Six real estate agents competed in a Transform competition to improve their skills in areas like personal branding, online presence, local market knowledge, and willingness to change. The competition was modeled after the TV show Masterchef and aimed to provide the agents with coaching and lessons from industry experts to transform how they work. The document outlines tips and strategies for agents to improve in areas like using social media and online profiles effectively, demonstrating local market expertise, having the right mindset and attitude to adapt, and developing a clear personal brand.

2. Transform is like ‘Masterchef’
but for real estate agents

3. Six agents vying
for the trophy
All the real
estate lessons we
could possibly
give them
Best Coaches and
Trainers

4. Masterchef images (c) Tenplay/Endemol

5. Masterchef images (c) Tenplay/Endemol

6. Masterchef images (c) Tenplay/Endemol

7. Masterchef images (c) Tenplay/Endemol

8. Masterchef images (c) Tenplay/Endemol

9. Masterchef images (c) Tenplay/Endemol

10. What did they learn?

12. How you canTransform your…
presence online capacity to
achievepersonal brand
hyper local
knowledge
attitude to
change

13. personal
brand

14. Your
personal
brand

15. Your
personal
brand

16. More complete
profiles appear
above less
complete profiles
I found plenty
that were out of
date!
realestate.com.au
ranks for that term
Your
personal
brand

17. Your
personal
brand

18. More Facebook Tips
Get out the credit
card and PONY
UP!
Pay attention
Your
personal
brand
Target using
better data/
lookalikes/
Quantium

19. How you canTransform your…
presence online capacity to
achievepersonal brand
hyper local
knowledge
attitude to
change

20. presence
online

21. So what do you do?
Remember your
website is the one
thing that belongs
to YOU!
Use video to
answer questions,
collect email
addresses
Your website
should a library
that generates
leads
presence
online

22. How you canTransform your…
presence online capacity to
achievepersonal brand
hyper local
knowledge
attitude to
change

23. capacity to
achieve

24. People
(Assistant?)
Systems (eg
listing
presentation)
Fitness (Mental,
Physical,
Emotional)
capacity to
achieve

25. capacity to
achieve

26. capacity to
achieve

27. capacity to
achieve

28. How you canTransform your…
presence online capacity to
achievepersonal brand
hyper local
knowledge
attitude to
change

29. hyper local
knowledge

30. Hyperlocal growth tips
Get out the
rental CMA and
show your
knowledge
Pay attention +
Think Service!
Set up alerts for
your area (For
Rent and For
Sale!)
hyper local
knowledge

31. How you canTransform your…
presence online capacity to
achievepersonal brand
hyper local
knowledge
attitude to
change

32. attitude to
change

33. Your
attitude to
change

34. “Be curious, not afraid”
Your
attitude to
change

35. Your
attitude to
change

36. Your
attitude to
change

37. Your
attitude to
change

38. Your
attitude to
change

39. Your
attitude to
change

40. Your
attitude to
change

41. Can you get there faster?

42. Masterchef images (c) Tenplay/Endemol

43. From what we observed, YES you can
CapacityCuriosityChange

44. Big Congratulations to our PM
Transform teams
Follow weekly eliteagent.com.au/transform