2. The Effect of Culture on Travel
•Culture can be defined as a “set
of beliefs, values, attitudes,
habits, and forms of behavior
that are shared by a society and
are transmitted from generation
to generation.
3. CULTURE
SHOCK
• Lack of understanding
and inability to
communicate with the
host culture.
• American tourist in the
Philippines- Balut (cooked
duck egg with embryo)
5. “Mass follow Class”
• Suggests that a destination first attracts a
small number of high-status individuals
whose actions are eventually copied by a
large number of persons with lower social
status.
• The Importance of Cultural Tourism
Promoting cultural relation and international
cooperation.
6. CULTURAL FACTORS with TOURIST
APPEAL
• ART – Performing Arts The
“Pangkat Kawayan” (literally
‘Bamboo Band’) otherwise
known as the “Singing
Bamboo of the Philippines ”
is a unique orchestra that
draws music from
unconventional bamboo
instruments.
7. CULTURAL FACTORS
with TOURIST APPEAL
• Cirque du Soleil ("Circus
of the Sun") is a Canadian
entertainment company,
self-described as a
"dramatic mix of circus
arts and street
entertainment”.
9. ART
• The Mona Lisa is a half-length
portrait of a woman by the Italian
artist Leonardo da Vinci, which has
been acclaimed as "the best
known, the most visited, the most
written about, the most sung about,
the most parodied work of art in the
world”.
10. MUSIC AND DANCE
• Music is a major source of
enjoyment and satisfaction of
tourists.
• Kulintang is a modern term
for an ancient instrumental
form of music composed on a
row of small, horizontally-laid
gongs that function
melodically, accompanied by
larger, suspended gongs and
drums.
11. Kundiman
• Originally spelled Cundiman is a genre
of traditional Filipino love songs. The
lyrics of the Kundiman are written in
Tagalog. The melody is characterized by
a smooth, flowing and gentle rhythm with
dramatic intervals. Kundiman was the
traditional means of serenade in the
Philippines. Dr. Francisco
Santiago(1889–1947), the "Father of the
Kundiman Art Song"
12. Hawaii Calls
• Hawaii Calls was a radio
program that ran from
1935 through 1975 that
featured live Hawaiian
music conducted by Harry
Owens, the composer of
"Sweet Leilani". Because
of its positive portrayal of
Hawaii.
13. Dancing
• In its native or ethnic, is one of the
most appealing aspects of a
country’s culture and can be
presented as a tourist attraction. The
Bayanihan Philippine National Folk
Dance Company is a group of
Filipino dancers and musicians
conceived in the ancient spirit of
bayanihan, a Filipino word which
refers to a spirit of communal unity
or effort to achieve a particular
objective.
14. Kabuki
• It is a classical
Japanese dance-
drama. Kabuki theatre
is known for the
stylization of its
drama and for the
elaborate make-up
worn by some of its
performers.
15. HANDICRAFTS
• Blessed with rich natural
resources, people from the
different cultural communities
discovered how to fashion
useful and beautiful things out
of wood, bamboo, rattan,
abaca, coconut shells, capiz,
shells, and object abundant in
nature.
16. HANDICRAFTS
Patronizing local handicraft encourages tribal and cultural communities to produce
more. In that way we preserve and promote our cultural heritage. The Philippines
is one of the world’s leading producers of handicrafts. Locally hand-made crafts
are admired world-wide for their versatility and beauty
17. HANDICRAFTS
Painted umbrella is
one of the famous
handicraft, especially
from Borsan village in
Chiang Mai, Thailand.
The artistic traces
could be seen in
many places.
18. INDUSTRY and
BUSINESS
• Mall of Asia is the
2nd largest mall in
the Philippines after
SM City North
EDSA, 3rd largest
shopping mall in
Asia and the 4th
largest shopping
mall in the world.
19. • Movenpick Resort
and Spa, which is
manage by the
Swiss-based
Mövenpick Hotels
and Resorts.
20. South China
Mall
• This shopping mall
is one of the
world’s largest
shopping malls, it
also has included
the wind mills and
theme parks, it
opened in 2005
and its area is
7.1million sq ft.
21. AGRICULTURE
• Del Monte Philippines Inc.
(DMPI) Pineapple Plantation
Considered as the biggest
pineapple plantation in the
Far East, the vast tracks of
pineapple-laden lands of
DMPI are a major attraction
of the Municipality of Manolo
Fortich Bukidnon.
22. • India led the world
in banana
production,
representing
approximately 28%
of the worldwide
crop, mostly for
domestic
consumption.
23. EDUCATION
• THE UNIVERSITY OF
SANTO TOMAS IS THE
OLDEST EXISTING
UNIVERSITY in Asia. In
terms of student
population, it is the
largest Catholic
university in the world in
a single campus.
24. • Harvard is the oldest institution of
higher learning in the United
States and the first corporation
chartered in the country. Harvard’s
history, influence, and wealth
have made it one of the most
prestigious universities in the
world.
