The document provides a checklist for planning a successful trade press media event, including aligning the presentation around a key message, scheduling the event according to media deadlines and avoiding parallel industry events, confirming equipment and venue details in advance, sending invitations two weeks prior with event details, following up to confirm attendance, providing press kits in multiple formats, considering a moderator, and being prepared to address critical questions while also showing appreciation to media attendees.

1. Trade Press Media Event Check List
 Align presentation around a key message
 Be aware of edit deadlines for target media, schedule events accordingly
 Plan Media Events for the morning hours of a working day
 Avoid dates parallel to other industry events
 Make sure the venue has easy access – display on site signage
 Provide audio/video support for speakers – confirm equipment ops
 A good list of contacts is vital for invitations – vet it
 Invitations two weeks in advance – topic, date, time, duration and location
 Seek feedback on attendance – confirm by telephone a few days in advance
 Provide press kits with collateral in both hard copy and digital formats
 Consider a moderator to host the event
 Be prepared for critical questions on the event topic or sponsor organization
 Be gracious - Invite media for a meal or provide appropriate social custom gift
TechWire International Inc • Global Media Relations for the Electronics Industry • www.ezwire.com • (630) 420-8744