The document outlines a social media strategy for tourist attractions, detailing the goals, objectives, target audience demographics, content ideation, platform selection, scheduling, measurement, and budgeting. It emphasizes the importance of effective communication, audience engagement, and the creation of compelling content to enhance reach, engagement, and conversions. The presentation also includes tips for consistent branding and provides examples of post ideas to encourage audience interaction.

1. Tourist
Attraction
s Social Media
Strategy
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2. Contents of this template
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3. Table of contents
01
04
02
05
03
06
Goals and
objectives
Target audience
demographics
Content
ideation
Platforms
and scheduling
Measurement
and evaluation
Budgeting
and planning

4. Why should you
design a social
media strategy?
Having a social media strategy will help you plan and
implement effective social media campaigns,
allowing you to reach your desired audience with
the right content. A good strategy will help you:
● Coordinate your communications through
different forms of media
● Maximize exposure and engagement, especially
with your target audience
● Keep track of your progress more easily and
identify areas for improvement

5. Goals and
objectives
01

6. The pillars of social media strategies
Content ideation involves
brainstorming ideas for content that
will engage your target audience. This
could include thought-provoking
questions, polls, surveys, stories and
discussions. It is important to consider
the interests of your target audience
and new trends
Content ideation Platform selection
Careful platform selection is essential
for successfully reaching your target
audience. Additionally, you should
analyze which platforms are most
popular with your desired demographic
and tailor your strategy to reach them
more effectively. Keep up to date as
there might be new trends that affect
engagement

7. More reach Engagement Conversions
Three goals of a social media strategy
To increase reach, it is
important to create
content that resonates
with your target audience
and utilizes the most
effective methods for
reaching new viewers
Improving engagement
involves creating content
that encourages users to
interact with your posts.
Responding to comments
in a timely manner is
great way to show
appreciation for their
participation
Creating content that
drives conversions entails
promoting sales or
generating leads for your
business. This could
include hosting
giveaways, offering
discounts or coupons to
followers or targeted ads

8. Developing a consistent content plan is
essential for any successful social media
strategy. Have a schedule of when to
post content, optimize with keywords
and keep track of it all
It can help you measure key metrics like
visits, click-through rates, impressions,
and conversions as well as
understanding how the audience is
engaging with your content
Advertising on social media channels
can be a great way to reach a wider
audience quickly and effectively.
However, it is important to use targeted,
specific ads
Establishing brand loyalty involves
creating relationships with existing &
potential customers through
appreciation & thoughtfulness across all
communication channels including
social media platforms
Four tips
Be consistent
Advertise wisely
Use analytics tools
Establish brand loyalty

9. Friday
Thursday Saturday
Monday Tuesday Wednesday
Six ideas for posts
A quote or thought-
provoking message which is
related to your brand and
encourages audience
engagement
Ask followers for their
opinion by posing an
interesting question or
encourage user-generated
content
Feature customer success
stories to highlight how
customers have benefited
from using your
product/service
Behind the scenes of your
product/service. Share a
photo or video of what goes
into creating the
item/service
Fun fact about your
company or industry in
order to engage followers
with something educational
and interesting
Showcase upcoming events
or promotions that are
coming up so people know
when to look out for them

10. 123,123
Keep track of interactions with
your posts

11. Social media is
all about people

12. Engagement share
Follow the link in the graph to modify its data and then paste the new one here.
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Pinterest
TikTok
Instagram
Twitter

13. A table for your schedules
Monday Tuesday
Wednesda
y
Thursday Friday
TikTok OOTD Dance trend Stitch A day with me! Giveaway
Instagram Story Post - Reel Story
Twitter Answer FAQs History thread Fun facts Quotes -
Pinterest Vision board How it’s made Inspirations - Tips
Email - Why premium? - Special event Free topic
Facebook Our company -
Product
placement
Corporate video -

14. This is what your
page will look
like
1
2
3
Your username
Remember that web pages must be optimized
to work on phones, since 80% of people only
visit websites from their smartphones
1. Your brand name should be the first
thing they see
2. Put your best product on the front page
3. Your audience should have a way of
engaging with your content

15. 1
Buyer persona infographics
Bio
Our average client is
outdoorsy, has creative jobs
and a passion for the
environment and the planet
Jane Doe
26, teacher
“I want to support the planet
with each buy. That’s why I
support companies that are eco-
friendly”
Personality
● Strong ideas in favor of
ecology, sustainability,
recycling and upcycling
● Avid user of social media,
specifically TikTok and
Twitter
● Keeps up to date with
trends and follows brands
that do so
Motivations
Self-improvement
Pain points
Programmed obsolescence,
difficulty repairing products
and too much usage of
unnecessary plastics
Organization
Ecology
2
3

16. Roadmap infographics of our socials
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Dance trend
Make a video of our team
following the newest trend
on TikTok
A day in my life
Showing the most human
side of our company
Anniversary
giveaway
Generate engagement and
acquire new followers
“How it’s made”
reel
Show our creative process
and engage new followers
Live on TikTok
Create a webinar to show
new clients how to use our
products
Instagram
contest
Get more people to speak
about us and use our
hashtag “#company”

17. “A day
working with
me”
This trend shows the perks of your
company and helps you establish
brand identity

18. —Laura Patterson
—John Nelson
—Peter James
“The team was great to work with! They provided fast and helpful
service and their attention to detail was top-notch. Highly
recommend!”
“I had a fantastic experience working with them. They made the
process easy and stress-free. I will definitely buy here again”
Testimonials of past clients
“We had been searching for the right solution for our business
for a long time, but the team found us the perfect fit!”

19. Social media analytics
xxx
billion
Users
worldwide
xh xmin
Average
time spent
xx
Number of
platforms
used
Worldwide reach
Country 1 users Country 2 users
xxx billion xxx billion
Platforms with most users
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