Tracxn - Mobile Gaming Startup Landscape

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mobile Gaming - Jun 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
TAKE SHARPER DECISIONS
WITH TRACXN
✓ Analyst team Covering 250+ Sectors
✓ Proprietary Business Model tagging
✓ 6000+ On-demand Queries answered
✓ Sector Reports, Market Maps
✓ One-Click Connect with Founders
Join 500+ Investors & Corporates to get the
Tracxn Advantage

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on June 3, 2019.
Mobile Gaming Feed Summary
4
Mobile Gaming > Feed Summary
Companies that enhance the mobile gaming ecosystem in the capacities of Game developers, Gaming Enablers, Gaming
Platforms, Game Publishers
• Inclusions: Includes: Gaming companies with the core
business (major revenue) as the development and
publishing of mobile games. The scope also include mobile
gaming platforms (which enables the search discovery
and online playing of mobile games ) and also gaming
enablers ( companies that support game developers in the
development, monetization, marketing and distribution of
mobile games )
• Exclusions: Excludes: Companies that develop mobile
games but the core focus remains as PC/Console games
and gambling companies that use real money to play
games.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$8.5B
Funding
104
Mega
Companies
10004297
FundedCovered on
Tracxn
17
Unicorns
21
Soonicorns
25
Minicorns
76
IPO’d Cos
309
Late Stage Cos
50
208
Acquisitions
649
DeadPooled
4
Acquihired
Series A+ Cos
Zynga
(2007, San Francisco, $707M)
Rovio
(2003, Espoo, $42M)
Niantic
Top Companies

Investment Trend Summary
Summary of Funding Activity in Mobile Gaming
5
$245M - Series C
Niantic (2010, San Francisco, $473M)
$100M - Series C
Scopely (2011, Culver City, $258M)
$200M - Series B
$60M - Series C
$200M - Series C
Voodoo (2013, Paris, $200M)
$51.1M - Series B
Nazara (2000, Mumbai, $102M)
$150M - Series F
Roblox (2005, San Mateo, $252M)
$41M - Series B
Small Giant Games (2013, Helsinki, $52M)
$129M - PE
Kakao Games (2016, Seongnam-si, $139M)
$29M - Series B
VNG Corporation (2004, Ho Chi Minh City,
$29M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Mobile Gaming > Feed Summary > Investment Trend Summary
Seed
Initial Capital (#7), London Venture Partners (#6), Business
Finland (#5)
Series A/B
Korea Investment Partners (#6), Northzone (#3), London Venture
Partners (#3)
Series C+ Greylock Partners (#1), Battery Ventures (#1), Index Ventures (#1)
Incubators 500 Startups (#7), Incubate Fund (#5), Boost VC (#5)
Other Notable
Investors
Tencent (#10), Kakao Ventures (#10), Kima Ventures (#5)
Debt Investors
Western Technology Investment (#8), Mercia Technologies (#3),
Silicon Valley Bank (#2)
Most Active InvestorsRecent Investments
553
470
224
97 74
10
2014 2015 2016 2017 2018 2019*
Y-o-Y # of Companies Founded 148 119 83 83 48 18
$4.4B
$1.3B
$1B
$631M
$233M
US
Europe
South
Korea
SEA
India
$ Funding
$299M
$1.7B
$576M $558M
$1.2B
$795M
$599M
36
2014 2015 2016 2017 2018 2019*
$ Funding # Rounds

Summary of exit outlook in Mobile Gaming
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Accel 4
Supercell (2010, Helsinki, $143M)
Rovio (2003, Espoo, $42M)
Tencent 4
Garena (2009, Singapore, $563M)
Netmarble Games Corporation (2000, Seoul,
$533M)
IVP 4
Zynga (2007, San Francisco, $707M)
SMBC Venture
Capital
4
Gumi (2007, Tokyo, $94M)
Aiming (2011, Shibuya, $19.1M)
Incubate Fund 4
Nov 2017 Big Fish Acq by Aristocrat Leisure for $990M
Apr 2017
DoubleDown Interactive Acq by DoubleUGames for
$825M
Jul 2016 Playtika Acq by Giant Interactive Group for $4.8B
Jun 2016 Supercell Acq by Tencent for $10.2B
Nov 2015 King Acq by Activision Blizzard for $5.9B
Jul 2011 PopCap Acq by Electronic Arts for $750M
Mobile Gaming > Feed Summary > Exit Outlook Summary
Zynga 9
Small Giant Games (Dec 2018, $560M), NaturalMotion (Jan
2014, $527M), Gram Games (May 2018, $250M)
Ubisoft 6
Blue Byte (Feb 2001), KetchApp Games (Sep 2016),
Growtopia (Feb 2017)
Kabam 5 Riposte Games (Mar 2019) This Means WAR! (Jan 2015)
Glu 4 Cie Games (Jul 2014, $80.8M), CrowdStar (Nov 2016, $45.5M)
Stillfront 5
Goodgame Studios (Dec 2017, $320M), Playa Games (Dec
2018, $51.1M), Imperia Online (Sep 2018, $11.7M)
Recent IPOs Top Acquisitions
WeGames Apr 2017
Developer and publisher of mid-core mobil…
IPO MCap: -
Cayenne's Ark Mobile Oct 2016
Mobile game development company
IPO MCap: -
InterServ International Oct 2016
Independent game development company
IPO MCap: -
Me2On Oct 2016
Game development studio specializing in s…
IPO MCap: $102M
Codemasters Jun 2018
Game developer and publisher
IPO MCap: $372M
MAG Interactive Dec 2017
Mobile Games developer specializing in Wo…
IPO MCap: -
Kuuhubb Jun 2017
Mobile games and apps distribution platfo…
IPO MCap: -
Netmarble Games Corporation May 2017
Game development company based in South K…
IPO MCap: $11.8B

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.
FACTSHEET
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.
Feed Report - Mobile Gaming - Jun 2019
Marketmap: Mobile Gaming
Overview
Companies 4297
Funded 1000 Series A+ 309
Funding $8.5B Last 2 yrs $1.6B
Most Active Investors
Seed Initial Capital (7)
Series A/B Korea Investment Partners (6)
Series C+ Greylock Partners (1)
Others Tencent (10)
Incubators 500 Startups (7)
Top Cities
Bay Area 290 Cos $3.3B
Seoul 114 Cos $809M
Feed in Numbers
Unicorns 17 Soonicorns 21
Minicorns 25 Editor Picks 213
Acquihired 4 Deadpooled 649
Top Companies
Exits
IPOs 76 Netmarble Games
Corporation, Codemasters
Acquisitions 208 Supercell, King
Top Acquirers Zynga, Ubisoft
GAME DEVELOPERS
CASUAL
CORE
MARKETING & ANALYTICS
GAME DEVELOPMENT
MONETIZATION
AD - NETWORKS
PUBLISHERS
GAMING PLATFORMS
GAMER TOOLS
MID-CORE
STREAMING
PERIPHERALSTOOLS & SERVICES
Mobile Gaming > Feed Summary > BlueBox
7

Key Sub Sectors in Mobile Gaming Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Game Developers > Casual >
Multi Genre 2610 $531M 38
Game Publishers
183 $259M 15
Game Developers > Mid-Core > Multi Genre
>
AR-enabled
62 $457M 7
Game Developers > Mid-Core >
Multi Genre 478 $39.8M 15
Gaming Platforms
50 $172M 8
Game Developers >
Core 57 $25.4M 4
Gaming Platforms >
Distribution 80 $26.5M 3
Gaming Enablers > Development >
Tools 19 $19.4M 3
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Game Developers
Game developers specializing in mobile games
3811 836 $6.4B
Gaming Platforms
Companies that allow users to discover and play
mobile games
130 51 $1.1B
Gaming Enablers
Companies that enable the mobile gaming ecosystem
at various points in the value chain...
173 59 $574M
Game Publishers
Companies that publish mobile games
183 54 $452M
Mobile Gaming > Feed Summary > Summary of Key Markets

List of Notable Companies in Mobile Gaming
Notable Companies in the Sector (1/3)
9
Note: *(Founded Year, Location, Total Funding)
Mobile Gaming > Feed Summary > Notable Companies in the Sector
Public
Netmarble Games
Corporation
(2000, Seoul, $533M)*
Zynga
Gumi
(2007, Tokyo, $94M)
Devsisters
(2009, Seoul)
WeMade Entertainment
(2000, Seoul)
Gravity Co.
(2000, Seoul)
Codemasters
(1986, Warwick)
GAMEVIL
(2000, Seoul, $80M)
Glu
Akatsuki
(2010, Tokyo, $13.8M)
Public
Aiming
(2011, Shibuya, $19.1M)
PATI Games
(2011, Seoul, $19.7M)
JOYMAX
(1997, Seongnam-si)
Ignis
(2010, Shibuya)
Me2On
(2010, Gangnam)
AltPlus
(2010, Tokyo)
Mgame
(1997, Seoul)
Gaming Realms
(2011, London)
ThumbAge
(2013, Seongnam-si)
Edia
(1999, Tokyo)
Public
ACTION SQUARE
(2012, Seongnam-si)
Entermate
(2001, Seoul)
iCandy
(2011, Melbourne)
Next Games
(2013, Helsinki, $20.6M)
Kuuhubb
(2016, Helsinki, $20M)
DeNA
(1999, Shibuya, $19.2M)
MAG Interactive
(2010, Stockholm, $15.6M)
SNSplus
(2010, Taipei, $12.5M)
KLab
(1997, San Francisco, $9.3M)
IGG
(2005, Singapore, $4.5M)
Public
Vivid Games
(2006, Bydgoszcz, $1.9M)
Freeze Tag
(2006, Tustin, $493k)
G5 Entertainment
(2001, Stockholm)
Konami
(1969, Tokyo)
NEXON
(1994, Seongnam-si)
InterServ International
(1989, Taipei)
Mixi
(2006, Shibuya)
Mynet
(2006, Minato)
11 bit studios
(2010, Warsaw)
7Seas Entertainment
(2005, Hyderabad)
Public
Artifex Mundi
(2006, Katowice)
Ateam
(2010, Nagoya)
Capcom
(1979, San Mateo)
COMSEED
(1991, Chiyoda-ku)
Dragonfly
(1995, Gangnam)
Gala
(1993, Tokyo)
GungHo Online
Entertainment
(1998, Tokyo)
M-Mode
(2004, Kuala Lumpur)
Mobcast
(2004, Minato)
Netmarble Joybomb
(2012, Taipei)

10
Public
Voltage
(1999, Tokyo)
AXEL MARK
(1994, Tokyo)
Jujubee
(2012, Katowice)
KOE Corporation
(1978, Yokohama)
Mgame Japan
(2005, Tokyo)
WeGames
(2013, Taipei)
YJM Games
(2004, Gangnam)
Cayenne's Ark Mobile
(2014, Taipei)
Left Behind Games
(2001, Murrieta)
CAVE Interactive
(1994, Tokyo)
Public
COLOPL
(2008, Tokyo)
Crooz
(2001, Tokyo)
IsCool Entertainment
(2001, Paris)
NHN Entertainment
(2013, Santa Monica)
Nitro Games
(2007, Kotka)
Shoal Games
(2015, London)
Tapinator
(2013, New York City)
T-Bull
(2010, Wroclaw)
User Joy
(1997, Taipei)
Acquired
Supercell
(2010, Helsinki, $143M)
King
(2003, London)
Playtika
(2010, Tel Aviv, $1.5M)
Big Fish
(2002, Seattle, $95.2M)
DoubleDown
Interactive
(2010, Woods Cross)
Playdom
(2008, Palo Alto, $76M)
PopCap
(2000, Seattle, $22.5M)
Small Giant Games
(2013, Helsinki, $52M)
NaturalMotion
(2001, Oxford, $11M)
Plarium
(2009, Herzliya)
Acquired
Ngmoco
(2008, San Francisco, $39.8M)
Goodgame Studios
(2009, Hamburg)
Social Point
(2008, Barcelona, $44.7M)
Gram Games
(2012, London, $600k)
Pokelabo
(2007, Minato, $12M)
Bash Gaming
(2010, Bangalore, $1M)
Osmo
(2013, Palo Alto, $36M)
Backflip Studios
(2009, Boulder, $145k)
Dragonplay
(2011, Tel Aviv, $14M)
Unicorns
Garena
(2009, Singapore, $563M)
Niantic
MZ (Machine Zone)
(2008, Palo Alto, $263M)
Roblox
(2005, San Mateo, $252M)
Kabam
Rovio
(2003, Espoo, $42M)
VNG Corporation
(2004, Ho Chi Minh City, $29M)
Smilegate
(2002, Seongnam-si)
Playrix
(2004, Vologda)

11
Deadpooled
OMG Pop (2006, New York
City, $15.2M)
DNA Dynamics (1994,
Leamington Spa, $341k)
Apps Genius(2009, Red
Bank, $40k)
MyGO Games(2014, Austin)
SundayToz(2009,
Seongnam-si)

List of Notable Companies by Market in Mobile Gaming
Notable Companies by Market (1/12)
13
Mobile Gaming > Feed Summary > Notable Companies by Market
Game Developers
Casual
Casual games developer and publisher for mobile
and web platforms
Unicorn. Stage: Public
T. Rowe Price, Google, SoftBank Capital and 26
Other Investors
Mobile game developer and publisher focusing on
casual games
Soonicorn. Stage: Series C
Revolution, Greycroft Partners, Evolution Media
and 34 Other Investors
Independent mobile game development studio
Goldman Sachs
Casual
JAM CITY (2007, Culver City, $149M)
Soonicorn. Stage: Acquired
JPMorgan Chase & Co., Silicon Valley Bank, Bank of
America Merrill Lynch and 17 Other Investors
Big Fish (2002, Seattle, $95.2M)
Video Game developer and publisher specializing in
casual games for Mobile and PC platforms.
Balderton Capital, General Catalyst Partners,
Salmon River Capital and 1 Other Investors
Lumosity (2005, San Francisco, $67.5M)
Developer of web and app-based games for brain
training
Soonicorn. Stage: Series D
Discovery Communications, FirstMark, Harrison
Metal and 3 Other Investors
Casual
Mobile game development studio
Zynga, EQT Ventures, Creandum and 5 Other
Investors
Social Point (2008, Barcelona, $44.7M)
Game developer focusing on mobile and web
platforms
Idinvest Partners, Highland Europe, Greylock
Partners and 3 Other Investors
Mobile Game developer specializing in Casual
games
Unicorn. Stage: Series A
Accel, Atomico, Felicis Ventures

14
Game Developers
Casual
$29M)
Internet and technology company
Unicorn. Stage: Series B
IDG Ventures Vietnam, CyberAgent Capital,
Chiratae Ventures
PopCap (2000, Seattle, $22.5M)
Independent casual game developer and publisher
Unicorn. Stage: Acquired
Meritech Capital Partners
PATI Games (2011, Seoul, $19.7M)
Mobile game developer
Stage: Public
Tencent
Stage: Public
Alibaba Group, SMBC Venture Capital, Nissay
Capital and 5 Other Investors
Casual
MAG Interactive (2010, Stockholm, $15.6M)
Mobile Games developer specializing in Word
games
Minicorn. Stage: Public
Swedbank Robur, NGP Capital
Octro (2006, Noida, $15M)
Indian game development studio specializing in
casino games
Soonicorn. Stage: Series A
Sequoia Capital
Dragonplay (2011, Tel Aviv, $14M)
Social and Mobile Gaming
Stage: Acquired
Accel, Founder Collective, Entree Capital
Akatsuki (2010, Tokyo, $13.8M)
Indie game development company based out of
Japan
Stage: Public
Link and motivation group, Globis Capital Partners
Casual
Playtika (2010, Tel Aviv, $1.5M)
Video Game developer specializing in Casino games
for Mobile and Web platforms
NFX, Kaedan Capital
Bash Gaming (2010, Bangalore, $1M)
Developer of casino games for social and mobile
platforms
Stage: Acquired
Tandem Capital
Gram Games (2012, London, $600k)
Mobile Games developer focusing on Casual games
Stage: Acquired
Hummingbird Ventures, Fabrice Grinda, Jose Marin
Backflip Studios (2009, Boulder, $145k)
Stage: Acquired

15
Game Developers
Casual
King (2003, London)
Mobile game developer specializing in Casual
Games
Apax Partners, Index Ventures, Lakestar and 1
Other Investors
Playrix (2004, Vologda)
Casual games developer targeting Mobile and Web
platforms
Unicorn. Stage: Unfunded
Miniclip (2001, Neuchatel)
Video game developer and publisher focusing on
web and mobile games
YuuZoo (2008, Singapore)
Online portal for shopping, gaming, and social
community
Soonicorn. Stage: Unfunded
Casual
G5 Entertainment (2001, Stockholm)
Mobile Games developer and publisher focusing on
Casual games
Editor's Pick. Stage: Public
Rite Ventures
Konami (1969, Tokyo)
Japanese entertainment and video game
development/publishing company
InterServ International (1989, Taipei)
11 bit studios (2010, Warsaw)
Polish cross-platform video game development
company
Stage: Public
7Seas Entertainment (2005, Hyderabad)
Online, mobile and PC based games developer
Stage: Public
Casual
AltPlus (2010, Tokyo)
Game development company
Stage: Public
Lead Capital Management
CAVE Interactive (1994, Tokyo)
Mobile app studio for games
Stage: Public
iSigma Capital Corporation
Cayenne's Ark Mobile (2014, Taipei)
Stage: Public
COLOPL (2008, Tokyo)
Mobile Games developer and publisher
Stage: Public
JAFCO
Devsisters (2009, Seoul)
Mobile Game developer focusing on Casual Games
Stage: Public
Smile Gate Investment, SoftBank Ventures Korea,
Atinum Investment

16
Game Developers
Casual
DoubleDown Interactive (2010, Woods
Cross)
Casino Games developer targeting Social and
Mobile platforms
Stage: Acquired
Gaming Realms (2011, London)
Game company
Stage: Public
Velo Partners
Gravity Co. (2000, Seoul)
Online game developer based in South Korea
Stage: Public
LB Investment, KTB Ventures, SL Investment
GungHo Online Entertainment (1998,
Tokyo)
Video game developer and publisher
Stage: Public
Ignis (2010, Shibuya)
Stage: Public
Casual
IsCool Entertainment (2001, Paris)
Game development company based in France
Stage: Public
Aglae Ventures, Keensight Capital, Entrepreneur
Venture
Jujubee (2012, Katowice)
Games development studio based out of Poland
Stage: Public
Left Behind Games (2001, Murrieta)
Indie game development company
Stage: Public
Me2On (2010, Gangnam)
Game development studio specializing in social,
casino, role-playing games
Stage: Public
Casual
Mgame (1997, Seoul)
Korea-based game development and publishing
company
Stage: Public
CDC Corporation, M Venture Investment, Daesung
Venture Investment
Mgame Japan (2005, Tokyo)
Japanese game development company
Stage: Public
M Venture Investment
NHN Entertainment (2013, Santa Monica)
Game development and publishing company
Stage: Public
Plarium (2009, Herzliya)
Game development studio based in Isarel
Stage: Acquired
Rainfall Ventures, NFX
Shoal Games (2015, London)
Stage: Public

17
Game Developers
Casual
Tapinator (2013, New York City)
Stage: Public
Hillair Capital, C2 Ventures
T-Bull (2010, Wroclaw)
Mobile Games developer focusing on Casual Racing
games
Stage: Public
OMG Pop (2006, New York City, $15.2M)
Mobile game developer focusing on casual games
Stage: Deadpooled
Y Combinator, Rho Capital Partners, Spark Capital
DNA Dynamics (1994, Leamington Spa, $341k)
Mobile games developer
Stage: Deadpooled
Apps Genius (2009, Red Bank, $40k)
Web Game Developer
Stage: Deadpooled
Casual
SundayToz (2009, Seongnam-si)
Video Game developer focusing on Casual games
for Mobile and Web platforms
Stage: Deadpooled
Smilegate, SoftBank Ventures Korea, Kolon
Investments and 3 Other Investors
Mid-Core
Unicorn. Stage: Series C
IVP, AXiomatic, Battery Ventures and 18 Other
Investors
MZ (Machine Zone) (2008, Palo Alto, $263M)
JPMorgan Chase & Co., Menlo Ventures, Baseline
Ventures and 3 Other Investors
Kabam (2006, San Francisco, $244M)
Game developer and publisher for mobile and web
platforms
Unicorn. Stage: Series E
Alibaba Group, Warner Bros, MGM Studios and 13
Other Investors

18
Game Developers
Mid-Core
Pocket Gems (2009, San Francisco, $155M)
Mobile Game Developer focusing on Mid-Core
games
Tencent, Sequoia Capital, Musha Ventures and 3
Other Investors
Supercell (2010, Helsinki, $143M)
Mobile Game developer specializing in Mid-core
games
Index Ventures, Atomico, IVP and 9 Other Investors
Glu (2001, San Francisco, $100M)
Mobile game developer and publisher specializing
in mid-core games
Cannell Capital, Cypress Capital, GGV Capital and 7
Other Investors
Mid-Core
Japanese mobile game developer and publisher
specializing in mid-core games
YJM Games, Voyage Group, Line and 16 Other
Investors
GAMEVIL (2000, Seoul, $80M)
Mid-Core games
Stage: Public
Hyundai Venture Investment
Playdom (2008, Palo Alto, $76M)
Video Game developer for Mobile and Web
platforms
Stage: Acquired
Steamboat Ventures, Bessemer Venture Partners,
Pritzker Group and 5 Other Investors
Mid-Core
Gameloft (1999, Paris, $22.4M)
Mobile game developer and publisher
Vivendi
Next Games (2013, Helsinki, $20.6M)
Mobile Games developer focusing on Mid-Core
games
IDG ventures, AMC Networks, Lions Gate
Entertainment and 7 Other Investors
Pokelabo (2007, Minato, $12M)
Mobile Games developer
Stage: Acquired
Incubate Fund, DCM Ventures, World Innovation
Lab

19
Game Developers
Mid-Core
NaturalMotion (2001, Oxford, $11M)
Mobile Games developer and Development Tools
provider
Stage: Acquired
Benchmark, Balderton Capital, Spark Ventures and
2 Other Investors
KLab (1997, San Francisco, $9.3M)
Mobile game development studio.
Stage: Public
SBI Investment, Oak Capital Corporation, Japan Asia
Investment
Com2uS (1998, Seoul, $8M)
Mobile game developer and publisher
Editor's Pick. Stage: Acquired
Storm Ventures, Walden International, M Venture
Investment and 2 Other Investors
Mid-Core
IGG (2005, Singapore, $4.5M)
MMORPGs for mobile, browser and PC platforms
Soonicorn. Stage: Public
IDG ventures, IDG Capital, Vertex Ventures China
Vivid Games (2006, Bydgoszcz, $1.9M)
Video Games developer
Stage: Public
Giza Polish Ventures
NEXON (1994, Seongnam-si)
specializing in action, strategy and role-playing
games
Codemasters (1986, Warwick)
Balderton Capital
Mid-Core
JOYMAX (1997, Seongnam-si)
Mobile game development company specializing in
mid-core fantasy games, action, and arcade games
Hanwha Investment
Mixi (2006, Shibuya)
Japanese holding company developing games and
social apps
World Innovation Lab, Venture United
WeMade Entertainment(2000, Seoul)
Video game developer specializing in MMORPGs
SkyLake Investment, Lindeman Asia Investment
ACTION SQUARE (2012, Seongnam-si)
Stage: Public
Korea Investment Partners, SBI Investment Korea

20
Game Developers
Mid-Core
Artifex Mundi (2006, Katowice)
Stage: Public
Warsaw Equity Group
Ateam (2010, Nagoya)
Mobile game development and lifestyle content
development company
Stage: Public
AXEL MARK (1994, Tokyo)
Mobile game development company engaged in
planning and development of games
Stage: Public
KLab, Japan Asia Investment, Incubate Fund and 1
Other Investors
Capcom (1979, San Mateo)
Video game developer
Stage: Public
Mid-Core
Crooz (2001, Tokyo)
Stage: Public
CyberAgent Capital
Edia (1999, Tokyo)
Designer, developer, and producer of mobile
internet applications and games
Stage: Public
SMBC Venture Capital
Entermate (2001, Seoul)
Stage: Public
E&Investment
Goodgame Studios (2009, Hamburg)
Video Game developer focusing on mobile and
browser games
Stage: Acquired
Global Founders Capital
Mid-Core
KOE Corporation (1978, Yokohama)
Japanese video game development and publishing
company
Stage: Public
Nitro Games (2007, Kotka)
Stage: Public
ThumbAge (2013, Seongnam-si)
Stage: Public
KTB Network
Voltage (1999, Tokyo)
Independent video game development company
Stage: Public
WeGames (2013, Taipei)
Developer and publisher of mid-core mobile games
Stage: Public

21
Game Developers
Mid-Core
MyGO Games (2014, Austin)
Mobile & PC games developer
Stage: Deadpooled
SparkLabs Global Ventures
Core
Netmarble Games Corporation (2000, Seoul,
$533M)
Game development company based in South Korea
Tencent
4:33 Creative Lab (2009, Seoul, $110M)
Developer and publisher of high-definition mobile
games
Line, Tencent, Capstone Partners and 1 Other
Investors
Super Evil Megacorp (2012, San Mateo,
$63.2M)
Mobile game developer specializing in the core
games
Soonicorn. Stage: Series B
Index Ventures, Korea Investment Partners, Breyer
Capital and 6 Other Investors
Core
Mynet (2006, Minato)
Independent core game development company
B Dash Ventures, Shinsei Corporate Investment,
SMBC Venture Capital
Dragonfly (1995, Gangnam)
headquartered in South Korea
Stage: Public
Hanwha Investment, SAIF Partners China, M
Venture Investment
Gala (1993, Tokyo)
Independent MMORPG game development
company
Stage: Public
Oak Capital Corporation
Netmarble Joybomb (2012, Taipei)
Game development company based out of Taiwan
Stage: Public

22
Gaming Platforms
Gaming Platforms
Garena (2009, Singapore, $563M)
Gaming platform provider and eSports league
organizer
Unicorn. Stage: Series E
GDP Venture, Farallon Capital Management,
Hillhouse Capital Group and 12 Other Investors
Online gaming platform allowing users to create the
web games
Unicorn. Stage: Series F
Greylock Partners, Altos Ventures Capital, Index
Distribution
Kuuhubb (2016, Helsinki, $20M)
Mobile games and apps distribution platform
Business Finland
DeNA (1999, Shibuya, $19.2M)
Social mobile game platform and provider of
mobile services
Stage: Public
Sumitomo Corporation, Nippon Venture Capital,
Nippon Technology Venture Partners
Game Publishers
Game Publishers
Multi-platform game publishing and development
company
Soonicorn. Stage: Seed
Tencent, Netmarble Games Corporation, ACTOZ
Soft and 7 Other Investors
Mobile game publisher
ESLGaming, JetSynthesys, LNB Group and 37 Other
Investors
Ngmoco (2008, San Francisco, $39.8M)
Mobile Games publisher
Stage: Acquired
GV, IVP, Norwest Venture Partners and 2 Other
Investors

23
Game Publishers
Game Publishers
SNSplus (2010, Taipei, $12.5M)
Video Game Publisher focused on Online and
Mobile games
Stage: Public
WI Harper Group, Matrix Partners China, Intel
Capital
Freeze Tag (2006, Tustin, $493k)
Stage: Public
Smilegate (2002, Seongnam-si)
Unicorn. Stage: Funded
Smile Gate Investment
iCandy (2011, Melbourne)
Independent game publisher headquartered in
Australia
Stage: Public
Fatfish Internet Group
Game Publishers
User Joy (1997, Taipei)
Stage: Public
CyberAgent Capital, Trinity Investment
YJM Games (2004, Gangnam)
Publishing company specializes in action, arcade,
and adventure games
Stage: Public
Gaming Enablers
Monetization
RockYou (2005, San Francisco, $165M)
Cross-platform video ad network for games
Columbia Capital, FastPay, SoftBank Group and 14
Other Investors
Swrve (2011, San Francisco, $76.1M)
In-app marketing automation platform for mobile
apps
NETGEAR, Summit Bridge Capital, Evolution Capital

24
Gaming Enablers
Streaming
Kamcord (2012, San Francisco, $34.8M)
Platform for recording and sharing for the mobile
gameplay
Time Warner, Tencent, TransLink Capital and 23
Other Investors
Development
COMSEED (1991, Chiyoda-ku)
Game development service provider
Stage: Public
M-Mode (2004, Kuala Lumpur)
Game content development and publishing service
provider
Stage: Public
Mobcast (2004, Minato)
Game content development company based out of
Japan
Stage: Public
Devices
Osmo (2013, Palo Alto, $36M)
Developer of hardware-based iPad games for kids
Mattel, Accel, Upfront Ventures and 7 Other
Investors

List of Notable Companies in Mobile Gaming in China
Notable Companies in the Sector in China
25
Mobile Gaming > Feed Summary > Notable Companies in the Sector in China
Public
iDreamSky
(2009, Shenzhen, $27M)
Kongzhong
(2002, Beijing)
ChangYou
(2003, Beijing)
Animocabrands
(2006, Hong Kong, $150k)
Linekong
(2007, Beijing, $135M)
Forgame
(2009, Guangzhou, $72.8M)
PapayaMobile
(2008, Beijing, $26M)
Ourgame
(1998, Beijing, $5M)
Youzu Interactive
(2004, Shanghai)
NetEase
(1997, Beijing)
Public
Cascadia Interactive
(2010, Taian)
Electric soul network
(2008, Hangzhou)
Flying Fish
Entertainment
(2009, Xiamen)
Sharetimes
(2011, Beijing)
Sincetimes
(2010, Beijing)
Acquired
Zs-e.com
(2013, Shenzhen)
Zhexinit
(2010, Hangzhou)
Elex
(2008, Beijing, $3M)
Mob Arts
(2010, Beijing)
Moqikaka
(2011, Sichuan)
HRgame
(2012, Shanghai)
Unicorns
Hero Mutual
Entertainment
(2015, Beijing, $311M)

Recent News in Mobile Gaming Sector
Recent News
26
Mobile Gaming > Feed Summary > Recent News
Jun 2019
Netmarble, Kakao and others submit final bids for Nexon, Pocket
Gamer
Jun 2019
HitPoint learns AR lessons with Ellen Degeneres’ Game of Games
app, VentureBeat
Jun 2019 Pokémon Go' will drop Apple Watch support after July 1st, Engadget
May 2019
Five make formal bids for parent of gaming firm Nexon: Korea
Economic Daily, PE Hub
May 2019
Animoca Brands’ first Formula 1 digital collectible goes up for
auction, fetches record price, Proactive Investors
May 2019
Zynga Launches First-of-its-Kind Game of Thrones® Slots Casino,
Business Wire India
May 2019
Warhammer: Chaos and Conquest Released on Android and iOS,
Wccftech
May 2019
Big Fish Announces the Most "Drop!" Down Delightful Mobile Game
of the Summer, "Toy Story Drop!," Available Worldwide Today, PR
Newswire
May 2019 BRIEF-Artifex Mundi Q1 Net Profit Down At 0.5 Mln Zlotys, Reuters
May 2019 Zynga sells San Francisco headquarters for $600m, GamesIndustry
May 2019 Bossa Studios to close Worlds Adrift in July, GamesIndustry
May 2019
Zynga To Make $369 Million On Sale Of Headquarters, International
Business Times
May 2019 Glu and WWE® Launch WWE Universe, Business Wire
Key Recent News Key Recent News
May 2019
Pragmatic Play’s Live Casino environment goes live with 1xBet,
reviewed-casinos.com
May 2019
Netflix’s hit Korean drama “Kingdom” to be developed into game,
Pulse
May 2019 Tencent and Roblox Form Strategic Partnership, Business Wire
May 2019
Zynga Enters Into Sale and Leaseback Agreements with Beacon
Capital Partners for San Francisco Headquarters Building, Business
Wire
May 2019
Contra' anthology will include game versions from around the
world, Engadget
May 2019
Rovio Entertainment Corp.: Flagging notification in accordance with
Chapter 9, Section 10 of the Securities Markets Act, GlobeNewswire
May 2019
Imagination Park Closes Acquisition of Augmented Reality Patents,
The Newswire
May 2019
Candy Crush developer chief Riccardo Zacconi steps down, The Irish
Times
May 2019
Gismart Opens Game Development Studio for Casual and Hyper-
casual Titles, PR Newswire
May 2019
Gameloft Developing Another LEGO Game For Android, Android
Headlines
May 2019 Kuuhubb Reports Fiscal Q3 Financial Results, GlobeNewswire
May 2019
Local ‘Pokémon Go’ players can now add points of interest to game,
The Star Online

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
27
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Cross Border Commerce
Apr 2019
Docker Ecosystem
Apr 2019
eSports
Apr 2019

Investments ($M) and number of rounds in Mobile Gaming; 2012-2019
Global Funding Trends (1/2)
29
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Mobile Gaming > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 26% # of Rounds13% $ Funding
17% # of Rounds
11% $ Funding
$299M
$377M
$527M
$1.7B
$576M $558M
$1.2B
$795M
$599M
0
20
40
60
80
100
120
140
160
$0k
$200M
$400M
$600M
$800M
$1.B
$1.2B
$1.4B
$1.6B
$1.8B
2012 2013 2014 2015 2016 2017 2018 2019*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

97 78 76 63 51 48 20 10
42 43
57 43
25 28
22
7
11
6
15
13 7 7 6 1
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
150
18
Total # of Rounds
$68M $51M $126M $54M $37M $84M $30M $11M
$162M
$392M
$906M
$292M
$211M
$420M
$186M $43M
$146M $84M
$644M
$230M $310M $661M $579M $245M
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
$377M
$299M
Total $ Invested
30
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Mobile Gaming; 2012-2019
Mobile Gaming > Investment Trends > Global Funding Trends
160
73
68
43
39
20 13
416
$1.4M
$5.3M
$0.0M
$2.0M
$4.0M
$6.0M
$8.0M
$10.0M
$12.0M
$14.0M
$16.0M
0
50
100
150
200
250
300
350
400
450
2013 2014 2015 2016 2017 2018 2019 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1.4M $12.8M $1.5M $1.8M $2.5M $13.8M $3.5M $5.3M
$274M
$99M
$242M
$1.3B
$338M $397M
$977M
$641M
$548M
4
0
2
4
6
8
10
12
0
200000000
400000000
600000000
800000000
1E+09
1.2E+09
1.4E+09
1.6E+09
2012 2013 2014 2015 2016 2017 2018 2019 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
2 6 11 8 6 10 6 2

Mobile Gaming > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Mobile Gaming
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 3.3B 262
Seoul 809M 28
Singapore 584M 26
Culver City 408M 13
Helsinki 334M 50
Paris 293M 16
Seongnam-si 136M 13
Seattle 134M 23
London 132M 53
Mumbai 128M 22
Total Funding
497
337
50
58
83
24
32
22
# Rounds
$4.4B
$1.3B
$1B
$631M
$233M
$180M
$68.3M
$60.8M
US
Europe
South Korea
SEA
India
Japan
Canada
Israel
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.9 $0.8
$2.5
$1.3 $0.9
$2.6
$1.7
2012 2013 2014 2015 2016 2017 2018
Mobile Gaming > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Mobile Gaming; 2012-2018
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$4K* $91.4M
$500K $533M
$492K $200M
$350K $391M
$20M
$10M
$4M
$600K
Series C+
Series B
Series A
Seed
Stage
$7.8
$19.0 $17.5 $19.5 $18.7
$34.5
$20.2
$16.3 $16.8
$49.6
$25.6
$61.9
$110.1
$144.8
$4.5 $5.3
$18.7
$6.0 $4.4
$6.8 $6.1

Note: 682 companies with undisclosed funding amount are not included
33
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
169
225
90
16
17
No. of Companies
Mobile Gaming > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Mobile Gaming; as of Jun 2019
Distribution of companies by Funding Range
$56M
$797M
$1.9B
$1.2B
$4.6B
$ Investment

Stage No. of Companies
Funding
Funnel
100%
23%
7%
3%
1%
34
Note: Numbers in the brackets show the count of companies
Time to raise
next round
50
109
309
1000
4297
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
23% 3%
(114)
3%
(117)
0%
(4)
15%
(629)
62%
(2664)
31% 10%
(98)
10%
(101)
0%
(1)
18%
(177)
51%
(513)
35% 18%
(56)
16%
(49)
- 12%
(37)
53%
(163)
46% 29%
(32)
20%
(22)
- 11%
(12)
43%
(47)
- 44%
(22)
18%
(9)
- 12%
(6)
28%
(14)
Mobile Gaming > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Mobile Gaming
Funding Funnel
19 Months
19 Months
27 Months
Investment backedBootstrapped
21
17
125
64
83
12
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Mobile Gaming > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Mobile Gaming; Jun 2017-Jun 2019
Notable Investments in last 24 months (1/3)
LATE STAGE
$245M - Series C Jan 2019
IVP, AXiomatic, Battery Ventures, Causeway Media
Partners, Charles River Ventures, Samsung Venture
Investment, Spark Capital, Google, Alsop Louie
Partners, Founders Fund
$200M - Series C May 2018
Goldman Sachs
$150M - Series F Sep 2018
web games
Greylock Partners, Altos Ventures Capital, Index
Ventures, Meritech Capital Partners, Tiger Global
Management
LATE STAGE
$129M - PE Feb 2018
company
Tencent, Netmarble Games Corporation, ACTOZ Soft,
Century Huatong Automotive Part, Bluehole Studio
$100M - Series C Jun 2018
casual games
$60M - Series C Jun 2017
casual games
Revolution, Greenspring Associates, Sands Capital
Ventures, Pritzker Group, Cross Creek
LATE STAGE
$25M - Series D Sep 2017
apps
Summit Bridge Capital
Series D Mar 2018
apps
NETGEAR
Series C Jul 2018
web games

EARLY STAGE
$200M - Series B Nov 2017
Spark Capital, Founders Fund, Meritech Capital
Partners, Javelin Venture Partners, You & Mr Jones,
NetEase
$51.1M - Series B Dec 2017
India Infoline
$41M - Series B Feb 2018
EQT Ventures, Creandum, Spintop Ventures,
PROfounders Capital Partners
$29M - Series B Mar 2019
$29M)
EARLY STAGE
$21M - Series B Jun 2018
Oh BiBi (2012, Paris, $25.1M)
Atomico, Korelya Capital
$20M - Series A Jun 2017
GameMine (2017, Cluj-napoca, $20M)
Subscription-based mobile game publisher and
distributor
Palisades Venture Capital
$20M - Series A Aug 2017
Kuuhubb (2016, Helsinki, $20M)
$19.2M - Series B Aug 2017
Super Evil Megacorp (2012, San Mateo,
$63.2M)
Mobile game developer specializing in the core
games
EARLY STAGE
$18.3M - Series B Feb 2018
ESLGaming, JetSynthesys, LNB Group, Magnum
Honda, DIAM ORGANIC CHEMICAL INDUSTRIES,
Suresh Bhatia, Meena Ashwin Kothari, Mehul Shah,
Radhika Sharma, Uday Vora, Amit Thacker, Nisarg
Vakharia, Sanjay Dangi, Bahram Vakil, Cyrus
Nallaseth, speeds, Akshat Rathee, Dhiren Vora
$9.7M - Series A Jul 2017
Wonder (2016, Venice, $23.7M)
Stealth mode gaming company
$9.6M - Series B Nov 2017
Mobile Games developer specializing in Word games
Swedbank Robur
$6.4M - Series A Apr 2019
Lucid Sight (2015, Los Angeles, $11.4M)
Virtual reality game development studio
Salem Partners, EOS, Digital Currency Group,
Breakaway Growth, MLB, Frontier Venture Capital,
Animocabrands, Jonathan Zweig

EARLY STAGE
$6.3M - Series A Jun 2018
Critical Force (2012, Kajaani, $10.8M)
Mobile game development and platform
development company
Business Finland
$3.5M - Series A Feb 2019
Medal (2015, Naarden, $3.5M)
Tool provider for recording and sharing game
playing clips
Backed VC, Initial Capital, Ridge Ventures, Makers
Fund, Social Starts
Series A Jun 2017
Wonder (2016, Venice, $23.7M)
Stealth mode gaming company
Grishin Robotics, 8VC, Moonshots Capital
SEED STAGE
$27.9M - Angel Dec 2017
Rakesh Jhunjhunwala
$344k - Angel Dec 2017
Rangarajan Radesh, J Govindaraj
Seed Feb 2019
PlayGame (2018, Singapore)
Blockchain-based gaming platform
TRON, Achain

Mobile Gaming > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
LATE STAGE
$53.3M - Series C Jul 2017
Haimawan (2013, Beijing, $53.3M)
Mobile gaming appstore and content on mobile
gaming
EARLY STAGE
$40M - Series A Sep 2018
Cocos-BCX (2017, Beijing, $40M)
App development platform for building
decentralized games
Binance, NGC, 500 Startups
$31.6M - Series B Mar 2018
Nox (2015, Beijing, $31.6M)
Android emulator for providing the gaming
experience to the gamers
Garena

Most Active Investors (VC, PE) by Stage in Mobile Gaming; Last 5 years (Jun 2014-Jun 2019)
Most Active VC & PE Investors
39
Mobile Gaming > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Initial Capital (7 Investments)
Armada Interactive, Hutch, Traplight Games
1
London Venture Partners(6 Investments)
Bossa Studios, Shark Punch, Knock Knock
2
Business Finland (5 Investments)
Traplight Games, Futurefly, Koukoi
3
Sunstone(5 Investments)
Everywear Games, Traplight Games, Futureplay Games
4
Index Ventures(4 Investments)
Armada Interactive, Hutch, Juicebox Games
5
K Cube Ventures(3 Investments)
A-33 Studio, Affinity, Blackbeard
6
Discovery Nusantara Capital (3
Investments)
Arsanesia, Ranida Games, Toge Productions
7
Maveron (2 Investments)
Illumix, Juicebox Games
8
Creandum (2 Investments)
Armada Interactive, Futureplay Games
9
Almi (2 Investments)
Like A Boss, Flarie
10
EARLY STAGE
Korea Investment Partners (6
Investments)
Super Evil Megacorp, Seriously, Huuuge Games
1
Northzone(3 Investments)
Seriously, Klang Games, PlayRaven
2
London Venture Partners(3 Investments)
Klang Games, Futureplay Games, TrulySocial
3
Accel (2 Investments)
Osmo, Mech Mocha
4
Canaan Partners(2 Investments)
Forte, Koolbit
5
Spark Capital(2 Investments)
Niantic, Proletariat
6
Business Finland (2 Investments)
Critical Force, Tunnel Ground
7
Creandum(2 Investments)
Small Giant Games, Peak
8
IDG ventures(2 Investments)
Next Games, Mastermind Studios
9
Ridge Ventures(2 Investments)
nWay, Medal
10
LATE STAGE
Greylock Partners
Roblox
1
Battery Ventures
Niantic
2
Index Ventures
Roblox
3
Charles River Ventures
Niantic
4
IVP
Niantic
5
Khosla Ventures
ToyTalk
6
Northzone
Space Ape Games
7
Roblox
8
Icon Ventures
PlayStudios
9
Greenspring Associates
Scopely
10

Mobile Gaming > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Mobile Gaming; Last 5 years (Jun 2014-Jun 2019)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(7 Investments)
Zya, Touchten, Junglee Games
1
Incubate Fund (5 Investments)
Gumi, Aiming, Inzen Studio
2
Boost VC(5 Investments)
Jump, SurrealVR, Beloola
3
MassChallenge(5 Investments)
The Tap Lab, LifeGuard Games, Gameblyr
4
Eleven Ventures(5 Investments)
Parudi, Bincode Entertainment, Quizens
5
Y Combinator(3 Investments)
OMG Pop, Unnyhog, ZowPow Studios
6
Wayra(3 Investments)
Widow Games, The Other Guys, Ludopia Interactive
7
Startupbootcamp(2 Investments)
TrulySocial, Skidos
8
Techstars(2 Investments)
Fantasmo, Play Impossible
9
Fatfish Internet Group(2 Investments)
Blazable, iCandy
10
OTHER NOTABLE INVESTORS
Tencent(10 Investments)
Pocket Gems, Kakao Games, 4:33 Creative Lab
1
Kakao Ventures(10 Investments)
Playsnak, Supreme Games, Red Sahara Studio
2
Kima Ventures(5 Investments)
Mino Games, Tamatem, 7Elements Studios
3
Supercell(4 Investments)
Everywear Games, Luau Games, Shipyard Games
4
Finnvera(3 Investments)
Traplight Games, Motorious, Iron Star Helsinki
5
Sega Networks(3 Investments)
Gumi, Space Ape Games, Play Heart
6
Nazara(3 Investments)
Hashcube, TrulySocial, Moong Labs
7
NCSOFT(3 Investments)
This Game Studio, BiNAREE, NOVN
8
Google(2 Investments)
Niantic, PlaySimple
9
Alibaba Group(2 Investments)
Kabam, Aiming
10
DEBT INVESTORS
Western Technology Investment(8
Investments)
RockYou, Swrve, PlayStudios
1
Mercia Technologies(3 Investments)
Paw Print Games, Dab Gaming, Glowmade
2
Silicon Valley Bank(2 Investments)
JAM CITY, Space Ape Games
3
TPG(2 Investments)
Scopely, Swrve
4
Harbert Management(2 Investments)
Outplay Entertainment, Simplaex
5
Hercules Capital(2 Investments)
MZ (Machine Zone), RockYou
6
Export Development Canada
Big Viking Games
7
Pinnacle Ventures
Glu
8
Farallon Capital Management
Garena
9
The FSE Group
Big Bit
10

Mobile Gaming > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/7)

Mobile Gaming > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
49
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Mobile App Distribution
Mar 2019
Music Tech
Apr 2019
Online Travel
Apr 2019

Marketmap: Mobile Gaming
51
Mobile Gaming > Market Details > BlueBox

Key Sub Sectors
52
Key Sub Sectors in Mobile Gaming
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Game Developers
Game developers specializing in mobile games
Zynga (2007, San Francisco, Public)
3811 836 $6.4B
Gaming Platforms
Companies that allow users to discover and play mobile games
Kuuhubb (2016, Helsinki, Public)
130 51 $1.1B
Gaming Enablers
Companies that enable the mobile gaming ecosystem at various points in the value chain
including monetization, streaming, and game development
Osmo (2013, Palo Alto, Acquired)
173 59 $574M
Game Publishers
183 54 $452M
Mobile Gaming > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/3)
53
Mobile Gaming > Market Details > Detailed Sector Taxonomy

54

55

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
Game Developers > Casual > Multi Genre
Game developers with a portfolio of casual games across different genre's like action, adventure,
puzzle, arcade, pattern match
(Companies covered 2610 | Funded 434 | Total Funding $2.6B)
$531M
(+$158M)
38
(-32)
Voodoo
(2013, Paris, $200M)
2
(+6)
Game Publishers
(Companies covered 183 | Funded 54 | Total Funding $452M)
$259M
(+$248M)
15
(+7)
Kakao Games
(2016, Seongnam-si, $139M)
3
(+1)
Game Developers > Mid-Core > Multi Genre > AR-enabled
Game developers focusing on AR-enabled games
$457M
(+$428M)
7
(-2)
Niantic
4
(-2)
Game Developers > Mid-Core > Multi Genre
Game developers with a portfolio multiple mid-core games under different genres like RPG, strategy
(Companies covered 478 | Funded 181 | Total Funding $1.8B)
$39.8M
(-$140M)
15
(-18)
nWay
5
(-2)
Gaming Platforms
Companies that allow users to discover and play mobile games
$172M
(-$483M)
8
(+3)
Roblox
(2005, San Mateo, $252M)
6
(-1)
Game Developers > Core
Games developers with their key games in the core games domain
$25.4M
(-$14.7M)
4
(-1)
Super Evil Megacorp
(2012, San Mateo, $63.2M)
7
(+5)
Gaming Platforms > Distribution
Companies that provide distribution platforms for the game developers/publishers
$26.5M
(+$26.1M)
3
(-)
Kuuhubb
(2016, Helsinki, Public)
56
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Mobile Gaming in last 2 years (June 2017 - May 2019)
Mobile Gaming > Market Details > Top Markets of Investment Activity

Top Markets of Investment Activity (2/2)
Mobile Gaming > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Game Developers > Mid-Core > Multi Genre > AR-enabled
Game developers focusing on AR-enabled games
(Companies created 62 | Funded 34 | Total Funding $525M )
1 Niantic (2010, San Francisco, $473M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
58
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (June 2017 - May 2019)
Mobile Gaming > Market Details > Top Markets of Early Stage Investors

Incubators Start-Up Chile (#6), Y Combinator (#5)
Seed Greycroft Partners (#3), Initial Capital (#4)
Series A/B Accel (#3), Felicis Ventures (#2)
Series C+ DCM Ventures (#1), Tiger Global Management (#1)
Dhruva May - 2019
Acq by Rockstar Games for $7.9M
231 Play Apr - 2019
Acq by JAM CITY
Small Giant Games Dec - 2018
Acq by Zynga for $560M
FreshPlanet Dec - 2018
Acq by Gameloft
Playa Games Dec - 2018
Acq by Stillfront for $51.1M
Wooga Dec - 2018
Acq by Playtika
Coffee Stain Studios Nov - 2018
Acq by THQ Nordic for $34.8M
$1.3M - Series A
V2 Games (2013, Vancouver, $1.3M)
$3.8M - Seed
Luau Games (2018, Malmo, $3.8M)
$2.5M - Seed
GameClub (2018, New York City,
$2.5M)
$100k - Seed
Pixel Press (2013, St. Louis, $2M)
$100k - Seed
Sentient Play (2015, Austin, $100k)
$1.5M - Seed
Reworks (2018, Helsinki, $1.5M)
May 2019
Zynga Launches First-of-its-Kind Game of Thrones® Slots
Casino, Business Wire India
May 2019
Big Fish Announces the Most "Drop!" Down Delightful
Mobile Game of the Summer, "Toy Story Drop!," Available
Worldwide Today, PR Newswire
May 2019
Zynga sells San Francisco headquarters for $600m,
GamesIndustry
May 2019
Zynga To Make $369 Million On Sale Of Headquarters,
International Business Times
May 2019
Netflix’s hit Korean drama “Kingdom” to be developed into
game, Pulse
May 2019
Zynga Enters Into Sale and Leaseback Agreements with
Beacon Capital Partners for San Francisco Headquarters
Building, Business Wire
May 2019
Contra' anthology will include game versions from around
the world, Engadget
May 2019
Rovio Entertainment Corp.: Flagging notification in
accordance with Chapter 9, Section 10 of the Securities
Markets Act, GlobeNewswire
May 2019
Imagination Park Closes Acquisition of Augmented Reality
Patents, The Newswire
May 2019
Candy Crush developer chief Riccardo Zacconi steps down,
The Irish Times
May 2019
Sony/atv Inks Global Content Deal With Music App
Developer Gismart, Music Business Worldwide
May 2019
Ex-YuuZoo staff file claims for unpaid salaries, The Business
Times
News
117
30
113
434
2610
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Game Developers > Casual > Multi Genre: Market Factsheet
59
Exits
Recent InvestmentsGame developers with a portfolio
of casual games across different
genre's like action, adventure,
puzzle, arcade, pattern match
Zynga
Rovio
(2003, Espoo, $42M)
King
(2003, London)
Konami
(1969, Tokyo)
JAM CITY
(2007, Culver City, $149M)
Top Companies
#1 Top Markets of Investment Activity
Mobile Gaming > Market Details > Market: Multi Genre
Companies Created 2610 | Funded 434 | Total Funding $2.6B
0
20
40
$0k
$500M
$1.B
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Multi Genre

Game Developers > Casual > Multi Genre: Top Companies
Market: Multi Genre (1/6)
Analyst’s Pick
Casual games developer and publisher for mobile
and web platforms
T. Rowe Price, Google, SoftBank Capital and 26
Other Investors
casual games
Goldman Sachs
JAM CITY (2007, Culver City, $149M)
JPMorgan Chase & Co., Silicon Valley Bank, Bank of
America Merrill Lynch and 17 Other Investors
Analyst’s Pick
Big Fish (2002, Seattle, $95.2M)
Video Game developer and publisher specializing in
casual games for Mobile and PC platforms.
Balderton Capital, General Catalyst Partners,
Salmon River Capital, Archer Venture Capital
Zynga, EQT Ventures, Creandum and 5 Other
Investors
Social Point (2008, Barcelona, $44.7M)
Game developer focusing on mobile and web
platforms
Idinvest Partners, Highland Europe, Greylock
Mobile Game developer specializing in Casual
games
Unicorn. Stage: Series A
Accel, Atomico, Felicis Ventures
Analyst’s Pick
Wooga (2009, Berlin, $32.2M)
Mobile Games developer and publisher specializing
in Casual Games
Minicorn. Stage: Acquired
Highland Capital Partners, Tenaya Capital,
Balderton Capital and 2 Other Investors
$29M)
IDG Ventures Vietnam, CyberAgent Capital,
Chiratae Ventures
Seriously (2013, Helsinki, $28M)
Mobile Game developer focusing on Mid-Core
games
Editor's Pick. Stage: Series A
Northzone, Korea Investment Partners, Upfront
Oh BiBi (2012, Paris, $25.1M)
Minicorn. Stage: Series B
Atomico, Korelya Capital, Time for Growth, Gumi

Analyst’s Pick
PopCap (2000, Seattle, $22.5M)
Independent casual game developer and publisher
Peak Games (2010, Istanbul, $19M)
Turkish mobile game development company
Minicorn. Stage: Series A
Earlybird Venture Capital, Hummingbird Ventures
Mobile Games developer specializing in Word
games
Swedbank Robur, NGP Capital
JetSynthesys (2014, Pune, $15.3M)
Digital entertainment and gaming company
Editor's Pick. Stage: Seed
Kris Gopalakrishnan, Meher Pudumjee, Nikhil
Sawhney and 5 Other Investors
Analyst’s Pick
Dots (2013, New York City, $10M)
Mobile game development company focusing on
casual games
Minicorn. Stage: Series A
Greycroft Partners, Tencent, Betaworks Ventures,
FJ Labs
Games2win Media (2005, Mumbai, $8M)
Clearstone Venture Partners, Silicon Valley Bank,
Nirvana Ventures Advisors and 3 Other Investors
PlayLab (2012, Bangkok, $5M)
Mobile game developer specializing in casual games
Monk's Hill Ventures
Luau Games (2018, Malmo, $3.8M)
Independent mobile game development company
Supercell
Analyst’s Pick
GameClub (2018, New York City, $2.5M)
Independent video game development studio
Watertower Ventures, Breakaway Growth, CRCM
Venture, Greycroft Partners
Koukoi (2015, Oulu, $2M)
Mobile Games developer
IPR VC, Business Finland, Frontier Nordic
Dodreams (2008, Helsinki, $1.1M)
Innovestor
Kopla Games (2015, Tampere, $870k)
Editor's Pick. Stage: Acquired
King (2003, London)
Mobile game developer specializing in Casual
Games
Apax Partners, Index Ventures, Lakestar, Mosaic
Ventures

Analyst’s Pick
Playrix (2004, Vologda)
Casual games developer targeting Mobile and Web
platforms
Unicorn. Stage: Unfunded
Miniclip (2001, Neuchatel)
web and mobile games
YuuZoo (2008, Singapore)
Online portal for shopping, gaming, and social
community
Soonicorn. Stage: Unfunded
3D Integer (2013, Riga)
Gaming studio based out of Latvia specializing in
racing games
Editor's Pick. Stage: Unfunded
55pixels (2007, London)
Analyst’s Pick
704Games (2015, Charlotte)
Mobile game development and publishing company
Motorsport Network, Leo Capital Holdings, Gaming
Nation
Abstract Software (2018, Vancouver)
AE Mobile (2010, Boston)
Mobile game developer and publisher specializing
in arcade, cards, racing, and puzzle games
Editor's Pick. Stage: Funded
NGP Capital
Ahoy Games (2013, Warsaw)
Mobile game development studio famous for board
game Okey
App Minis (2010, San Francisco)
Analyst’s Pick
Appricot Studio (2012, Lahore)
Arsanesia (2011)
Discovery Nusantara Capital
Beijing Le Castle Technolog (2013, Chennai)
Berni Mobile (2013, Burgos)
Mobile game and application development studio
specializing in word games and puzzles
BIT GAMES (2002, Penza)
Charged Monkey (2015, Prague)
LRJ Capital

Analyst’s Pick
Dedalord (2010, Buenos Aires)
arcade, racing, and role-playing games
Dimension Technics (2003, Pecs)
Indie game development company
Drive Ahead (2015, Helsinki)
racing and action games
Duello (2010, Istanbul)
Developer of casual mobile games specializing in
puzzle games and arcade games
EpiCoro Games (2015, Celje)
Indie game development studio specializing in
arcade games
Analyst’s Pick
G5 Entertainment (2001, Stockholm)
Casual games
Rite Ventures
General Adaptive (2014, Melbourne)
GenITeam Solutions (2007, Lahore)
Mobile app and game development company
Gismart (2015, London)
Mobile app studio developing games and apps
related to music
Good Luckslee (2013, Fukuoka)
Oita Venture Capital
Analyst’s Pick
IdeaBox (2011, Seoul)
South Korean mobile game development studio
BonAngels Venture Partners
Jansen Games (2015, Rijssen)
Mobile game development studio specializing in
simulation games
Konami (1969, Tokyo)
Japanese entertainment and video game
development/publishing company
Kurius Games (2012, Costa Mesa)
puzzle games

Analyst’s Pick
Legendary Titans (2013, Saint Petersburg)
Developer of mid-core mobile games specializing in
role-playing games
Lemoon Games (2018, Melbourne)
Level Eight (2011, Umea)
Indie game development company based out of
Sweden
Lion Studios (2018, Palo Alto)
Mando Productions (2010, Paris)
Game development company based out of France
Mindravel (2014, Lahore)
Analyst’s Pick
Mino Games (2011, Montreal)
UpHonest Capital
Mobadu (2015, Warsaw)
adventure games
Nanobit (2008, Zagreb)
Night Steed (2018, Jastrzebie Zdroj)
Independent mobile game development company
Noble Empire (2010, San Francisco)
Game development company specializing in the
entertainment games
Oddrok (2015, Helsinki)
Mobile Games developer focusing on Casual Games
Analyst’s Pick
Onesoft (2010, Hanoi)
PixelTrend (2014, Linz)
Mobile game development studio based out of
Austria
PM Studios (2007, Los Angeles)
Pronetis Games (2015)
Indie game development studio based out of
Romania
Qublix (2003, Toronto)
social, puzzle, card, arcade, and adventure games
Rabbit Bay Games (2014, Parma)
adventure, puzzle, and board games

Analyst’s Pick
Rendered Ideas (2013, Mumbai)
adventure and action games
Rocking Pocket Games (2008, Oakville)
sports games
Romero Games (2015, Galway)
Starodymov (2013, Kamyshin)
adventure and puzzle games
Superplus Games (2015, Helsinki)
Mobile Game developer focusing on Casual Games
TAPCLAP (2010, Chelyabinsk)
Russia based game developer specializing in mobile
games
Analyst’s Pick
TeamTO (2005, Paris)
France-based game development studio
M Capital Partners
Trizzio (2015, Bangalore)
Mobile-based quizzing game with rewards
U-Play Online (2009, Barcelona)
Indie game development company based in
Barcelona, Spain
Webgames (2010, Moscow)
Game developer and publisher specializing in
adventure and strategy games
Wolffun Game (2014, Ho Chi Minh City)

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
66
Game Developers > Casual > Multi Genre: Leaderboard
Better than Market Average
Market: Multi Genre
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0
Small Giant
Games
2013 Helsinki Acquired $52M 5 - 5 - - 3.3k 30M 1044.5k 9
373.9
k
56% 512 19%
4.8 JAM CITY 2007 Culver City Acquired $149M 6 5 4 - - 22.5k 258.1M 3129.9k 36 158k 5% 1.5k 7%
4.7 King 2003 London Acquired - 2 - 4 - - 111k 186.8M 3231.7k 44
153.8
k
5% 1.6k 1%
4.6 Zynga 2007
San
Francisco
Public $707M 11 - 5 - - 437.4k 126.3M 5411.6k 136
242.9
k
5% -3146 -1%
4.6 Wooga 2009 Berlin Acquired $32.2M 3 - 5 - - 11.8k 159M 2867.8k 6
165.4
k
6% 7 -
4.6 Oh BiBi 2012 Paris Series B $25.1M 2 - 5 - - 35.2k 45M 455k 2 39.3k 9% 242 1%
4.5 Playdemic 2010 Wilmslow Acquired $4M 1 - 5 - - 2.6k 30M 1481.4k 3
243.2
k
20% 476 22%
4.4
MAG
Interactive
2010 Stockholm Public $15.6M 2 - 4 - - 2.6k 78.8M 1557.3k 16 51.9k 3% 57 2%
4.4 Seriously 2013 Helsinki Series A $28M 4 - 5 - - 3.3k 37.5M 1807.5k 5 134k 8% 17 1%
4.4 Gram Games 2012 London Acquired $600k 3 - 4 - - 3.8k 87.6M 938k 8 206k 28% 97 3%
4.4 N3TWORK 2013
San
Francisco
Series A $12M 1 - 4 - - 747 7.9M 129.1k 6 22.2k 21% 47 7%
4.3
Outplay
Entertainme
nt
2010 Dundee Series B $9M 2 - 4 - - 3k 78.8M 1368.4k 9 14.8k 1% 15 1%

Incubators Oasis 500 (#2), i-ncubate (#1)
Seed Sequoia Capital (#1), Sunstone (#1)
Series A/B London Venture Partners (#1), Intel Capital (#1)
Series C+ Tencent (#1), Korea Investment Partners (#1)
Neobazar Dec - 2018
Acq by Kakao Talk for $12.2M
Kongregate Jun - 2017
Acq by Modern Times Group for $55M
Babil Games Dec - 2016
Acq by Stillfront
Aeria Games May - 2016
Acq by Gamigo
Mousebreaker May - 2016
Acq by Spil Games
iCandy Apr - 2016
IPO'd on ASX
YJM Games Dec - 2014
IPO'd on KOSDAQ
$1.3M - Seed
Rogue (2017, Los Angeles, $1.3M)
Angel
nCORE Games (2018, Bangalore)
$5.5M - Series A
Raw Fury (2015, San Francisco, $6.2M)
Seed
Neobazar (2015, Seongnam-si)
$125k - Angel
Raw Fury (2015, San Francisco, $6.2M)
$129M - PE
Kakao Games (2016, Seongnam-si,
$139M)
May 2019
Warhammer: Chaos and Conquest Released on Android and
iOS, Wccftech
May 2019
iCandy, Animoca Brands in Collaboration With 9Games, a
Unit of Alibaba, Newswire
May 2019
Mirae Asset Daewoo to lead-manage IPO of Smilegate RPG -
¸ÅÀÏ°æÁ¦ ¿µ¹®´º½º ÆÞ½º(Pulse), Pulse
May 2019
Smart Axiata Digital Innovation Fund invests in Sala,
GoGames, Telecompaper
May 2019
MTG looks to invest in Kongregate founder's new gaming
venture, Digital TV Europe
May 2019
Kongregate CEO and cofounder Emily Greer is leaving the
company, VentureBeat
Apr 2019
Mobile Game Distribution Company, GameMine, Exceeds $65
Million Revenue Run Rate in Q1 of 2019, PR Newswire
Apr 2019
POKKT sets new digital advertising benchmark along with
Nazara, Indiatimes
Mar 2019 Kakao Games to launch 'gamification' service, The Korea Times
Feb 2019 Oddbods' Evens Out Endless Runner Game, License Global
Nov 2018
Three Studios Join Forces On New Warhammer Android
Game, Android Headlines
Oct 2018
MDEC partners with iCandy Interactive to promote
blockchain games, The Star Online
Sep 2018
Tanks, Planes, and Infantry, Oh My! Final Assault Brings Real
Time Strategy Combat to VR, PRWeb
Sep 2018
Telltale Games could have been saved by AMC, Smilegate
deal, GamesIndustry
News
18
4
27
54
183
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Game Publishers: Market Factsheet
67
Exits
Recent InvestmentsCompanies that publish mobile
games
Nazara
(2000, Mumbai, $102M)
Smilegate
(2002, Seongnam-si)
Kakao Games
(2016, Seongnam-si, $139M)
PlayJam
(1999, London, $14.6M)
Appota
(2011, Hanoi, $10M)
Top Companies
Mobile Gaming > Market Details > Market: Game Publishers
Companies Created 183 | Funded 54 | Total Funding $452M
0
5
10
15
$0k
$200M
$400M
2014 2015 2016 2017 2018
Market: Game Publishers

Game Publishers: Top Companies
Analyst’s Pick
company
Soonicorn. Stage: Seed
Tencent, Netmarble Games Corporation, ACTOZ
Soft and 7 Other Investors
ESLGaming, JetSynthesys, LNB Group and 37 Other
Investors
PlayJam (1999, London, $14.6M)
Publishing and technology provider for gaming
industry
Editor's Pick. Stage: Series B
Gate Ventures, Angel CoFund, Adobe and 6 Other
Investors
Appota (2011, Hanoi, $10M)
Mobile platform provider
Editor's Pick. Stage: Series C
Korea Investment Partners, Mirae Asset, GMO
Venture Partners and 2 Other Investors
Analyst’s Pick
MojiWorks (2016, Guildford, $2.8M)
Game publisher for chat platforms
Balderton Capital, Lifeline Ventures, Sunstone
Unicorn. Stage: Funded
Smile Gate Investment
Denali Publishing (2017, San Francisco)
Independent game publishing studio
Dual Cat (2017, Paris)
Indie mobile game publishing studio
Funtap (2015, Hanoi)
Independent mobile game publishing studio
GAMEFOX (2018, Seoul)
Analyst’s Pick
GAMEPUB (2015, Seoul)
Mobile game publisher specialized in Strategy and
Simulation games
Hyundai Venture Investment
Jaludo (2005, Rijssen)
Game publishing company headquartered in the
Netherlands
Megapop (2012, Oslo)
Millennial Esports (2016, Toronto)
Operator of tournaments
nCORE Games (2018, Bangalore)
Independent mobile game publishing company
Vishal Gondal

69
Game Publishers: Leaderboard
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Nazara 2000 Mumbai Series B $102M 8 - 4 3 4 855 169M 513.8k 32 65.5k 15% 22 3%
4.8 Kongregate 2006
San
Francisco
Acquired $9M 3 - 4 - - 43k 88.2M 2386k 23 121k 5% -131 -
4.5 Appota 2011 Hanoi Series C $10M 3 - 4 4 4 279 3M 36.8k 3 6.1k 20% 3 1%
4.5 Tamatem 2013
Mountain
View
Series A $3M 4 - 5 - - 20k 35.5M 518.1k 3 31.1k 6% -276 -1%
4.3 Spil Games 2000 Amsterdam Series A - 2 - 5 - 5 6.8k 408.4M 3908.8k 5
267.7
k
7% -86 -1%
4.2 Tilting Point 2011
New York
City
Unfunded - - - 5 - - 1.4k 750k 15.9k 15 11.1k 231% 170 15%
4.1 Babil Games 2012 Dubai Acquired $150k 1 - 4 - - 199 6.9M 39.3k 1 10.9k 38% 1 1%
3.9 Raw Fury 2015
San
Francisco
Series A $6.2M 3 - 5 - 3 - 11k 527 4 203 63% - -
3.9
Wizards of
the Coast
1990 Seattle Unfunded - - - 4 4 4 7.3k 3.3M 302.3k 9 13.3k 5% 1.6k 28%
3.9 BigCode 2017 Hyderabad Unfunded - - - 4 4 4 1.1k 2.2M 8.5k 1 6.2k 264% 115 13%
3.8 Go Game 2015 Singapore Seed - 1 - 5 - - - 3.3M 75k 3 4.3k 6% - -
3.8 GameMine 2017 Cluj-napoca Series A $20M 1 4 4 - 4 1.7k 8.3M 76.3k 14 -38 - -50 -3%
3.8 SNSplus 2010 Taipei Public $12.5M 1 - 4 - - - 3.4M 107.2k - 1.2k 1% - -
3.7 Freeze Tag 2006 Tustin Public $493k 2 - 4 - - 3.1k 30k 598 7 33 6% -14 -

Incubators Techstars (#2), The Alexa Fund (#1)
Seed Signia Venture Partners (#1), Lifeline Ventures (#1)
Series A/B Initial Capital (#1), London Venture Partners (#1)
Series C+ IVP (#1), Battery Ventures (#1)
Compass Engine Sep - 2011
Acq by East Side Games
$245M - Series C
$8.6M - Seed
Illumix (2017, Redwood City, $11.6M)
$1.4M - Seed
Cerberus Interactive (2016, Austin,
$1.4M)
$200M - Series B
$1.3M - Seed
Biba Ventures (2011, Vancouver,
$1.3M)
$874k - Seed
Empower Labs (2015, Hyderabad,
$1.3M)
Seed
Play Impossible (2014, Seattle,
$1.9M)
$1M - Seed
$1.9M)
$79.6k - Convertible Debt
$1.9M)
Jun 2019
Pokémon Go' will drop Apple Watch support after July 1st,
Engadget
May 2019
Local ‘Pokémon Go’ players can now add points of interest to
game, The Star Online
May 2019
Detective Pikachu mystery event rolls out in Pokemon Go as
revenue continues to climb, Pocket Gamer
May 2019
Niantic, WB Games unveil Harry Potter: Wizards Unit game,
in beta, Telecompaper
Apr 2019
Harry Potter: Wizards Unite Beta Test Starts Today on
Android and iOS, New Delhi Television
Apr 2019
How Niantic is preparing for AR’s ubiquitous future,
VentureBeat
Mar 2019
Harry Potter' Mobile Game Details Unveiled by Pokémon Go
Creators, The Hollywood Reporter
Mar 2019
Pokemon GO': Niantic Opens New Legendary Opportunities
During Lunch Hour, International Business Times
Feb 2019
Pokémon GO' Announces Clamperl Limited Research Day, A
New Pokémon With An Interesting Evolution, Forbes
Feb 2019
Niantic is tweaking Pokémon Go to settle a lawsuit with
angry homeowners, The Verge
Jan 2019
Pokémon GO creator Niantic closes $190M funding round,
TechCrunch
Dec 2018
Pokémon Go Developer Niantic Explodes in Valuation,
Looking to the Future, Wccftech
Dec 2018 Pokémon Go trainer battles are now live, IOL
Dec 2018
Player vs Player (PvP) mode in Pokemon Go is now live,
TechJuice
News
1
1
4
34
62
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Game Developers > Mid-Core > Multi Genre > AR-enabled: Market Factsheet
70
Exits
Recent InvestmentsGame developers focusing on AR-
enabled games
Niantic
Illumix
(2017, Redwood City, $11.6M)
Play Impossible
(2014, Seattle, $1.9M)
Empower Labs
(2015, Hyderabad, $1.3M)
Biba Ventures
(2011, Vancouver, $1.3M)
Top Companies
Mobile Gaming > Market Details > Market: AR-enabled
0
2
4
6
$0k
$100M
$200M
$300M
2014 2015 2016 2017 2018
Market: AR-enabled

Game Developers > Mid-Core > Multi Genre > AR-enabled: Top Companies
Market: AR-enabled
Analyst’s Pick
Unicorn. Stage: Series C
IVP, AXiomatic, Battery Ventures and 18 Other
Investors
Illumix (2017, Redwood City, $11.6M)
Indie AR-enabled game development studio
Maveron, Lightspeed Venture Partners, Unusual
Play Impossible (2014, Seattle, $1.9M)
Augmented reality focused mobile gaming system
Techstars, The Alexa Fund, Two Sigma Ventures
Empower Labs (2015, Hyderabad, $1.3M)
AR based mobile game
Inventcorp, Byrraju Radha, Siddhartha Pagidipati
Analyst’s Pick
Biba Ventures (2011, Vancouver, $1.3M)
Mobile game development company focused on
activity-based games for kids
Greg Zeschuk, Jason Kapalka
AlmaBox (2008, Borgosatollo)
Gaming company developing AR-games and
technology
GrowthX
Augmentors Game (2013, Durban)
Developer of augmented reality games based on the
Bitcoin Blockchain
Newtown Partners
Equally (2016, San Francisco)
Courage Ventures Funds
Analyst’s Pick
Quiver (2012, Tokyo)
AR app & coloring pages for edutainment
Global From Day One, Sparkbox Venture Group

72
Game Developers > Mid-Core > Multi Genre > AR-enabled: Leaderboard
Market: AR-enabled
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Niantic 2010
San
Francisco
Series C $473M 5 5 - - - 876.2k - - 231 - - 28.2k 3%
4.0
Play
Impossible
2014 Seattle Seed $1.9M 4 4 5 4 4 274 3k 49 2 12 32% 38 16%
3.8 Quiver 2012 Tokyo Funded - - 5 4 - - 5.1k 3.1M 16.8k - 605 4% 663 15%
3.7 Illumix 2017
Redwood
City
Seed $11.6M 2 4 - - 3 228 - - 3 - - 50 28%
3.6 Six to Start 2008 London Seed $100k 1 - 4 - - 3.8k 78k 358 - 55 18% 16 -
3.6
Massive
Damage
2011 Toronto Seed $375k 2 - - - - 3.1k - - 1 - - 332 12%
3.1 Gbanga 2007 Zurich Funded - 1 - - - - 1.8k - - 1 - - 20 1%
3.0
Biba
Ventures
2011 Vancouver Seed $1.3M 1 - - 2 3 615 - - 2 - - 32 5%
2.9 Geocaching 2000 Seattle Unfunded - - - 4 - - - 7.5M 73.2k 3 6.9k 10% - -
2.5
Augmentors
Game
2013 Durban Seed - 2 - - - 4 4.9k - - 2 - - -149 -3%
2.5
Resource
Game
2017 Rorschach Unfunded - - - 4 - 4 - 750k 21.5k - 2k 10% - -
2.4
Singular
Social Games
2012 Miami Funded - - - 4 - - 1.4k 4k 34 - 11 48% -16 -1%
2.3
Run An
Empire
2011 London Seed $185k 1 - - - - 3.1k - - - - - -10 -

Companies Created 478 | Funded 181 | Total Funding $1.8B
Market: Multi Genre

Market: Multi Genre

Mobile Gaming > Market Details > Market: Gaming Platforms
Market: Gaming Platforms

Mobile Gaming > Market Details > Market: Core
Market: Core

Market: Core

Mobile Gaming > Market Details > Market: Distribution
Market: Distribution

Mobile Gaming > Market Details > Market: Ad - Networks
Market: Ad - Networks

Mobile Gaming > Market Details > Market: Tools
Companies Created 19 | Funded 6 | Total Funding $27.8M
Market: Tools

Market: Tools

Mobile Gaming > Market Details > Market: Casual
Companies Created 52 | Funded 10 | Total Funding $23.4M
Market: Casual

Market: Casual

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
96
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies (1/9)
98
List of Public Companies in Mobile Gaming
IPO Date Company
IPO
Mcap
Exchange
Ticker
Jun 2018
Codemasters (1986, Warwick)
$372M LON:CDM
Dec 2017
MAG Interactive (2010, Stockholm)
Mobile Games developer specializing in Word games
NDAQ:MAGI
Jun 2017
Kuuhubb (2016, Helsinki)
CVE:KUU
May 2017
Netmarble Games Corporation (2000, Seoul)
Game development company based in South Korea
$11.8B KOSDAQ:251270
Apr 2017
WeGames (2013, Taipei)
Developer and publisher of mid-core mobile games
TPE:6626
Oct 2016
Cayenne's Ark Mobile (2014, Taipei)
TPE:6611
Oct 2016
TPE:6169
Oct 2016
Me2On (2010, Gangnam)
Game development studio specializing in social, casino, role-playing
games
$102M KOSDAQ:201490
Sep 2016
Vivid Games (2006, Bydgoszcz)
Video Games developer
WSE:VVD
Apr 2016
Edia (1999, Tokyo)
Designer, developer, and producer of mobile internet applications
and games
$21.8M TYO:3935
Mobile Gaming > Exit Outlook > Public Companies

Public companies (2/9)
99
List of Public Companies in Mobile Gaming
IPO Date Company
IPO
Mcap
Exchange
Ticker
Apr 2016
iCandy (2011, Melbourne)
Independent game publisher headquartered in Australia
$3.9M ASX:ICI
Mar 2016
Akatsuki (2010, Tokyo)
Indie game development company based out of Japan
$231M TYO:3932
Dec 2015
Mynet (2006, Minato)
Independent core game development company
TYO:3928
Jul 2015
Shoal Games (2015, London)
SGW
Mar 2015
Aiming (2011, Shibuya)
$227M TYO:3911
Dec 2014
Linekong (2007, Beijing)
Mobile Game developer and publisher focusing on Mid-Core games
HKG:8267
Dec 2014
YJM Games (2004, Gangnam)
Publishing company specializes in action, arcade, and adventure
games
KOSDAQ:193250
Dec 2014
ThumbAge (2013, Seongnam-si)
$29M KOSDAQ:208640
Dec 2014
Gumi (2007, Tokyo)
Japanese mobile game developer and publisher specializing in mid-
core games
$754M TYO:3903
Mobile Gaming > Exit Outlook > Public Companies

Tracxn - Mobile Gaming Startup Landscape

Tracxn - Mobile Gaming Startup Landscape

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Tracxn - Mobile Gaming Startup Landscape

Similar to Tracxn - Mobile Gaming Startup Landscape (20)

More from Tracxn

More from Tracxn (20)

Recently uploaded

Recently uploaded (20)

Tracxn - Mobile Gaming Startup Landscape