Product-Led Growth insists that companies have a friction-less internal process to deliver seamless customer and product experiences. But the reality is that there is friction at every cross-functional intersection. And without guidance on how to navigate that friction, product-led growth falls apart. What if instead, we put the customer at the center of our growth? On this #PracticalWednesday exclusive webinar with Lauren Culbertson, co-founder, and CEO of LoopVOC, she outlines the ways cross-functional teams can use voice-of-customer data to make a more impactful roadmap and growth decisions. Lauren Culbertson is co-founder and CEO of LoopVOC, Voice of the Customer software designed to revolutionize the way B2B SaaS companies collect, analyze, and respond to customer feedback. Before Loop, Lauren worked in the B2B software space, leveraging her passion for analytics to build data-driven VOC processes, product marketing teams, and growth initiatives for businesses ranging from $14M to $200M ARR.