เปลี่ยนธุรกิจสื่อและโฆษณาไทยรับมือ AEC
สปริงนิวส์ เชิญกูรูวงการธุรกิจการตลาด และกลุ่มธุรกิจมีเดีย ร่วมเสวนาครั้งใหญ่เพื่อรับมือ AEC ในงาน Transform Media And Advertising Business In AEC
อ่านได้ที่ลิ้งค์ด้านล่าง
http://www.springnewstv.tv/th/news/detail.php?gid=13&id=19694
4. Youth Population
0-29 yr 51.1%
30-49 yr 33.1%
50-59 yr 9.1%
60 yr up 6.8%
บรูไน ( Brunei Darusslalam)
5,765 sq km
Population 400,000 people
•Goods & Services : Oil & Gas , Transport & Logistic , Apparel , Jewellry and Business services
6. Traditional Media Platform
TV : 1 station (RTB Radio Television Brunei) : 5 Channel Digital Media
RTB 1, RTB 2, RTB 3,RTB 4,RTB 5 Internet User: 318,900
Total Facebook User: 240,040
Newspaper : Newspaper Language Circulation
Mobile Subscribers: 437,932
Borneo Bulletin English 20,000
Media Permata Bahasa Melayu 10,000
Pelita Brunei Bahasa Melayu 19,000
The Brunei Times English 15,500
# 122 Facebook
Penetration in list
Radio: RTB 5 Channel Network
British Forces Broadcast Service (BFBS)
runs 2 FM stations.
7. กัมพูชา (Combodia)
181,035 sq km
Population 15 million
Youth Population
0-29 yr 63.7%
30-49 yr 22.2%
50-59 yr 7.2%
60 yr up 6.8%
•Goods & Services :Apparel, Footwear , Transport & Logistics , Plastics , Business services
9. Traditional Media Platform Digital Media
TV : 9 Station , 11 Channel ( TV3 TV5 TVK TV9
ApsaraTV CTN Bayon TV MYTV SEATV ) Internet User: 449,160
Total Facebook User: 491480
Newspaper : Newspapers remain to be the most popular Mobile Subscribers: 8.15million
media platform in Cambodia. While there are more than
100 newspaper brands
# 95 Facebook
Radio: 2GLF 89.3 F.M.(attached to the Khmer Community Penetration in list
of New South Wales)
Ethnic Radio Program, 99.9FM.
Free Asia and BBC Khmer
10. Youth Population
0-29 yr 52.1%
30-49 yr 29.3%
50-59 yr 8.8%
60 yr up 9.0%
อินโดนีเซีย ( Indonesia )
1,860,360 sq km
Population 230 million
•Goods & Services : Oil && Gas , Mental Mining & Mfg , Agricultural product , Plastic , Coal
12. Traditional Media Platform Digital Media
TV : 11 station 11 Channel ( TVRI, RCTI. MNCTV,
Internet User: 39.6 million
TRANS TV, TRANS 7 , GLOBAL TV , Indosiar , Metro TV,
SCTV, ANTV, TVONE ) Total Facebook User: 44.2 million
Mobile Subscribers: 1.24 million
Newspaper : Kompas the most widely read
newspaper in Indonesia , largest English newspaper is
# 4 Facebook
the Jakarta Post .
Penetration in list
Radio: local stations include: Hard Rock FM, Mustang
88.0, Arief Rahman Hakim (ARCH-Global) Radio
and RRI Jakarta Pro 3.
13. Social Media information in Indonesia
• Top 5 Website • Top 5 Social Media
% Reach
% Reach
80
4share 70
Workpress 60
50
Blogsport 40
30
Yahoo 20
10
Facebook
0
0 20 40 60 80
Source: August 2011
14. Media landscape of Indonesia 2011:
Spending 9,284 Million USED ( Growth 22% )
Media Consumption in Indonesia 2011
Media Consumption in Indonesia 2011
Mobile 78.60%
Internet 21.91%
Magazine 12.40%
Newspaper 27.80%
Radio 30.10%
Cable/Satellite 2.67%
TV 99.40%
Source: IPG Mediabrands
15. ลาว (Laos )
236,800 sq km
Youth Population
Population 6.8 million
0-29 yr 65.1%
30-49 yr 22.3%
50-59 yr 6.2%
60 yr up 6.5%
•Goods & Services :Forest Product , Apparel , Metal mining & mfg , Power Generation
17. Traditional Media Platform Digital Media
TV : 3 Station , 4 Channel ( สทล. หรือ ทชล. , Lao Star Internet User: 527,400
Channel, Lao PsTV ) and Cable TV 30 foreign television Total Facebook User: 218,920
channels
Mobile Subscribers: 5 million
Newspaper : Vientiane Times(Laos' first English
newspaper), Le Renovateur ( Laotian French newspaper)
#123 Facebook
Penetration in list
Radio: The main radio station is Lao National Radio.
18. Youth Population
0-29 yr 55.7%
30-49 yr 26.4%
50-59 yr 9.3%
60 yr up 8.5%
มาเลเซีย ( Malaysia )
330,252 sq km
Population 29 million
•Goods & Services :IT ,Oil & Gas, Agricultural Product , Communication Equipment, Plastic
20. Traditional Media Platform
TV : 7 Station 8 Channel ( RTM, TV3, ntv7, 8TV , Digital Media
TV9 , TV-AI Hijrah , WBC ) Internet User: 16.9 million
Daily Newspaper Language Total Facebook User: 12.9 million
Sin Chew Daily Chinese
Newspaper : The Star English Mobile Subscribers: 30 million
The Sun English
Utusan Malaysia Malay
Berita Harian Malay
Harian Metro Malay #18 Facebook
New Straits Times English
Penetration in list
Radio: SINAR , ERA,Hot fm, THR , My Fm, Suria FM,
Hitz Fm , 988, Klasic Nasional, Muzikfm
21. Social Media information in Malaysia
• Top 5 Website • Top 5 Social Media
%Reach
% Reach
Metacafe' 5.6
MSN 19.7
Live.com 21.8
Twitter 7.6
Blogsport 42.4 Workpress 16.1
Yahoo 56.5 Blogspot 42.4
Facebook 75.5 Facebook 76
Source: August 2011
22. Media landscape of Malaysia 2011:
Spending 2,261 Million USED ( Growth 8% )
Media Consumption in Malaysia 2011
Media Consumption in Malaysia 2011
Mobile 80%
Internet 19%
Magazine 19%
Newspaper 60%
Radio 56%
Cable/Satellite 55.%
TV 93%
Source: IPG Mediabrands
23. พม่า (MYANMAR)
676,577 sq km
Population 60 million
Youth Population
0-29 yr 52.1%
30-49 yr 29.4%
50-59 yr 9.6%
60 yr up 8.9%
•Goods & Services :Oil&Gas , Agricultural products , Forest products , Apparel , Fishing
25. Traditional Media Platfrom
TV : Digital Media
Name Owner No. of Channel
Internet User: 380,00
MTV Myanmar Government 4
MRTV Myanmar Government 3
Total Facebook User: 12.9 million
DVB - 1 Mobile Subscribers: 2.1 million
MM Myanmar Media 1
MWD Myanmar Government 1
26. ฟิลิปปินส์(Philippines)
300,000 sq km
Population 94 million Youth Population
0-29 yr 62.9%
30-49 yr 23.5%
50-59 yr 7.3%
60 yr up 6.3%
•Goods & Services : IT , Metal mining & mfg , Communication Equipment , Agricultural
Product, Automotive
28. Traditional Media Platform
TV : Name No. of Channel
Digital Media
ABS-CBN
PTV
1
1
Internet Users: 29.7 million
GMA 2 Total Facebook User: 29.4 million
ETC
AKTV
1
1
Mobile Subscribers: 75 million
TALK TV 1
Studio 23 1
UNTV 1
#8 Facebook
Penetration in list
Newspaper :Manila Bulletin, Philippine Daily Inquirer,
Philippine Star
29. Social Media information in Philippines
• Top 5 Website • Top 5 Social Media
%Reach
Linkedin 4.0
Sulit 20.1
Bing 22.1 Flickr 7.7
Blogsport 31.9 Twitter 16.3
Yahoo 82.8 Blogspot 31.9
Facebook 91.5
Facebook 91.5
% Reach
Source: August 2011
30. Media landscape of Philippines 2011:
Spending 6,060 Million USED ( Growth 12 % )
Media Consumption in Philippines 2011
Media Consumption in Philippines 2011
Mobile 66.15%
Internet 38.74%
Magazine 5.12%
Newspaper 57.96%
Radio 72.93%
Cable/Satellite 17.74%
TV 93.99%
Source: IPG Mediabrands
31. Aging Population
0-29 yr 36.9%
30-49 yr 31.9%
50-59 yr 14.9%
60 yr up 16.3%
สิงคโปร์ ( Singapore )
710 sq km
Population 5 million
•Goods & Services : IT , Oil& Gas , Business Services , Transport& Logistics , Communication
Equipment
33. Traditional Media Platform
TV : Channel 8 , Channel 5 , Channel U ,Suria, Digital Media
Okto, Vasantham , Channel News Asia Internet Users: 3.66 million
Total Facebook User: 2.84 million
Newspaper : The Straits Times, Today ,
Lianhe Zaobao, Shin Min Daily News
and Lianhe Wanbao
#51 Facebook
Radio : RIA 89.7, 938 LIVE , 987 FM, Me Radio Penetration in list
Class 95 FM, LUSH 99.5 FM,
OLT 96.8 FM., Gold 90.5 FM.
Warna94.2 FM
34. Social Media information in Singapore
• Top 5 Website • Top 5 Social Media
%Reach
Linkedin 11.2
Blogspot 46.2
Twitter 17.7
Xinmsn 50.7
Live.com 50.9 Worldpress 21.2
Yahoo 74.4 Blogspot 46.2
Facebook 82.2 Facebook 82.2
% Reach
Source: August 2011
35. Media landscape of Singapore 2011:
Spending 1,867 Million USED ( Growth 15 % )
Media Consumption in Singapore2011
Media Consumption in Singapore2011
Mobile 77.80%
Internet 62.29%
Magazine 31.13%
Newspaper 70.67%
Radio 55.44%
Cable/Satellite 32.35%
TV 75.23%
Source: IPG Mediabrands
36. Youth Population
0-29 yr 51.9%
30-49 yr 28.7%
50-59 yr 9.8%
60 yr up 9.8%
เวียดนาม ( Vietnam )
331,051 sq km
Population 87 million
•Goods & Services :Oil & Gas , Textiles & Garments , Footwear , Fishing
38. Traditional Media Platform
TV : Name Owner No. of Channel
Digital Media
VTV Vietnam Government 17
Internet Users: 28.3 million
HTV Hanoi TV 2 Total Facebook User: 7.59 million
HTV Ho Chi minh city 13
television
Newspaper : Vietnamese-language newspapers
include Tuou Tre, Tien Phong , Thanh Nien, Sou Gon #27 Facebook
Giai Phong, Ha Noi Moi Penetration in list
French language newspapers include Saigon Eco
and Le Courrier du Vietnam
Radio : Voice of Vietnam (VOV)
39. Social Media information in Vietnam
• Top 5 Website • Top 5 Social Media
%Reach
Nhaccuatui 29.3 Twitter 1.9
Vn Express 31.8 Blogspot 15.0
24 hr 35.6 Clip 15.2
Yahoo 52.3
Nhaccuatui 29.3
Zing 63.8
Zing 63.8
% Reach
Source: IPG Mediabrands
40. Aging Population
0-29 yr 42.1%
30-49 yr 30.7%
50-59 yr 12.4%
60 yr up 14.8%
ไทย (Thailand)
513,120 sq km
Population 67 million
•Goods & Services :IT , Automotive , Plastics , Agricultural Product , Metal miming & mfg
42. Digital Media MainStrem Media
Internet Users: 17.5 million 1. Sanook
Total Facebook User: 16.66 million 2. Manager Online
Mobile Subscribers: 64 million 3. Thairath
4. Matichon
#16 Facebook 5. Ryt9
Penetration in list
43. Social Media information in Thailand
• Top 5 Website • Top 5 Social Media
%Reach
Wikipedia 21.6
Mthai 38.8
Kapook 46.4 Ruammid.com 35.4
Sanook 46.5 Hi5 38.4
Live.com 62.6 Blogspot 38.7
Facebook 75.8
Facebook 75.8
% Reach
Source: August 2011
44. Media landscape of Thailand 2011:
Spending 3,767 Million USED ( Growth 5 % )
Media Consumption in Thailand 2011
Media Consumption in Thailand 2011
Mobile 79.58%
Internet 16.74%
Magazine 9.11%
Newspaper 17.12%
Radio 30.43%
Cable/Satellite 46.32%
TV 96.40%
Source: IPG Mediabrands