Tourism is a major industry in Fulda, Germany. Some key facts: - Fulda has a population of 64,300 people and is located in the state of Hesse. - Major attractions include the Fulda Cathedral, the Baroque old town, over 500 pubs and cafes, and nearby natural areas like forests and riverside parks. - The tourism industry provides jobs and human resources through hotels, restaurants, tour guides, and museums. - Fulda aims to promote itself as an historic Baroque city surrounded by nature, with a friendly atmosphere and affordable prices. - The main visitors are from Germany and Europe, especially families and retirees, though the city works to attract international and youth

1. Tourism in Fulda
Hanna Smorodinzeff
Jenny Strom

2. Facts about the city
• Federal Land: Hesse
• Population of 64,300
• 24 districts
• Area: 104.04 km2

3. Attractions
• Natural
Schlosspark Fulda

5. Fasanerie &
Fuldaer Auen

6. • Build
Fuldaer Dom

7. • Historic city
-Over 500 pubs and cafés
-Buildings Baroque era
-Little shops
-Town hall
-Stadtpfarrkirche

8. Churches

9. Castles

10. Orangerie

11. • Cultural
Schlosstheater

12. Musical „Die Päpstin“

13. Museums
• Vonderau Musum
• Schloss Fasanerie
• Cathedral museum
• Kinderakademie

14. Christmas Market

15. Wine Festival

16. Nightlive
Clubs: Bars:
-Musikpark -Altstadt
-S-Club -Krokodil
-NachBar -Havanna Bar
-Halle 8
Events: Night of Clubs

17. Accessibility
• By car (Autobahn)
• By train
• By bus
• Closest Airport:
Frankfurt a. Main
• Transportation within the city:
by bus, car, bicycle or taxi

18. Amenities
• Hotels
• Restaurants
• Public Transportation (Bus)
• Tourist information
• Guided Tours

19. Hotels
• Jugendherberge
• Hotels: Esperanto,
Holiday Inn,
Maritim

20. Restaurants & Cafés

21. Prices
• Single rooms in a hotel: from 50 €
• Youth Hostel: 24-36 €
• Entry in a club: 3-6 €
• Coffee: 2,50 €
• Lunch: 5-20 €
• Trip with bus: 1,70 €
• Beer: 2 €
• Guided Tour: 3-5 €
• Museum: from 3 €

22. Human Resources
• Tour guides
• Service in hotels, restaurants, cafes
• City cleaning service
• Museum staff

23. Threats: only
attractive for
elderly, not
international
enough
Strenghts:
historical buildings,
central location in
Germany
(connection)
Opportunities:
student city (prices
& partys), advanture
tourism,
geocatching
Weaknesses: city
size, public
transport, seasonal,
no cheap hotels, not
attractive for youth

24. Competetors
Kassel Erfurt Wiebaden Frankfurt
Top 10 source
markets
4 4 3 3
Distance from
our key source
market
5 5 5 1
Products and
experiences
promoted
4 4 3 1
Market
segments
targeted
4 4 3 1
Avarage annual
groth past 5
years
4 2 3 4
Peak tourism
months
5 5 5 3
avarage 4.33 4 3.67 2,17

25. The Brand
• Logo: „Fulda-Our City“
„Fulda-The Baroque City“
City“
• Behavior: always talking about a beautiful,
religious baroque-city; good costumer service;
friendly people
• Imagery: city with history and nature
combined; idyllic

26. • Design Style: green color in
the city (busses, trash bins),
baroque
• Brochure, print etc.
• Symbol:
Lilly

27. „Fuldas Currency“

28. • Homepage of Fulda
Nature, family, sights, flowers

29. Parks, baroque
In the middle of Hesse,
beautiful Christas-market
Calm, lot of nature, lot of bars
and pubs
Recovered, nice people
Visit the park, go to church, meet nice people,
have a drink, go swimming, relex
Brand Essence
Position Statement
Brand Personality
Emotional Benefits
Rational attributes

30. People from
Europe
People from
Germany,
Hesse
Young people,
international
people
Families,
pensioners
Total
population

31. Tourism product line
Cultural
• Theater
• Museum
• Castle
Events
• Carnival
• Christmas market
• Wine festival
Outdoor
• Parks
• Open air pools

32. Bibliography
• www.fulda-tourismus.de
• www.wikipedia.de
• http://www.kongresszentrum-fulda.com/
• www.fulda.de
• www.kultur-fulda.de
• http://www.weihnachtsmarkt-
deutschland.de/bilder/weihnachtsmarkt-fulda.jpg
• http://3.bp.blogspot.com/-
2JuwGqxDBWo/UFfHsjMRZwI/AAAAAAAAAjE/tUtyYjtLT
WU/s1600/header-fulda.jpg

33. Thank you for
your attention
