Tourism destination
•
0 likes•136 views
This short document promotes creating Haiku Deck presentations on SlideShare and getting started making one. It encourages the reader to be inspired to make their own presentation using Haiku Deck on the SlideShare platform. A call to action is given to get started creating a Haiku Deck presentation.
Report
Share
Report
Share
Download to read offline
Recommended
eMarketing for your Tourism Business
The document discusses the importance of eMarketing for tourism businesses. It states that websites should be optimized to attract, convert, and retain customers. Key aspects of website development include usability, search engine friendliness, and professional design. The document also emphasizes using social media, video, and monitoring online reputation to engage customers and drive traffic to the website.
Personal Branding
Personal branding is managing how one presents themselves to others and involves thinking of oneself as a brand. It involves optimizing one's online presence across social media platforms where people share photos, opinions, and updates. Building a strong personal brand through social media involves choosing expertise areas, maintaining a consistent online image and profile, regularly posting engaging content, and actively engaging with others in online communities. Privacy is also important to consider when establishing a personal brand online.
SlideShare Ribbon For Microsoft Office Power Point 2007
This document provides installation instructions for the SlideShare Ribbon for Microsoft Office PowerPoint 2007 add-in. It describes downloading and running the setup file, accepting licenses, and completing a basic setup process that installs necessary prerequisites like .NET Framework 3.5 SP1 and adds the SlideShare menu and buttons to the PowerPoint ribbon. The instructions also demonstrate opening and viewing a presentation using a demo SlideShare account configured with the installed add-in.
Social media marketing for the tourism industry
An overview of social media marketing theories, practices and case studies for the tourism industry by respected Australian marketing writer Matt Granfield.
Social media marketing survival guide
This document provides an overview of social media marketing and Facebook strategies. It discusses:
1. The changing marketing landscape where word-of-mouth recommendations have become more influential than traditional advertising due to information overload.
2. How to create a successful Facebook business page by getting people to like and interact with the page through contests, questions, photos and check-ins.
3. Tips for using Facebook tabs and custom landing pages to capture email addresses and drive people to websites for purchases.
Social media & tourism
This is the presentation I used during a lecture on Social Media & Tourism in Spain (CCT, Murcia, 8 February 2012).
Meet the SlideShare ribbon for PowerPoint
Meet our new toy... the SlideShare ribbon for PowerPoint 2007. You can use almost all the functions of SlideShare... (drum roll please) from within PowerPoint!
Social media and Travel & Tourism
Social media engagement and word-of-mouth recommendations are increasingly important for the travel and tourism industry. The document discusses how people's social networks influence their travel decisions and how brands can utilize social media to influence word-of-mouth. It also examines how the internet has impacted word-of-mouth conversations and how brands can provide resources to customers before, during, and after these conversations. Finally, it outlines strategies for travel brands to engage customers on social media through content creation, customer service, and thought leadership in order to build brand awareness and positive word-of-mouth.
Recommended
eMarketing for your Tourism Business
The document discusses the importance of eMarketing for tourism businesses. It states that websites should be optimized to attract, convert, and retain customers. Key aspects of website development include usability, search engine friendliness, and professional design. The document also emphasizes using social media, video, and monitoring online reputation to engage customers and drive traffic to the website.
Personal Branding
Personal branding is managing how one presents themselves to others and involves thinking of oneself as a brand. It involves optimizing one's online presence across social media platforms where people share photos, opinions, and updates. Building a strong personal brand through social media involves choosing expertise areas, maintaining a consistent online image and profile, regularly posting engaging content, and actively engaging with others in online communities. Privacy is also important to consider when establishing a personal brand online.
SlideShare Ribbon For Microsoft Office Power Point 2007
This document provides installation instructions for the SlideShare Ribbon for Microsoft Office PowerPoint 2007 add-in. It describes downloading and running the setup file, accepting licenses, and completing a basic setup process that installs necessary prerequisites like .NET Framework 3.5 SP1 and adds the SlideShare menu and buttons to the PowerPoint ribbon. The instructions also demonstrate opening and viewing a presentation using a demo SlideShare account configured with the installed add-in.
Social media marketing for the tourism industry
An overview of social media marketing theories, practices and case studies for the tourism industry by respected Australian marketing writer Matt Granfield.
Social media marketing survival guide
This document provides an overview of social media marketing and Facebook strategies. It discusses:
1. The changing marketing landscape where word-of-mouth recommendations have become more influential than traditional advertising due to information overload.
2. How to create a successful Facebook business page by getting people to like and interact with the page through contests, questions, photos and check-ins.
3. Tips for using Facebook tabs and custom landing pages to capture email addresses and drive people to websites for purchases.
Social media & tourism
This is the presentation I used during a lecture on Social Media & Tourism in Spain (CCT, Murcia, 8 February 2012).
Meet the SlideShare ribbon for PowerPoint
Meet our new toy... the SlideShare ribbon for PowerPoint 2007. You can use almost all the functions of SlideShare... (drum roll please) from within PowerPoint!
Social media and Travel & Tourism
Social media engagement and word-of-mouth recommendations are increasingly important for the travel and tourism industry. The document discusses how people's social networks influence their travel decisions and how brands can utilize social media to influence word-of-mouth. It also examines how the internet has impacted word-of-mouth conversations and how brands can provide resources to customers before, during, and after these conversations. Finally, it outlines strategies for travel brands to engage customers on social media through content creation, customer service, and thought leadership in order to build brand awareness and positive word-of-mouth.
Social Media Marketing for the Tourism Industry
The document discusses social media marketing strategies for the tourism industry. It begins by explaining how word of mouth recommendations have always been important for marketing but now occur online through social media. It then discusses how the marketing landscape has changed, with people constantly exposed to thousands of ads daily but also influencing each other through online reviews and recommendations. The document provides tips for tourism businesses on using social media effectively, including defining goals, using platforms like Facebook, Twitter and YouTube, and emphasizing community engagement and customer service. It stresses the importance of a coordinated social media strategy and monitoring conversations.
Impact of Social Media and Internet to the Travel Industry (2013)
A follow up to the previous presentation of similar title. This presentation builds from the previous version with updated statistics to further explain the impact of social media and Internet as a whole to the travel and hospitality industry.
Although it contains global data I put more emphasis on South East Asia and Indonesia because of increasing travel demands here and it's also my primary market base.
If you would like to receive a copy of the presentation please send email to joris.satyadharma@gmail.com.
All data used in this presentation are credited to the respective sources and clearly indicated.
Impact of social media on tourism ppt
This document discusses the impact of social media on tourism. It introduces social media as a powerful tool for marketers due to internet, mobile technology, and smartphones. The objective is to understand social media's influence on tourism and how marketing activities impact the tourism industry. Some key platforms are identified as blogging, social networking, chat rooms, and video/photo sharing. Survey results and examples from India are provided on social media's role in tourism. Advantages include real-time communication and alternative advertising, while disadvantages include lack of control and potential damage from bad publicity. The conclusion states social media must be considered for promotional activities in the demanding tourism market.
Positioning a Tourism Destination
This document discusses positioning tourism destinations. It defines positioning as establishing a distinctive image of a destination in potential visitors' minds to differentiate it from competitors and satisfy travelers' needs. Effective positioning identifies competitive advantages, selects the right ones to focus on, and communicates the chosen position. The positioning process involves understanding target markets, competitors, travelers' motivations, opportunities for differentiation, and implementing and monitoring the strategy over time. Approaches include positioning by attributes, features, customer benefits, price-value, uses, user types, product class, and competition. Key steps to positioning a destination are knowing the target audience, identifying product features and unique selling propositions, understanding competitors, promoting the brand effectively, and maintaining the desired position over time
Social Media And Tourism
This document discusses social media and tourism 2.0. It defines social media as content and media created by communities on the read/write web. It outlines various social media services and tools like blogs, social networks, photo sharing, and microblogging. It provides examples of tourism 2.0 projects on social networks, user-generated reviews, and trip planning/sharing sites. It offers tips for getting started with social media for tourism organizations, including blogging, listing events, sharing photos/videos, using Google Maps, and maintaining a diverse online presence.
How to Become a Thought Leader in Your Niche
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
More Related Content
Viewers also liked
Social Media Marketing for the Tourism Industry
The document discusses social media marketing strategies for the tourism industry. It begins by explaining how word of mouth recommendations have always been important for marketing but now occur online through social media. It then discusses how the marketing landscape has changed, with people constantly exposed to thousands of ads daily but also influencing each other through online reviews and recommendations. The document provides tips for tourism businesses on using social media effectively, including defining goals, using platforms like Facebook, Twitter and YouTube, and emphasizing community engagement and customer service. It stresses the importance of a coordinated social media strategy and monitoring conversations.
Impact of Social Media and Internet to the Travel Industry (2013)
A follow up to the previous presentation of similar title. This presentation builds from the previous version with updated statistics to further explain the impact of social media and Internet as a whole to the travel and hospitality industry.
Although it contains global data I put more emphasis on South East Asia and Indonesia because of increasing travel demands here and it's also my primary market base.
If you would like to receive a copy of the presentation please send email to joris.satyadharma@gmail.com.
All data used in this presentation are credited to the respective sources and clearly indicated.
Impact of social media on tourism ppt
This document discusses the impact of social media on tourism. It introduces social media as a powerful tool for marketers due to internet, mobile technology, and smartphones. The objective is to understand social media's influence on tourism and how marketing activities impact the tourism industry. Some key platforms are identified as blogging, social networking, chat rooms, and video/photo sharing. Survey results and examples from India are provided on social media's role in tourism. Advantages include real-time communication and alternative advertising, while disadvantages include lack of control and potential damage from bad publicity. The conclusion states social media must be considered for promotional activities in the demanding tourism market.
Positioning a Tourism Destination
This document discusses positioning tourism destinations. It defines positioning as establishing a distinctive image of a destination in potential visitors' minds to differentiate it from competitors and satisfy travelers' needs. Effective positioning identifies competitive advantages, selects the right ones to focus on, and communicates the chosen position. The positioning process involves understanding target markets, competitors, travelers' motivations, opportunities for differentiation, and implementing and monitoring the strategy over time. Approaches include positioning by attributes, features, customer benefits, price-value, uses, user types, product class, and competition. Key steps to positioning a destination are knowing the target audience, identifying product features and unique selling propositions, understanding competitors, promoting the brand effectively, and maintaining the desired position over time
Social Media And Tourism
This document discusses social media and tourism 2.0. It defines social media as content and media created by communities on the read/write web. It outlines various social media services and tools like blogs, social networks, photo sharing, and microblogging. It provides examples of tourism 2.0 projects on social networks, user-generated reviews, and trip planning/sharing sites. It offers tips for getting started with social media for tourism organizations, including blogging, listing events, sharing photos/videos, using Google Maps, and maintaining a diverse online presence.
How to Become a Thought Leader in Your Niche
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Viewers also liked (6)
Impact of Social Media and Internet to the Travel Industry (2013)
Impact of Social Media and Internet to the Travel Industry (2013)
Tourism destination
- 3. Inspired? Create your own Haiku Deck presentation on SlideShare! GET STARTED