Transcend 2019 Chinese
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OMD China has launched the 2019 edition of its ongoing research series, Transcend, offering marketers a list of predictions on media trends shaping the practice of marketing in the People’s Republic of China. Now in its fifth year, the report provides forward-looking insights and implications for brand marketers, agency professionals and media owners to make better informed decisions when it comes to media investment planning. In the 2019 edition, OMD’s findings cover topics ranging from transparency in OTT to the increasing importance of data safety.
