare areas like
Delirium Dive from a
much safer distance
Falcon and “Snuffy”
work together to
perform avalanche
control
Don’t worry, the guys
still get to throw bombs
out of helicopters too

8. SHARING SUNSHINE
How are we sharing sharing Sunshine Village with
the world this season?
Social Media is playing a significant role.
We’ve expanded the media team to reflect the need
for resources in this area.

9. SOCIAL MEDIA
THE TEAM
Shawn Alain
“I am the Social Media Community Coordinator for Sunshine Village Ski and
Snowboard Resort. I work with a talented team to come up with creative
content, contests and other ways to engage in our thriving world of Social
Media.”
Chris Lamb
“I’m the President of Clickside Digital Communications, Inc. working on a
contractual basis at Sunshine Village. My role is to create and implement a web
marketing strategic approach for Sunshine Village, and acting as the e-marketing
project manager.”
Dani Smythe
“I act as Doug’s assistant, producing print, web and other content. I work with the
team as a Jill of All Trades, supporting Shawn and Chris in the social media and
SEO strategies for Sunshine Village ”
Adam Locke
“I am the Sunshine Village events blogger. I work on mountain with a great team
in the Sales and Marketing department and strive to produce creative content
that will put Sunshine at the forefront of Social Media.”

10. HOW ARE WE ENGAGING?

11. this slide contains the mobile video

12. SOME EXAMPLES
Mobile site
Ski the day before we open
contest
Sunshiner of the day
Producing content

13. this slide contains the opening day vid

14. Possible reats: ere are currently no signi cant threats.
Promotions:
a. Twitter Contest to ski before the day we open. We had approximately 450 entrants.
Facebook: We are averaging 1.0% growth daily which puts us well on our way of exceeding our goal of 35,000
MEASURING PROGRESS
likes by the end of the season.
Twitter: We have become extremely active on twitter and are experiencing rapid daily growth..
YouTube: Slight growth with YouTube, but we haven’t added any new videos as of yet so no surprise there.

15. MEASURING PROGRESS
7
FACEBOOK
8
Summary: We are averaging around 1% growth per day which puts us well on our way of mak-
ing our goal of 35,000 by the end of the season. e merge has skewed our graph quite a bit so in
TWITTER
future reports I will not include this day to better see the daily growth.
ese stats represent the number of times someone has clicked on a link that
I have tweeted out.

16. SSV AND TRAVEL
ALBERTA
Rediscovering the emotional element of skiing and
riding and exploring Sunshine Village

17. THE BIG PICTURE
Alberta is more
than just the
cliches
Sunshine
Village is one
piece in a
larger whole