This document provides information about the TradeTech conference happening from February 28th to March 2nd, 2011 in New York City. It discusses the agenda for the conference, which includes panels, presentations, and roundtable discussions on topics related to institutional equity trading. It promotes networking opportunities at the event and lists some of the head traders and senior executives that will be speaking. The document encourages attendees to register for the conference.

1. More traders attend TradeTech
than any other conference to:
Feb. 28 – Mar. 2, 2011
Pier Sixty, New York, NY
www.TradeTechUSA.com
The premier global event for institutional equity trading
Register Today! Call: 888-482-6012 or 646-200-7530
Email: TradeTech@wbresearch.com Web: www.TradeTechUSA.com
Lead Sponsors:
Sponsors Include:
Network with TradeTech traders
from around the world:
Head of Americas
Fundamental Equity
Trading,
BlackRock
Managing Director, Head of
Equity Trading,
Allianz Global
Investors Capital
Global Head of Quantitative
Trading, AllianceBernstein
Senior Portfolio Manager
and Trader, Deutsche
Asset Management
Head of Trading,
Franklin Mutual Advisers
Senior Equity Trader,
Pyramis Global Advisors
Take the pulse of the industry from
85+ esteemed speakers including:
Peter R. Orszag,
Member of President Obama’s Cabinet and
Director,
Office of Management and Budget, 2009-2010
An insider’s look at what’s happening in
Washington and its effect on business
Charlie Rose,
Executive Editor and Anchor,
Charlie Rose
One of the world’s most renowned
interviewers taps into the minds of top
finance executives during TradeTech’s 2nd
Annual Future Of Capital Markets Panel
Distinguished Guest Speakers:
Buy Side Head Traders:
Take part in candid dialogue with other head traders
at TradeTech’s private Head Trader Think Tank. To find
out if you are right for this session and request an
exclusive invitation see page 6.
The
largestglobal
buyside
gathering!
See
page
2
fordetails
Enter to win an iPad…
Ab
Organized By:
81% New Speakers!
www.TheTradeTechBlog.com

2. 103+ buy side attendees have already registered to attend 2011’s event–
We are on track for the largest buy side attendance ever with over 330 buy
side traders and technologists from firms including:
See the full 2011 attendee list at www.TradeTechUSA.com.
Buy And Sell Side Trader Compensation Study
TradeTech Is The Largest Global Buy Side Gathering – See Our
Audience Breakdown
Introducing The TradeTech Blog –
www.TheTradeTechBlog.com
BlackRock
State Street Global Advisors
Fidelity Investments
Franklin Mutual Advisers
Morgan Stanley Investment Management
TIAA-CREF
Deutsche Asset Management
Natixis Global Asset Management
Pyramis Global Advisors
ING Investment Management
Charles Schwab Investment Management
SAC Capital Advisors
Pioneer Investments
State of Wisconsin Investment Board
Norges Bank Investment Management
Hyman Beck & Co.
Nuveen Investments
AllianceBernstein
ABP Financial Group
Cohen & Steers Capital Management
DIAM USA
Mutual of America Capital Management
Nicholas Applegate Capital Management
Quantitative Management Associates
Worldquant
NYS Common Retirement Fund
Goldman Sachs Asset Management
Brown Brothers Harriman
AimCo
Quantitative Management Associates
And more!
Want to get exclusive industry
knowledge all year long? Then
join TradeTech blogger Kelly
Hushin on our blog where she
brings you interviews, important
news and trends. It won’t take
you away from your desk, and
more importantly, all its content is
100 percent TradeTech
certified.
Kelly Hushin
Online Content Editor
TradeTech
Feb. 28 – March 2, 2011
Pier Sixty, New York, NY
www.TradeTechUSA.com
The premier global event for institutional equity trading
Feb. 28, 3:20 p.m.
Retain your star traders and learn where the money is at via anonymous real-time
polling. See the results in real time and be able to download a detailed analysis of
trader total cash compensation, salary percentage of cash compensation, equity
ownership plans and more! The study results will be broken down by buy and sell
side firm demographics so you can compare apples to apples and know where
your desk stands against the competition.
For biographical information on the
TradeTech speakers and more details
on each session, visit
www.TradeTechUSA.com
Join Us
Coming Soon (Get Alerted By
Joining Our Social Media Groups):
• Buy Side Vs. Sell Side Podcast Debate
• Sell Side Trader Twitter Interview
• Tradetech Audience Survey Results
• Presentations From TradeTech West
Table of Contents:
Buy Side Only-Trading Summit...........4
Sell Side Focus Day............................5
Day One Agenda...............................6
Buy Side-Only
Head Trader Think Tank .....................6
Day Two Agenda...............................7
About Our Sponsors..........................9
About Our Media Partners...............10
Conference Pricing
and Team Discounts ........................11
Registration Form............................12
Buy Side Job Titles:
■ 26% Head of Trading
■ 39% Trader
■ 20% IT/Systems
■ 10% Business
Management
■ 3% Portfolio
Management
■ 2% Other
Firm Type:
■ 49% Buy Side
■ 38% Sell Side
■ 13% Other
2 Call: 888-482-6012 or 646-200-7530 Visit: www.TradeTechUSA.com Email: TradeTech@wbresearch.com

3. 3
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Equity
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4. Buy Side-Only Trading Summit Monday, February 28, 2011
When was the last time you sat at a table with 10 other buy side traders facing
similar challenges as you? How valuable is it to pick your peer’s brain and
understand how he is playing the market and optimizing the performance of his
trading desk?
TradeTech continues to host the Buy Side-Only Trading Summit each year
because you keep telling us its some of the most valuable time you spend away
from your desk. The interactive nature of this summit coupled with the buy side-
only roundtable discussions ensures you are able to ask those burning questions
you don’t have the answer to yet. You get new ideas and fresh perspectives
from traders trading the same style as you – and remember; only buy side
traders are permitted to attend this summit.
Sponsored By:
WHAT’S NEW AND IMPROVED?
• Roundtable discussions will be grouped into categories based on your firm type so
dialogue is most relevant to your trading style:
o Hedge Funds
o Long-Only Growth Managers
o Long-Only Value Managers
o Plus further breakdown by AUM and international vs. domestic trading
• Smaller tables of around 10 other traders ensures everyone will be involved in the
discussion (and you can hear them!)
• Tables mix up halfway through the day so you gain twice as many profit-
increasing strategies and increase your new network of contacts by double
• Buy side moderators co-moderate with roundtable hosts to ensure the most
critical buy side issues are addressed, instead of vendor pitching. We tried this out
at TradeTech in San Francisco to rave reviews!
11:15 Buy Side Roundtable Discussion #1: Differentiating
Dark Pools To Determine Which Venues Access
Greatest Liquidity
Hosted by:
Bloomberg Tradebook
ITG
Nomura
RBC Capital Markets
Royal Bank of Scotland
How it works:
Take a seat at one of the following tables:
• Hedge Funds
• Long-Only Growth Managers
• Long-Only Value Managers
• Plus further breakdown by AUM and international vs. domestic
trading
A buy side moderator and roundtable host will guide you and your
buy side colleagues through solution-defining discussion on six
key topics. You’ll walk away with a stronger buy side support
network (so you know who to ring when you have a challenge to
overcome!) and countless strategies to increase the profitability of
your trading desk.
11:45 Buy Side Roundtable Discussion #2: Benchmarking
Buy Side Use Of Global CSAs, Commission
Recapture Programs, and CCAs
12:15 Buy Side Roundtable Discussion #3: Buy Side
Trends In Pre- And Post-Trade Analysis To Achieve
Better Execution
12:45 Lunch
1:35 Buy Side Roundtable Discussion #4: Determining
When To Use High Touch Vs. Low Touch Trading
Both Domestically And Globally
2:05 Buy Side Roundtable Discussion #5: How Buy Side
Desks Are Responding To The Changing
Regulatory And Compliance Environment
2:35 Buy Side Roundtable Discussion #6: Overcoming
OMS/EMS/Trading System Challenges And
Maximizing Functionality
8:00 Summit Registration & Breakfast
8:45 Welcoming Remarks
Sara Mueller
Executive Director
TradeTech
8:50 Chairperson’s Opening Address
9:00 Guest Speaker: The State Of The Market With
Technical Analyst Guru Ralph Acampora
Ralph Acampora
Managing Director – Market Analytics
Altaira Wealth Management
9:35 PANEL: Using At-Trade Or Real-Time TCA To Increase
The Performance Of Your Trading Desk
Dmitry Rakhlin
Global Head of Quantitative Trading
AllianceBernstein
Dr. Mayiz Habbal
Senior Vice President, Securities & Investments
Celent
10:10 Keynote: What Buy Side Traders Need To Know To
Prepare For An SEC Examination
Lori Hoch
Principal and Chief Operating Officer
Cortina Asset Management
Speaking in New York after rave reviews from the TradeTech San
Francisco event!
10:45 Buy Side Benchmarking Session VIA
Anonymous Real Time Polling
Benchmark algo usage, CSA trends, technology adoption and more
via anonymous audience polling. See the results in real time and
download results broken down by buy side demographics after the
show. You’ll learn how best to invest your resources in 2011 to be
most competitive.
11:00 Morning Refreshment Break & Opportunity For Buy
Side Networking
Hosted by
“You get great insight from meeting other traders at the buy-side only forum”
- Chetan Joglekar, Acting Head of Trading, TIAA-CREF
4 Call: 888-482-6012 or 646-200-7530 Visit: www.TradeTechUSA.com Email: TradeTech@wbresearch.com
NEW

5. You’ve told us there are many challenges to overcome as a sell side trader in today’s marketplace. So TradeTech has created this session just for you to support discussion
with your sell side peers on how to increase your market share in 2011 and utilize technology most effectively. Fragmentation isn’t going away any time soon. This focus
day allows you to build a plan to navigate fragmentation most effectively and ensure you are meeting the needs of your buy side clients.
Sell Side Focus Day Monday, February 28, 2011
10:15 Focus Day Registration & Breakfast
10:55 Welcoming Remarks
Sara Mueller
Executive Director
TradeTech
11:00 Chairperson’s Opening Address
11:10 Opening Keynote: Reinventing The Relationship:
Maximizing Institutional Brokerage Profitability
Cheyenne Morgan
Analyst
TABB Group
11:45 PANEL: Determining How The Sell Side Can Navigate
Fragmentation And Source Liquidity
Joseph Ferrarese
Managing Director, Head of Americas Cash Trading
Deutsche Bank
Bernie McDevitt
VP of Trading
Cheevers & Company
12:15 PANEL: Examining Developing Sell Side Trading
Systems And Technology To Most Efficiently Connect
To Clients And Global Liquidity
Michael Mollemans
Head of Electronic Trading Sales
Daiwa Capital Markets Americas
Raymond Velazquez
Head of U.S. Equity Sales & Trading
Mizuho Securities
12:45 Lunch
1:35 Rotating Roundtable Discussions – Choose Two
#1 Lowering Costs While Increasing Value In A Shrinking
Commission Environment
#2 The Future Of The Sell Side Trader: Staying Relevant In An
Evolving Marketplace
#3 Lowering FIX Connectivity Costs
How it works:
Customize your experience at the Sell Side Focus Day by choosing the
roundtable topic most relevant to your current challenges. Your peers
will lead you through a highly focused discussion with your colleagues
to share solutions to your common concerns. After 45 minutes you
rotate to another table, and begin another constructive debate!
Want to participate in them all? Don’t worry! At the end of the
session each moderator will wrap up the most important findings from
the discussions with the entire audience – so you don’t have to miss a
single strategy!
3:05 Afternoon Refreshment Break & Networking Break
3:20 Trader Compensation Study VIA Anonymous
Real-Time Polling
See page 2 for details!
3:30 Guest Speaker: An Inside Look At The Collapse Of
Lehman Brothers And The Changes Necessary For
Financial Reform
Lawrence G. McDonald, Trading Vice President who blew the
lid off Lehman Brothers, and the #1 New York Times
Bestselling Author
4:05 Closing Keynote: The Global Economic Forecast: What
To Expect For 2011
John Richards
Head of Strategy, Americas
RBS Global Banking & Markets
4:40 Chairperson’s Closing Address
4:45 Kickoff Wine Tasting Reception
Hosted By Goldman Sachs
After a debate-filled day, sample a nice red or white
while talking with 125+ buy side traders. TradeTech
brings together the buy and sell side focus days for
this lively reception that kicks off the start of the main
conference. Don’t forget your business cards!
5:45 Focus Day Concludes
3:05 Afternoon Refreshment Break & Opportunity For Buy
Side Networking
Hosted by
3:20 Trader Compensation Study VIA Anonymous
Real-Time Polling
See page 2 for details!
3:30 Guest Speaker: An Inside Look At The Collapse Of
Lehman Brothers And The Changes Necessary For
Effective Financial Reform
Lawrence G. McDonald,Trading Vice President who blew the lid
off Lehman Brothers, and the #1 New York Times Bestselling
Author
4:05 Closing Keynote: The Global Economic Forecast: What
To Expect For 2011
John Richards
Head of Strategy, Americas
RBS Global Banking & Markets
4:40 Chairperson’s Closing Address
4:45 Kickoff Wine Tasting Reception
Hosted By Goldman Sachs
You've spent the day debating solutions to navigate
fragmentation and manage your sell side partnerships;
now its time to relax, have fun, and strengthen
relationships with your colleagues while sampling a
nice red or white.
5:45 Summit Concludes
“The Buy Side Summit roundtable format has improved over the years to make the discussions with my buy side peers even more
valuable. I like the way the tables are broken up by investment styles. All in all a great conference.”
- Kurt Kujawa, Head Trader, Cortina Asset Management
5
NEW
NEW
Lead Sponsors:

6. Conference Day One Tuesday, March 1, 2011
7:00 Registration And Breakfast In The Solutions Zone
7:45 Welcoming Remarks
Sara Mueller
Executive Director
TradeTech
8:00 Chairperson’s Opening Address
8:10 PANEL: How High Frequency Trading Is Impacting The
Market And What Institutional Traders Can Do To
Compete
8:55 PANEL: Creating The Strongest Anti-Gaming Strategy To
Protect Your Trades
2:10 Chairperson’s Afternoon Address
Concurrent Sessions – Choose One
Track A: International Trading Track B: Market Structure & Broker Management
9:40 PANEL: Trading The Globe: Best Practices For Building Out
And Optimizing Your Global Desk
10:20 Morning Refreshment Break & Opportunity To Network In
The Solutions Zone
10:55 PANEL: Differentiating Between Dark Pools And Crossing
Networks To Compete In The Search For Alpha
Edward Doyle
Senior Equity Trader
Pioneer Investments
Todd Lopez
Managing Director and Co-Head of Americas Sales
Goldman Sachs Electronic Trading
11:35 Keynote Presentation
Check www.TradeTechUSA.com for updates.
12:10 The 2nd Annual Future Of Capital Markets Chief Executive
Panel Moderated By Charlie Rose
Charlie Rose
Executive Editor and Anchor
Charlie Rose
Witness one of the world’s most popular interviewers discuss with top
executives in finance how they are planning for the future of our quickly
evolving marketplace. Stay tuned to learn which investment banking and asset
management Chief Executives will join in this captivating, forward-looking
discussion moderated by renowned interviewer Charlie Rose.
1:10 Lunch
Real Time Audience Polling Sponsored by
During today’s presentations, take part in live, anonymous polling – right from the comfort of your own conference chair. You’ll see the results on screen in real time. Plus
we’ll send you the final results report after the event so you can share this invaluable information with the rest of your trading team. What a great way to be involved in
the presentations throughout the day!
Chairperson’s Afternoon Address
Moderators:
Jonathan Clark
Head of Fundamental Equity Trading, Americas
BlackRock
Frank Loughlin
Co-Head of Americas Equity Trading
AllianceBernstein
Jason McLean
Director of Trading
Iridian Asset Management
3:40 Buy Side-Only Think Tank Concludes
Cited as most head traders’ favorite part of TradeTech, the Think Tank
provides you an opportunity to take part in shockingly candid debate with
your fellow head buy side traders in an environment free of vendors or
media. This private event is only open to 35 head traders. You MUST be
invited and you MUST RSVP to reserve a seat.
How to get invited:
To request your invitation to this select event, please contact Rob Golen at
416-597-4771 or robert.golen@wbresearch.com.
What it’s all about:
If you are right for this exclusive session, we’ll fill you in on the details.
2:10 Chairperson:
Priya Bhupathi
Head of New York Execution Services
Bank of America Merrill Lynch
Exclusive Buy Side-Only Head Trader Think Tank Sponsored By
Manoj Narang
Founder and CEO
Tradeworx
Jose Marques
Managing Director and
Global Head of Equity
Electronic Trading
Deutsche Bank
Chris Bartlett
Director of Trading and
Trading Technology
Nobilis Capital
Jay Biancamano
Global Head of
Marketplace
Liquidnet Holdings, Inc.
David Margulies
Head of Electronic
Products Group
Weeden & Co. L.P.
Chris Willox
Director of Trading
Fenimore Asset Management
Jatin Suryawanshi
Head of Global Quant Strategy
Jefferies & Company, Inc.
Kevin Brady
Managing Director, Program
& Electronic Sales Trading
Nomura Securities
International, Inc.
Owain Self
Head of Algorithmic Trading,
Americas and EMEA
UBS Investment Bank
Joseph Wald
Managing Director
Knight Equity Markets,
L.P.
Scott A, Lysko
Senior Equity Trader
Pyramis Global Advisors
Timothy Reilly
Managing Director
Citi
Robert Shapiro
Global Head of Execution Consulting
Bloomberg Tradebook
Bradford O’Grady
Principal, Head of Trading
Trilogy Global Advisors
6 Call: 888-482-6012 or 646-200-7530 Visit: www.TradeTechUSA.com Email: TradeTech@wbresearch.com
Back by
popular
demand!

7. 3:25 Afternoon Refreshment Break & Opportunity To Network In The Solutions Zone
5:00 UBS Cocktail Gala
Join your colleagues for one of the most sizzling parties in New York! Unwind with your drink of choice, great food, and
music as you strengthen your industry contacts. The UBS Cocktail Gala never disappoints, so bring your colleagues and be
ready for an exciting time.
6:30 TradeTech Day One Concludes
Conference Day Two Wednesday, March 2, 2011
8:00 Breakfast In The Solutions Zone
8:45 Welcoming Remarks
Sara Mueller
Executive Director
TradeTech
9:00 Chairperson’s Opening Address
9:10 Buy Side/Sell Side Debate: Trade A
Day In My Shoes
The nature of the buy side and sell side relationship has been a
talking point at TradeTech for years. It never goes away because
your relationship is constantly evolving. While the buy and sell side
depend greatly on each other, there is often a big disconnect with the
challenges each side faces trading with each other every day. Here is your
chance to walk a mile in the other side’s shoes. To hear their challenges –
that maybe you contribute to… and to learn how to work together
better as the industry evolves so that everyone can be more profitable.
Make sure to get a good seat, as this debate is not something you will
want to miss!
Sell side debaters to be confirmed.
3:55 PANEL: Competition, Fragmentation, And Regulation In
European Markets
4:30 Closing Guest Speaker: The Future Of News In Trading
Robert Thomson
Managing Editor
The Wall Street Journal
PANEL: Commission Management: Tracking & Managing
Your Commissions Most Efficiently To Streamline The
Trading Process
Lori Hoch
Principal and Chief Operating Officer
Cortina Asset Management
Additional panelists to be confirmed
PANEL: State Of The Hedge Fund Industry: How Hedge
Funds Are Utilizing Technology, Raising Capital, And
Enhancing Trading Strategy
2:15 PANEL: Examining Emerging Markets’ Liquidity And
Market Structure To Identify The Most Profitable Trading
Opportunities
2:50 PANEL: Outlining The Latest Developments In Frontier
Markets
Alison Graham
Chief Investment Officer
Voltan Capital Management
Additional panelists to be confirmed
PANEL: Examining The Current Capital Markets
Regulatory Environment So Firms Can Prepare For
Impending Changes
Ari Burstein
Senior Counsel
Investment Company Institute (ICI)
Jamie Selway
Managing Director
ITG
PANEL: Optimizing Your Broker Relationships And
Determining Who To Trade With And When
Hot Session
7
Ron Lysek
Head of Trading
Franklin Mutual Advisers
Michael Mastrogiannis
SVP of Trading
Mutual of America Capital
Management
Miranda Mizen
Principal, Head of
European Research
TABB Group
Natan Tiefenbrun
Commercial Director
Turquoise
Greg Treacy
Director, Cross Border
Execution Services
Bank of America Merrill
Lynch
Spencer Greenberg
CEO
Rebellion Research
Jim Cooney
Director of Trading
Stone Toro
Samuel M. Hocking Jr.
Global Head of Prime
Brokerage Sales
BNP Paribas
Giri Cherukuri
Head Trader and Portfolio
Manager
OakBrook Investments
Seth Hoenig
Head Trader
Glenhill Capital
Jim Francis
Senior Portfolio Manager
and Trader
Deutsche Asset
Management
Lead Sponsors:
Moderated by:
Paul Murphy
Editor in Chief
FT Tilt
Seth R. Freeman
CEO & Chief Investment
Officer
EM Capital Management
Richard C. Kang
Chief Investment Officer &
Director of Research
Emerging Global
Advisors
Jeffery Lay
President
Talon Eight Global
Management
"The qualified buy side attendance is impressive.
There is a great balance between buy side and sell side.
All around best trading conference in the US & Europe!"
- Patricia Bertucci, Institutional Investor News

8. Concurrent Sessions – Choose One
9:50 PANEL: Beyond The Benchmark: How Buy Side Firms
Are Advancing TCA
10:30 Morning Refreshment Break & Opportunity To
Network In The Solutions Zone
11:05 PANEL: Determining How To Find Block Liquidity
Amidst Growing Market Fragmentation
Tereck Fares
Director of Trading
Chicago Equity Partners
Craig Jensen
Principal, Co-Head of Trading
Armstrong Shaw Associates
11:40 Keynote Presentation
Andrew Silverman
Managing Director, Global Co-Head
Morgan Stanley Electronic Trading
12:20 Guest Speaker: An Insider’s Look At The Economic
Scene: What's Happening In Washington And Its
Effect On Business
Peter R. Orszag
Member of President Obama’s Cabinet and Director
Office of Management and Budget, 2009-2010
Peter Orszag is the first member of President Obama’s cabinet to return
to private life, and there is no other person who can provide deeper
insights and insider anecdotes. During his tenure, Congress debated and
enacted the recovery act and the healthcare reform act, among numerous
other pieces of legislation. Dr. Orszag opens the curtain on how these
legislative policies were implemented and their fiscal implications with a
masterful ability to recall, synthesize and humanize economic data.
President Obama sought direction from Dr. Orszag on numerous issues
involving our national economy, including debt, job creation, regulations,
and healthcare spending. There is no other outside speaker who was
closer to the President on the issues of how our nation spends its money
and bolsters its economy. Beyond the white-hot timeliness of his content
or his insider’s perspective, his humorous and engaging delivery brings to
life the stories behind the data and within the White House.
1:20 Lunch
3:35 Afternoon Refreshment Break & Opportunity To Network In The Solutions Zone
4:40 American Trader Challenge
Witness the first ever America Trader Challenge hosted by TradeTech! Modeled after the popular American Idol television show,
student competitors from leading universities will have an opportunity to present their ideas on the next generation of electronic
trading. A TradeTech judging panel of industry veterans will critique and offer feedback on each of the students’ ideas. Then the
entire TradeTech audience will vote in real time (via anonymous Audience Response Polling) on who the first American Trader
Challenge winner is. Don’t miss these fresh, bleeding-edge ideas and get to know your new peers – and competitors!
5:15 TradeTech Concludes
2:20 Chairperson’s Afternoon Address
2:25 Financial Innovation And The Challenges Of Complexity:
The Technology Race To Keep Up With Evolving Market
Needs
Ted Pendleton
Senior Vice President, Business Development
Numerix
Ben Narey
Director, US Banking and Capital Markets - Financial Services
Microsoft
3:00 PANEL: Revamping Your Electronic Trading Platform To
Increase Performance And Meet Evolving Workflow Needs
Dmitry Koltunov
Senior Vice President
Highbridge Capital Management
Nitin Gambhir
CEO and Founder
Tethys Technology, Inc.
Tim Decker
Product Manager
Advent
Track A: Trading Technologies Track B: Next-Generation Trading Strategy
Chairperson’s Afternoon Address
PANEL: Obtaining Real-Time Venue Transparency In Dark
Pools
PANEL: Investigating Options Trading Technology And
Market Structure Of The Future
Mo Riad
President
Rio Investment Company
Peter Van Kleef
CEO
Lakeview Arbitrage
4:05 PANEL: Should Latency Really Matter To The Buy And Sell
Side Trader?
Peter Van Kleef
CEO
Lakeview Arbitrage
Additional panelists to be confirmed
PANEL: ETF Execution And Trading Strategy For Buy And
Sell Side Traders
Alan Rosenfield
Managing Director
Harmony Asset Management
Daniel S. Shaffer
President & CEO
Shaffer Asset Management
Hot Session
8 Call: 888-482-6012 or 646-200-7530 Visit: www.TradeTechUSA.com Email: TradeTech@wbresearch.com
Kevin Chapman
Managing Director,
Head of Equity Trading
Allianz Global Investors
Capital
Alison Crosthwait
Director, Global Trading
Research
Instinet
Ray Tierney
President and CEO
Bloomberg Tradebook
Tyler Marthaler
Senior Manager
Accenture Capital
Markets
Enrico Cacciatore
Senior Trader
ING Investment Management
Ian Domowitz
Chief Executive Officer
ITG Solutions Network

9. Accenture is a global management consulting, technology services and outsourcing
company. Combining unparalleled experience, comprehensive capabilities across all
industries and business functions, and extensive research on the world’s most successful
companies, Accenture collaborates with clients to help them become high-performance businesses and
governments. With approximately 204,000 people serving clients in more than 120 countries, the company
generated net revenues of US$21.6 billion for the fiscal year ended Aug. 31, 2010.
Advent Software, Inc., a global firm, has provided trusted solutions to the world’s
financial professionals since 1983. Today firms in more than 60 countries rely on
Advent technology to run their mission-critical operations. Advent’s quality software,
data, services and tools enable financial professionals to improve service and
communication to their clients, allowing them to grow their business while controlling costs. Advent is the
only financial services software company to be awarded the Service Capability and Performance certification
for being a world-class support and services organization. Advent Software, Inc. Corporate Headquarters: 600
Townsend St., San Francisco, CA, 94103, 415.543.7696, www.advent.com
Bank of America Merrill Lynch Global Execution Services offers a full suite
of premier equity trading solutions enhanced by the firm's vast global
resources, access to superior liquidity, world-class technology and leading scale
positions in capital markets. The range of offerings includes capital commitment and block trading, portfolio
trading, direct market access, sophisticated quantitative analytics and research, and our powerful algorithmic
trading platform. U.S. +212.449.6090 Europe: +44.207.996.4521 Asia: +852.2161.7550 Japan:
+813.6225.8398 www.baml.com
Bloomberg Tradebook® is a leading global agency broker that provides direct
market access and a breadth of trading analytics and algorithms to institutional
traders that seek maximum alpha on every market transaction. Founded in 1996,
Tradebook offers its customer base multi-asset, multi-currency trading solutions to actively manage complex
trading strategies in over 60 global markets. www.BloombergTradebook.com
BNP Paribas (www.bnpparibas.com) is one of the six strongest banks in the
world* and the largest bank in the eurozone by deposits. With a presence in
more than 80 countries and about 200,000 employees, including 160,000 in Europe, BNP Paribas is a leading
European provider of financial services on a worldwide scale. It ranks highly in its three core activities: Retail
Banking, Investment Solutions and Corporate & Investment Banking. In Retail Banking, the Group has four
domestic markets: Belgium, France, Italy and Luxembourg. BNP Paribas is rolling out its integrated model
across the Europe-Mediterranean zone and boasts a large network in the United States. BNP Paribas Personal
Finance is the leader in consumer lending in Europe. In its Corporate & Investment Banking and Investment
Solutions activities, BNP Paribas also enjoys top positions in Europe and solid and fast-growing businesses in
Asia. *Rated AA by Standard & Poor's i.e. 3rd rating on a scale of 22.
Charles River Development is a front-/middle-office software solutions provider to over 300
investment firms in the institutional, wealth management/trust, alternative, mutual funds,
insurance, pension fund and fund administration/custody markets in 30 countries. The Charles
River Investment Management System, a comprehensive front-/middle-office software suite for all
asset classes, includes Charles River Manager – decision support/portfolio management/modeling; Charles
River Compliance - real-time pre-trade/in-trade/postexecution/ end-of-day compliance management; Charles
River Trader – order management/electronic trading/execution management; Charles River Post-Trade -
centralized management of trade matching/confirmation/settlement workflow; Charles River Performance -
daily performance measurement/attribution/performance risk. It is fully integrated with the broker-neutral
Charles River FIX Network.
Citi, the leading global financial services company, has approximately 200 million customer
accounts and does business in more than 160 countries and jurisdictions. Through Citicorp and Citi
Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial
products and services, including consumer banking and credit, corporate and investment banking, securities
brokerage, transaction services, and wealth management. Additional information may be found at
www.citigroup.com or www.citi.com.
As one of the world's leading banks, Credit Suisse provides its clients with
investment banking, private banking and asset management services worldwide.
Credit Suisse offers advisory services, comprehensive solutions and innovative
products to companies, institutional clients and high-net-worth private clients globally, as well as retail clients in
Switzerland. Credit Suisse is active in over 50 countries and employs approximately 45,000 people. Credit
Suisse's parent company, Credit Suisse Group, is a leading global financial services company headquartered in
Zurich. Credit Suisse Group's registered shares (CSGN) are listed in Switzerland and, in the form of American
Depositary Shares (CS), in New York. Further information about Credit Suisse can be found at www.credit-
suisse.com. Advanced Execution Services® (AES) is Credit Suisse's award-winning suite of algorithmic trading
strategies, tools, and analytics for global trading across equities, options, futures and foreign exchange. With
AES’s tools, traders can improve performance versus benchmarks, work orders on multiple liquidity pools, and
add consistency to the trading process. The AES team is dedicated to a philosophy of constant improvement
and innovation. AES continues to evolve as new trends develop in the marketplace and as our research teams
discover more effective trading techniques. This is why AES has been recognized consistently as the leader in
algorithmic trading.
Deutsche Bank is a leading global investment bank with a strong and profitable private clients
franchise. A leader in Germany and Europe, the bank is continuously growing in North America, Asia
and key emerging markets. With Euro 1,733 billion in assets and 78,896 employees in 72 countries,
Deutsche Bank offers unparalleled financial services throughout the world. The bank competes to be
the leading global provider of financial solutions for demanding clients creating exceptional value for its
shareholders and people. Global Markets’ equity business, Global Markets Equity, is a market leading provider of
equity and equity-linked products to institutional, corporate and retail clients globally. The award-winning
platform offers scalability and flexibility in its design, providing a global network of execution services and
financial engineering expertise.
Founded in 1996, FlexTrade Systems Inc. is the industry pioneer and
global leader in broker-neutral algorithmic trading platforms and
execution systems for equities, foreign exchange and listed derivatives. FlexTRADER, our flagship platform for
algorithmic trading, is widely viewed as unique in the industry for its combined high performance and multi-
asset capability. With offices in North America, Europe and Asia, FlexTrade provides access to nearly 250
trading destinations including brokers, exchanges, dark pools and ECNs, and can be implemented onsite or as
a fully-hosted ASP platform via data centers in Chicago, New York, New Jersey, London, Paris and Singapore.
Grupo Bursatil Mexicano (GBM) is an independent Mexican investment and brokerage
firm with more than 30 years of experience in Mexico’s financial market. Great effort and
a keen focus throughout the years have placed us in the lead in terms of equity trading,
private banking, investment funds, and e-trading in the Mexican market. Today, our value oriented investment
ideas based on the thorough analysis and core input fundamentals from the largest research team in the entire
country, together with our three-way execution model with broker dealers in Mexico, the US, and Brazil, have
placed us as leaders in the Mexican Market. Finally, in 2002 GBM introduced FIX Protocol to the Mexican
market. We were the first ones to offer this service and we proudly continue with great improvements.
Goldman Sachs Execution & Clearing, L.P, through its GSET offering, provides clients
with the necessary tools to manage their trades from start to finish, from pre-trade analytics
to post-trade analysis. Clients access our products via REDIPlus(r), our top-ranked EMS
platform, or via FIX. Customers can seek liquidity using our suite of multi-asset algorithms, route to optimal
destinations using our SIGMA smart router, and take advantage of non-displayed liquidity through our
SIGMA(tm) and SIGMA X(tm) non-displayed liquidity suite. Along with providing clients access to global equity
markets, we also offer FX, futures, and options across North America, Europe, and Asia. For more information,
visit http://gset.gs.com.
The Goldman Sachs Group, Inc. is a leading global financial services firm providing investment banking,
securities and investment management services to a substantial and diversified client base that includes
corporations, financial institutions, governments and high-net-worth individuals. Founded in 1869, the firm is
headquartered in New York and maintains offices in London, Frankfurt, Tokyo, Hong Kong and other major
financial centers around the world.
Instinet is an electronic trading pioneer, having established the world’s first major
electronic trading venue in 1969, one of the first recognized U.S. ECNs in 1997 and
the first pan-European MTF in 2007. Instinet operates a global network of agency-
only brokers that seek to help institutions lower overall trading costs and improve investment performance
through the use of innovative electronic trading products, including smart-routing, algorithms, DMA, dark
pools and EMS platforms, and also provide sales trading, commission management services and independent
research. Instinet is a wholly-owned subsidiary of Nomura Holdings, Inc. For more information, please visit
www.instinet.com.
Investment Technology Group, Inc., is a independent agency research broker that
partners with asset managers globally to improve performance throughout the investment
process. A leader in electronic trading since launching the POSIT® crossing network in
1987, ITG takes a consultative approach in delivering the highest quality institutional
liquidity, execution services, analytical tools, and proprietary research insights grounded in data. Asset
managers rely on ITG's independence, experience, and intellectual capital to help mitigate risk, improve
performance, and navigate increasingly complex markets. The firm is headquartered in New York with offices in
North America, Europe, and the Asia Pacific region. For more information on ITG, please visit www.itg.com.
Jefferies, a global securities and investment banking firm, has served companies and
their investors for more than 48 years. Jefferies & Company, Inc. is the principal
operating subsidiary of Jefferies Group, Inc. (NYSE: JEF: jefferies.com).
Knight is a global financial services firm that provides trade execution, research and capital
market services across multiple asset classes. The firm is consistently ranked as the leading
source of liquidity in U.S. equities with over 10 billion shares traded daily. Knight has a
growing global presence with offices located throughout North America, Europe and the Asia-Pacific region.
To learn more about Knight Capital Group, Inc. (NYSE Euronext: KCG) go to www.knight.com
Liquidnet is the premier institutional investment community, bringing together
the world’s largest asset managers and public companies on a single network
that directly connects traders, portfolio managers, analysts and corporate
issuers. Liquidnet enables Members of its community to achieve greater performance by moving from
investment idea to implementation faster, ultimately retaining more alpha throughout the entire institutional
investment cycle. Launched in 2001, the Liquidnet community extends to 36 equity markets across five
continents. Liquidnet is headquartered in New York with offices in Boston, London, San Francisco, Chicago,
Toronto, Tokyo, Hong Kong, Sydney and Singapore. For more information on the Liquidnet community, its
liquidity, block executions, and additional investment capabilities, visit www.liquidnet.com.
London Stock Exchange Group (LSE.L) sits at the heart of the world’s
financial community. The Group operates a broad range of international
equity, bond and derivatives markets, including London Stock Exchange;
Borsa Italiana; MTS, Europe's leading fixed income market; and Turquoise, offering pan-European and US lit
and dark equity trading. Through its markets, the Group offers international business unrivalled access to
Europe’s capital markets. The Group is a leading developer of high performance trading platforms and capital
markets software and also offers its customers around the world an extensive range of real-time and reference
data products and market-leading post-trade services. Headquartered in London, United Kingdom with
significant operations in Italy and Sri Lanka, the Group employs around 1500 people. Further information on
London Stock Exchange Group can be found at www.londonstockexchangegroup.com.
Microsoft’s Financial Services Group provides software that helps financial firms
transform the customer, employee and operations experience so they can
maximize opportunities for increased market share and profitability. Microsoft software helps empower people
and IT staff within financial firms — and across key focus areas such as advisor platforms, channel renewal,
insurance value chain, enterprise risk management and compliance, and payments. Through a combination of
Microsoft- and partner-provided solutions, customers enable their employees to turn data into insight,
transform ideas into action and turn change into opportunity. More information about Microsoft’s Financial
Services Group can be found at http://www.microsoft.com/financialservices.
Morgan Stanley has earned a worldwide reputation for excellence in financial
advice and market execution. With more than 1,200 offices in 37 countries, the
people of Morgan Stanley are dedicated to providing our clients the finest thinking, products and services to
help them achieve even their most challenging goals. Morgan Stanley Electronic Trading (MSET) provides a
complete spectrum of services from pre-trade analytics, execution, post-trade execution performance analysis
and commission management. We offer a comprehensive algorithmic trading suite and various direct market
access (DMA) strategies, including our smart order routing technology and our dark liquidity pool aggregator.
Whether you are connecting to us via a third-party order management system or using our Morgan Stanley
Passport execution management system, our global product offering provides seamless access to trade
portfolios, single stocks, ETFs, options, futures, swaps, and foreign exchange. Our team is committed to
providing stellar trading solutions for the most demanding specifications. For more information contact:
Morgan Stanley Electronic Trading (MSET), 1585 Broadway, 6th Floor, New York, N.Y. 10036, Tel: (877) 761-
MSET, E-mail: mset-na@morganstanley.com
Neonet is a global agency brokerage that offers professional market participants
independent, high-speed brokerage services based on advanced trading software
solutions. Neonet’s state-of-the art execution technology provides connectivity to markets
across the EMEA, Americas and Asia-Pacific. Neonet’s services include a comprehensive execution
management system, advanced trading algorithms, smart order routing, market data services and a 24 hour
trading desk for manual execution and support. Neonet’s clients are found in over 25 countries and include
banks, brokerage firms, institutional investors, hedge funds and trading venues. Neonet Securities is an Orc
Software company. Orc Software is publicly traded on NASDAQ OMX Stockholm (SSE:ORC). For further
information, visit www.neonet.com.
Nomura is a leading financial services group and the preeminent Asian-based
investment bank with worldwide reach. Nomura provides a broad range of
innovative solutions tailored to the specific requirements of individual, institutional, corporate and government
clients through an international network in over 30 countries. Based in Tokyo and with regional headquarters in
Hong Kong, London, and New York, Nomura employs more than 27,000 staff worldwide. Nomura’s unique
understanding of Asia enables the company to make a difference for clients through three business divisions:
retail, wholesale (global markets, investment banking, and other wholesale), and asset management.
RBC Capital Markets is a full service investment bank that provides a focused
set of products and services to institutions, corporations, governments and high
net worth clients around the world. With over 3,000 professional and support
About Our Sponsors
9Lead Sponsors:

10. staff, we operate out of 75 offices in 15 countries and deliver our products and services through operations in
Asia and Australasia, the U.K. and Europe, and in every major North American city. RBC Capital Markets is
part of a leading provider of financial services, Royal Bank of Canada (RBC). Operating since 1869, RBC has
more than $684 billion in assets and one of the highest credit ratings of any financial institution - Moody's
Aaa and Standard & Poor's AA-. RBC is one of the strongest, most stable banks globally and has a Tier 1
Capital Ratio of 12.9%. By market capitalization, RBC is among the top 20 largest banks globally and the 5th
largest in North America.
RBS Global Banking & Markets (GBM) division is a leading banking partner to major
corporations, financial institutions and public sector clients around the world. GBM
provides an extensive range of debt, equity and commodity markets, treasury and investor
products, and financial advisory services. The division focuses on long-term customer relationships and
excellence in global product execution. GBM is active in the Americas, EMEA and Asia Pacific. RBS Securities
Inc. a member of FINRA/SIPC, is a subsidiary of The Royal Bank of Scotland plc. RBS is the marketing name
for the securities business of RBS Securities Inc.
Scotia Bank is Canada’s most international bank with assets of
approximately $C523.4 billion and more than 69,900 employees in over
50 countries.* Scotia Capital represents the global corporate and investment banking and capital markets
businesses of the Scotiabank Group and was recently named Best Investment Bank in Canada for two years
in a row, by Global Finance Magazine (2009, 2010). As a leading provider of equity sales and trading to
corporate and institutional clients, Scotia Capital has the breadth of product range, quality of ideas and
execution proficiency that our clients have come to rely on. As our clients’ needs change, we evolve to stay on
the leading-edge of innovation and technology. As part of Scotia Capital’s Global Capital Markets group, we
can provide clients with access to custodial and prime services, U.S. and Canadian agency coverage, and a full
suite of electronic execution services." *As at July 31, 2010
Sybase, Inc., an SAP company, offers highly secure, high-availability software solutions
that meet the trading industry’s needs for intensive transaction processing, advanced
analytics and modeling. These solutions capitalize on cutting-edge technological advances,
such as real-time risk analysis (Sybase RAP - The Trading Edition) and complex-event
processing (Sybase CEP), to allow financial services firms to gain a competitive edge in capital markets. Today,
Sybase customers include a number of the world’s largest financial institutions. And every day, tens of millions
of Wall Street trades run on Sybase technology. For more information, visit:
http://www.sybase.com/capitalmarkets
Tethys Technology, Inc. (www.TethysTech.com) develops the most innovative and
performance intensive trading technology and analytics today. Our products and
services include advanced trade execution management systems and trading
algorithms. Our clients include both buy side and sell side firms active in equities, options, futures and FX
around the globe. Our flagship product is Execta, the fastest growing institutional trade-execution platform in
the market. The firm fosters exciting and challenging careers for people in a creative environment. If you are
looking for a culture that thrives on teamwork and collaboration while also recognizing individual
contributions, then e-mail your resume along with salary requirements to
mailto:careers@warnaco.commailto:hrdepartment@warnaco.comcareers@tethstech.com.
UBS draws on its 150-year heritage to serve private, institutional and corporate clients
worldwide. We combine our wealth management, investment banking and asset
management businesses with our Swiss operations to deliver superior financial solutions
and manage over CHF 2.2 trillion in invested assets. Headquartered in Zurich and Basel, Switzerland, UBS has
offices in more than 50 countries, including all major financial centers, and employs approximately 64,000
people. The Investment Bank provides securities and other financial products and research in equities, fixed
income, rates, foreign exchange and precious metals. It also provides advisory services and access to the
world's capital markets for corporate and institutional clients, governments, financial intermediaries, asset
managers and private investors. UBS Direct Execution is the firm’s global institutional electronic trading
business, offering Direct Market Access (DMA), a suite of advanced Algorithmic Trading strategies, an
execution management system called UBS Pinpoint, and a web-based platform of pre-trade, post-trade, and
real-time transaction cost analytics and tools called UBS Fusion.
Since 1922, Weeden & Co. has focused on providing
institutional equity and fixed income clients with premier
investment advice and services. Our commitment to our clients
remains the core of our franchise. Weeden & Co. is proud to have been chosen by our cliets as a top-ranked
equity and fixed income broker serviing over 1,500 institutions globally. Our award winning Electronic
Products Group develops cutting edge algorithmic products for a diverse set of clients.
Automated Trader is the first global magazine dedicated to automated and
algorithmic trading, and offers in-depth business and technical coverage through
comprehensive news, features, in-depth articles on best practice/techniques and
detailed user case studies. In addition to thousands of CTAs, hedge funds, proprietary trading operations
and conventional asset managers globally, Automated Trader is also read by all major sellside participants in
automated and algorithmic trading.
A-Team Insight, financial IT's leading online news and PDF service, delivers insight for Financial
Technology Executives on the stories, trends and topics that matter. The Electronic Trading
Channel of A-Team Insight covers the business of electronic trading with insight into how sell-
side firms leverage new technologies and how buy-side firms turn new capabilities into superior financial
performance and business processes. Topics include algorithmic trading models, matching systems, OMS
systems, liquidity aggregators, transaction messaging/protocols and more. Complimentary access for qualified
senior managers at financial institutions: www.A-TeamGroup.com/complimentary-access.
Across the asset class spectrum. Irrespective of the instrument - equities, derivatives, bonds,
foreign exchange - the last twenty years have seen a phenomenal growth in global financial
markets with technology as its empowering force. That growth has led to logistical and
regulatory challenges, which have come into even sharper focus recently, central to which is best execution.
Best execution as a principle encompasses price, costs, speed, likelihood of execution and settlement, size,
nature or any other consideration relevant to the execution of the order. Best Execution the magazine covers
the issues and technology employed in pursuit of this principle. www.best-execution-world.com
bobsguide, an AFP® company based in London, is the premier financial IT solutions
network, connecting financial IT buyers with suppliers. On bobsguide, financial IT
suppliers from across the globe interact with IT, treasury and financial professionals
and exchange information about robust, practical financial systems and software. As part of the Association
for Financial Professionals®’ global network, bobsguide has over 45,000 members and 2,000 vendors and
features the latest financial technology news, RSS feeds, jobs and event announcements.
www.bobsguide.com
Compliance Reporter is the only news-breaking source that exclusively covers
international compliance initiatives at broker/dealers and investment advisers, as
well as regulations and enforcement actions from entities such as the National
Association of Securities Dealers, the Securities and Exchange Commission, the
U.S. Court of Appeals and state regulatory agencies. For a free trial go to www.compliancereporter.com. For
more information please call 800.715.9195.
Derivatives Week is the only publication dedicated to breaking news on the
over-the-counter derivatives market worldwide. Every week, its reporters in
New York, London and Hong Kong dig up must-read intelligence on swaps and options on credit, equities,
interest rates, currencies and commodities before it appears anywhere else. They reveal who is using
derivatives, who is planning to do so and why. Coverage includes development of new derivative instruments,
regulatory changes, firm reorganizations, market trends and risk management.
Financial-i is the voice of the global transaction banking business. As the magazine for
transaction banks and their customers including corporate treasurers, FIs and investment
managers, we cover the latest trends and issues in treasury & payments, securities services,
trade and supply chain finance, as well as the business solutions and market infrastructure
that underpin the delivery of global transaction banking services. www.financial-i.com
FinRoad is a fast growing networking site reserved to Financial Markets professionals, with
exclusive tools to detect and develop business, career and networking opportunities.
Whether you are willing to sell, buy, invest or raise funds, smart matching tools narrow
down thousands into a manageable number of real opportunities in one single click! Based on a precise
classification of financial markets subsectors, functions and instruments expertise. FinRoad also offers
companies from the industry (brokers, buy side, exchanges, IT and data/software vendors...) highly targeted
marketing tools based on its new B2B marketing platform and Social Media consulting for Finance. "Let’s get
connected!" : www.finroad.com
FTSE – Visit www.ftse.com for more information.
Global Investment Technology provides business and technology
intelligence to institutional investors, pension plan sponsors, banks and
securities firms which serve the money management community. Editorial
coverage focuses on strategic business interests of top-level decision makers as well as their systems and
operations professionals. For further information, please call (212) 370-3700, fax (212) 370-4606, e-mail
info@globalinv.com or visit us at www.globalinv.com.
HedgeCo.Net is the leading online community for qualified investors, hedge funds
and service providers. For investors, HedgeCo.Net offers the premier free hedge
fund database and powerful tools to search, rank and analyze potential investments. HedgeCo.Net members
enjoy access to daily news, manager columns, and a comprehensive directory of service providers.
http://www.hedgeco.net/
Guarantee Your Edge in the Alternative-Investment Arena
Every week, Hedge Fund Alert delivers the early intelligence you need to anticipate new
risks and opportunities facing fund-management firms, their investors and service providers. Be first to identify
new capital-raising tactics, investor strategies and competition among industry vendors. Sign up for a three-issue
FREE trial subscription to Hedge Fund Alert by calling 201-659-1700 or visiting www.HFAlert.com.
At HedgeFundTools.com we connect hedge funds to pre-qualified service providers
with a proven track record of high quality, cost effective results. As part of the
HedgeCo Network, our team of project planning, sourcing and management experts draws upon a worldwide
pool of talent to drive the success of your projects. www.hedgefundtools.com
As part of the top-ranked HedgeCo Network, HedgeFundEmployment.com facilitates job
searches for the global alternative asset community. Our employment website is devoted
exclusively to the hedge fund industry, and offers highly-targeted search tools and a user-
friendly meeting place for hedge fund job seekers, hedge fund recruiters and hedge fund firms.
www.hedgefundemployment.com
Investors Business Daily is an authoritative financial news and research organization
recognized for its proprietary investing screens, exclusive Stock & Fund ratings and
strong record of identifying market leaders as they emerge. Its award winning website, Investors.com, offers
premium subscriber-based tools, expert analysis and personalized research features for investors of all levels.
Founded by famed Wall Street investment expert William J. O’Neil, both Investor’s Business Daily and
Investors.com provide passionate individuals and performance-driven professionals with distinctive content and
institutional grade research that cannot be found elsewhere.
Get expert advice on how to achieve best execution and control transaction costs from The
Journal of Trading. Read about the latest practice in pre- and post-trade analysis, algorithmic
trading, and liquidity issues. From the editor of The Journal of Portfolio Management and Institutional Investor,
The Journal of Trading gives you critical knowledge and in-depth analysis of the latest strategies and trends in
institutional trading. Visit www.iijot.com for more information.
The Market Technicians Association (MTA) is a not-for-profit professional regulatory
organization servicing over 3,800 market analysis professionals in over 73 countries around the
globe. The MTA’s main objectives involve the education of the public, the investment community and its
membership in the theory, practice and application of technical analysis. The MTA is also responsible for the
creation, oversight, administration and regulation of the CMT designation. The CMT is the only designation for
technical analysts that qualifies as a “Series 86” exemption upon passing levels 1 and 2 of the CMT exam as
recognized by the Financial Industry Regulatory Authority (FINRA).
Seeking Alpha (www.seekingalpha.com) is the premier financial website for actionable
stock market opinion and analysis. Handpicked from the world's top blogs, money
managers, financial experts and investment newsletters, Seeking Alpha publishes more than 250 articles daily.
Seeking Alpha gives a voice to over 3,000 contributors worldwide, providing access to the nation's most savvy
and inquisitive investors. The award-winning site is the only free, online source for over 3,000 companies'
quarterly earnings call transcripts including all of the Russell 3000 Index. Seeking Alpha was named the Most
Informative Website by Kiplinger's Magazine and received Forbes Magazine's 'Best of the Web' Award.
Sense on Cents, launched by Larry Doyle in January 2009, looks to deliver
an understanding of the economy, markets, and global finance to a wide
audience. From people who have little to no understanding of these topics to Wall Street veterans and graduate
level professors, Larry looks to deliver insights and perspectives from an individual who has honed market based
instincts for the last 27 years. Larry is a contributing author at a number of financial sites including the widely
read Seeking Alpha, Global Economic Intersection, and Wall Street Pit, a financial website with authors from
leading global universities, central banks and private enterprise.”
Wall Street Letter (WSL) serves as your window to the Street. It is the only publication
that keeps Wall Street informed of what's happening inside their community—trading
firms, exchanges, and every corner of the market including research, securities, dealers,
retail brokerages, and regulators. In addition, WSL now includes extended coverage from Operations
Management, featuring back-office issues of broker/dealers, investment adviser firms and custodian banks. This
increased coverage dovetails with the increasing emphasis on harmonizing and streamlining a firm’s securities
processing business, from the front to back office, and a greater emphasis on clearing and technology businesses
among exchanges.
®
About Our Media Partners
10 Call: 888-482-6012 or 646-200-7530 Visit: www.TradeTechUSA.com Email: TradeTech@wbresearch.com

11. Registration Information
Attendees registered for complimentary passes who fail to show for the conference are liable for a $899 U.S.
cancellation fee. Those who register for the buy side only summit and fail to show for that day will be
charged 33% of the cancellation fee.
Attention Buy Side: Limited complimentary passes are available.
Contact Nicole Maisner at 646-200-7530 or Nicole.Maisner@wbresearch.com
to see if you qualify.
Other Register And
Pricing Pay In Full After
1/31/2011
Two Day Conference
(March 1-2) $2,999.00
Group Discounts For 2+ Save An Extra Save An Extra Save An Extra
Sell Side And Buy Side $350 Off The $250 Off The $150 Off The
Final Pricing Tier Final Pricing Tier Final Pricing Tier
PURCHASE SELECT AUDIO PRESENTATIONS** FROM THIS EVENT!
Can't make it to TradeTech or worried that there is too much information to digest in a few short days at
the event? No need to worry. You can purchase select audio presentations to share with your entire team.
Register for the event today and get your VIP package for an extra $250! That's a savings of over 40% for
the CD ROM! Unable to make the event? Purchase the audio presentations for $580.
** Presentations available are at the approval of conference speakers. Allow 3-4 weeks after event date
for shipping
Group Discounts are available for those companies wanting to send multiple representatives to TradeTech: To
secure space for your team, contact Bill Penney at 1-866-691-7771 or email Bpenney@wbresearch.com
Please Note: Buy side institutions include any and all financial
institutions exclusively engaged in managing funds of money on
behalf of their client base e.g. a pension or insurance fund. Prop
trading firms will be charged the buy side rate (prop firms are not
eligible for complimentary passes). ETF providers will be charged at
the sell side rate. WBR reserves the right to enforce pricing on the
basis of company type. Sell side includes those institutions engaged
in investment banking and brokerage operations, as well as direct
trading services to buy side institutions.
WBR CANCELLATION, POSTPONEMENT AND SUBSTITUTION
POLICY: You may substitute delegates at any time. WBR does not
provide refunds for cancellations. Any cancellations received in
writing not less than eight (8) days prior to the conference, you will
receive a 90% credit to be used at another WBR conference which
must occur within one year from the date of issuance of such credit.
An administration fee of 10% of the contract fee will be retained by
WBR for all permitted cancellations. No credit will be issued for any
cancellations occurring within seven (7) days (inclusive) of the
conference. In the event that WBR cancels an event, delegate
payments at the date of cancellation will be credited to a future WBR
event. This credit will be available for up to one year from the date of
issuance. In the event that WBR postpones an event, delegate
payments at the postponement date will be credited towards the
rescheduled date. If the delegate is unable to attend the rescheduled
event, the delegate will receive a 100% credit representing payments
made towards a future WBR event. This credit will be available for up
to one year from the date of issuance. No refunds will be available
for cancellations or postponements. WBR is not responsible for any
loss or damage as a result of a substitution, alteration, cancellation,
or postponement of an event. WBR shall assume no liability
whatsoever if this event is altered, rescheduled, postponed or
cancelled due to a fortuitous event, unforeseen occurrence or any
other event that renders performance of this conference inadvisable,
illegal, impracticable or impossible. For purposes of this clause, a
fortuitous event shall include, but shall not be limited to: an Act of
God; governmental restrictions and/or regulations; war or apparent
act of war; terrorism or apparent act of terrorism; disaster; civil
disorder, disturbance, and/or riots; curtailment, suspension, and/or
restriction on transportation facilities/means of transportation; or any
other emergency.
Venue Information
Pier Sixty is located within Chelsea Piers Sports and
Entertainment Complex at 23rd Street on the Hudson River.
Vehicles may enter the complex from the West Side Highway
between 22nd and 23rd Streets in Manhattan.
Not sure how to get there? Check the TradeTech USA website
for more information on directions and updates on car and
shuttle transportation.
For every registration
received for TradeTech,
WBR will donate a portion
of the registration fee to
Smile Train. For more
information about WBR’s
involvement with Smile Train, please visit
www.TradeTechUSA.com.
11
Join TradeTech!
Sponsorship and exhibiting opportunities are
extremely limited so contact
Ryan Fleischhauer at 646-200-7546 or
ryan.fleischhauer@wbresearch.com.
350+ buy side traders and technologists. 700+
industry practitioners. Trillions in assets under
management. Can you afford not to be at
TradeTech? Only the world’s leading
technology providers and sell side firms need
apply. Putting your company’s brand in front of
the TradeTech audience is the smartest, yet
simplest, decision to make this year.
Sponsorship and exhibiting opportunities are
extremely limited so contact
Ryan Fleischhauer at 646-200-7546 or
ryan.fleischhauer@wbresearch.com.
Buy Side Register & Pay In Register & Pay In Register And
Pricing Full By 12/31/2010 Full By 1/31/2011 Pay In Full After
To Get $200 Off To Get $100 Off 1/31/2011
Two Day Conference
and Buy Side Focus Day
(Feb 28 - March 2) $1,499.00 $1,599.00 $1,699.00
Two Day Conference
(March 1-2) $899.00 $999.00 $1,099.00
Sell Side Register & Pay In Register & Pay In Register And
Pricing Full By 12/31/2010 Full By 1/31/2011 Pay In Full After
To Get $200 Off To Get $100 Off 1/31/2011
Two Day Conference
and Sell Side Focus Day
(Feb 28-March 2) $2,699.00 $2,799.00 $2,899.00
Two Day Conference
(March 1-2) $1,999.00 $2,099.00 $2,199.00
Public Relations Provided By:
Cognito: Founded in 1999, with offices in London, New York and California,
and clients across every time zone, Cognito is a full service, results focused
communications agency working exclusively for finance and financial
technology companies. Whether delivering retained PR or innovative design and marketing
projects, Cognito's clients benefit from creative and strategic thinking, professional delivery and a
commitment to exceeding expectations.
Lead Sponsors:

12. The premier global event for institutional equity trading
Feb. 28 – Mar. 2, 2011
Pier Sixty, New York, NY
www.TradeTechUSA.com
Enter to win an iPad
just scan this QR code and
enter your information!
Network with TradeTech
traders from around
the world:
Peter R. Orszag,
Member of President Obama’s Cabinet and Director,
Office of Management and Budget,
2009-2010
An insider’s look at what’s happening in Washington and its effect on business
Charlie Rose,
Executive Editor and Anchor,
Charlie Rose
One of the world’s most renowned interviewers taps into the minds of top finance
executives during TradeTech’s 2nd Annual Future Of Capital Markets Panel
Distinguished Guest Speakers:
Register Today! Call 888-482-6012 or 646-200-7530
Email: TradeTech@wbresearch.com Web: www.TradeTechUSA.com
“Congratulations on putting together one of the most well-
attended buy side conferences. I was pleasantly surprised by
the number of buy-side traders at TradeTech.”
Nhan T. Bui, Director, Head Equity Trader, First Quadrant
Join the largest buy side gathering. See page 2 for details
Lead Sponsors:
Sponsors Include:
Ab
Yes! I’ll attend TradeTech 2011. I am:
Buy Side
Sell Side
OtherRegister me for:
Two Day Conference (March 1-2)
Three Day Conference (Two Main Days and Buy Side-Only Focus Day – Feb 28 – Mar 2)
Three Day Conference (Two Main Days and Sell Side-Only Focus Day – Feb 28 – Mar 2)
Delegate Details:
Please photocopy this form for additional registrations.
(Mr./Ms./Dr.)
First Name
Last Name
Title
Deptember
Organization
Address
City State Zip
Phone ( ) Fax ( )
E-Mail
Registration Contact
Payments Methods:
Check enclosed for ____ payable in U.S. $ to WBR EFT or WIRE TRANSFER PAYMENT DETAILS:
JPMorgan Chase, 401 Madison Ave NY NY 10017 Tel: 732-750-3662, Acct Name: Penton Learning
Systems LLC (Wire Account) Routing # 021000021, Acct# 957-097239
Reference event code 10550.005 when registering
Charge to my:
AMEX Visa MasterCard Diners Club
Card # Sum of Exp Date:
Cardholder’s Name Signature
Four Easy Ways To Register:
Call: 888-482-6012 or 646-200-7530
Online: www.TradeTechUSA.com
Email: TradeTech@wbresearch.com
Fax: this form to 646-200-7535
Please visit our website
www.TradeTechUSA.com
WBR
535 Fifth Avenue 8th Floor
New York, NY
10017
Organized By:
Attention Mailroom: If undeliverable to addressee, this time sensitive information
should be forwarded to the Head Trader
When registering please provide the code above.
Your priority booking code is:
www.TheTradeTechBlog.com

13. Can’t make it to:
or afraid there is too
much information
to digest in just a
few days?
Get Access to hours of valuable
sessions and take-ways anytime,
anywhere...
Now you can view this outstanding conference
content on your PC or laptop with a CD-ROM that
puts you front and center at these informative
sessions. You'll hear our expert speakers as they
take you through the PowerPoint slides that
illustrated their talks.
This Session Content is available for a
fraction of the registration price.
You can view and listen to the content when
you want, where you want and as many times
as you want.
And if you attend TradeTech, this Conference
CD-ROM set is only $250!
(That’s a $580 value!)
VIP Package: $250
(Select any package to attend the event
and for an additional $250 get the
conference CD ROM*)
CD ROM ONLY: $580 *
*Presentations available are at the approval of conference
speakers. Not all presentations will be published. Allow 3-4 weeks
after event date for shipping.
This user friendly format allows you to:
• Gain valuable insight from your peers and
competitors in various Fortune 500 Industries
without leaving the office.
• Share with your colleagues at work.
• Stay up to date with the latest strategies, tactics
and trends in your industry.
Now you can share what you learnt at
TradeTech, with your colleagues.
Don’t leave them in the dark. Purchase the
CD ROM today!
Organized by: