I am
Thierry Brunfaut,
Creative Director & Partner.
And we are Base.
@ThierryBrunfaut
5–Minute
Poster
Brussels. New York. Geneva.
My company
6 years ago
Stress
STRESS
Team
Team
5–Minute
Poster
Boss
Boss
Boss
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
ssistant Assista
Assistant
Creative
Team
Manage.
Team
Creative
Team
Manage.
Team
Creative
Team
Manage.
Team
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Typical week
Total
Chaos!
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Typical week
Total
Chaos!
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Typical week
Total
Chaos!
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Typical week
And one day,
I received this
…
We had to change
1.
I want to learn.
Everyday.
2.
I want ownership
on my projects.
3.
I want us to work as a team.
Creative & management together.
4.
I want more autonomy,
more time and more flexibility.
Work less.
Work better.
Learn.
Work less.
Work better.
Learn.
Have fun.
Project management
Creative
Project management
ManagementCreative
Project management
ManagementCreative
Project management
Project lead
ManagementCreative
Project management
Project lead Client lead
ManagementCreative
Project management
Project lead Client lead
ManagementCreative
Project management
ManagementCreative
Project management
ManagementCreative
Project management
Creative
management
Project management
5–Minute
Poster
5–Minute
Poster
Boss
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
ssistant Assista
Assistant
Boss
Boss
Boss
Leader
Leader
Leader
Leader
Leader
Leader
Leader Leader
Leader
Leader
LeaderLeader
Leader
Team
Team
5–Minute
Poster
5–Minute
Poster
The Base week
4 Rendez-vous
1.
Monday morning
Challenges of the week
1
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
1. Challenges of the week
1. Challenges of the week
Monday 9:30 – 10:00
1. Challenges of the week
Forward visioning
1. Challenges of the week
Forward visioning
2.
Wednesday morning
Creative Meeting
1
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
2. Creative Meeting
2. Creative Meeting
Wednesday 9:30 – 12:30
BaseBru
2. Creative Meeting
Wednesday 9:30 – 12:30
5–Minute
Poster
2. Creative Meeting
Wednesday 9:30 – 12:30
BaseNyc
2. Creative Meeting
Wednesday 9:30 – 12:30
BaseDigital
BaseGva
The cornerstone
of the Creative Meeting:
The inclusions
The Inclusion Method:
The Inclusion Method:
The Inclusion Method:
1. What is my energy today?
The Inclusion Method:
1. What is my energy today?
2. What happened since the last time we met?
The Inclusion Method:
1. What is my energy today?
2. What happened since the last time we met?
3. What are my expectations for the meeting?
The Inclusion Method:
1. What is my energy today?
2. What happened since the last time we met?
3. What are my expectations for the meeting?
4. What will be my contribution?
2. Creative Meeting
You need space!
BaseBru’s core
2. Creative Meeting
You need space!
BaseNyc’s core
5–Minute
Poster
2. Creative Meeting
Do it with clients
Workshop Delvaux Brussels Workshop PSLab Beirut
2. Creative Meeting
Do it with clients
Workshop Essentiel Antwerp
3.
Thursday noon
Lunch
1
3
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
3. Thursday lunch
3. Thursday Lunch
Thursday 12:30 – 14:00
3. Thursday Lunch
Thursday 12:30 – 14:00
3. Thursday Lunch
Thursday 12:30 – 14:00
5–Minute
Poster
4.
Friday afternoon
Feedback of the week
1
3
4
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
4. Feedback of the week
Friday 14:30
4. Feedback of the week
4. Feedback of the week
Back visioning
4. Feedback of the week
Back visioning
5–Minute
Poster
What about the rest
of the week?
1
3
4
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Rest of the week?
Full
Autonomy!
1
3
4
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Rest of the week?
Rest of the week?Rest of the week?
Full
Autonomy!
1
3
4
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Flexibility
Full
Autonomy!
4 &1
3
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Flexibility.
Full
Autonomy!
4 &1
3
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Flexibility.
Work less.
Work better.
Work less.
Work better.
Learn.
The 4+1 week
5–Minute
Poster
Final note
5–Minute
Poster
5–Minute
Poster
Thank you!
@ThierryBrunfaut

Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut