Trader Talk Performance

TRADER TALK PERFORMANCE
2008-2011

Trader Talk is a short term trading
commentary, produced weekly by
Mark Allen our head of derivatives.

It is comprised of a general market
summary, covering the short-term
expectations of the FTSE 100, followed
by a stock specific recommendation.
The trade may be either a long or
short position with a predetermined
stop loss and target price.

2008
The following performance is based on an initial account size
of £50,000 and a £50,000 position in each trade.

DATE STOCK TRADE ENTRY PRICE RESULT PROFIT/LOSS

21/2/08 PSN Short 740p Stopped out of trade at 762p. -£1,486
28/2/08 KGF Short 137.2p Achieved 128p target (6.7% in 3 days) £3,345
6/3/08 RSA Long 123.5p Achieved 130p target (5.2% in 3 days) £2,632
13/3/08 VOD Long 151.5p Achieved 158.5p target (4.6% in 20 days) £2,310
20/3/08 BP Long 507p Achieved 545p target (7.5% in 20 days) £3,746
28/3/08 DSGI Short 68.25p Achieved 60.5p target (11.3% in 12 days) £5,677
3/4/08 EMG Short 575p Achieved 546.5p target (5% in 10 days) £2,478
11/4/08 BAY Long 223.25p Achieved 233.5p target (4.6% in 1 day) £2,503
17/4/08 SIG Short 62.5p Stopped out of trade at 66.5p -£3,200
24/4/08 BAE Long 464.5p Achieved 479.5p target (3.2% in 2 days) £1,615
30/4/08 HBOS Short 486.75p Achieved 454p target (6.7% in 15 days) £3,364
22/5/08 MKS Short 396.5p Achieved 372p target (6.2% in 5 days) £3,089
30/5/08 BT. Long 220.5p Stopped out of trade at 212.5p -£1,814
5/6/08 RMV Short 332p Achieved 311p target (6.3% in 10 days) £3,163
13/6/08 TT. Short 219.75p Achieved 203p target (7.6% in 12 days) £3,811
20/6/08 VED Long 2285p Stopped out of trade at 2192p. -£2,035
3/7/08 IAP Long 493p Stopped out of trade at 475p. -£1,826
9/7/08 WTB Long 1065p Stopped out of trade at 1019p. -£2,160
18/7/08 NXT Short 1000p Stopped out of trade at 1068p. -£3,400
24/7/08 LII Short 0p Did not reach limit price. -
31/7/08 BP. Long 511p Achieved 533.5p target (4.4% in 4 days) £2,202
6/8/08 JMAT Long 1560p Stopped out of trade at 1485p. -£2,404
14/8/08 PFC Long 520.5p Achieved 578p target (11% in 4 days) £5,523
20/8/08 SDR Short 986p Achieved 941.5p target (4.5% in 2 days) £2,256
28/8/08 IHG Short 750p Stopped out of trade at 785p. -£2,333
4/9/08 BAY Short 279.5p Achieved 252p target (9.8% in 2 days) £4,919
12/9/08 BG. Long 1100p Achieved 1148p target (4.36% in 2 days) £2,182
22/9/08 RBS Long 161.8p Achieved 179.5p target (10.9% in 1 day) £5,469
25/9/08 UBS Long € 19.80 Achieved €20.9 target (5.5% in 2 days) £2,204
16/10/08 AU. Long 775p Achieved 920p target (19% in 3 days) £9,355
23/10/08 VOD Short 107p Achieved 97.5p target (9% in 3 days) £4,439
31/10/08 SAB Short 960p Achieved 910p target (5% in 8 days) £2,604
7/11/08 MKS Short 260p Achieved 234.5p target (10% in 3 days) £4,903
14/11/08 LAM Long 143.5p Achieved 162.5p target (13% in 1 day) £6,620
20/11/08 WOS Long 255.5p Achieved 320p target (25% in 10 days) £12,622
28/11/08 CRUD Long $31.9 Stopped out of trade at $28.75 -£3,291
5/12/08 PRTY Short 124p Stopped out of trade at 132.5p -£3,427
12/12/08 RRS Short 2791p Stopped out of trade at 2960p -£3,027

Running Profit/Loss = 72,628
% Gain on £50,000 initial deposit = 145.26%
37 TRADES - 25 WINNERS - 12 LOSERS

2009


14/01/09 Retail Short Retail article (TPT@19p & CC.@11.5p)
23/01/09 SLXX Long £118 Corporate bond article (long term).
30/1/09 KENZ Long 107.5p Achieved 118.25p target (10% in 38 days). £5,000
6/2/09 GRI Long Trade not filled. -
13/2/09 RHL Long 158p Achieved 170.5p target (7.9% in 8 days). £3,955
20/2/09 CPG Long 319.5p Stopped out of trade at 306.5p -£2,035
6/3/09 BP. Long 413p Achieved 458p target (11% in 5 days). £5,447
13/3/09 BLT Short 1350p Achieved 1285p target (5% in 3 days). £2,407
20/3/09 AV. Short 235p Stopped out of trade at 253.5p. -£3,936
27/3/09 MKS Short 268.75p Stopped out of trade at 285.5p. -£3,116
3/4/09 BATS Long 1627p Stopped out of trade at 1520p. -£3,288
09/04/09 GOLD Long $1130 Gold article - (Long Term).
17/4/09 VTG Long 464.5p Stopped out of trade at 427p. -£4,037
24/4/09 NXT Short 1529p Stopped out of trade at 1627p. -£3,205
8/5/09 FXPO Short 165.25p Achieved 142p target (14% in 2 days). £7,034
15/5/09 BT. Long 88.4p Achieved 102.2p target (15% in 21 days). £7,805
29/5/09 QQ. Long 141p Achieved 155.5p target (10% in 3 days). £5,141
4/6/09 GSK Long 1023p Achieved 1120p target (9.5% in 10 days). £4,741
12/6/09 BAE Long 323.25p Achieved 347p target (7% in 9 days). £3,673
18/6/09 TSCO Long 355.8p Achieved 370.5p target (4% in 21 days). £2,065
25/6/09 NG. Long 538.5p Achieved 558.5p target (3.7% in 7 days). £1,857
03/07/09 IUKP Long 380p iShare Corporate Property (Long Term).
9/7/09 MRW Long 242.5p Achieved 270p target (11% in 9 days). £5,670
24/7/09 BARC Short 310.85p Stopped out of trade at 324.75p. -£2,236
31/7/09 RDSB Short 1594p Achieved 1508p target (5.4% in 4 days). £2,697
7/8/09 BAY Short 169.9p Stopped out of trade at 181p. -£3,266
14/8/09 .CNA Long 220p Achieved 249p target (13.2% in 11 days). £6,590
21/8/09 RR Short 434.7p Stopped out of trade at 456.5p. £2,507
4/9/09 AV. Short 387.3p Stopped out of trade at 425.5p. -£4,932
11/9/09 ASC Long 329p Achieved 369.5p target (12.3% in 4 days). £6,155
18/9/09 HMV Long 106.3p Achieved 116p target (9.1% in 15 days). £4,562
25/9/09 RR. Short 474.2p Achieved 448.5p target (5.4% in 6 days). £2,710
2/10/09 CBRY Long 803.5p Stopped out of trade at 770p. -£2,084
9/10/09 TSCO Long 386p Stopped out of trade at 403.5p. -£2,267
16/10/09 ITV Long 50.45p Stopped out of trade at 47.25p. -£3,171
23/10/09 INCH Long 33.35p Stopped out of trade at 29.9p -£5,172
30/10/09 UU. Long 442.8p Achieved 498.5p target (12.5% in 18 days) £6,289
13/11/09 SSE Long 1068p Achieved 1135p target (6.3% in 16 days). £3,136
20/11/09 AZN Long 2706.5p Achieved 2960p target (9.3% in 34 days). £4,682
27/11/09 BT. Long 145.3p Stopped out of trade at 137.5p. -£2,684
3/12/09 EXPN Short 591p Stopped out of trade at 643p -£4,399
11/12/09 MKS Short 400p Achieved 367p target (8.2% in 17 days). £4,125
18/12/09 Beverage Pair 1045 & 1794p Long Diageo & Short SABMiller 6% Achieved



2010


15/01/2010 NXT Short 2040p Achieved 1892p target (7.2% in 16 days). £3,627
22/01/2010 VOD Long 135.25p Achieved 143.25p target (5.9% in 20 days) £2,957
29/01/2010 RDSB Long 1662.5p Achieved 1821p target (9.5% in 26 days). £4,766
05/02/2010 EMG Long 225.1p Achieved 246p target (9.3% in 9 days). £4,642
12/02/2010 FOGL Long 153.5p Stopped out of trade at 132.5p. -£6,840
18/02/2010 MKS Long 340.5p Stopped out of trade at 322.5p. -£2,643
26/02/2010 REL Long 485.8p Achieved 525p target (8% in 20 days). £4,034
05/03/2010 BAY Short 224.5p Stopped out of trade at 244.5p. -£4,454
12/03/2010 PRU Short 545.5p Stopped out of trade at 584.5p -£3,574
26/03/2010 STAN Short 1846p Achieved 1615p target (12.5% in 27 days). £6,255
01/04/2010 LII Short 503.5p Achieved 479p target (4.7% in 22 days). £2,385
09/04/2010 COST Long 24p Achieved 25.5p target (6.3% in 6 days) £3,125
16/04/2010 RHL Long 148p Stopped out of trade at 134.75p -£4,476
23/04/2010 BARC Short 359.7p Achieved 327.75p target (8.9% in 6 days). £4,441
29/04/2010 RSA Long 122.2p Achieved 127.65p target (4.5% in 61 days) £2,230
07/05/2010 XTA Long 1008p Achieved 1079.5p target (6.6% in 1 day). £3,311
14/05/2010 BP. Long 547.6p Stopped out of trade at 496.5p -£4,665
03/06/2010 NG. Long 495.5p Achieved 530.5p target (7.1% in 44 days) £3,532
10/06/2010 RDSB Long 1684p Achieved 1771p target (5.2% in 5 days) £2,583
17/06/2010 ACL Long 170p Stopped out of trade at 154.5p -£4,559
24/06/2010 KGF Short 224.9p Achieved 206.5p target (8.2% in 5 days) £4,091
01/07/2010 BATS Long 2091p Achieved 2245.5p target (7.4% in 8 days) £3,694
07/07/2010 TSCO Long 392.15p Achieved 409.5p target (4.4% in 39 days) £2,212
16/07/2010 AAPL Short 251.45p Stopped out of trade at $264.1 -£1,494
22/07/2010 BOY Short 232.1p Stopped out of trade at 248p -£3,425
30/07/2010 OCDO Short 165p Achieved 145.5p target (11.8% in 9 days) £5,909
05/08/2010 PFD Short 19.3p Achieved 18.25p target (5.4% in 7 days) £2,720
12/08/2010 ISAT Long 702p Achieved 737.5p target (5.1% in 4 days) £2,528
26/08/2010 BA. Long 300.1p Achieved 324.75p target (8.2% in 5 days) £4,107
02/09/2010 BAB Long 526p Achieved 565.75p target (7.6% in 9 days) £3,778
09/09/2010 CCL Short 2359p Stopped out of trade at 2466p -£2,267
16/09/2010 BLND Short 477.9p Stopped out of trade at 505p -£2,835
23/09/2010 ADM Short 1643p Stopped out of trade at 1711p -£2,069
30/09/2010 TCG Long 171.8p Achieved 187p target (8.8% in 6 days) £4,424
07/10/2010 AHT Short 114.4p Stopped out of trade at 120.2p -£2,535
14/10/2010 DGE Short 1141p Stopped out of trade at 1186p -£1,972
21/10/2010 TT. Long 205p Achieved 215p target (4.9% in 23 days) £2,439
04/11/2010 EMG Short 290.8p Stopped out of trade at 302.5p -£2,012

2010 cont...


11/11/2010 ABF Short 1099p Stopped out of trade at 1144p -£2,047
16/11/2010 BARC Long 273.8p Achieved 281.5p target (2.8% in 33 days) £1,406
09/12/2010 SSE Long 1116p Achieved 1210p target (8.4% in 8 days) £4,211
16/12/2010 DTG Long 95.5p Stopped out of trade at 87.5p -£4,188

Running Profit/Loss = £33,352


2011


06/01/2011 MKS Long 375p Achieved 391.5p target (4.4% in 1 day) £2,200
14/01/2011 GSK Long 1225.5p Stopped out of trade at 1176p -£2,019
21/01/2011 HFD Long 405.8p Stopped out of trade at 389p -£2,070
28/01/2011 STAN Long 1639p Achieved 1724p target (5.2% in 26 days) £2,592
04/02/2011 EZJ Long 379.3p Stopped out of trade at 360p -£2,544
10/02/2011 AAL Short 3297.5 Achieved 3025p target (8.26% in 25 days) £4,131
18/02/2011 SGC Short 211.8p Achieved 196.2p traget (7.37% in 19 days) £3,682
25/02/2011 BA. Long 325.5p Stopped out of trade at 312.5p -£1,997
04/03/2011 CITI Long $4.68 Stopped out of trade at $4.49 -£1,269
11/03/2011 PIC Long 170.4p Stopped out of trade at 161.5p -£2,611
18/03/2011 LLOY Long 59.37p Achieved 63.5p target (7% in 16 days) £3,478
25/03/2011 FWEB Long 74.5p Achieved 81.25p target (9% in 2 days) £4,530
01/04/2011 ANTO Short 1380p Stopped out of trade at 1456p -£2,753
08/04/2011 MKS Short 358.5p Stopped out of trade at 376.25p -£2,476
15/04/2011 RB. Long 3115p Achieved 3490p target (12% in 14 days) £6,019
21/04/2011 TSCO Long 395p Achieved 414.75p target (5% in 11 days) £2,500
06/05/2011 BG. Long 1406p Stopped out of trade at 1297p -£3,876
13/05/2011 IDOX Long 19.875p Achieved 23.25p target (17% in 23 days) £8,491
20/05/2011 TW. Long 38.05p Stopped out of trade at 35.9p -£2,825
27/05/2011 FCSS Long 103.5p Stopped out of trade at 97.8p -£2,754
03/06/2011 IAP Long 471.5p Stopped out of trade at 454p -£1,856
10/06/2011 AV. Long 431.4p Achieved 448.5p target (4% in 18 days) £1,982
24/06/2011 PMO Long 451.6p Stopped out of trade at 432.5p -£2,115
01/07/2011 ULVR Short 2006p Stopped out of trade at 2060p -£1,346
08/07/2011 ASC Short 2393p Achieved 2160p target (9.75% in 4 days) £4,867
15/07/2011 BBY Long 307.6p Stopped out of trade at 291p -£2,698
22/07/2011 AV. Long 403.1p Achieved 439.5p target (9% in 2 days) £4,514
29/07/2011 AZN Long 3016.5p Stopped out of trade at 2889p -£2,113
05/08/2011 RSA Long 118.1p Stopped out of trade at 112.5p -£2,371
12/08/2011 WPP Long 604.5p Achieved 636.5p target (5.3% in 3 days) £2,646
19/08/2011 RKH Long 207.5p Achieved 243.75p target (17.5% in 15 days) £8,734
09/09/2011 NXT Short 2348p Stopped out of trade at 2461p -£2,406
16/09/2011 BDEV Long 77p Achieved 81.62p target (6% in 2 days) £3,000
22/09/2011 WOS Long 1433p Achieved 1564p target (9.1% in 5 days) £4,570
29/09/2011 EMG Long 176p Stopped out of trade at 165.4p -£3,011
07/10/2011 AFF Long Trade not filled -
13/10/2011 BARC Short 187p Achieved 174.75p target (6.5% in 1 day) £3,275

2011 cont...


28/10/2011 DRX Short 529p Stopped out of trade at 551.5p -£2,126
04/11/2011 BRENT Short $111.85 Achieved $108.2 target (3.3% in 10 days) £2,281
18/11/2011 BRBY Long 1269p Stopped out of trade at 1175p -£3,703
25/11/2011 UU. Long 598p Achieved 628.4p target (5.1% in 4 days) £2,542
09/12/2011 GSK Short 1440p Still running



RETURNS SINCE INCEPTION

INITIAL ACCOUNT SIZE £50k

£250,000

£200,000

£150,000

£100,000

£50,000

£0
FEB 08

JULY 08

DEC 08

MAY 09

OCT 09

MAR 10

AUG 10

JAN 11

JUN 11

NOV 11

The graph illustrates the consistent performance of the Trader Talk recommendations over the past
four years.

If an investor had followed the parameters of each trade, an initial capital sum of £50,000 in 2008
would be worth £229,494 in December 2011.

CRITICAL TRADING
STRATEGIES

1. Specialize in a small universe of stocks - It is better to have a good understanding on 15-20
stocks, than an average knowledge on many of them.

2. Live news – By keeping an eye on live market news you can react quickly and benefit from
trading statements, company results and broker upgrades / downgrades.

3. Think sector – A trading update / profits warning on a stock may cause it to move too quickly for
you to take advantage of the news. However by trading in the same direction on a similar stock
in the same sector can give you the opportunity to benefit from the news.

4. Know when companies are reporting – When a stock has reported results, the price can move
significantly in either direction before they are open to trade. Therefore make sure you know when
your stocks and other large stocks in the same sector are due to report.

5. Technical analysis – Trade ranges on charts and if a stock breaks out in either direction then
close the position immediately if it is going the wrong way or run it for longer than usual if it is
moving in the right direction.

6. Make use of Level 2 – By looking at the total amount of orders on both the bid and the offer,
you can judge which direction a stock maybe moving in the short term.

7. Set your objectives and stick to them – Upon opening a trade make a note of your stop loss
and the profit you are happy to take from the trade and STICK to them.

8. Trade with the market, not against it – Try to trade stocks in the same direction as the market
is moving. (i.e: If the market is in an uptrend then stick to mainly longs in your portfolio).

9. Keep an eye on commodity prices – Keeping a close eye on commodity prices will help in
trading many stocks. Exploration companies (miners and oils) tend to move in line with rising
commodity prices (metals and oil). Where as, food producers tend to move in the opposite
direction to soft commodity prices.

10. Watch out for good news on heavily shorted stocks – Positive news on a stock that is heavily
shorted can cause the move to the upside to be more severe than usual due to normal buying
and short closing.

RISK WARNING

THE PERFORMANCE IS CALCULATED BASED ON THE ENTRY PRICE,
STOPS AND LIMITS SPECIFIED IN THE ARTICLE AND THIS MAY NOT
ACCURATELY REPRESENT THE ACTUAL PRICES ACHIEVED. THE FIGURES
DO NOT INCLUDE COMMISSIONS OR FINANCING CREDIT/DEBITS.

Contract for Differences (CFDs) and Financial Spread Betting are very high risk products and are
not suitable for all types of investors. Historic performance is no guarantee of future performance.
The value of your investment may go down as well as up and you should only speculate with money
that you can afford to lose. CFDs and Spread Betting are highly leveraged and carry a much higher
degree risk than ordinary shares. It is possible to lose the whole of your deposit, and due to the effect
of leverage, you could become liable to unlimited losses. You should not trade CFDs unless you fully
understand the extent of your exposure to risk. Always seek independent advice.

Simple Investments is a trading name of Simple CFD’s Limited, authorised and regulated by the
Financial Services Authority. Member of the London Stock Exchange.

Should you wish to find out more information or discuss the Trader Talk performance, please don’t
hesitate to contact us

Mark Allen
Head of Derivatives

T +44 (0) 1483 413500
F +44 (0) 1483 419933
E mark@simple-investments.co.uk

1 High Street, Godalming, Surrey GU7 1AZ
Tel: 01483 413500 Fax: 01483 419933
www.simple-investments.co.uk
Simple Investments is a trading name of Simple CFDs Ltd. Authorised and Regulated
by the Financial Services Authority. Member of the London Stock Exchange.

Trader Talk Performance

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