Creating a Sustainable Recruiting Program in 90 Days: A Case Study of How Newark Public Schools Hired 200 Teachers

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Presentation delivered by Tracy Brisson of The Opportunities Project on 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.

Technology Business

Creating a Sustainable Recruiting
Program in 90 Days

Case Study: Hiring 200 Teachers for Newark Public Schools

Tracy Brisson
Founder & CEO
The Opportunities
Project

Day One, Part One: The Challenge

• 200+ teacher vacancies
• 90 days to fill

• Little recruiting infrastructure
• High-stakes hires

• Colleges out of session
• Tough job, tough city

Creating a Sustainable Recruiting Program in 90 Days | 2

Creating a Sustainable Recruiting Program in 90 Days | 3

Day One, Part Two: The Assessment

Strengths
- America’s “social media mayor” Cory Booker

- New school district leadership

Opportunities
- Teachers interested in participating in change, “city on
the rise”

- Change the perception of Newark, its schools & students,
and government
Creating a Sustainable Recruiting Program in 90 Days | 4

Week One: Branding

Strategy Properties

Resources
and
Sustainability

Creating a Sustainable Recruiting Program in 90 Days | 5

Creating a Sustainable Recruiting Program in 90 Days | 6

Creating a Sustainable Recruiting Program in 90 Days | 7

Week Two & Three: User Experience and Selection

Transition to
employee
Keeping them (needed more
thought)
warm

Application
- online events
design - direct & indirect
communication
- “our needs” vs.
applicant needs
- screening
materials, rubric, &
procedures

Creating a Sustainable Recruiting Program in 90 Days | 8

Month Two: Hiring Managers

• Evidence-based
interviewing

• Value-focused

• Event-oriented

Creating a Sustainable Recruiting Program in 90 Days | 9

Month Three: The Results

• 30,000+ monthly website visits
• 4,500+ website registrations
• 2,000+ social media fans

• 2,500+ complete applications
• 1000+ applicants highly recommended

• 200+ hires (8% selectivity rate)

Creating a Sustainable Recruiting Program in 90 Days | 10

Ongoing Sustainability

58% of applicants who “I felt that this was a
interacted with Teach district that cared about
Newark on social media the potential candidates it
reported it improved wanted to bring on board.
their perception of There was a real sense of
Newark Public Schools support that you find in
as an employer few other districts.”

Per Aug. 31 survey of applicants,
representative sample of applicants.
Survey Respondent

Creating a Sustainable Recruiting Program in 90 Days | 11

Contact Tracy and The Opportunities Project

Websit www.opportunitiesproject.co
e: m
Email: info@oppsproject.com
Phone: (347) 987-1490

http://twitter.com/oppsproject http://linkedin.com/in/tlbrisson

http://facebook.com/oppsproject http://youtube.com/oppsproject

www.opportunitiesproject.com

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Creating a Sustainable Recruiting Program in 90 Days: A Case Study of How Newark Public Schools Hired 200 Teachers

1. Creating a Sustainable Recruiting Program in 90 Days Case Study: Hiring 200 Teachers for Newark Public Schools Tracy Brisson Founder & CEO The Opportunities Project

2. Day One, Part One: The Challenge • 200+ teacher vacancies • 90 days to fill • Little recruiting infrastructure • High-stakes hires • Colleges out of session • Tough job, tough city Creating a Sustainable Recruiting Program in 90 Days | 2

3. Creating a Sustainable Recruiting Program in 90 Days | 3

4. Day One, Part Two: The Assessment Strengths - America’s “social media mayor” Cory Booker - New school district leadership Opportunities - Teachers interested in participating in change, “city on the rise” - Change the perception of Newark, its schools & students, and government Creating a Sustainable Recruiting Program in 90 Days | 4

5. Week One: Branding Strategy Properties Resources and Sustainability Creating a Sustainable Recruiting Program in 90 Days | 5

6. Creating a Sustainable Recruiting Program in 90 Days | 6

7. Creating a Sustainable Recruiting Program in 90 Days | 7

8. Week Two & Three: User Experience and Selection Transition to employee Keeping them (needed more thought) warm Application - online events design - direct & indirect communication - “our needs” vs. applicant needs - screening materials, rubric, & procedures Creating a Sustainable Recruiting Program in 90 Days | 8

9. Month Two: Hiring Managers • Evidence-based interviewing • Value-focused • Event-oriented Creating a Sustainable Recruiting Program in 90 Days | 9

10. Month Three: The Results • 30,000+ monthly website visits • 4,500+ website registrations • 2,000+ social media fans • 2,500+ complete applications • 1000+ applicants highly recommended • 200+ hires (8% selectivity rate) Creating a Sustainable Recruiting Program in 90 Days | 10

11. Ongoing Sustainability 58% of applicants who “I felt that this was a interacted with Teach district that cared about Newark on social media the potential candidates it reported it improved wanted to bring on board. their perception of There was a real sense of Newark Public Schools support that you find in as an employer few other districts.” Per Aug. 31 survey of applicants, representative sample of applicants. Survey Respondent Creating a Sustainable Recruiting Program in 90 Days | 11

12. Contact Tracy and The Opportunities Project Websit www.opportunitiesproject.co e: m Email: info@oppsproject.com Phone: (347) 987-1490 http://twitter.com/oppsproject http://linkedin.com/in/tlbrisson http://facebook.com/oppsproject http://youtube.com/oppsproject www.opportunitiesproject.com

Creating a Sustainable Recruiting Program in 90 Days: A Case Study of How Newark Public Schools Hired 200 Teachers

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Creating a Sustainable Recruiting Program in 90 Days: A Case Study of How Newark Public Schools Hired 200 Teachers