Trade secrets refer to confidential business information that provides a competitive advantage, such as recipes, formulas, business plans, customer lists, and marketing strategies. Trade secrets are protected under intellectual property law and companies should take steps to identify trade secrets, protect them, and avoid infringing on others' trade secrets through proper diligence.

1. trade secret

2. 1.
Types of IP law
(Intellectual Property law)

3. Types of INTELLECTUAL PROPERTY LAW
✘ TADEMARK : Brand names
✘ COPYRIGHT : Original works of authorship
✘ PATENT : Inventions or ideas
✘ RIGHT OF PUBLICITY : A person’s persona
✘ TRADE SECRETS : Confidential Information

4. “Any confidential business
information which provides an
enterprise a competitive
advantage.

5. 2.
Examples
Of Trade Secrets

6. TRADE SECRETS
✘ RECIPE
✘ BUSINESS PLAN
Coco-Cola Secret FormulaKFC RecipeListerine Mouthwash

7. BUSINESS PLAN
✘ Customer lists
✘ Future plans
✘ Products
✘ Advertising
✘ Marketing Plans
✘ Customer data

8. 3.
PROTECTION
Of Trade Secrets

9. RECORDS SHOULD SHOW
✘ IT’S YOUR IDEA
✘ IDENTIFIED TRADE SECRET
✘ STEPS FOR PROTECTION

10. 4.
AVOIDING
trade secret
infringement

11. AVOIDING trade secret infringement
✘ Take a look , do study and see weather there is problem or not
✘ Take it seriously when allegation is made
✘ Do what you need to do, to take out the trade secret out of your
product
✘ Take licenses

12. thanks!
Any questions?