Presentation on the positive impact of purpose led leadership on restoring trust in the financial services sector

1. Purpose Led Leadership
“How can we accelerate the rebuilding of trust
and confidence in financial services?”
Amsterdam, 6th June 2019

2. “The elephant in the room” – part 1
Lack of trust in Financial Services

3. Level of trust in European Institutions
https://www.pewresearch.org/about/

4. “The elephant in the room” – part 2
(Re)building trust starts with purpose led leadership
“Unfortunelately, there’s another elephant in the room”

5. What is Purpose?
PURPOSE  The reason for being.
 What value do we, as a company, add to today’s society?
 Why would clients buy our products/services?
 Why would people want to work for my company?
“we create everyday essentials to make people’s lives more livable and inspiring”
AKZO NOBEL
“To defend the Kingdom of the Netherlands and its interests in the world; and to protect and
advance the international rule of law.”
the Netherlands Armed Forces

6. What is Purpose Led Leadership?
 The ability of leaders to formulate a purpose for their organisation that meets the
expectations of stakeholders  Rationale
 The ability of leaders to re evaluate the purpose of their organisation, depending
on societal developments  Rationale
 The ability of leaders to “lead by example” by embodiment of the purpose of the
organisation  Behaviour
 The ability of leaders to lead in a way that people do what you ask, because they
want to, not because they have to.  Behaviour

7. Conclusions
 The path to rebuilding trust in financial services starts with re evaluating the
purpose of financial institutions in general and for each financial institution
individually
 The responsibility of leaders of financial institutions is enormous, because they not
only have to define the path to rebuilding trust, but they also have to be the path
and lead by example.
 Emphasis on purpose led leadership development should increase significantly in
the financial services sector
 Do not invent the wheel again; learn from other sectors (e.g. the military)

8. TIAS/Strategia Worldwide
Masterclass Purpose Led Leadership

9. 9
www.strategiaworldwide.com
pascal.hogenboom@strategiaworldwide.com
+31 (0)6 1174 9874