Take advantage of today's media platforms when you promote your business.
This presentation provides a nutshell guideline as to how you can leverage any business with transmedia platforms. You don't need a massive budget to make a splash, and you're likely going to see better SEO tactics using transmedia than straight-up buying media.
AUDIENCE: Food and beverage manufacturers and distributors, with a relatively low involvement in social media
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 28-Jan-10
SPEAKER: Eric Weaver, Tribal DDB Vancouver
SYNOPSIS: This covers the "why" and "how" concerning social media for the grocery industry.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
Guys Just Want to Have Fun - Keys to Targeting Men on SocialHY Connect
A lot of attention is paid to marketing to women, and rightfully so, but this session is for anyone who wants to connect with men. Using award winning campaigns, Pat Kopischkie from HY Connect, an independent marketing agency, and Greg Kirkorsky from STATS, the world’s leading sports data and content company, will break down best practices for reaching and engaging with guys on social as well as influential bloggers and socially engaged media. Pat has led public relations for drool worthy brands such as Harley-Davidson, Wahl Clippers and Trimmers and EGO Outdoor Power Equipment. Greg has 20 years of sports marketing experience including work with Budweiser, McDonalds, Nike, AT&T and Toyota.
Fan Engagement: The Why and the How.
When working across multiple digital platforms, especially with creative endeavors, branding is becoming increasingly important amid a sea of media.
Why the Grocery Business Must Go SocialEric Weaver
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 1/28/10
AUDIENCE: Food manufacturers, suppliers, distributors
SYNOPSIS: Many Canadians are online, yet many are a bit skeptical about putting too much personal information online. Many traditional marketers are unsure about the value of social marketing as a part of their marketing mix.
Social media broke marketing. But in a good way. It created engaged, informed customers who quickly figured out they could learn more from each other than from the websites of corporations trying to market to them. Marketers reacted with fear by shoe-horning their old methods into shiny new channels; pouring millions into unidirectional, broadcast Facebook pages and stagnant Twitter feeds. Now marketing has broken social media. How did we manage to get it so completely wrong and what can we do to fix it?
Children, Not Profits: Big Tech Accountability And What We Can Do About It.
The power asymmetry between Big Tech and users of online platforms because of digital profiling and content targeting.
Take advantage of today's media platforms when you promote your business.
This presentation provides a nutshell guideline as to how you can leverage any business with transmedia platforms. You don't need a massive budget to make a splash, and you're likely going to see better SEO tactics using transmedia than straight-up buying media.
AUDIENCE: Food and beverage manufacturers and distributors, with a relatively low involvement in social media
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 28-Jan-10
SPEAKER: Eric Weaver, Tribal DDB Vancouver
SYNOPSIS: This covers the "why" and "how" concerning social media for the grocery industry.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
Guys Just Want to Have Fun - Keys to Targeting Men on SocialHY Connect
A lot of attention is paid to marketing to women, and rightfully so, but this session is for anyone who wants to connect with men. Using award winning campaigns, Pat Kopischkie from HY Connect, an independent marketing agency, and Greg Kirkorsky from STATS, the world’s leading sports data and content company, will break down best practices for reaching and engaging with guys on social as well as influential bloggers and socially engaged media. Pat has led public relations for drool worthy brands such as Harley-Davidson, Wahl Clippers and Trimmers and EGO Outdoor Power Equipment. Greg has 20 years of sports marketing experience including work with Budweiser, McDonalds, Nike, AT&T and Toyota.
Fan Engagement: The Why and the How.
When working across multiple digital platforms, especially with creative endeavors, branding is becoming increasingly important amid a sea of media.
Why the Grocery Business Must Go SocialEric Weaver
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 1/28/10
AUDIENCE: Food manufacturers, suppliers, distributors
SYNOPSIS: Many Canadians are online, yet many are a bit skeptical about putting too much personal information online. Many traditional marketers are unsure about the value of social marketing as a part of their marketing mix.
Social media broke marketing. But in a good way. It created engaged, informed customers who quickly figured out they could learn more from each other than from the websites of corporations trying to market to them. Marketers reacted with fear by shoe-horning their old methods into shiny new channels; pouring millions into unidirectional, broadcast Facebook pages and stagnant Twitter feeds. Now marketing has broken social media. How did we manage to get it so completely wrong and what can we do to fix it?
Children, Not Profits: Big Tech Accountability And What We Can Do About It.
The power asymmetry between Big Tech and users of online platforms because of digital profiling and content targeting.
A talk by Dr. Siobhan O'Flynn on interdisciplinary methods of research & practice for the Introduction to Diaspora and Transnational Studies, University of Toronto. Oct 22 2015
Designing for Attention Singapore Masterclass Part 2 EXPANDEDSiobhan O'Flynn
Added: Additional Info on Web Series Ruby Skye PI's new broadcast deal with the CBC. See Slide 8.
A Masterclass with Transmedia SG, Singapore Media Academy, May 29, 2013
Case Studies on Ruby Skye PI, The Karada & Zed.TO's Byologyc
One of the slide shows shared on June 12 2012, in Toronto for the Transmedia 101 meet up.
The Hunger Games slides are in my Transmedia Engagement slide show.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
Create a Seamless Viewing Experience with Your Own Custom OTT Player.pdfGenny Knight
As the popularity of online streaming continues to rise, the significance of providing outstanding viewing experiences cannot be emphasized enough. Tailored OTT players present a robust solution for service providers aiming to enhance their offerings and engage audiences in a competitive market. Through embracing customization, companies can craft immersive, individualized experiences that effectively hold viewers' attention, entertain them, and encourage repeat usage.
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
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3. SocialMediaCampaign
thehungergames
facebook active Early: March
2011,
cas,ng
revealed
on
Facebook
Facebook Fan contest to visit set: 24
June
2011
teaser trailer: August
2011,
reveals
#whatsmydistrict,
use
triggers
tweet
back
from
@CapitolPN
thecapitol.PN site:
29
August
2011,
register
for
your
district
13 Pages launched on Facebook:
12
Districts
&
Capitol
PN
CapitolCouture.pn tumblr site:
January
2012,
style
guides,
pics,
contests
Capitol.pn tour site: 31
January
2012,
sign
up
for
tour
cafepress merchandizing: 21
February
2012,
fan
&
official
designs
for
sale
http://www.fastcocreate.com/1680467/inside-the-hunger-games-social-media-machine#1
Tuesday, 5 June, 12
4. socialplatforms
fan of the week district mayors beta testers tumblr
youtube channel fan made content official & fan merch red carpet on facebook
Tuesday, 5 June, 12
5. teaserpuzzles
• #HungerGames100
Campaign
15
Dec.
2011
•Integra,on
&
Cross-‐Pollina,on
of
Social
Media
PlaTorms
•100
pieces
hidden
on
Partner
Facebook
pages
•Treasure
hunt
to
assemble
poster
•Generated
100,000+
tweets
•Facebook,
and
TwiWer
to
work
together.
“We
were
pleasantly
surprised
throughout
the
en,re
process.”
•12
different
websites
as
“district
sponsors.”
Yahoo,
Machinima,
Fandango,
IGN...
http://www.fastcocreate.com/1680467/inside-the-hunger-games-social-media-machine#1
Tuesday, 5 June, 12
6. hybridmarketingcampaign
traditional marketing:
80,000
posters
distributed,
50
magazine
cover
stories,
ads
on
3,000
billboards
&
bus
shelters
marketing budget: $45 million
vs typical: $100 million
21 staff vs 100 in typical campaign
Before
the
launch
on
March
23,
‘a
staggering
84%
of
moviegoers
said
(last)
week
that
they
had
heard
of
'The
Hunger
Games,'
and
61%
said
they
were
definitely
interested
in
seeing
it.’
http://www.nytimes.com/2012/03/19/business/media/how-hunger-games-built-up-must-see-fever.html?_r=1&pagewanted=all
Tuesday, 5 June, 12
7. Success
bynumbers
Between
Thursday,
March
21
and
Sunday,
March
24
The
Hunger
Games
generated
over
3
million
conversa,ons
on
the
social
web.
Majority
of
conversa,ons
were
on
TwiWer.
Facebook
was
the
second
most-‐used
plaTorm
with
just
over
a
hundred
thousand
conversa,ons.
http://www.radian6.com/blog/2012/03/the-hunger-games-social-media-campaign-a-case-study-in-content-marketing/
Tuesday, 5 June, 12
8. 1stweekendnumbers
3rd highest domestic, non-summer/non-sequel opening
$152.2 million
•‘A’
CinemaScore
overall
on
Friday
night •Males
made
up
39
percent
of
Hunger
•under
age
25
ra,ng
=
‘A+’
Games'
Friday
night
audience.
•over
25
ra,ng
=
‘A-‐’ •
49
percent
of
those
showing
up
to
see
•39
percent
of
the
audience
younger
than
Hunger
Games
were
under
age
25;
18 Lionsgate's
exit
polling
showed
that
44
•CinemaScore
exit
polling percent
were
under
25.
Saturday/Sunday
viewing
fell
by
only
20%
indica,ng
strong
family
turn-‐out.
Success
in
all
4
quadrants:
Men
over/under
25;
Women
over/under
25
The
Hunger
Games
played
in
4,137
theaters
at
the
domes,c
box
office,
including
268
Imax
theaters,
which
turned
in
a
heny
$10.6
milion
for
a
per-‐screen
average
of
$40,000,
a
record
for
a
2D
nonsequel.
http://www.hollywoodreporter.com/news/box-office-report-hunger-games-jennifer-lawrence-304214
Tuesday, 5 June, 12
9. hybridmarketingcampaign
‘...Lionsgate
marketers
likely
spent
$15
million
to
$20
million
less
(30%)
than
a
larger
Hollywood
studio
might
have,
using
a
campaign
heavier
on
television
adver,sing.’
‘The
mix
will
change.
Companies
that
are
conglomerates,
with
large
broadcast
networks
or
a
bouquet
of
cable
channels
are
going
to
have
to
adapt.
And
it
will
be
disrup,ve.’
Jon
Feltheimer,
Lionsgate
Entertainment
Corp
Chief
Execu,ve
http://www.reuters.com/article/2012/05/04/entertainment-us-hollywood-socialmedia-idUSBRE8431JP20120504
Tuesday, 5 June, 12
10. data pulled
April 21 & May 20
Tuesday, 5 June, 12
11. Danielle DePalma interview with FastCompany.com
Lionsgate’s senior vice president for digital marketing
thehungergames ‘socialmediamachine’
1.
Play
to
your
base.
Fans
come
1st.
&
2nd.
&
3rd
2.
Exploit
Each
Social
Media
PlaTorm
for
its
unique
quali,es
3.
The
Source
-‐
the
Book
-‐
is
Your
Bible
4.
Cast
a
Wide
Net:
Every
One
is
on
Team
‘Hunger
Games’
5.
Tease
Judiciously
6.
Turn
Tradi,onal
Adver,sing
into
Social
Media
Events
7.
Cross-‐Pollinate
Social
Media
PlaTorms
8.
Tweak
(and
Tweak)
Constantly!
9.
Employ
Apps
&
Games
to
Sustain
Post-‐
Release
Momentum
to
DVD
sales
10.
Play
the
Long
Game,
This
is
Only
the
Beginning
http://www.fastcocreate.com/1680467/inside-the-hunger-games-social-media-machine#10
Tuesday, 5 June, 12
12. designdecision
“We
made
a
rule
that
we
would
never
say
‘23
kids
get
killed,’
“We
say
‘only
one
wins.’
”
The
team
also
barred
the
phrase
“Let
the
games
begin.”
“This
is
not
about
glorifying
compe,,on;
these
kids
are
vic,ms.”
“Everyone
liked
the
implica,on
that
if
you
want
to
see
the
games
you
have
to
buy
a
,cket.”
Tim
Palen,
Lionsgate’s
chief
marke,ng
officer
“We
were
able
to
dive
into
the
world
of
the
Capitol.
It
allowed
us
to
focus
on
the
stunning
visuals
of
the
Capitol
and
the
adult
cast
of
the
film
[Woody
Harrelson,
Lenny
Kravitz,
Elizabeth
Banks],
who
were
much
more
known,
rather
than
selling
the
games.”
DanielleDePalma,
Lionsgate’s
senior
vice
president
for
digital
marke,ng
http://www.nytimes.com/2012/03/19/business/media/how-hunger-games-built-up-must-see-fever.html?pagewanted=all
Tuesday, 5 June, 12
14. monetizing
“Having
a
nail
polish
for
the
rabid
young
girl
fan
base
to
relate
to
our
movie
on
a
personal
level
feels
smart.”
Tim
Palen,
Lionsgate’s
chief
marke,ng
officer
“...[because]
the
film’s
characters
are
too
busy
murdering
each
other
to
get
manicures,
the
nail
polishes
are
sold
as
products
worn
by
the
extras...”
Monica
Corcoran
Harel,
NY
Times
style
ar,cle
March
23,
2012
http://www.nytimes.com/2012/03/25/fashion/noticed-movie-tie-ins-extend-to-beauty-products.html?_r=2&ref=media
Tuesday, 5 June, 12
15. Recap: “6 Reasons Why ‘the Avengers’ is Crushing it at the
Box Office”
Jeffgomez & fabianNicieza
1.
A
Mastermind
with
a
Long-‐Term
Scheme
2.
Insis,ng
the
Story
Wins
Out
Over
Egos
3.
Homer,
Dante
and…Stan
Lee!
Embracing
a
Mythos
of
Our
Own
4.
One
Universe,
Dozens
of
Access
Points
5.
Incen,vizing
Rivals
to
Team
Up
6.
A
Daring,
Well-‐Timed
Release
Strategy
15
May
2012,
BusinessInsider.com
http://articles.businessinsider.com/2012-05-15/entertainment/31705895_1_individual-movies-feige-comic-book-fans/2
Tuesday, 5 June, 12
16. The Story, the Storyworld, the Archetypal Pattern?
Thehungergames theavengers
1.
Play
to
your
base.
Fans
come
1st.
&
2nd.
&
3rd. 1.
A
Mastermind
with
a
Long-‐Term
2.
Exploit
Each
Social
Media
PlaTorm
for
its
unique
quali,es
Scheme
3.
The
Source
-‐
the
Book
-‐
is
Your
Bible 2.
Insis,ng
the
Story
Wins
Out
Over
Egos
4.
Cast
a
Wide
Net:
Every
One
is
on
Team
‘Hunger
3.
Homer,
Dante
and…Stan
Lee!
Games’
Embracing
a
Mythos
of
Our
Own
5.
Tease
Judiciously
4.
One
Universe,
Dozens
of
Access
Points
6.
Turn
Tradi,onal
Adver,sing
into
Social
Media
Events 5.
Incen,vizing
Rivals
to
Team
Up
7.
Cross-‐Pollinate
Social
Media
PlaTorms 6.
A
Daring,
Well-‐Timed
Release
Strategy
8.
Tweak
(and
Tweak)
Constantly! 15
May
2012,
BusinessInsider.com
9.
Employ
Apps
&
Games
to
Sustain
Post-‐
Release
Momentum
10.
Play
the
Long
Game,
This
is
Only
the
Beginning
http://articles.businessinsider.com/2012-05-15/entertainment/31705895_1_individual-movies-feige-comic-book-fans/2
Tuesday, 5 June, 12
17. who is team ‘hunger games’?
who
do
we
iden,fy
with?
what
is
the
long
game?
Tuesday, 5 June, 12
18. Meanwhile....FanGeneratedExtensions
thehungergames
Panemoctober.cCOM: down with the capitol
Fan
ARG
launches
October
Facebook
page
launches:
2011,
50,000+
players
sign
January
2012
up,
Gamemaster
changes
the hunger but mainly the hunger games rPG
fan-‐created
site
name
aner
Lionsgate’s
death games May
2012
fans
train
then,
cease
&
desist
LeWer fight
in
a
Hunger
Game
as
tributes
Tuesday, 5 June, 12
19. thehungergames singapore
GROW A BETTER FUTURE
In
Panem,
the
Capitol
enforces
scarcity.
Though
there
are
a
mul,tude
of
resources
throughout
the
Districts,
though
Katniss
and
Gale
are
expert
hunters,
the
Capitol
uses
its
power
to
enforce
ar,ficial
scarcity.
This
forces
ci,zens
of
the
Districts
to
break
the
law
or
to
enter
their
names
for
the
Reaping
over
20
,mes.
The
system
is
designed
to
keep
the
rich
in
the
lap
of
luxury
and
the
poor
scrounging
for
scraps
to
feed
their
children.
Our
system
is
broken
too.
There
is
enough
food
in
the
world
to
go
around.
There
are
enough
farms,
enough
resources,
to
ensure
that
no
one
goes
hungry.
That’s
why
Oxfam
America
has
dedicated
its
GROW
campaign
to
reforming
these
systema,c
injus,ces.
It
addresses
5
major
failings
in
our
system
that
lead
to
starva,on
around
the
world.
http://opinionator.blogs.nytimes.com/2012/03/31/fan-power-hunger-is-not-a-game-revisited
Tuesday, 5 June, 12
20. Crowdsourcing Currency/Concurrency
‘Ushahidi & The Cult of the Crowd’
currency a
mechanism
for
exchanging
value
system
of
transac,ons
quid
pro
quo
currency as
$
=
a
system
of
trust
Jongosier concurrency
simultaneous,
interconnected
ac,on
http://cultofthecrowd.com/post/5386708994/currency
Tuesday, 5 June, 12
21. Currency/Concurrency
Jongosier
social currency
‘...enables
collabora,on.
But
collabora,on
is
more
than
just
the
exchange
of
ideas
and
intent.
It’s
also
where
ac,ons
occur.
These
interdependent
ac,ons
are
concurrent
to
each
other
—
meaning
they
occur
simultaneously,
because
of,
and
in
spite
of
each
other.’
...crowds
are
mo,vated
to
work
together
because
of
social
currency,
intangible
assets
that
offer
value
for
others.
But
the
mechanics
of
the
crowd
work
because
of
this
concurrency
and
collec,ve
intelligence.
Working
together
to
achieve
a
big
thing,
allows
individual
contribu,ons
to
maWer
more.
In
this
increasingly
connected
world,
the
value
of
monetary
currency
is
diminished
where
the
currencies
of
social
exchange
and
collabora,on
maWer
more.
Individuals
can
self-‐
organize
for
the
greater
purpose
of
achieving
a
collec,ve
task.’
http://cultofthecrowd.com/post/5386708994/currency
Tuesday, 5 June, 12
22. two models of engagement
Is One Better Than the Other?
http://opinionator.blogs.nytimes.com/2012/03/31/fan-power-hunger-is-not-a-game-revisited
Tuesday, 5 June, 12
23. thankyou
Siobhan O’Flynn, PhD
CFC Media Lab
University of Toronto
sioflynn@me.com
@Sioflynn on Twitter
Tuesday, 5 June, 12